Dotcom Secrets is a great book if you want to gain insights, see examples, and read stories that will influence you to construct an effective organization online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the benefits and drawbacks quickly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
- The book is a easy and pleasurable read.
- You will get actionable takeaways that you can utilize to improve your business right away.
- It’s not a “how to make money online” book per se.
- You will require to have some understanding of internet marketing ideas to fully value the book.
Dotcom Secrets is a terrific resource if you want to gain from somebody who has actually generated income online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your organization right away.
The only drawback is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of online marketing principles to totally value it.
Overall, Dotcom Secrets is a valuable resource for anybody looking to build or grow an online organization.
If you’re prepared to find out from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my preferred organization books. You might have to read it multiple times to totally understand it. Or just make it your buddy as you go about your online lifestyle service adventures.
In the intro of the book, Russell Brunson promised to keep the book evergreen for years to come. The objective is to make it pertinent to both advanced and brand-new online entrepreneurs.
How many company books do you still find relevant in this ever-changing world? Although marketing strategies are continuously changing, the DotCom Secrets book is still extremely relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed procedure for growing an effective company– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll find that the majority of the methods that Russell talks about are still effective today.
You’ll get a ton of actionable suggestions from the book and if you have plans to sell items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In truth, this is a tested playbook for growing your business with reliable list building and sales/conversion approaches, which can be utilized online and offline.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the perfect road map if you’re looking to begin an organization or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the best foundation for your service. You’ll definitely get results from reading it.
To be honest, DotCom Secrets seems like a book for constructing a sustainable online service only.
Don’t be constrained by that since the actionable marketing techniques work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar business and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that question. If you wish to scale a service or start and follow proven ‘shortcut’ that has actually been evaluated by Russell himself, you must read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it incredibly important on my entrepreneurial journey (I’ve read it several times). I highly advise the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets may not deserve your read. You must consider another book.
Although, DotCom Secrets provides wise insights and strategies to:
Existing company owner: If you have not begun a service at all or have no business concept, the book may not be relevant to you.
Item owners: If you have an existing product currently, then you can find out techniques to double or perhaps triple your sales.
Positive online marketers: If you’re ready to take actions that may challenge your concept of business, then you must utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a company that stands the test of time. You don’t want to die since you do not have the skillset, tools, and tricks that have actually been checked and shown to produce great results.
Whether you’re a beginner who’s just getting started or you’re a specialist, DotCom Secrets will stroll you through the process of beginning and growing a profitable service.
If you currently have a business, use the secrets in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that provides particular, actionable directions on what you need to do to fail-proof your company, how to attract consumers, and the tricks to significantly improve your sales.
You’re still not limited at all if you stop working to read DotCom Secrets. The only obstacle, though, is that you’ll miss out on the opportunity to rapidly grow your existing organization or thrive in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books relate to, way of life business owners, business owners and online marketers– given that they complement each other and provide for starting and growing an effective service.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step procedure to efficiently structure your company. You get to find out how to provide your message and communicate value in a way that makes individuals wish to pay you.
Specialist Secrets gives actionable examples, illustrations, and stories that help you find your voice, develop a faithful fan base and make money to share messages that will change another person’s life.
Both books are suggested to entrepreneur who wish to end up being more successful in their industries. Entrepreneurs who are constructed to see chances in competition instead of discomfort.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that lays out the basic marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
You need to have a full understanding of where you want your organization. How does this understanding help your clients and customers?
This will assist you to serve them better– instead of trying to find out their discomfort points, how desperate they require services, and what they’re willing to pay.
In the secret formula, four simple questions were outlined in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being pushy?
What advantage will they receive from your service?
You’ll discover answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
When it comes to developing a sustainable organization, worth is crucial. , if there’s no worth, customers consumers clients will leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to browse your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not just make more money, you’ll likewise provide your customers with a more personalized service. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like a surprise that alters everything you already know about growing a lucrative business. You’ll get started with building out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to require a complete value total in place. You may not be able to build a high-converting sales funnel if you do not have a reliable value adder mapped out.
The sales funnel is very important and has changed the way business owners and businesses approach sales online.
It works because it considers the customers’ habits– and moves them through the various actions of your value ladder till they’re all set to buy your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Regrettably, you might not know how to recognize or serve them. That’s why knowing how to define your target audience is important.
This secret lays out where your target audience (i.e., customers who are ready to purchase your product) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a consumer to leave whatever they’re doing and check out your page.
Every online business owner requires to discover and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a continuous struggle for many people. It’s perhaps the most complicated aspect of running an effective online company.
Do you actually comprehend how traffic operates in the online marketing space? If you aren’t positive in your traffic generation proficiency, Russell has the answers.
He shows you the best type of traffic that you ought to take notice of and how it can change your business. The type of traffic consists of:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in building an audience by leveraging more advanced individual branding techniques, the tricks to interacting well with your audience that will result in a sale.
Make certain you don’t avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a positive and appealing character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous followers?
