Dotcom Secrets is a great book if you want to gain insights, see examples, and read stories that will motivate you to construct an effective company online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a simple and pleasurable read.
- You will get actionable takeaways that you can use to enhance your company instantly.
- It’s not a “how to earn money online” book per se.
- You will require to have some knowledge of online marketing ideas to totally appreciate the book.
If you want to find out from someone who has actually made cash online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your company instantly.
The only downside is that it’s not a “how to make money online” book per se– you will need to have some knowledge of internet marketing principles to fully appreciate it.
Overall, Dotcom Secrets is a valuable resource for anyone looking to develop or grow an online service.
If you’re ready to find out from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my favorite business books. You might need to read it numerous times to completely understand it. Or just make it your companion as you tackle your online way of life service adventures.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for several years to come. The goal is to make it relevant to both innovative and new online business owners.
How many organization books do you still discover pertinent in this ever-changing world? Even though marketing techniques are constantly altering, the DotCom Secrets book is still incredibly appropriate and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step procedure for growing an effective company– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll discover that the majority of the methods that Russell discuss are still efficient today.
You’ll get a ton of actionable suggestions from the book and if you have plans to sell items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a proven playbook for growing your company with effective lead generation and sales/conversion techniques, which can be utilized online and offline.”
This is a transformative and powerful book. If you’re looking to begin a company or scale an existing organization, DotCom Secrets by Russell Brunson is the best roadway map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the ideal building blocks for your company. You’ll absolutely get arise from reading it.
To be sincere, DotCom Secrets sounds like a book for developing a sustainable online company just.
But do not be constrained by that because the actionable marketing techniques work for both online and offline services. You’re in safe hands if you run a brick-and-mortar business and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that question. If you want to begin or scale a company and follow tested ‘shortcut’ that has been tested by Russell himself, you ought to read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it very valuable on my entrepreneurial journey (I’ve read it a number of times). I extremely recommend the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You need to think about another book.
DotCom Secrets provides clever insights and methods to:
Existing company owner: If you haven’t begun a business at all or have no service idea, the book might not be relevant to you.
Item owners: If you have an existing item currently, then you can discover strategies to double or perhaps triple your sales.
Confident online marketers: If you’re prepared to take steps that may challenge your concept of business, then you ought to use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a business that stands the test of time. You don’t wish to fizzle out because you do not have the skillset, tools, and tricks that have been checked and shown to produce excellent results.
Whether you’re a novice who’s just getting started or you’re an expert, DotCom Secrets will walk you through the procedure of starting and growing a profitable organization.
If you already have a business, utilize the tricks in the book to scale to amazing levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that supplies specific, actionable instructions on what you need to do to fail-proof your business, how to attract clients, and the tricks to substantially increase your sales.
If you fail to read DotCom Secrets, you’re still not restricted at all. The only difficulty, though, is that you’ll miss the chance to rapidly grow your existing service or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books pertain to, lifestyle entrepreneurs, business owners and online marketers– because they match each other and provide for starting and growing an effective organization.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets outlines a detailed process to efficiently structure your organization. You get to discover how to deliver your message and communicate value in a manner that makes individuals wish to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that help you find your voice, build a faithful fan base and make money to share messages that will change somebody else’s life.
Both books are recommended to business owners who wish to end up being more successful in their markets. Entrepreneurs who are developed to see chances in competition instead of pain.
And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that describes the simple marketing procedures and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you want your company. How does this understanding help your clients and customers?
This will assist you to serve them much better– instead of looking for out their discomfort points, how desperate they require services, and what they’re willing to pay.
In the secret formula, four basic questions were described in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they receive from your service?
You’ll discover answers to these questions and more in the first trick.
Secret #2: The Value Ladder
Worth is crucial when it comes to developing a sustainable business. If there’s no value, clients and customers will leave.
That’s why Russell invested a lots of time to dissect the actions that you need to follow to navigate your dream client from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not just make more cash, you’ll also supply your customers with a more personalized solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like an epiphany that changes whatever you already learn about growing a profitable company. You’ll get going with developing out your own sales funnel and the psychology behind a profitable funnel.
It goes beyond the item you’re selling or how they’re priced. There’s a lot more …
You require to have a complete worth ladder in place. It’s like your infallible system for making sales on autopilot. You may not have the ability to construct a high-converting sales funnel if you don’t have an efficient value adder drawn up.
The sales funnel is necessary and has actually changed the way entrepreneurs and companies approach sales online.
It works due to the fact that it considers the customers’ behaviors– and moves them through the various actions of your value ladder till they’re ready to buy your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You may not know how to recognize or serve them. That’s why understanding how to define your target audience is important.
This secret details where your target market (i.e., consumers who are ready to purchase your item) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a client to leave whatever they’re doing and check out your page.
Every online entrepreneur requires to find out and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a consistent struggle for the majority of people. It’s perhaps the most overwhelming aspect of running a successful online company.
Do you really comprehend how traffic works in the internet marketing area? If you aren’t confident in your traffic generation know-how, Russell has the responses.
He shows you the very best type of traffic that you must focus on and how it can transform your organization. The type of traffic includes:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in constructing an audience by leveraging advanced personal branding methods, the secrets to interacting well with your audience that will lead to a sale.
