Dotcom Secrets is an excellent book if you wish to acquire insights, see examples, and check out stories that will inspire you to build an effective organization online or guide you in transitioning from offline to online marketing channels.
So let’s think about the advantages and disadvantages quickly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
- The book is a enjoyable and easy read.
- You will get actionable takeaways that you can use to enhance your company instantly.
- It’s not a “how to make money online” book per se.
- You will require to have some understanding of online marketing ideas to totally value the book.
Dotcom Secrets is an excellent resource if you wish to gain from somebody who has really made money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your service instantly.
The only downside is that it’s not a “how to make money online” book per se– you will require to have some understanding of internet marketing concepts to fully value it.
In general, Dotcom Secrets is a valuable resource for anyone looking to develop or grow an online company.
So if you’re all set to gain from one of the masters of Sales Funn, make sure to take a look at this book today!
DotCom Secrets Book
It’s one of my favorite service books. You may have to read it numerous times to totally understand it. Or just make it your buddy as you go about your online lifestyle organization experiences.
In the intro of the book, Russell Brunson assured to keep the book evergreen for several years to come. The objective is to make it appropriate to both innovative and brand-new online business owners.
How many business books do you still find pertinent in this ever-changing world? Although marketing strategies are continuously altering, the DotCom Secrets book is still extremely pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed process for growing an effective business– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that most of the methods that Russell talks about are still reliable today.
You’ll get a ton of actionable suggestions from the book and if you have strategies to offer items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In truth, this is a proven playbook for growing your company with reliable lead generation and sales/conversion approaches, which can be used offline and online.”
This is a transformative and powerful book. If you’re looking to begin an organization or scale an existing company, DotCom Secrets by Russell Brunson is the perfect road map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the ideal building blocks for your company. You’ll certainly get results from reading it.
To be truthful, DotCom Secrets seems like a book for building a sustainable online business only.
But don’t be constrained by that due to the fact that the actionable marketing methods work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar service and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that question. If you want to start or scale a company and follow proven ‘faster way’ that has actually been tested by Russell himself, you need to check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it incredibly valuable on my entrepreneurial journey (I’ve read it a number of times). I highly advise the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets might not deserve your read. You must consider another book.
DotCom Secrets supplies wise insights and techniques to:
Existing company owner: If you have not begun a business at all or have no organization idea, the book might not relate to you.
Product owners: If you have an existing product currently, then you can find out methods to double and even triple your sales.
Positive marketers: If you’re prepared to take steps that may challenge your idea of service, then you should utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct an organization that stands the test of time. You don’t want to blow over due to the fact that you lack the skillset, tools, and tricks that have actually been evaluated and shown to produce fantastic results.
So whether you’re a newbie who’s simply starting or you’re a specialist, DotCom Secrets will walk you through the procedure of beginning and growing a lucrative organization.
If you currently have a company, use the secrets in the book to scale to incredible levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that provides particular, actionable instructions on what you ought to do to fail-proof your service, how to bring in clients, and the tricks to substantially enhance your sales.
If you fail to check out DotCom Secrets, you’re still not limited at all. The only obstacle, though, is that you’ll miss the opportunity to quickly grow your existing service or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books are relevant to, lifestyle business owners, entrepreneur and online marketers– because they complement each other and attend to starting and growing a successful service.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets details a step-by-step process to effectively structure your service. You get to find out how to provide your message and interact value in a way that makes people wish to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that assist you find your voice, construct a loyal fan base and make money to share messages that will change another person’s life.
Both books are advised to company owner who want to end up being more successful in their markets. Entrepreneurs who are constructed to see opportunities in competitors instead of discomfort.
And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas much like Expert Secrets that describes the easy marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
Initially, you require to have a full understanding of where you desire your company. How does this understanding assist your clients and consumers?
This will help you to serve them much better– instead of searching for out their discomfort points, how desperate they require services, and what they’re prepared to pay.
In the secret formula, four easy concerns were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being pushy?
What benefit will they obtain from your business?
You’ll discover answers to these questions and more in the first secret.
Secret #2: The Value Ladder
Worth is crucial when it pertains to developing a sustainable organization. , if there’s no value, customers consumers clients will leave.
That’s why Russell invested a lots of time to dissect the actions that you need to follow to navigate your dream client from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not just make more money, you’ll likewise provide your consumers with a more personalized solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like a surprise that alters everything you currently know about growing a lucrative company. You’ll start with constructing out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to require a complete value ladder in place. You might not be able to build a high-converting sales funnel if you don’t have a reliable value adder mapped out.
The sales funnel is very important and has altered the way business owners and businesses approach sales online.
It works since it takes into account the consumers’ behaviors– and moves them through the various steps of your value ladder up until they’re prepared to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Sadly, you may not know how to recognize or serve them. That’s why knowing how to define your target audience is important.
This secret lays out where your target audience (i.e., clients who are ready to buy your product) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and check out your page.
Every online entrepreneur requires to learn and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a constant struggle for the majority of people. It’s perhaps the most challenging aspect of running an effective online organization.
Do you truly comprehend how traffic operates in the online marketing space? If you aren’t positive in your traffic generation know-how, Russell has the answers.
