Dotcom Secrets is a terrific book if you wish to gain insights, see examples, and check out stories that will influence you to develop a successful company online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a easy and satisfying read.
- You will get actionable takeaways that you can utilize to improve your company right away.
- It’s not a “how to generate income online” book per se.
- You will need to have some knowledge of online marketing ideas to fully appreciate the book.
If you desire to discover from someone who has in fact made cash online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your company right away.
The only downside is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of internet marketing principles to fully appreciate it.
However in general, Dotcom Secrets is a valuable resource for anybody wanting to develop or grow an online organization.
So if you’re prepared to learn from one of the masters of Sales Funn, make sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You might have to read it multiple times to completely understand it. Or just make it your buddy as you tackle your online way of life organization experiences.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for many years to come. The objective is to make it relevant to both sophisticated and brand-new online entrepreneurs.
The number of company books do you still discover relevant in this ever-changing world? Even though marketing strategies are constantly changing, the DotCom Secrets book is still incredibly appropriate and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step procedure for growing an effective service– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll discover that most of the strategies that Russell talks about are still efficient today.
You’ll get a lots of actionable guidance from the book and if you have strategies to sell products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In truth, this is a proven playbook for growing your business with effective lead generation and sales/conversion approaches, which can be utilized online and offline.”
This is a transformative and powerful book. If you’re looking to begin a company or scale an existing service, DotCom Secrets by Russell Brunson is the perfect roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the right foundation for your organization. You’ll absolutely get results from reading it.
To be sincere, DotCom Secrets sounds like a book for developing a sustainable online company only.
However don’t be constrained by that due to the fact that the actionable marketing strategies work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar business and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that concern. If you wish to start or scale a business and follow tested ‘shortcut’ that has been checked by Russell himself, you should check out the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it very important on my entrepreneurial journey (I’ve read it a number of times). I highly suggest the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets might not be worth your read. You must consider another book.
Although, DotCom Secrets provides clever insights and methods to:
Existing business owners: If you have not started a business at all or have no company concept, the book might not relate to you.
Item owners: If you have an existing item already, then you can discover strategies to double and even triple your sales.
Confident marketers: If you’re ready to take steps that might challenge your idea of organization, then you must utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct an organization that stands the test of time. You don’t wish to blow over because you lack the skillset, tools, and tricks that have actually been checked and shown to produce excellent outcomes.
So whether you’re a novice who’s simply getting going or you’re a specialist, DotCom Secrets will stroll you through the process of starting and growing a profitable service.
If you currently have an organization, utilize the secrets in the book to scale to incredible levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that supplies specific, actionable directions on what you ought to do to fail-proof your business, how to attract clients, and the tricks to significantly enhance your sales.
You’re still not restricted at all if you fail to read DotCom Secrets. The only difficulty, however, is that you’ll miss the chance to rapidly grow your existing service or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books pertain to, lifestyle entrepreneurs, company owner and online marketers– given that they match each other and attend to starting and growing an effective service.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets details a step-by-step process to efficiently structure your business. You get to find out how to deliver your message and communicate value in a way that makes people want to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that assist you find your voice, build a devoted fan base and get paid to share messages that will alter another person’s life.
Both books are advised to company owner who wish to end up being more effective in their industries. Business owners who are constructed to see opportunities in competition instead of pain.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections similar to Expert Secrets that details the simple marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
First, you require to have a complete understanding of where you desire your organization. How does this understanding help your customers and customers?
This will assist you to serve them better– instead of looking for out their discomfort points, how desperate they require options, and what they’re prepared to pay.
In the secret formula, four easy concerns were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What advantage will they receive from your business?
You’ll find answers to these questions and more in the first secret.
Secret #2: The Value Ladder
Value is crucial when it comes to constructing a sustainable organization. If there’s no value, customers and customers will leave.
That’s why Russell invested a ton of time to dissect the actions that you need to follow to navigate your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not only make more cash, you’ll likewise supply your customers with a more customized service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like an epiphany that changes everything you already know about growing a lucrative company. You’ll start with constructing out your own sales funnel and the psychology behind a successful funnel.
It exceeds the product you’re selling or how they’re priced. There’s a lot more …
You require to have a complete value ladder in place. It’s like your foolproof system for making sales on autopilot. If you don’t have a reliable worth adder mapped out, you may not be able to develop a high-converting sales funnel.
The sales funnel is very important and has altered the way entrepreneurs and companies approach sales online.
It works due to the fact that it takes into account the consumers’ habits– and moves them through the various actions of your worth ladder until they’re prepared to acquire your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not understand how to determine or serve them. That’s why knowing how to specify your target market is essential.
This secret describes where your target market (i.e., customers who are ready to buy your product) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online business owner requires to learn and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a continuous struggle for the majority of people. It’s arguably the most complicated aspect of running an effective online service.
Do you truly comprehend how traffic works in the online marketing area? If you aren’t positive in your traffic generation knowledge, Russell has the responses.
He reveals you the very best type of traffic that you must pay attention to and how it can transform your company. The type of traffic includes:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with building an audience by leveraging more advanced personal branding techniques, the tricks to communicating well with your audience that will cause a sale.
