Dotcom Secrets is an excellent book if you want to acquire insights, see examples, and check out stories that will influence you to develop a successful service online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros quickly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
- The book is a enjoyable and simple read.
- You will get actionable takeaways that you can use to enhance your business right away.
- It’s not a “how to generate income online” book per se.
- You will require to have some understanding of online marketing concepts to totally appreciate the book.
Dotcom Secrets is a terrific resource if you want to gain from somebody who has actually generated income online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your business right away.
The only drawback is that it’s not a “how to make money online” book per se– you will need to have some understanding of internet marketing ideas to fully appreciate it.
But overall, Dotcom Secrets is an important resource for anybody aiming to construct or grow an online company.
So if you’re all set to learn from among the masters of Sales Funn, make sure to have a look at this book today!
DotCom Secrets Book
It’s one of my preferred service books. You may need to read it multiple times to totally grasp it. Or simply make it your buddy as you go about your online way of life business adventures.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for several years to come. The goal is to make it relevant to both innovative and new online business owners.
How many business books do you still discover appropriate in this ever-changing world? Even though marketing techniques are constantly altering, the DotCom Secrets book is still exceptionally appropriate and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed procedure for growing a successful business– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll discover that the majority of the techniques that Russell talks about are still efficient today.
You’ll get a lots of actionable guidance from the book and if you have strategies to sell items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In truth, this is a proven playbook for growing your business with effective lead generation and sales/conversion methods, which can be used online and offline.”
This is a effective and transformative book. If you’re looking to start a company or scale an existing organization, DotCom Secrets by Russell Brunson is the best roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the best foundation for your service. You’ll certainly get arise from reading it.
To be sincere, DotCom Secrets sounds like a book for building a sustainable online service just.
However don’t be constrained by that since the actionable marketing strategies work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar business and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that question. If you want to begin or scale a business and follow proven ‘faster way’ that has actually been checked by Russell himself, you must read the DotCom Secrets book.
It’s altering lives and I’ve personally found it super important on my entrepreneurial journey (I’ve read it several times). I highly suggest the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You ought to think about another book.
DotCom Secrets offers clever insights and strategies to:
Existing company owner: If you have not started a business at all or have no business idea, the book may not pertain to you.
Item owners: If you have an existing item already, then you can discover methods to double and even triple your sales.
Confident online marketers: If you’re prepared to take actions that might challenge your concept of organization, then you should use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a business that stands the test of time. Because you do not have the skillset, tools, and tricks that have been evaluated and shown to produce terrific outcomes, you do not desire to fizzle out.
Whether you’re a newbie who’s simply getting started or you’re a professional, DotCom Secrets will walk you through the process of beginning and growing a lucrative company.
If you already have a business, utilize the tricks in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that offers specific, actionable directions on what you ought to do to fail-proof your company, how to bring in customers, and the secrets to considerably increase your sales.
If you stop working to check out DotCom Secrets, you’re still not limited at all. The only difficulty, however, is that you’ll miss the opportunity to rapidly grow your existing business or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books are relevant to, way of life entrepreneurs, entrepreneur and online marketers– given that they match each other and provide for beginning and growing a successful service.
Expert Secrets vs DotCom Secrets.
DotCom Secrets outlines a detailed process to successfully structure your service. You get to learn how to provide your message and interact worth in a way that makes individuals want to pay you.
Specialist Secrets offers actionable examples, illustrations, and stories that help you discover your voice, develop a faithful fan base and make money to share messages that will change another person’s life.
Both books are suggested to entrepreneur who wish to become more effective in their markets. Business owners who are developed to see opportunities in competition instead of discomfort.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections similar to Expert Secrets that describes the basic marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you want your company. How does this understanding assist your customers and consumers?
This will assist you to serve them much better– instead of looking for out their discomfort points, how desperate they need options, and what they’re prepared to pay.
In the secret formula, four easy concerns were described in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being aggressive?
What benefit will they obtain from your company?
You’ll find answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
When it comes to building a sustainable business, value is key. , if there’s no value, clients clients customers will leaveCustomers
That’s why Russell invested a ton of time to dissect the actions that you need to follow to browse your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not only make more cash, you’ll likewise offer your consumers with a more customized service. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like an epiphany that alters whatever you currently know about growing a profitable organization. You’ll get going with building out your own sales funnel and the psychology behind a rewarding funnel.
It exceeds the product you’re offering or how they’re priced. There’s a lot more …
You require to have a total value ladder in place. It’s like your foolproof system for making sales on autopilot. If you don’t have an efficient value adder mapped out, you may not be able to develop a high-converting sales funnel.
The sales funnel is very important and has altered the method entrepreneurs and businesses approach sales online.
It works because it takes into account the consumers’ behaviors– and moves them through the various actions of your value ladder until they’re all set to buy your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not know how to recognize or serve them. That’s why knowing how to define your target audience is necessary.
This secret describes where your target audience (i.e., clients who are ready to purchase your product) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a customer to leave whatever they’re doing and check out your page.
Every online entrepreneur needs to discover and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a consistent struggle for most people. It’s perhaps the most challenging aspect of running an effective online company.
Do you really understand how traffic works in the online marketing space? Russell has the responses if you aren’t confident in your traffic generation know-how.
He shows you the best kind of traffic that you need to focus on and how it can change your business. The type of traffic consists of:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with building an audience by leveraging advanced individual branding tactics, the secrets to interacting well with your audience that will cause a sale.
