Dotcom Secrets is a great book if you wish to acquire insights, see examples, and check out stories that will inspire you to build an effective company online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the pros and cons quickly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
- The book is a enjoyable and simple read.
- You will get actionable takeaways that you can utilize to improve your company right away.
- It’s not a “how to earn money online” book per se.
- You will require to have some understanding of internet marketing ideas to fully value the book.
Dotcom Secrets is a great resource if you want to gain from someone who has actually generated income online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your organization right away.
The only downside is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of internet marketing concepts to completely value it.
Overall, Dotcom Secrets is an important resource for anyone looking to build or grow an online business.
So if you’re ready to learn from one of the masters of Sales Funn, be sure to take a look at this book today!
DotCom Secrets Book
It’s one of my preferred service books. You might have to read it several times to fully understand it. Or merely make it your buddy as you set about your online lifestyle organization experiences.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The objective is to make it pertinent to both sophisticated and brand-new online entrepreneurs.
The number of service books do you still discover relevant in this ever-changing world? Although marketing techniques are continuously altering, the DotCom Secrets book is still incredibly pertinent and useful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step procedure for growing a successful organization– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll find that the majority of the methods that Russell talks about are still effective today.
You’ll get a ton of actionable recommendations from the book and if you have strategies to sell products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In truth, this is a proven playbook for growing your company with efficient lead generation and sales/conversion approaches, which can be utilized offline and online.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the ideal plan if you’re seeking to start a business or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the right foundation for your company. You’ll absolutely get arise from reading it.
To be honest, DotCom Secrets sounds like a book for building a sustainable online organization only.
But do not be constrained by that due to the fact that the actionable marketing methods work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar business and want to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that concern. If you wish to scale an organization or begin and follow tested ‘faster way’ that has actually been checked by Russell himself, you need to check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it very important on my entrepreneurial journey (I’ve read it numerous times). I extremely recommend the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets may not deserve your read. You should think about another book.
DotCom Secrets offers clever insights and strategies to:
Existing company owner: If you have not begun a service at all or have no service idea, the book might not relate to you.
Product owners: If you have an existing product currently, then you can learn strategies to double or even triple your sales.
Positive marketers: If you’re ready to take steps that might challenge your concept of company, then you must utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop a service that stands the test of time. Due to the fact that you do not have the skillset, tools, and secrets that have been tested and proven to produce fantastic results, you don’t want to fizzle out.
So whether you’re a beginner who’s just starting or you’re a specialist, DotCom Secrets will walk you through the process of starting and growing a profitable business.
If you already have a business, utilize the tricks in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that provides particular, actionable instructions on what you must do to fail-proof your company, how to draw in customers, and the tricks to significantly increase your sales.
If you stop working to check out DotCom Secrets, you’re still not limited at all. The only obstacle, however, is that you’ll miss the chance to quickly grow your existing organization or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, company owner and online marketers– since they match each other and attend to beginning and growing a successful business.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets details a detailed process to efficiently structure your service. You get to learn how to deliver your message and interact worth in a manner that makes individuals wish to pay you.
Specialist Secrets provides actionable examples, illustrations, and stories that help you discover your voice, build a loyal fan base and earn money to share messages that will alter another person’s life.
Both books are recommended to entrepreneur who wish to end up being more successful in their markets. Entrepreneurs who are built to see opportunities in competition instead of pain.
In Russell’s 3rd and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas much like Expert Secrets that outlines the easy marketing procedures and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you want your organization. How does this understanding help your clients and clients?
This will assist you to serve them better– instead of searching for out their discomfort points, how desperate they require solutions, and what they’re prepared to pay.
In the secret formula, four basic questions were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they receive from your organization?
You’ll find answers to these concerns and more in the very first secret.
Secret #2: The Value Ladder
When it comes to building a sustainable organization, value is crucial. If there’s no worth, clients and customers will leave.
That’s why Russell invested a ton of time to dissect the actions that you require to follow to navigate your dream client from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you effectively structure the worth ladder, you’ll not just make more money, you’ll also supply your customers with a more customized service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like a surprise that alters whatever you already understand about growing a lucrative business. You’ll get going with building out your own sales funnel and the psychology behind a profitable funnel.
It exceeds the product you’re selling or how they’re priced. There’s a lot more …
You require to have a complete value ladder in place. It’s like your foolproof system for making sales on autopilot. If you do not have a reliable value adder mapped out, you may not be able to develop a high-converting sales funnel.
The sales funnel is important and has altered the way business owners and businesses approach sales online.
It works due to the fact that it takes into account the clients’ behaviors– and moves them through the various steps of your value ladder up until they’re all set to acquire your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Sadly, you may not know how to determine or serve them. That’s why understanding how to specify your target audience is important.
This secret describes where your target audience (i.e., consumers who are ready to purchase your item) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a consumer to leave whatever they’re doing and take a look at your page.
Every online entrepreneur needs to find out and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a constant struggle for many people. It’s probably the most overwhelming element of running a successful online business.
Do you actually understand how traffic works in the internet marketing area? Russell has the responses if you aren’t positive in your traffic generation knowledge.
He shows you the best kind of traffic that you need to take notice of and how it can change your service. The type of traffic consists of:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with building an audience by leveraging more advanced personal branding strategies, the tricks to communicating well with your audience that will cause a sale.
