Dotcom Secrets is an excellent book if you wish to get insights, see examples, and check out stories that will motivate you to build a successful organization online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros quickly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a enjoyable and simple read.
- You will get actionable takeaways that you can use to enhance your business right away.
- It’s not a “how to earn money online” book per se.
- You will need to have some understanding of internet marketing principles to totally appreciate the book.
Dotcom Secrets is an excellent resource if you wish to gain from somebody who has really made money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your organization instantly.
The only disadvantage is that it’s not a “how to generate income online” book per se– you will require to have some understanding of internet marketing ideas to completely value it.
But overall, Dotcom Secrets is an important resource for anyone aiming to build or grow an online organization.
So if you’re prepared to gain from among the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You might need to read it multiple times to totally understand it. Or simply make it your buddy as you go about your online way of life business experiences.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The objective is to make it appropriate to both new and innovative online business owners.
The number of company books do you still discover relevant in this ever-changing world? Even though marketing methods are constantly changing, the DotCom Secrets book is still extremely pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed procedure for growing a successful company– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll find that most of the methods that Russell discuss are still efficient today.
You’ll get a lots of actionable recommendations from the book and if you have plans to sell products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In reality, this is a proven playbook for growing your company with effective lead generation and sales/conversion approaches, which can be utilized online and offline.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the ideal road map if you’re wanting to start an organization or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the right building blocks for your company. You’ll definitely get results from reading it.
To be sincere, DotCom Secrets sounds like a book for constructing a sustainable online company just.
However don’t be constrained by that since the actionable marketing techniques work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar company and want to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that concern. If you wish to scale an organization or begin and follow tested ‘faster way’ that has been evaluated by Russell himself, you need to check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it extremely important on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You must consider another book.
Although, DotCom Secrets offers wise insights and techniques to:
Existing business owners: If you haven’t started a business at all or have no service idea, the book might not be relevant to you.
Product owners: If you have an existing item currently, then you can discover methods to double or even triple your sales.
Confident marketers: If you’re ready to take steps that might challenge your concept of service, then you need to utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a service that stands the test of time. Since you do not have the skillset, tools, and secrets that have actually been evaluated and proven to produce great results, you do not want to fizzle out.
Whether you’re a novice who’s just getting started or you’re a specialist, DotCom Secrets will walk you through the process of beginning and growing a profitable company.
If you currently have a business, use the secrets in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that supplies specific, actionable instructions on what you need to do to fail-proof your business, how to attract consumers, and the tricks to considerably boost your sales.
You’re still not restricted at all if you stop working to read DotCom Secrets. The only obstacle, however, is that you’ll miss out on the chance to rapidly grow your existing organization or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books pertain to, way of life entrepreneurs, business owners and online marketers– considering that they complement each other and attend to starting and growing a successful company.
Professional Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step process to efficiently structure your organization. You get to discover how to deliver your message and communicate value in a manner that makes people want to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that help you find your voice, develop a devoted fan base and earn money to share messages that will change another person’s life.
Both books are advised to company owner who want to become more successful in their industries. Business owners who are constructed to see chances in competition instead of pain.
In Russell’s third and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections similar to Expert Secrets that outlines the simple marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
Initially, you need to have a complete understanding of where you desire your company. How does this understanding help your consumers and customers?
This will help you to serve them better– instead of looking for out their discomfort points, how desperate they need options, and what they’re prepared to pay.
In the secret formula, four easy concerns were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What benefit will they receive from your service?
You’ll discover answers to these concerns and more in the very first secret.
Secret #2: The Value Ladder
Value is key when it comes to constructing a sustainable service. If there’s no value, clients and clients will leave.
That’s why Russell invested a ton of time to dissect the steps that you need to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you effectively structure the worth ladder, you’ll not just make more money, you’ll also offer your consumers with a more customized solution. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like a surprise that alters whatever you currently know about growing a successful organization. You’ll begin with building out your own sales funnel and the psychology behind a successful funnel.
It goes beyond the item you’re selling or how they’re priced. There’s a lot more …
You need to have a total value ladder in place. It’s like your infallible system for making sales on autopilot. You might not have the ability to build a high-converting sales funnel if you do not have an efficient value adder mapped out.
The sales funnel is very important and has actually changed the method entrepreneurs and organizations approach sales online.
It works because it takes into account the customers’ habits– and moves them through the various actions of your value ladder up until they’re ready to buy your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You may not know how to recognize or serve them. That’s why understanding how to define your target market is very important.
This secret outlines where your target audience (i.e., clients who are ready to purchase your item) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur needs to learn and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a continuous battle for the majority of people. It’s perhaps the most overwhelming element of running a successful online organization.
Do you actually understand how traffic works in the internet marketing area? If you aren’t positive in your traffic generation expertise, Russell has the responses.
He shows you the best type of traffic that you should take note of and how it can change your company. The type of traffic includes:
- Traffic we control
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures involved in building an audience by leveraging more advanced individual branding tactics, the tricks to communicating well with your audience that will result in a sale.
Ensure you don’t skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a attractive and confident character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous followers?