As an entrepreneur, you can’t fail when you lastly establish an attractive character. When you’re successful at it, it means you can include more certified clients to your e-mail list and introduce a successful item that individuals are prepared and ready to buy right away.
In producing that appealing character, Russell Brunson defines the three elements you need to keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an appealing character using these elements and their aspects, and recognize the very best method to interact your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of relationship in between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail sequences that help to link and develop an instant relationship between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT 5 e-mail templates that have actually assisted him to shift into an Attractive Character and a popular internet online marketer.
The Soap Opera Sequence works because it profits from providing value to your customers. This ‘worth’ coupled with an alluring open storyline hooks them the minute they read your very first email and they’ll eagerly anticipate the next one.
The days of boring email sequences are over. Don’t simply take pleasure in daytime soap on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers happy to hear from you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that develops excitement in your readers. It ‘d amuse them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and pertinent stories happening with/around you– stories they can quickly link with. You should be purposeful and strategic about it anyways.
You want to have the ability to lead ideal consumers back to your deal. This might look basic but it’s effective!
Russell likewise provides good examples and composed design templates to speed up the procedure when you’re sending Seinfeld emails.
Area Three: Funnelology
In this section, the methods and strategies for constructing high-converting funnels are discussed in detail, in addition to and what you truly should do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of adhering to systems that work. Simply put, there’s no need to transform the wheel.
There’s an opportunity that you’re making the above mistake if you’re a company owner and you’re struggling to break even.
This is common with business owners who are simply beginning with their sales funnel. They attempt to re-invent the entire car. What an awful course to follow when building a business!
The trick here is leveraging on other people who currently have an effective funnel and making your deal to their specific clients. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a valuable gift for your organization. Once you comprehend how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m extremely glad that I check out DotCom Secrets a few years ago (and a number of times more since that first time to completely comprehend and carry out the strategies in my own online company.
It not just opened my eyes to funnels and how to build them but also the seven stages that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The real difference between having a 6-, seven-, or perhaps eight-figure service is whether you comprehend the stages of a funnel and can successfully monetize the points along the line.
I learnt more about that there are levels of traffic temperature and therefore, treating them along the same funnel procedure is dangerous.
This secret alone is essential to creating the best kind of page, offer, and traffic that will result in sales.
When creating a funnel– particularly if you desire visitors and leads to trust you more, there’s also the pre-framing principle that you need to completely understand. Well, who does not wish to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common company guidance. It goes into the particular landing pages you can create in the 7 building stages that we’ve discussed earlier.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at specific times throughout these same four phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Recognizing hyperactive buyers for your product or services.
As soon as you’ve understood how this works, you can decide which you want to start with first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the best kind of funnels can be a battle even to the advanced marketers. More so, comprehend the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the procedure he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the factor to consider stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills it all out in this area and reveals the secret that made all his books sell millions.
Just by grabbing your free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will alter your company, especially if you have a product you’re currently offering online (or perhaps offline).
I imply if you can buy your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He emphasizes the power of words and how utilizing a certain WORD can change your whole company magically. That single word can function as bait.
Regardless of the industry you run in, what you do, what products you provide, or the business model, this is the part that a few of the successful business owners would conceal from you.
Area Four: Scripts and funnels
The very first time I read DotCom Secrets, I could not grasp this section because it was special in its way. I had to check out the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the exact funnel scripts that have assisted him to offer countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to deal with these parts since there’s a powerful suite of software you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important due to the fact that it shows what should take place as soon as you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce marketers or business owners who have Shipping plus totally free deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item must be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card details is requested for the shipping and handling charge. When the visitor has effectively completed the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to help breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the practical mechanics involved in this kind of funnel. And he likewise presented an unique script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.
However you’re not limited in any way– as there are many ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the ideal and also the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize taped or live presentations to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little various. It’s not FREE!. It’s an advanced webinar discussion where your objective is to get people to purchase. However it’s “invisible”– which indicates there’s no aggressive or deception included.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for introducing a new product by sharing a series of videos to supply lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, valuable, and amusing– consequently triggering visitors to act. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers utilizing an innovative formula and scripts. This funnel is what you require to obtain premium clients if you’re a coach or specialist.
Area 5: ClickFunnels.
This last area is quick but you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to acquire insights, see examples, and read stories that will inspire you to build a successful service online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros quickly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying money.
Improve your company’ importance utilizing the value ladders and sales funnel strategies and scripts.
Get secrets to ending up being an idea leader in your industry.
Basic methods that will work for any business design.
Build relationships and develop relationship with your customers.
You might need to have an existing business to take advantage of DotCom Secrets (although it can definitely benefit you if you’re simply beginning along with long as you carry out the info).
The book is perfect for organizations that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. You only need to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for worldwide.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at implementing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and tricks for growing an organization and beginning.
You’ll encounter a bunch of aha minutes while going through the sections. More importantly, you’re assisted on how to integrate the idea into my own organization.
DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘tricks’ into your head and company. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I extremely suggest that you get a copy of DotCom Secrets free of charge.