Dotcom Secrets is an excellent book if you want to gain insights, see examples, and check out stories that will inspire you to construct a successful business online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the cons and pros rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from a successful very affiliate– Russell Brunson.
- The book is a easy and pleasurable read.
- You will get actionable takeaways that you can utilize to enhance your organization instantly.
- It’s not a “how to generate income online” book per se.
- You will require to have some knowledge of internet marketing principles to totally appreciate the book.
Dotcom Secrets is a terrific resource if you wish to learn from somebody who has in fact earned money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your organization instantly.
The only disadvantage is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of internet marketing ideas to fully appreciate it.
But in general, Dotcom Secrets is a valuable resource for anybody looking to develop or grow an online service.
If you’re ready to discover from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my favorite business books. You may have to read it multiple times to completely grasp it. Or merely make it your buddy as you set about your online lifestyle company adventures.
In the intro of the book, Russell Brunson assured to keep the book evergreen for many years to come. The objective is to make it relevant to both sophisticated and new online entrepreneurs.
How many company books do you still find appropriate in this ever-changing world? Despite the fact that marketing methods are constantly altering, the DotCom Secrets book is still exceptionally appropriate and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed procedure for growing an effective organization– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll find that most of the methods that Russell speak about are still reliable today.
You’ll get a lots of actionable guidance from the book and if you have strategies to sell items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a proven playbook for growing your business with efficient list building and sales/conversion techniques, which can be used offline and online.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the ideal plan if you’re seeking to begin a service or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the best building blocks for your company. You’ll certainly get arise from reading it.
To be honest, DotCom Secrets seems like a book for developing a sustainable online service just.
But do not be constrained by that due to the fact that the actionable marketing techniques work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar organization and wish to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that concern. If you want to begin or scale a company and follow proven ‘faster way’ that has actually been checked by Russell himself, you need to read the DotCom Secrets book.
It’s changing lives and I’ve personally found it very valuable on my entrepreneurial journey (I’ve read it numerous times). I extremely advise the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets may not deserve your read. You need to consider another book.
Although, DotCom Secrets supplies smart insights and methods to:
Existing company owner: If you have not begun a company at all or have no organization concept, the book may not relate to you.
Product owners: If you have an existing product already, then you can discover strategies to double or perhaps triple your sales.
Positive online marketers: If you’re willing to take actions that may challenge your concept of service, then you should utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop a business that stands the test of time. You do not wish to die since you do not have the skillset, tools, and secrets that have actually been evaluated and proven to produce terrific outcomes.
Whether you’re a beginner who’s simply getting started or you’re an expert, DotCom Secrets will walk you through the procedure of starting and growing a successful company.
If you currently have a business, use the secrets in the book to scale to astounding levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that supplies specific, actionable directions on what you ought to do to fail-proof your organization, how to bring in consumers, and the tricks to significantly improve your sales.
If you stop working to read DotCom Secrets, you’re still not restricted at all. The only difficulty, however, is that you’ll miss the chance to rapidly grow your existing service or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books are relevant to, lifestyle business owners, business owners and online marketers– given that they complement each other and offer beginning and growing an effective company.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step procedure to successfully structure your service. You get to learn how to provide your message and communicate worth in such a way that makes people want to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that assist you discover your voice, develop a devoted fan base and earn money to share messages that will change another person’s life.
Both books are suggested to business owners who want to end up being more successful in their industries. Entrepreneurs who are developed to see opportunities in competition instead of discomfort.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that lays out the easy marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
First, you need to have a full understanding of where you want your business. How does this understanding assist your customers and clients?
This will assist you to serve them better– instead of trying to find out their discomfort points, how desperate they need options, and what they’re willing to pay.
In the secret formula, 4 easy questions were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being pushy?
What advantage will they obtain from your business?
You’ll find answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
When it comes to developing a sustainable organization, worth is key. If there’s no worth, customers and clients will leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not only make more cash, you’ll also provide your clients with a more tailored option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like a surprise that alters everything you already learn about growing a successful organization. You’ll start with building out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to require a complete value total in place. You might not be able to construct a high-converting sales funnel if you don’t have an efficient worth adder mapped out.
The sales funnel is necessary and has altered the way business owners and organizations approach sales online.
It works due to the fact that it takes into account the consumers’ habits– and moves them through the different actions of your worth ladder till they’re all set to acquire your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Unfortunately, you may not know how to determine or serve them. That’s why knowing how to define your target market is essential.
This secret describes where your target market (i.e., customers who are ready to purchase your item) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a client to leave whatever they’re doing and have a look at your page.
Every online business owner requires to discover and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a continuous struggle for the majority of people. It’s perhaps the most daunting aspect of running an effective online service.
Do you truly understand how traffic works in the online marketing space? If you aren’t confident in your traffic generation knowledge, Russell has the answers.
He reveals you the very best kind of traffic that you must pay attention to and how it can transform your company. The type of traffic consists of:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in developing an audience by leveraging advanced individual branding techniques, the secrets to communicating well with your audience that will result in a sale.
Make sure you do not avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a appealing and positive character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous fans?
