Dotcom Secrets is a great book if you want to acquire insights, see examples, and check out stories that will inspire you to construct a successful organization online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a satisfying and easy read.
- You will get actionable takeaways that you can utilize to improve your company instantly.
- It’s not a “how to earn money online” book per se.
- You will require to have some knowledge of internet marketing ideas to completely appreciate the book.
If you desire to learn from someone who has in fact made cash online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your organization right away.
The only disadvantage is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of online marketing ideas to fully appreciate it.
In general, Dotcom Secrets is an important resource for anyone looking to construct or grow an online business.
If you’re all set to find out from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred service books. You might need to read it numerous times to completely grasp it. Or simply make it your buddy as you set about your online way of life company experiences.
In the intro of the book, Russell Brunson promised to keep the book evergreen for many years to come. The objective is to make it relevant to both advanced and new online entrepreneurs.
How many organization books do you still find pertinent in this ever-changing world? Despite the fact that marketing methods are continuously altering, the DotCom Secrets book is still exceptionally pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed procedure for growing a successful business– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll find that the majority of the methods that Russell talks about are still efficient today.
You’ll get a lots of actionable guidance from the book and if you have plans to offer items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In truth, this is a proven playbook for growing your business with effective list building and sales/conversion approaches, which can be utilized online and offline.”
This is a transformative and effective book. If you’re looking to start a service or scale an existing company, DotCom Secrets by Russell Brunson is the ideal road map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the ideal foundation for your service. You’ll certainly get arise from reading it.
To be honest, DotCom Secrets seems like a book for building a sustainable online business just.
Do not be constrained by that due to the fact that the actionable marketing techniques work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar company and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that concern. If you wish to start or scale a service and follow tested ‘faster way’ that has been checked by Russell himself, you must read the DotCom Secrets book.
It’s changing lives and I’ve personally found it extremely valuable on my entrepreneurial journey (I’ve read it several times). I extremely recommend the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets may not deserve your read. You ought to consider another book.
Although, DotCom Secrets supplies clever insights and strategies to:
Existing business owners: If you have not begun a business at all or have no service concept, the book might not relate to you.
Product owners: If you have an existing product currently, then you can learn strategies to double or perhaps triple your sales.
Confident online marketers: If you’re ready to take actions that may challenge your idea of organization, then you need to utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a company that stands the test of time. You do not want to fizzle out due to the fact that you lack the skillset, tools, and tricks that have actually been tested and proven to produce terrific results.
So whether you’re a beginner who’s just starting or you’re a specialist, DotCom Secrets will stroll you through the procedure of starting and growing a successful organization.
If you currently have a business, use the secrets in the book to scale to astounding levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that offers specific, actionable instructions on what you must do to fail-proof your organization, how to draw in customers, and the tricks to significantly increase your sales.
You’re still not restricted at all if you stop working to check out DotCom Secrets. The only obstacle, however, is that you’ll miss out on the chance to rapidly grow your existing service or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books pertain to, lifestyle business owners, company owner and online marketers– considering that they complement each other and provide for starting and growing a successful organization.
Expert Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step process to effectively structure your company. You get to discover how to provide your message and communicate value in a way that makes people wish to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that help you discover your voice, build a devoted fan base and earn money to share messages that will alter another person’s life.
Both books are advised to business owners who wish to end up being more effective in their industries. Business owners who are constructed to see chances in competitors instead of discomfort.
In Russell’s third and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting loads of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas similar to Expert Secrets that describes the simple marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you desire your business. How does this understanding help your customers and consumers?
This will assist you to serve them better– instead of looking for out their discomfort points, how desperate they need solutions, and what they’re prepared to pay.
In the secret formula, 4 simple questions were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being pushy?
What benefit will they receive from your organization?
You’ll discover answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
When it comes to building a sustainable organization, worth is essential. If there’s no worth, clients and customers will leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not only make more cash, you’ll likewise offer your customers with a more personalized service. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like a surprise that changes whatever you already know about growing a successful organization. You’ll get going with developing out your own sales funnel and the psychology behind a rewarding funnel.
It goes beyond the item you’re selling or how they’re priced. There’s a lot more …
You need to have a complete value ladder in place. It’s like your infallible system for making sales on autopilot. If you don’t have an effective value adder mapped out, you may not be able to develop a high-converting sales funnel.
The sales funnel is very important and has altered the way business owners and businesses approach sales online.
It works due to the fact that it takes into consideration the clients’ behaviors– and moves them through the various actions of your worth ladder up until they’re prepared to buy your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. You might not know how to determine or serve them. That’s why knowing how to define your target audience is essential.
This secret lays out where your target audience (i.e., customers who are ready to purchase your item) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a client to leave whatever they’re doing and have a look at your page.
Every online entrepreneur needs to learn and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a consistent struggle for most people. It’s arguably the most overwhelming aspect of running a successful online business.
Do you actually understand how traffic works in the online marketing space? If you aren’t confident in your traffic generation knowledge, Russell has the answers.
He shows you the very best type of traffic that you must take notice of and how it can change your business. The kind of traffic consists of:
- Traffic we control
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with developing an audience by leveraging advanced personal branding strategies, the secrets to communicating well with your audience that will result in a sale.
Ensure you do not skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a appealing and confident character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous fans?