He reveals you the best kind of traffic that you ought to focus on and how it can change your company. The type of traffic includes:
- Traffic we control
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in developing an audience by leveraging advanced individual branding tactics, the secrets to communicating well with your audience that will cause a sale.
Make sure you do not skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a positive and appealing character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive fans?
As a company owner, you can’t fail when you finally develop an appealing character. When you’re successful at it, it means you can include more competent consumers to your e-mail list and release a successful product that individuals are prepared and prepared to buy immediately.
In creating that appealing character, Russell Brunson specifies the three elements you must keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an appealing character using these parts and their aspects, and identify the best way to communicate your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of connection in between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email sequences that help to link and establish an immediate relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT 5 e-mail design templates that have actually helped him to transition into an Attractive Character and a desired internet online marketer.
Because it capitalizes on giving value to your subscribers, the Soap Opera Sequence works. This ‘value’ coupled with a tempting open story hooks them the moment they read your first e-mail and they’ll eagerly anticipate the next one.
The days of dull email series are over. Do not simply enjoy soap opera on TV, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers pleased to speak with you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that builds excitement in your readers. It ‘d entertain them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and relevant stories occurring with/around you– stories they can easily link with. You need to be purposeful and strategic about it anyways.
You want to be able to lead ideal clients back to your offer. This might look simple but it’s powerful however!
When you’re sending out Seinfeld emails, Russell likewise offers good examples and written templates to speed up the process.
Section Three: Funnelology
In this area, the strategies and strategies for constructing high-converting funnels are talked about in detail, in addition to and what you really ought to do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the importance of staying with systems that work. To put it simply, there’s no need to transform the wheel.
There’s a possibility that you’re making the above mistake if you’re an organization owner and you’re having a hard time to break even.
This prevails with entrepreneurs who are simply starting with their sales funnel. They attempt to re-invent the entire car. When developing a company, what a horrible path to follow!
The secret here is leveraging on other people who already have an effective funnel and making your deal to their precise clients. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is a priceless present for your business. Once you comprehend how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m extremely happy that I check out DotCom Secrets a few years ago (and several times more because that very first time to completely understand and implement the methods in my own online business.
It not only opened my eyes to funnels and how to construct them but likewise the seven phases that an ideal consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It reads:
The genuine difference in between having a 6-, seven-, and even eight-figure company is whether you understand the stages of a funnel and can effectively generate income from the points along the line.
I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel process threatens.
This trick alone is essential to developing the right type of page, deal, and traffic that will cause sales.
When producing a funnel– particularly if you want visitors and leads to trust you more, there’s also the pre-framing principle that you require to fully understand. Well, who doesn’t want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal company guidance. It goes into the particular landing pages you can create in the 7 structure phases that we’ve talked about previously.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at specific times throughout these exact same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Determining hyper buyers for your products and services.
You can decide which you want to begin with first and which one to stick to in your market as soon as you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the right type of funnels can be a struggle even to the more advanced online marketers. More so, comprehend the funnels that will be served just to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell outlines the procedure he follows when choosing a funnel to use on the frontend of his value ladders, the funnel he utilizes in the consideration stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills everything out in this area and exposes the trick that made all his books offer millions.
Just by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your organization, especially if you have an item you’re presently selling online (and even offline).
I indicate if you can order your free copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He emphasizes the power of words and how using a certain WORD can alter your entire organization amazingly. That single word can serve as bait.
Despite the market you run in, what you do, what items you offer, or business model, this is the part that some of the successful business owners would hide from you.
Section Four: Funnels And Scripts
The first time I read DotCom Secrets, I could not grasp this section because it was special in its way. I needed to check out the book again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, along with the specific funnel scripts that have actually assisted him to offer millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to have problem with these parts due to the fact that there’s an effective suite of software you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it shows what must happen as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce online marketers or entrepreneurs who have Shipping plus free offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product needs to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and handling charge. When the visitor has actually successfully submitted the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to help breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics involved in this type of funnel. And he likewise presented an unique script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep spending for a longer time.
You’re not limited in any method– as there are numerous methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and also the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or taped presentations to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar truly “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little different. It’s not FREE!. It’s a more advanced webinar presentation where your objective is to get people to buy. But it’s “unnoticeable”– which indicates there’s no aggressive or deception included.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for releasing a brand-new item by sharing a series of videos to offer tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, practical, and amusing– thus triggering visitors to act. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing an advanced formula and scripts. If you’re a coach or specialist, this funnel is what you require to acquire premium clients.
Section 5: ClickFunnels.
This last section is short but you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to gain insights, see examples, and check out stories that will influence you to develop an effective service online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons rapidly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying money.
Improve your service’ importance utilizing the worth ladders and sales funnel strategies and scripts.
Get secrets to ending up being a thought leader in your industry.
Easy methods that will work for any company model.
Establish and construct relationships rapport with your clients.
You may need to have an existing service to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just starting along with long as you carry out the details).
The book is ideal for organizations that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official site, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for international, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we discussed previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and secrets for starting and growing a business.
You’ll discover a bunch of aha moments while going through the areas. More significantly, you’re directed on how to include the idea into my own service.
DotCom Secrets is a playbook. You might have to read it numerous times to get the ‘secrets’ into your head and business. However you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I highly suggest that you get a copy of DotCom Secrets for FREE.