As an entrepreneur, you can’t fail when you lastly develop an attractive character. When you’re successful at it, it means you can include more certified consumers to your email list and launch an effective item that individuals are willing and ready to buy immediately.
In developing that appealing character, Russell Brunson defines the three parts you must keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an attractive character utilizing these components and their components, and determine the best way to interact your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of connection between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail sequences that help to connect and develop an instant relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT 5 e-mail design templates that have assisted him to shift into an Attractive Character and an in-demand web online marketer.
Due to the fact that it capitalizes on offering worth to your subscribers, the Soap Opera Sequence works. This ‘value’ combined with a tempting open storyline hooks them the moment they read your first email and they’ll anticipate the next one.
The days of uninteresting e-mail series are over. Don’t just delight in daytime soap on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers delighted to speak with you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that constructs excitement in your readers. It ‘d captivate them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and relevant stories occurring with/around you– stories they can easily connect with. You should be purposeful and strategic about it anyways.
You want to have the ability to lead ideal clients back to your deal. This might look basic however it’s powerful!
Russell also offers fine examples and written templates to accelerate the procedure when you’re sending out Seinfeld e-mails.
Area Three: Funnelology
In this area, the strategies and tactics for constructing high-converting funnels are discussed in detail, along with and what you really must do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of sticking to systems that work. To put it simply, there’s no requirement to reinvent the wheel.
If you’re a company owner and you’re having a hard time to break even, there’s a possibility that you’re making the above mistake.
This prevails with business owners who are simply starting with their sales funnel. They try to re-invent the entire automobile. What an awful course to follow when building an organization!
The secret here is leveraging on other individuals who already have a successful funnel and making your offer to their specific clients. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is an invaluable present for your organization. It’s quite easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely grateful that I read DotCom Secrets a couple of years ago (and a number of times more since that very first time to fully understand and execute the techniques in my own online company.
It not only opened my eyes to funnels and how to construct them however likewise the seven stages that an ideal client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction between having a 6-, 7-, or perhaps eight-figure organization is whether you comprehend the stages of a funnel and can successfully monetize the points along the line.
I got to know that there are levels of traffic temperature level and therefore, treating them along the same funnel procedure threatens.
This trick alone is essential to producing the best type of page, deal, and traffic that will cause sales.
There’s also the pre-framing concept that you need to fully comprehend when creating a funnel– particularly if you desire visitors and leads to trust you more. Well, who doesn’t wish to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical service advice. It enters into the particular landing pages you can produce in the 7 structure stages that we’ve talked about previously.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at specific times during these exact same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Identifying hyper buyers for your services and products.
When you’ve comprehended how this works, you can choose which you wish to begin with first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right kind of funnels can be a struggle even to the more advanced marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the procedure he follows when choosing a funnel to use on the frontend of his value ladders, the funnel he uses in the factor to consider stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first read the DotCom Secrets book.
Russell spills it all out in this area and reveals the trick that made all his books sell millions.
Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will change your service, specifically if you have a product you’re currently offering online (or perhaps offline).
I mean if you can buy your free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He stresses the power of words and how using a specific WORD can change your entire service magically. That single word can serve as bait.
No matter the market you run in, what you do, what products you use, or business model, this is the part that a few of the successful entrepreneurs would conceal from you.
Section Four: Funnels And Scripts
The first time I check out DotCom Secrets, I couldn’t comprehend this section due to the fact that it was unique in its way. I needed to read the book again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the exact funnel scripts that have actually assisted him to offer countless each of his items.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you do not have to have problem with these parts because there’s an effective suite of software application you can utilize to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential due to the fact that it reveals what should occur once you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce business owners or online marketers who have Shipping plus complimentary offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product ought to be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and handling charge. Once the visitor has effectively filled out the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this whole 2-step complimentary shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to help breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics involved in this type of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep spending for a longer time.
However you’re not restricted in any way– as there are many methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and likewise the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use documented or live presentations to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar genuinely “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s an advanced webinar discussion where your objective is to get people to buy. It’s “undetectable”– which indicates there’s no aggressive or deception involved.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for launching a new product by sharing a series of videos to provide tons of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, practical, and amusing– consequently triggering visitors to take actions. You’ll discover how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using an innovative formula and scripts. This funnel is what you need to get premium customers if you’re a coach or specialist.
Section 5: ClickFunnels.
This last section is brief however you can learn more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to gain insights, see examples, and read stories that will inspire you to build a successful organization online or guide you in transitioning from offline to online marketing channels.
Let’s think about the pros and cons quickly:.
DotCom Secrets is totally free. Get business-building understanding without paying money.
Enhance your business’ importance using the worth ladders and sales funnel strategies and scripts.
Get secrets to ending up being a thought leader in your industry.
Basic techniques that will work for any business model.
Build relationships and develop relationship with your clients.
You may need to have an existing company to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply beginning along with long as you carry out the information).
The book is perfect for services that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. You just need to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at executing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and secrets for beginning and growing a service.
You’ll stumble upon a bunch of aha minutes while going through the sections. You’re guided on how to incorporate the idea into my own service.
DotCom Secrets is a playbook. You may have to read it several times to get the ‘secrets’ into your head and service. But you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely advise that you get a copy of DotCom Secrets totally free.