Make certain you do not avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a positive and appealing character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge fans?
As a company owner, you can’t fail when you finally develop an attractive character. When you’re successful at it, it indicates you can add more certified customers to your email list and release a successful item that people are ready and willing to acquire right now.
In developing that appealing character, Russell Brunson defines the 3 parts you must keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to create an appealing character utilizing these parts and their components, and determine the best method to communicate your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of connection between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email series that assist to link and develop an instant relationship in between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT five e-mail design templates that have assisted him to shift into a desired internet and an appealing character marketer.
Due to the fact that it capitalizes on offering value to your subscribers, the Soap Opera Sequence works. This ‘value’ coupled with a tempting open storyline hooks them the moment they read your first email and they’ll eagerly anticipate the next one.
The days of dull e-mail series are over. Do not just take pleasure in daytime soap on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers pleased to speak with you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that constructs excitement in your readers. It ‘d amuse them and trigger them to purchase from you.
It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and relevant stories occurring with/around you– stories they can quickly get in touch with. You must be purposeful and tactical about it anyways.
You wish to have the ability to lead perfect consumers back to your deal. This may look basic however it’s powerful!
When you’re sending out Seinfeld emails, Russell also supplies great examples and written templates to speed up the process.
Area Three: Funnelology
In this area, the techniques and tactics for developing high-converting funnels are discussed in detail, in addition to and what you actually need to do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of staying with systems that work. In other words, there’s no requirement to transform the wheel.
There’s an opportunity that you’re making the above mistake if you’re a business owner and you’re having a hard time to break even.
This is common with entrepreneurs who are just beginning with their sales funnel. They attempt to re-invent the entire car. When building a company, what a terrible course to follow!
The secret here is leveraging on other individuals who already have a successful funnel and making your offer to their exact customers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a valuable gift for your organization. It’s quite simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very thankful that I read DotCom Secrets a couple of years ago (and a number of times more since that very first time to completely understand and execute the techniques in my own online service.
It not only opened my eyes to funnels and how to build them however also the 7 stages that an ideal client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction in between having a 6-, seven-, or perhaps eight-figure business is whether you comprehend the stages of a funnel and can effectively monetize the points along the line.
I learnt more about that there are levels of traffic temperature and therefore, treating them along the same funnel procedure threatens.
This trick alone is basic to creating the ideal type of page, offer, and traffic that will cause sales.
When creating a funnel– especially if you want visitors and leads to trust you more, there’s likewise the pre-framing idea that you need to fully comprehend. Well, who doesn’t want to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical organization suggestions. It goes into the specific landing pages you can produce in the 7 building phases that we’ve discussed earlier.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at particular times during these same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Determining hyper buyers for your product or services.
You can choose which you desire to begin with very first and which one to stick to in your market once you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the ideal kind of funnels can be a struggle even to the more advanced marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the process he follows when picking a funnel to use on the frontend of his worth ladders, the funnel he uses in the consideration phase (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills all of it out in this area and exposes the trick that made all his books offer millions.
Simply by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your business, especially if you have a product you’re currently selling online (or even offline).
I indicate if you can purchase your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He emphasizes the power of words and how using a specific WORD can alter your entire company amazingly. That single word can serve as bait.
No matter the market you operate in, what you do, what products you use, or the business model, this is the part that a few of the successful entrepreneurs would conceal from you.
Area Four: Funnels And Scripts
The very first time I read DotCom Secrets, I could not understand this section because it was unique in its way. I needed to read the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the exact funnel scripts that have actually assisted him to sell countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to have problem with these parts due to the fact that there’s a powerful suite of software you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it reveals what should happen as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce business owners or online marketers who have Shipping plus totally free offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product needs to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and handling charge. When the visitor has actually successfully filled out the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to assist breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics involved in this type of funnel. And he also presented a distinct script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.
You’re not restricted in any way– as there are many methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and also the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize taped or live presentations to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the techniques and scripts that will make the webinar genuinely “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little different. It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get individuals to buy. However it’s “unnoticeable”– which means there’s no pushy or deception involved.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for launching a new product by sharing a series of videos to provide lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, useful, and amusing– thus triggering visitors to act. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing an advanced formula and scripts. If you’re a coach or expert, this funnel is what you need to get premium clients.
Section 5: ClickFunnels.
This last section is brief but you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to acquire insights, see examples, and check out stories that will inspire you to build an effective organization online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the cons and pros rapidly:.
DotCom Secrets is free. Get business-building understanding without paying cash.
Enhance your service’ significance using the worth ladders and sales funnel techniques and scripts.
Get tricks to becoming an idea leader in your market.
Easy strategies that will work for any organization model.
Build relationships and establish connection with your customers.
You may need to have an existing business to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just starting as well as long as you carry out the information).
The book is ideal for companies that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. If you’re based within the US or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable methods and secrets for starting and growing an organization.
You’ll encounter a bunch of aha moments while going through the areas. You’re assisted on how to include the principle into my own company.
DotCom Secrets is a playbook. You might need to read it numerous times to get the ‘secrets’ into your head and business. However you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I highly suggest that you get a copy of DotCom Secrets for FREE.