Dotcom Secrets is a fantastic book if you want to acquire insights, see examples, and read stories that will motivate you to develop a successful service online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons quickly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a easy and satisfying read.
- You will get actionable takeaways that you can use to enhance your business right away.
- It’s not a “how to generate income online” book per se.
- You will require to have some understanding of internet marketing principles to completely value the book.
If you want to learn from someone who has actually made cash online, Dotcom Secrets is a fantastic resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your company immediately.
The only drawback is that it’s not a “how to make money online” book per se– you will need to have some knowledge of internet marketing ideas to completely appreciate it.
But overall, Dotcom Secrets is an important resource for anyone wanting to develop or grow an online organization.
So if you’re all set to learn from one of the masters of Sales Funn, make sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite company books. You may have to read it multiple times to fully understand it. Or just make it your companion as you set about your online lifestyle business experiences.
In the intro of the book, Russell Brunson assured to keep the book evergreen for many years to come. The goal is to make it pertinent to both advanced and brand-new online business owners.
The number of service books do you still find relevant in this ever-changing world? Although marketing techniques are continuously changing, the DotCom Secrets book is still extremely relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step process for growing an effective organization– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that most of the methods that Russell discuss are still reliable today.
You’ll get a lots of actionable guidance from the book and if you have plans to offer products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a tested playbook for growing your business with reliable lead generation and sales/conversion approaches, which can be utilized online and offline.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the perfect plan if you’re aiming to begin a company or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the best foundation for your organization. You’ll absolutely get results from reading it.
To be truthful, DotCom Secrets sounds like a book for building a sustainable online service just.
But don’t be constrained by that since the actionable marketing strategies work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar organization and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that concern. If you want to start or scale a business and follow proven ‘faster way’ that has been evaluated by Russell himself, you need to check out the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it very valuable on my entrepreneurial journey (I’ve read it numerous times). I highly suggest the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You need to consider another book.
DotCom Secrets supplies clever insights and strategies to:
Existing entrepreneur: If you have not begun a service at all or have no service idea, the book might not be relevant to you.
Item owners: If you have an existing product already, then you can discover techniques to double or even triple your sales.
Positive marketers: If you’re ready to take actions that might challenge your concept of company, then you ought to utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a service that stands the test of time. Due to the fact that you do not have the skillset, tools, and tricks that have been tested and shown to produce fantastic outcomes, you do not desire to fizzle out.
So whether you’re a novice who’s just beginning or you’re a specialist, DotCom Secrets will stroll you through the process of beginning and growing a rewarding organization.
If you currently have an organization, use the tricks in the book to scale to incredible levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that supplies particular, actionable directions on what you must do to fail-proof your business, how to draw in consumers, and the tricks to substantially improve your sales.
If you fail to read DotCom Secrets, you’re still not restricted at all. The only difficulty, though, is that you’ll miss the opportunity to quickly grow your existing organization or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books relate to, way of life business owners, business owners and online marketers– considering that they complement each other and provide for beginning and growing a successful organization.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets details a step-by-step process to effectively structure your company. You get to find out how to provide your message and communicate worth in such a way that makes individuals wish to pay you.
Professional Secrets offers actionable examples, illustrations, and stories that assist you discover your voice, build a faithful fan base and make money to share messages that will alter another person’s life.
Both books are recommended to company owner who want to become more effective in their industries. Business owners who are built to see opportunities in competitors instead of pain.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections similar to Expert Secrets that describes the simple marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
You need to have a full understanding of where you desire your business. How does this understanding assist your customers and consumers?
This will assist you to serve them better– instead of searching for out their discomfort points, how desperate they need services, and what they’re willing to pay.
In the secret formula, 4 simple questions were outlined in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being pushy?
What benefit will they obtain from your company?
You’ll discover answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
When it comes to developing a sustainable business, worth is key. If there’s no value, customers and clients will leave.
That’s why Russell invested a lots of time to dissect the actions that you require to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not just make more money, you’ll also provide your customers with a more tailored service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like a surprise that alters whatever you already learn about growing a lucrative company. You’ll get started with building out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to require a complete value ladder in place. You might not be able to build a high-converting sales funnel if you do not have a reliable value adder mapped out.
The sales funnel is necessary and has actually changed the way business owners and companies approach sales online.
It works since it takes into account the customers’ behaviors– and moves them through the various steps of your worth ladder till they’re all set to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Sadly, you may not know how to determine or serve them. That’s why knowing how to define your target market is very important.
This secret outlines where your target market (i.e., clients who are ready to acquire your product) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a client to leave whatever they’re doing and have a look at your page.
Every online business owner requires to discover and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a continuous battle for the majority of people. It’s perhaps the most overwhelming element of running a successful online service.
Do you really understand how traffic operates in the internet marketing space? Russell has the answers if you aren’t confident in your traffic generation know-how.
He reveals you the very best kind of traffic that you should focus on and how it can change your business. The type of traffic includes:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in constructing an audience by leveraging more advanced individual branding methods, the secrets to communicating well with your audience that will cause a sale.
Ensure you do not avoid this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a positive and attractive character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge fans?
As an entrepreneur, you can’t go wrong when you lastly develop an appealing character. When you’re effective at it, it means you can include more qualified clients to your email list and release an effective item that individuals are willing and prepared to acquire right now.