Make sure you do not skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a attractive and positive character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous followers?
As a business owner, you can’t go wrong when you lastly establish an appealing character. When you’re successful at it, it indicates you can add more certified clients to your email list and release a successful product that individuals are ready and prepared to buy right now.
In developing that appealing character, Russell Brunson defines the 3 parts you should keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to create an attractive character using these components and their elements, and recognize the best method to communicate your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of rapport in between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email sequences that assist to connect and establish an immediate relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT five e-mail design templates that have actually assisted him to transition into a popular web and an appealing character online marketer.
The Soap Opera Sequence works because it takes advantage of giving value to your customers. This ‘worth’ paired with a tempting open storyline hooks them the minute they read your very first e-mail and they’ll look forward to the next one.
The days of uninteresting email series are over. Don’t simply take pleasure in soap opera on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers delighted to hear from you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that constructs enjoyment in your readers. It ‘d captivate them and cause them to buy from you.
It leverages the power of storytelling. However this time, you’re being creative in sharing your life and pertinent stories occurring with/around you– stories they can quickly connect with. You need to be tactical and purposeful about it anyways.
You wish to have the ability to lead ideal consumers back to your offer. This might look simple however it’s effective however!
When you’re sending Seinfeld emails, Russell also supplies great examples and composed design templates to speed up the process.
Area Three: Funnelology
In this section, the methods and methods for developing high-converting funnels are talked about in detail, in addition to and what you actually ought to do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the importance of adhering to systems that work. In other words, there’s no requirement to transform the wheel.
There’s an opportunity that you’re making the above mistake if you’re an organization owner and you’re having a hard time to break even.
This is common with business owners who are simply starting with their sales funnel. They attempt to re-invent the entire car. What a dreadful path to follow when building a company!
The trick here is leveraging on other individuals who already have an effective funnel and making your offer to their specific customers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is an invaluable present for your organization. It’s rather easy once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very pleased that I read DotCom Secrets a couple of years ago (and numerous times more because that first time to totally understand and execute the methods in my own online company.
It not just opened my eyes to funnels and how to build them but likewise the 7 phases that a perfect consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It reads:
The genuine difference in between having a 6-, seven-, or perhaps eight-figure business is whether you comprehend the phases of a funnel and can effectively generate income from the points along the line.
I learnt more about that there are levels of traffic temperature level and therefore, treating them along the very same funnel process is dangerous.
This trick alone is essential to creating the right type of page, offer, and traffic that will result in sales.
When producing a funnel– specifically if you want visitors and leads to trust you more, there’s likewise the pre-framing concept that you require to completely understand. Well, who doesn’t want to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical company suggestions. It goes into the particular landing pages you can develop in the 7 building phases that we’ve discussed earlier.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at specific times throughout these exact same four phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Identifying hyper buyers for your product or services.
You can decide which you desire to begin with first and which one to stick to in your market when you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right kind of funnels can be a struggle even to the more advanced online marketers. More so, comprehend the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the procedure he follows when picking a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the consideration phase (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills everything out in this area and reveals the trick that made all his books sell millions.
Just by grabbing your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your company, specifically if you have a product you’re currently offering online (and even offline).
I suggest if you can purchase your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He stresses the power of words and how utilizing a certain WORD can alter your whole service amazingly. That single word can function as bait.
Regardless of the market you run in, what you do, what products you use, or business model, this is the part that some of the effective entrepreneurs would conceal from you.
Section Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I could not grasp this section due to the fact that it was distinct in its way. I needed to check out the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, in addition to the precise funnel scripts that have assisted him to offer countless each of his items.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to deal with these parts since there’s an effective suite of software you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it shows what need to take place once you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce online marketers or business owners who have Free Plus Shipping deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item needs to be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and dealing with charge. As soon as the visitor has successfully completed the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this entire 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to help breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics associated with this kind of funnel. And he likewise presented a special script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep spending for a longer time.
But you’re not restricted in any way– as there are numerous methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and also the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize recorded or live discussions to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit various. It’s not FREE!. It’s an advanced webinar presentation where your objective is to get individuals to buy. However it’s “undetectable”– which implies there’s no pushy or deceptiveness involved.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for releasing a new item by sharing a series of videos to provide tons of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, helpful, and amusing– consequently triggering visitors to take actions. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals using an advanced formula and scripts. This funnel is what you need to acquire premium clients if you’re a coach or consultant.
Area 5: ClickFunnels.
This last section is quick however you can learn more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to get insights, see examples, and check out stories that will inspire you to build a successful company online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the pros and cons quickly:.
DotCom Secrets is free. Get business-building knowledge without paying money.
Improve your company’ relevance utilizing the worth ladders and sales funnel techniques and scripts.
Get tricks to ending up being a thought leader in your market.
Basic strategies that will work for any service design.
Establish and construct relationships rapport with your clients.
You may need to have an existing organization to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just starting as well as long as you carry out the details).
The book is ideal for businesses that utilize online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. If you’re based within the United States or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we discussed earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and secrets for growing a business and beginning.
You’ll encounter a bunch of aha moments while going through the sections. More importantly, you’re guided on how to include the concept into my own business.
DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘tricks’ into your head and service. But you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling products or services online, I extremely suggest that you get a copy of DotCom Secrets for FREE.