Dotcom Secrets is a great book if you wish to get insights, see examples, and check out stories that will inspire you to build an effective organization online or guide you in transitioning from offline to online marketing channels.
So let’s think about the benefits and drawbacks rapidly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a easy and pleasurable read.
- You will get actionable takeaways that you can use to enhance your organization immediately.
- It’s not a “how to make money online” book per se.
- You will need to have some understanding of online marketing principles to totally appreciate the book.
If you desire to find out from somebody who has really made cash online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your service instantly.
The only drawback is that it’s not a “how to make money online” book per se– you will require to have some knowledge of internet marketing principles to completely appreciate it.
But in general, Dotcom Secrets is an important resource for anyone aiming to construct or grow an online organization.
So if you’re prepared to gain from one of the masters of Sales Funn, be sure to take a look at this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You might have to read it numerous times to totally comprehend it. Or merely make it your companion as you set about your online lifestyle business adventures.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for several years to come. The goal is to make it pertinent to both brand-new and innovative online business owners.
How many business books do you still discover relevant in this ever-changing world? Even though marketing techniques are continuously changing, the DotCom Secrets book is still exceptionally pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed process for growing a successful business– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll find that most of the strategies that Russell discuss are still efficient today.
You’ll get a lots of actionable suggestions from the book and if you have strategies to offer items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a proven playbook for growing your business with efficient list building and sales/conversion approaches, which can be utilized online and offline.”
This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the ideal road map if you’re looking to begin a company or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the right foundation for your business. You’ll certainly get results from reading it.
To be sincere, DotCom Secrets seems like a book for developing a sustainable online company only.
But don’t be constrained by that due to the fact that the actionable marketing methods work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar company and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that concern. If you want to scale an organization or begin and follow proven ‘faster way’ that has been evaluated by Russell himself, you should check out the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it incredibly important on my entrepreneurial journey (I’ve read it several times). I extremely suggest the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets may not be worth your read. You need to think about another book.
DotCom Secrets provides clever insights and strategies to:
Existing company owner: If you haven’t begun a business at all or have no company concept, the book might not pertain to you.
Item owners: If you have an existing item already, then you can discover techniques to double and even triple your sales.
Positive marketers: If you’re ready to take steps that might challenge your idea of organization, then you need to utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a service that stands the test of time. You don’t wish to die since you do not have the skillset, tools, and secrets that have actually been checked and shown to produce excellent results.
Whether you’re a beginner who’s simply getting began or you’re a specialist, DotCom Secrets will walk you through the procedure of beginning and growing a lucrative service.
If you currently have a company, use the secrets in the book to scale to amazing levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that offers particular, actionable directions on what you must do to fail-proof your company, how to attract consumers, and the secrets to substantially increase your sales.
You’re still not restricted at all if you stop working to read DotCom Secrets. The only challenge, though, is that you’ll miss out on the chance to rapidly grow your existing organization or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books are relevant to, way of life business owners, business owners and online marketers– given that they match each other and provide for starting and growing a successful service.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step procedure to effectively structure your business. You get to find out how to deliver your message and interact worth in a manner that makes individuals want to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that help you discover your voice, build a loyal fan base and get paid to share messages that will alter someone else’s life.
Both books are suggested to entrepreneur who wish to become more successful in their markets. Entrepreneurs who are built to see opportunities in competitors instead of discomfort.
In Russell’s 3rd and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting heaps of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas much like Expert Secrets that details the easy marketing procedures and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you desire your business. How does this understanding help your clients and clients?
This will assist you to serve them better– instead of searching for out their pain points, how desperate they require solutions, and what they’re willing to pay.
In the secret formula, 4 simple concerns were outlined in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being pushy?
What advantage will they get from your organization?
You’ll discover answers to these questions and more in the first trick.
Secret #2: The Value Ladder
When it comes to building a sustainable organization, value is essential. , if there’s no worth, clients consumers customers will leaveCustomers
That’s why Russell invested a ton of time to dissect the actions that you need to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not just make more money, you’ll also offer your consumers with a more tailored service. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like a surprise that changes whatever you currently know about growing a profitable organization. You’ll begin with constructing out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to have a complete value ladder in place. You may not be able to build a high-converting sales funnel if you do not have an effective value adder mapped out.
The sales funnel is very important and has changed the way entrepreneurs and services approach sales online.
It works since it takes into consideration the clients’ behaviors– and moves them through the different steps of your worth ladder till they’re ready to acquire your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not understand how to recognize or serve them. That’s why understanding how to specify your target market is essential.
This secret details where your target audience (i.e., consumers who are ready to purchase your item) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online business owner needs to learn and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a constant battle for many people. It’s probably the most complicated element of running a successful online organization.
Do you actually understand how traffic operates in the internet marketing area? Russell has the responses if you aren’t positive in your traffic generation knowledge.
He shows you the best kind of traffic that you ought to pay attention to and how it can change your organization. The kind of traffic consists of:
- Traffic we control
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with constructing an audience by leveraging advanced personal branding strategies, the tricks to communicating well with your audience that will cause a sale.