In creating that appealing character, Russell Brunson defines the three elements you need to keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an appealing character using these parts and their elements, and determine the very best way to interact your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of relationship in between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail sequences that assist to link and establish an instant relationship in between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT 5 e-mail templates that have assisted him to shift into an Attractive Character and a popular web marketer.
The Soap Opera Sequence works due to the fact that it capitalizes on giving worth to your customers. This ‘value’ coupled with an irresistible open storyline hooks them the minute they read your first e-mail and they’ll look forward to the next one.
The days of boring e-mail sequences are over. Do not just enjoy soap opera on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers pleased to speak with you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an email style that builds excitement in your readers. It ‘d captivate them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and pertinent stories happening with/around you– stories they can easily link with. You need to be tactical and purposeful about it anyways.
You wish to be able to lead perfect consumers back to your deal. This may look basic however it’s powerful nonetheless!
When you’re sending Seinfeld e-mails, Russell likewise provides great examples and written templates to speed up the procedure.
Section Three: Funnelology
In this area, the strategies and strategies for constructing high-converting funnels are discussed in detail, along with and what you actually must do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the importance of sticking to systems that work. To put it simply, there’s no requirement to transform the wheel.
If you’re a company owner and you’re struggling to recover cost, there’s a chance that you’re making the above mistake.
This is common with business owners who are just beginning with their sales funnel. They try to re-invent the entire automobile. When constructing a service, what a horrible path to follow!
The secret here is leveraging on other individuals who currently have an effective funnel and making your deal to their specific consumers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a priceless gift for your service. Once you comprehend how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m extremely grateful that I check out DotCom Secrets a couple of years ago (and several times more since that very first time to completely comprehend and implement the strategies in my own online company.
It not only opened my eyes to funnels and how to build them however likewise the 7 phases that a perfect client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It reads:
The real distinction between having a 6-, 7-, and even eight-figure organization is whether you comprehend the phases of a funnel and can effectively monetize the points along the line.
I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the same funnel procedure is dangerous.
This trick alone is basic to producing the best kind of page, offer, and traffic that will lead to sales.
When creating a funnel– particularly if you want visitors and leads to trust you more, there’s likewise the pre-framing principle that you require to totally comprehend. Well, who does not want to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the normal company guidance. It goes into the specific landing pages you can produce in the 7 building stages that we’ve discussed previously.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at particular times throughout these very same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Identifying hyper buyers for your services and products.
You can choose which you desire to start with first and which one to stick to in your market once you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the ideal kind of funnels can be a battle even to the more advanced online marketers. More so, comprehend the funnels that will be served just to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the process he follows when selecting a funnel to use on the frontend of his value ladders, the funnel he utilizes in the consideration phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills it all out in this section and exposes the trick that made all his books sell millions.
Just by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your service, specifically if you have a product you’re presently offering online (and even offline).
I imply if you can order your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He emphasizes the power of words and how using a particular WORD can alter your whole organization magically. That single word can act as bait.
Despite the market you operate in, what you do, what items you provide, or the business design, this is the part that a few of the successful business owners would hide from you.
Section Four: Funnels And Scripts
The first time I check out DotCom Secrets, I couldn’t grasp this area since it was distinct in its method. I needed to check out the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the precise funnel scripts that have assisted him to sell countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to fight with these parts because there’s a powerful suite of software you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it shows what should occur once you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce marketers or entrepreneurs who have Free Plus Shipping deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item ought to be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card information is asked for the shipping and dealing with charge. Once the visitor has actually effectively completed the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to assist breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the practical mechanics associated with this kind of funnel. And he also introduced an unique script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep paying for a longer time.
You’re not limited in any way– as there are numerous ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the perfect and likewise the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or taped presentations to market your product and services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar genuinely “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little various. It’s not FREE!. It’s an advanced webinar discussion where your objective is to get individuals to purchase. It’s “undetectable”– which indicates there’s no pushy or deception involved.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for introducing a brand-new item by sharing a series of videos to offer tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, helpful, and entertaining– therefore triggering visitors to take actions. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals using an advanced formula and scripts. If you’re a coach or consultant, this funnel is what you require to get premium customers.
Area 5: ClickFunnels.
This last section is quick however you can find out more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to acquire insights, see examples, and read stories that will motivate you to develop an effective service online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons rapidly:.
DotCom Secrets is totally free. Get business-building understanding without paying cash.
Improve your service’ importance utilizing the worth ladders and sales funnel techniques and scripts.
Get secrets to becoming an idea leader in your industry.
Simple strategies that will work for any company design.
Build relationships and develop rapport with your consumers.
You might require to have an existing organization to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just starting out as well as long as you implement the information).
The book is ideal for services that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. You just have to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for worldwide.
There you have it, the Free Plus Shipping offer we discussed earlier. As you can see, Russell is a master at implementing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and secrets for beginning and growing a company.
You’ll stumble upon a bunch of aha minutes while going through the sections. More notably, you’re directed on how to integrate the idea into my own service.
DotCom Secrets is a playbook. You may have to read it several times to get the ‘tricks’ into your head and business. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I extremely recommend that you get a copy of DotCom Secrets free of charge.