Make sure you do not avoid this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a attractive and positive character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive fans?
As an entrepreneur, you can’t fail when you lastly develop an attractive character. When you’re successful at it, it implies you can include more qualified customers to your email list and launch an effective product that people are ready and all set to buy immediately.
In creating that appealing character, Russell Brunson specifies the 3 components you should keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an attractive character utilizing these components and their aspects, and identify the best method to communicate your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of connection between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email sequences that help to link and establish an instantaneous relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT 5 e-mail templates that have actually helped him to shift into an Attractive Character and a sought-after internet marketer.
Due to the fact that it capitalizes on offering worth to your subscribers, the Soap Opera Sequence works. This ‘value’ combined with an alluring open story hooks them the moment they read your first e-mail and they’ll look forward to the next one.
The days of uninteresting e-mail series are over. Do not just delight in daytime soap on TV, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers delighted to speak with you every day is using the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that builds enjoyment in your readers. It ‘d amuse them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and appropriate stories taking place with/around you– stories they can easily connect with. You should be tactical and purposeful about it anyways.
You wish to be able to lead perfect customers back to your deal. This might look easy but it’s powerful!
Russell likewise provides good examples and composed templates to accelerate the process when you’re sending Seinfeld e-mails.
Section Three: Funnelology
In this area, the strategies and methods for constructing high-converting funnels are gone over in detail, in addition to and what you truly ought to do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of sticking to systems that work. In other words, there’s no need to reinvent the wheel.
If you’re a business owner and you’re having a hard time to recover cost, there’s a possibility that you’re making the above error.
This is common with entrepreneurs who are just beginning with their sales funnel. They try to re-invent the entire automobile. When developing a business, what a dreadful course to follow!
The secret here is leveraging on other people who currently have a successful funnel and making your deal to their exact clients. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a priceless gift for your company. It’s rather simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very delighted that I read DotCom Secrets a couple of years ago (and several times more since that first time to fully understand and execute the methods in my own online service.
It not only opened my eyes to funnels and how to construct them but likewise the seven stages that a perfect client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction between having a six-, 7-, or even eight-figure service is whether you understand the phases of a funnel and can effectively monetize the points along the line.
I got to know that there are levels of traffic temperature and therefore, treating them along the very same funnel procedure threatens.
This trick alone is basic to developing the ideal kind of page, deal, and traffic that will cause sales.
When producing a funnel– particularly if you desire visitors and leads to trust you more, there’s likewise the pre-framing concept that you require to completely comprehend. Well, who does not want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the typical company suggestions. It enters into the specific landing pages you can produce in the 7 building stages that we’ve discussed previously.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at particular times during these exact same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Determining hyper buyers for your services and products.
As soon as you’ve understood how this works, you can decide which you want to begin with first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the right kind of funnels can be a struggle even to the more advanced online marketers. More so, comprehend the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the procedure he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills everything out in this section and reveals the trick that made all his books sell millions.
Just by getting your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will alter your organization, particularly if you have an item you’re currently selling online (or perhaps offline).
I mean if you can order your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He stresses the power of words and how using a certain WORD can alter your whole service magically. That single word can function as bait.
No matter the market you run in, what you do, what items you use, or business design, this is the part that some of the successful entrepreneurs would conceal from you.
Section Four: Funnels And Scripts
The first time I read DotCom Secrets, I couldn’t understand this section since it was distinct in its method. I needed to check out the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, along with the precise funnel scripts that have actually helped him to offer millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to battle with these parts because there’s a powerful suite of software application you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential since it shows what need to take place once you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce marketers or entrepreneurs who have Shipping plus complimentary deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product must be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card details is asked for the shipping and managing charge. Once the visitor has actually effectively submitted the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this whole 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to help breakeven and cover the money you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the practical mechanics involved in this type of funnel. And he also introduced a special script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.
You’re not restricted in any method– as there are lots of ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the ideal and likewise the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use live or recorded presentations to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the techniques and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get individuals to purchase. It’s “undetectable”– which implies there’s no pushy or deceptiveness included.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for releasing a brand-new item by sharing a series of videos to provide lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, handy, and entertaining– therefore triggering visitors to do something about it. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing an innovative formula and scripts. If you’re a coach or consultant, this funnel is what you require to obtain premium customers.
Section 5: ClickFunnels.
This last area is brief but you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to get insights, see examples, and read stories that will influence you to construct a successful organization online or guide you in transitioning from offline to online marketing channels.
So let’s consider the benefits and drawbacks quickly:.
DotCom Secrets is totally free. Get business-building understanding without paying cash.
Enhance your business’ significance using the value ladders and sales funnel techniques and scripts.
Get tricks to ending up being an idea leader in your industry.
Easy techniques that will work for any organization model.
Establish and develop relationships relationship with your consumers.
You might need to have an existing service to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just starting out in addition to long as you execute the details).
The book is ideal for services that leverage online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official site, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for international, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his site (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and secrets for beginning and growing an organization.
You’ll stumble upon a lot of aha minutes while going through the areas. More notably, you’re guided on how to integrate the concept into my own service.
DotCom Secrets is a playbook. You might need to read it several times to get the ‘tricks’ into your head and business. However you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I extremely suggest that you get a copy of DotCom Secrets for FREE.