As a company owner, you can’t go wrong when you finally establish an attractive character. When you’re successful at it, it means you can add more qualified consumers to your email list and release an effective product that people are ready and ready to purchase right away.
In producing that appealing character, Russell Brunson specifies the three parts you must keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an attractive character using these parts and their components, and determine the very best way to interact your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of connection in between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email sequences that assist to connect and develop an instant relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT five email templates that have helped him to transition into a desired internet and an attractive character online marketer.
Due to the fact that it capitalizes on giving worth to your customers, the Soap Opera Sequence works. This ‘value’ combined with a tempting open storyline hooks them the moment they read your first e-mail and they’ll look forward to the next one.
The days of uninteresting e-mail series are over. Do not simply delight in daytime drama on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers happy to hear from you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs enjoyment in your readers. It ‘d amuse them and cause them to buy from you.
It leverages the power of storytelling. However this time, you’re being creative in sharing your life and relevant stories occurring with/around you– stories they can easily get in touch with. You ought to be purposeful and tactical about it anyways.
You wish to be able to lead ideal customers back to your offer. This might look simple however it’s powerful nonetheless!
When you’re sending Seinfeld e-mails, Russell also provides good examples and written templates to speed up the process.
Area Three: Funnelology
In this area, the techniques and tactics for developing high-converting funnels are talked about in detail, along with and what you really must do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the importance of staying with systems that work. To put it simply, there’s no requirement to transform the wheel.
If you’re an entrepreneur and you’re having a hard time to recover cost, there’s a possibility that you’re making the above mistake.
This is common with entrepreneurs who are just beginning with their sales funnel. They try to re-invent the whole lorry. What a dreadful path to follow when building a business!
The secret here is leveraging on other individuals who currently have an effective funnel and making your deal to their precise customers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is a priceless gift for your service. Once you comprehend how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m really glad that I check out DotCom Secrets a couple of years ago (and numerous times more since that very first time to completely understand and carry out the strategies in my own online organization.
It not just opened my eyes to funnels and how to construct them but also the 7 stages that an ideal customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It reads:
The genuine difference between having a 6-, 7-, or perhaps eight-figure business is whether you understand the stages of a funnel and can effectively generate income from the points along the line.
I was familiar with that there are levels of traffic temperature level and therefore, treating them along the very same funnel process threatens.
This trick alone is basic to creating the best kind of page, deal, and traffic that will lead to sales.
When creating a funnel– particularly if you want visitors and leads to trust you more, there’s also the pre-framing concept that you require to completely understand. Well, who does not wish to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical business guidance. It goes into the specific landing pages you can develop in the 7 building stages that we’ve discussed earlier.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at specific times during these very same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Identifying hyperactive purchasers for your product or services.
You can choose which you desire to begin with first and which one to stick to in your market once you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right type of funnels can be a battle even to the more advanced marketers. More so, comprehend the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the procedure he follows when picking a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the factor to consider phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills it all out in this section and reveals the trick that made all his books sell millions.
Just by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your company, especially if you have an item you’re presently offering online (or even offline).
I indicate if you can buy your free copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.
He emphasizes the power of words and how using a certain WORD can change your whole organization magically. That single word can act as bait.
No matter the industry you operate in, what you do, what items you offer, or the business model, this is the part that a few of the effective entrepreneurs would hide from you.
Section Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I couldn’t comprehend this section because it was distinct in its way. I needed to check out the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the precise funnel scripts that have actually helped him to sell millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to deal with these parts due to the fact that there’s a powerful suite of software application you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential due to the fact that it reveals what need to happen once you get your visitors onboard your sales funnel.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce entrepreneurs or online marketers who have Free Plus Shipping deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item must be shipped.
On the second page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and managing charge. When the visitor has effectively filled out the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to help breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics involved in this type of funnel. And he likewise presented an unique script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep paying for a longer time.
You’re not restricted in any way– as there are lots of methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the perfect and likewise the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize recorded or live discussions to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the strategies and scripts that will make the webinar genuinely “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar discussion where your objective is to get people to purchase.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for releasing a new product by sharing a series of videos to supply lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, helpful, and amusing– thereby causing visitors to act. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing an innovative formula and scripts. If you’re a coach or specialist, this funnel is what you require to get premium clients.
Area 5: ClickFunnels.
This last area is short however you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to acquire insights, see examples, and read stories that will inspire you to develop a successful service online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the advantages and disadvantages rapidly:.
DotCom Secrets is complimentary. Get business-building understanding without paying cash.
Improve your business’ significance using the value ladders and sales funnel strategies and scripts.
Get secrets to ending up being a thought leader in your market.
Basic techniques that will work for any company model.
Build relationships and develop relationship with your clients.
You might need to have an existing service to gain from DotCom Secrets (although it can certainly benefit you if you’re simply starting in addition to long as you execute the details).
The book is perfect for services that leverage online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for worldwide, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his site (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and tricks for beginning and growing a company.
You’ll encounter a bunch of aha minutes while going through the areas. You’re assisted on how to incorporate the principle into my own organization.
DotCom Secrets is a playbook. You might need to read it numerous times to get the ‘tricks’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely suggest that you get a copy of DotCom Secrets totally free.