Make sure you don’t avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a confident and appealing character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge followers?
As a business owner, you can’t fail when you finally develop an appealing character. When you’re effective at it, it suggests you can add more qualified customers to your email list and release an effective product that individuals are willing and prepared to purchase immediately.
In creating that appealing character, Russell Brunson specifies the three components you should keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to create an attractive character utilizing these components and their elements, and recognize the best method to communicate your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of connection in between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail series that assist to link and establish an instantaneous relationship between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT five e-mail templates that have actually helped him to transition into a sought-after web and an appealing character online marketer.
The Soap Opera Sequence works because it profits from offering worth to your customers. This ‘value’ paired with an alluring open story hooks them the moment they read your very first email and they’ll anticipate the next one.
The days of boring email series are over. Don’t simply enjoy daytime soap on TV, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers happy to speak with you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs excitement in your readers. It ‘d entertain them and trigger them to purchase from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and pertinent stories occurring with/around you– stories they can easily link with. You must be tactical and purposeful about it anyways.
You wish to have the ability to lead ideal consumers back to your deal. This may look basic but it’s powerful!
Russell likewise provides fine examples and composed templates to accelerate the procedure when you’re sending Seinfeld emails.
Section Three: Funnelology
In this area, the methods and strategies for building high-converting funnels are talked about in detail, in addition to and what you really ought to do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of adhering to systems that work. In other words, there’s no requirement to reinvent the wheel.
If you’re a company owner and you’re having a hard time to recover cost, there’s a possibility that you’re making the above mistake.
This prevails with entrepreneurs who are just beginning with their sales funnel. They attempt to re-invent the entire vehicle. When constructing a business, what a horrible path to follow!
The secret here is leveraging on other people who currently have a successful funnel and making your offer to their precise clients. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is an invaluable present for your company. It’s rather easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very thankful that I check out DotCom Secrets a couple of years ago (and several times more because that very first time to completely understand and implement the techniques in my own online service.
It not just opened my eyes to funnels and how to build them but also the seven phases that an ideal consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It reads:
The genuine difference between having a six-, 7-, or even eight-figure organization is whether you comprehend the phases of a funnel and can successfully monetize the points along the line.
I got to know that there are levels of traffic temperature and therefore, treating them along the exact same funnel process threatens.
This trick alone is essential to creating the best type of page, deal, and traffic that will result in sales.
When developing a funnel– specifically if you desire visitors and leads to trust you more, there’s also the pre-framing principle that you need to completely comprehend. Well, who doesn’t wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical organization guidance. It goes into the specific landing pages you can create in the 7 building stages that we’ve discussed earlier.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at particular times during these very same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Recognizing hyper buyers for your services and products.
You can decide which you want to start with very first and which one to stick to in your market when you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the ideal kind of funnels can be a battle even to the more advanced online marketers. More so, comprehend the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the procedure he follows when selecting a funnel to use on the frontend of his value ladders, the funnel he uses in the factor to consider stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills everything out in this section and exposes the trick that made all his books sell millions.
Simply by getting your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will change your company, specifically if you have a product you’re currently selling online (and even offline).
I mean if you can order your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He stresses the power of words and how utilizing a specific WORD can alter your whole business magically. That single word can act as bait.
Regardless of the industry you operate in, what you do, what products you use, or the business model, this is the part that some of the successful business owners would hide from you.
Section Four: Funnels And Scripts
The first time I read DotCom Secrets, I couldn’t understand this area because it was distinct in its way. I had to check out the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, in addition to the exact funnel scripts that have actually assisted him to sell countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you don’t have to have problem with these parts because there’s a powerful suite of software application you can utilize to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it shows what must happen when you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce entrepreneurs or online marketers who have Shipping plus complimentary offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product must be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card details is requested for the shipping and dealing with charge. As soon as the visitor has successfully submitted the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to assist breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics associated with this type of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.
However you’re not limited in any way– as there are numerous methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the perfect and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize live or documented discussions to market your product and services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar presentation where your objective is to get individuals to purchase.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for introducing a new product by sharing a series of videos to supply tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, valuable, and amusing– thus triggering visitors to take actions. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using a sophisticated formula and scripts. This funnel is what you need to get premium customers if you’re a coach or consultant.
Section 5: ClickFunnels.
This last area is quick but you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you want to get insights, see examples, and check out stories that will motivate you to build a successful organization online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the pros and cons rapidly:.
DotCom Secrets is totally free. Get business-building knowledge without paying cash.
Improve your organization’ relevance using the worth ladders and sales funnel strategies and scripts.
Get secrets to ending up being a thought leader in your market.
Simple methods that will work for any business design.
Establish and develop relationships rapport with your customers.
You might need to have an existing company to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply beginning as well as long as you carry out the details).
The book is ideal for companies that leverage online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official site, DotCom Secrets is FREE. If you’re based within the US or $14.95 for global, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable techniques and secrets for beginning and growing an organization.
You’ll stumble upon a bunch of aha moments while going through the sections. You’re guided on how to integrate the idea into my own organization.
DotCom Secrets is a playbook. You might have to read it numerous times to get the ‘secrets’ into your head and service. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering products or services online, I highly suggest that you get a copy of DotCom Secrets totally free.