As a company owner, you can’t fail when you finally establish an attractive character. When you’re successful at it, it means you can add more competent customers to your e-mail list and introduce an effective product that individuals are willing and ready to acquire right now.
In producing that attractive character, Russell Brunson specifies the 3 components you should keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an attractive character utilizing these components and their elements, and determine the very best way to interact your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of relationship in between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email series that help to link and establish an instantaneous relationship in between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT 5 email templates that have actually assisted him to transition into an in-demand internet and an appealing character marketer.
The Soap Opera Sequence works due to the fact that it profits from providing value to your customers. This ‘value’ combined with an irresistible open storyline hooks them the moment they read your very first e-mail and they’ll eagerly anticipate the next one.
The days of dull e-mail series are over. Do not simply enjoy daytime soap on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers pleased to speak with you every day is using the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that develops excitement in your readers. It ‘d captivate them and trigger them to buy from you.
It leverages the power of storytelling. However this time, you’re being innovative in sharing your life and appropriate stories occurring with/around you– stories they can easily get in touch with. You should be purposeful and tactical about it anyways.
You wish to be able to lead perfect customers back to your deal. This may look easy but it’s effective!
Russell likewise offers good examples and written templates to accelerate the process when you’re sending Seinfeld emails.
Section Three: Funnelology
In this area, the methods and strategies for constructing high-converting funnels are discussed in detail, as well as and what you actually must do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of adhering to systems that work. Simply put, there’s no requirement to transform the wheel.
There’s a possibility that you’re making the above mistake if you’re a business owner and you’re having a hard time to break even.
This is common with entrepreneurs who are just starting with their sales funnel. They try to re-invent the entire lorry. What an awful path to follow when developing a business!
The trick here is leveraging on other individuals who currently have an effective funnel and making your offer to their specific clients. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a valuable gift for your organization. Once you comprehend how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m really happy that I check out DotCom Secrets a couple of years ago (and several times more since that first time to totally comprehend and carry out the strategies in my own online service.
It not just opened my eyes to funnels and how to build them but also the seven phases that an ideal customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It reads:
The genuine difference in between having a six-, seven-, or perhaps eight-figure company is whether you understand the phases of a funnel and can successfully monetize the points along the line.
I was familiar with that there are levels of traffic temperature and therefore, treating them along the exact same funnel procedure threatens.
This secret alone is fundamental to creating the right type of page, deal, and traffic that will cause sales.
There’s also the pre-framing concept that you need to fully comprehend when developing a funnel– particularly if you desire visitors and causes trust you more. Well, who does not wish to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the common organization suggestions. It goes into the particular landing pages you can develop in the 7 building phases that we’ve talked about earlier.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at particular times during these very same four phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Identifying hyperactive buyers for your services and items.
You can choose which you desire to start with very first and which one to stick to in your market once you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right type of funnels can be a struggle even to the more advanced marketers. More so, understand the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the procedure he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the consideration stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first read the DotCom Secrets book.
Russell spills it all out in this section and exposes the secret that made all his books offer millions.
Just by grabbing your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your service, specifically if you have a product you’re currently offering online (and even offline).
I imply if you can purchase your free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He highlights the power of words and how using a certain WORD can alter your entire business amazingly. That single word can serve as bait.
Regardless of the market you run in, what you do, what items you use, or the business model, this is the part that a few of the effective entrepreneurs would hide from you.
Area Four: Scripts and funnels
The very first time I check out DotCom Secrets, I couldn’t comprehend this section since it was distinct in its method. I had to check out the book again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, as well as the precise funnel scripts that have actually assisted him to offer millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t need to struggle with these parts because there’s a powerful suite of software you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential since it shows what ought to take place once you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce online marketers or business owners who have Shipping plus complimentary offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card information is requested for the shipping and handling charge. As soon as the visitor has successfully completed the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to assist breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics associated with this kind of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.
You’re not limited in any way– as there are lots of ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the ideal and likewise the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to use documented or live presentations to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar genuinely “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar discussion where your objective is to get individuals to buy.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for releasing a new item by sharing a series of videos to provide tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, practical, and entertaining– therefore triggering visitors to do something about it. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals using an advanced formula and scripts. If you’re a coach or consultant, this funnel is what you require to obtain premium clients.
Section 5: ClickFunnels.
This last area is quick but you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to get insights, see examples, and read stories that will inspire you to construct an effective organization online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros rapidly:.
DotCom Secrets is free. Get business-building understanding without paying money.
Enhance your organization’ importance utilizing the value ladders and sales funnel methods and scripts.
Get secrets to ending up being a thought leader in your market.
Easy strategies that will work for any service design.
Establish and construct relationships relationship with your customers.
You may need to have an existing business to gain from DotCom Secrets (although it can certainly benefit you if you’re simply beginning along with long as you carry out the details).
The book is perfect for companies that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. If you’re based within the United States or $14.95 for international, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and secrets for growing a company and beginning.
You’ll come across a bunch of aha moments while going through the areas. More significantly, you’re guided on how to incorporate the concept into my own business.
DotCom Secrets is a playbook. You may have to read it several times to get the ‘tricks’ into your head and service. But you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering product and services online, I highly recommend that you get a copy of DotCom Secrets totally free.