Make sure you do not skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a attractive and confident character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous fans?
As an entrepreneur, you can’t fail when you lastly develop an appealing character. When you’re successful at it, it means you can add more certified customers to your e-mail list and release a successful product that people are ready and willing to purchase immediately.
In creating that appealing character, Russell Brunson specifies the 3 components you need to keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an appealing character using these elements and their elements, and recognize the best method to communicate your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of connection in between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail series that help to connect and establish an instantaneous relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT 5 e-mail templates that have actually helped him to transition into a popular web and an appealing character online marketer.
Because it capitalizes on giving worth to your subscribers, the Soap Opera Sequence works. This ‘value’ paired with an alluring open story hooks them the moment they read your very first e-mail and they’ll eagerly anticipate the next one.
The days of uninteresting e-mail series are over. Don’t just delight in soap opera on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers delighted to speak with you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that builds enjoyment in your readers. It ‘d captivate them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and pertinent stories taking place with/around you– stories they can quickly connect with. You ought to be purposeful and tactical about it anyways.
You wish to have the ability to lead ideal consumers back to your deal. This might look basic however it’s powerful!
Russell likewise offers fine examples and written templates to speed up the process when you’re sending out Seinfeld emails.
Section Three: Funnelology
In this section, the techniques and techniques for constructing high-converting funnels are talked about in detail, in addition to and what you truly need to do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the significance of sticking to systems that work. In other words, there’s no requirement to reinvent the wheel.
There’s a chance that you’re making the above mistake if you’re an organization owner and you’re struggling to break even.
This prevails with business owners who are just starting with their sales funnel. They try to re-invent the entire lorry. What a terrible course to follow when constructing a business!
The secret here is leveraging on other individuals who currently have a successful funnel and making your offer to their specific customers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a valuable gift for your business. It’s quite simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely delighted that I check out DotCom Secrets a couple of years ago (and several times more since that very first time to fully understand and carry out the techniques in my own online company.
It not just opened my eyes to funnels and how to build them however likewise the seven phases that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It reads:
The real difference in between having a six-, seven-, or perhaps eight-figure organization is whether you understand the stages of a funnel and can effectively monetize the points along the line.
I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel procedure is dangerous.
This secret alone is basic to creating the right kind of page, deal, and traffic that will cause sales.
There’s likewise the pre-framing concept that you need to completely understand when producing a funnel– especially if you desire visitors and results in trust you more. Well, who does not want to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the common organization advice. It goes into the specific landing pages you can produce in the 7 building phases that we’ve discussed previously.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at particular times during these very same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Determining hyperactive purchasers for your services and products.
As soon as you’ve comprehended how this works, you can decide which you wish to begin with first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best type of funnels can be a battle even to the advanced marketers. More so, comprehend the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the procedure he follows when choosing a funnel to use on the frontend of his value ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills it all out in this section and exposes the trick that made all his books offer millions.
Simply by grabbing your free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your service, particularly if you have an item you’re presently selling online (and even offline).
I suggest if you can buy your complimentary copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He stresses the power of words and how utilizing a certain WORD can alter your entire company amazingly. That single word can function as bait.
No matter the market you operate in, what you do, what items you provide, or business design, this is the part that some of the successful business owners would conceal from you.
Section Four: Funnels And Scripts
The very first time I read DotCom Secrets, I could not grasp this section because it was special in its way. I needed to check out the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, as well as the specific funnel scripts that have actually assisted him to offer millions of each of his items.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to have problem with these parts because there’s an effective suite of software application you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential because it reveals what must happen once you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce online marketers or entrepreneurs who have Free Plus Shipping deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item should be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and dealing with charge. Once the visitor has actually effectively filled out the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to assist breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the practical mechanics associated with this kind of funnel. And he likewise presented a special script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep spending for a longer time.
You’re not limited in any way– as there are lots of methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and likewise the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize documented or live discussions to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the techniques and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar discussion where your objective is to get people to purchase.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for introducing a new item by sharing a series of videos to supply tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, valuable, and amusing– consequently causing visitors to do something about it. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using an innovative formula and scripts. This funnel is what you need to get premium clients if you’re a coach or consultant.
Area 5: ClickFunnels.
This last area is short but you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to gain insights, see examples, and check out stories that will inspire you to construct a successful business online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the cons and pros quickly:.
DotCom Secrets is totally free. Get business-building knowledge without paying cash.
Enhance your service’ relevance using the value ladders and sales funnel methods and scripts.
Get tricks to ending up being a thought leader in your market.
Simple techniques that will work for any business model.
Build relationships and develop rapport with your customers.
You may require to have an existing business to gain from DotCom Secrets (although it can certainly benefit you if you’re simply beginning in addition to long as you implement the details).
The book is ideal for organizations that leverage online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. If you’re based within the US or $14.95 for international, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at implementing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and tricks for beginning and growing an organization.
You’ll come across a lot of aha minutes while going through the sections. You’re guided on how to include the principle into my own business.
DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘secrets’ into your head and company. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering service or products online, I extremely recommend that you get a copy of DotCom Secrets for FREE.