Dotcom Secrets is an excellent book if you want to get insights, see examples, and check out stories that will inspire you to build an effective company online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons quickly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a easy and satisfying read.
- You will get actionable takeaways that you can use to improve your business immediately.
- It’s not a “how to make money online” book per se.
- You will require to have some knowledge of online marketing ideas to completely value the book.
If you desire to learn from somebody who has actually made cash online, Dotcom Secrets is a fantastic resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your organization immediately.
The only downside is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of online marketing concepts to totally value it.
However overall, Dotcom Secrets is a valuable resource for anyone looking to construct or grow an online business.
If you’re prepared to learn from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You might need to read it multiple times to fully understand it. Or merely make it your companion as you tackle your online way of life organization adventures.
In the intro of the book, Russell Brunson assured to keep the book evergreen for many years to come. The objective is to make it relevant to both brand-new and advanced online entrepreneurs.
The number of service books do you still find pertinent in this ever-changing world? Although marketing methods are constantly changing, the DotCom Secrets book is still exceptionally appropriate and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed procedure for growing a successful company– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll find that most of the techniques that Russell discuss are still reliable today.
You’ll get a ton of actionable suggestions from the book and if you have strategies to sell items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In truth, this is a tested playbook for growing your business with efficient list building and sales/conversion approaches, which can be utilized online and offline.”
This is a powerful and transformative book. If you’re looking to start a company or scale an existing organization, DotCom Secrets by Russell Brunson is the perfect road map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the right building blocks for your service. You’ll definitely get arise from reading it.
To be sincere, DotCom Secrets seems like a book for constructing a sustainable online service only.
However don’t be constrained by that since the actionable marketing techniques work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar company and want to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that concern. If you wish to scale a company or begin and follow proven ‘shortcut’ that has actually been checked by Russell himself, you must check out the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it extremely important on my entrepreneurial journey (I’ve read it numerous times). I extremely suggest the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You should consider another book.
DotCom Secrets supplies smart insights and methods to:
Existing company owner: If you have not started an organization at all or have no business idea, the book may not relate to you.
Item owners: If you have an existing product already, then you can learn methods to double or perhaps triple your sales.
Positive online marketers: If you’re prepared to take steps that might challenge your idea of service, then you must use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a company that stands the test of time. Since you do not have the skillset, tools, and secrets that have actually been checked and shown to produce great outcomes, you don’t desire to fizzle out.
Whether you’re a newbie who’s just getting started or you’re an expert, DotCom Secrets will stroll you through the procedure of beginning and growing a profitable service.
If you currently have a service, use the secrets in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that supplies particular, actionable instructions on what you should do to fail-proof your organization, how to bring in customers, and the tricks to substantially increase your sales.
You’re still not limited at all if you stop working to check out DotCom Secrets. The only difficulty, though, is that you’ll miss the chance to rapidly grow your existing organization or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, company owner and online marketers– because they complement each other and offer beginning and growing an effective business.
Expert Secrets vs DotCom Secrets.
DotCom Secrets outlines a detailed procedure to effectively structure your service. You get to find out how to deliver your message and interact value in such a way that makes people want to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that help you find your voice, build a loyal fan base and make money to share messages that will alter another person’s life.
Both books are suggested to business owners who wish to become more successful in their markets. Entrepreneurs who are built to see opportunities in competitors instead of discomfort.
In Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that details the basic marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
First, you require to have a complete understanding of where you want your organization. How does this understanding assist your clients and clients?
This will help you to serve them better– instead of trying to find out their pain points, how desperate they need services, and what they’re willing to pay.
In the secret formula, 4 easy questions were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being pushy?
What benefit will they get from your business?
You’ll discover answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
Worth is key when it comes to developing a sustainable service. , if there’s no worth, customers clients clients customers leaveCustomers
That’s why Russell invested a ton of time to dissect the actions that you require to follow to navigate your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not only make more cash, you’ll also provide your consumers with a more customized solution. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like an epiphany that alters everything you already know about growing a profitable service. You’ll get going with constructing out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to have a complete value total worth place. You might not be able to build a high-converting sales funnel if you don’t have an effective value adder mapped out.
The sales funnel is important and has altered the method business owners and businesses approach sales online.
It works since it takes into consideration the consumers’ behaviors– and moves them through the various actions of your value ladder up until they’re ready to buy your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Sadly, you might not know how to recognize or serve them. That’s why understanding how to define your target audience is necessary.
This secret outlines where your target market (i.e., clients who are ready to acquire your product) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online business owner requires to find out and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a consistent battle for the majority of people. It’s arguably the most daunting element of running an effective online business.
Do you truly understand how traffic works in the internet marketing space? If you aren’t confident in your traffic generation proficiency, Russell has the responses.
He reveals you the very best kind of traffic that you ought to take note of and how it can change your organization. The type of traffic includes:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with building an audience by leveraging advanced personal branding strategies, the tricks to communicating well with your audience that will result in a sale.
Make sure you do not skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a attractive and positive character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge fans?
As a company owner, you can’t go wrong when you lastly develop an attractive character. When you’re successful at it, it implies you can add more certified clients to your email list and release a successful item that people are willing and ready to acquire right now.
In creating that attractive character, Russell Brunson defines the 3 components you need to keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an attractive character using these elements and their elements, and recognize the very best way to interact your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of relationship in between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email sequences that assist to link and develop an instant relationship in between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT 5 email design templates that have helped him to transition into an Attractive Character and a popular web marketer.
The Soap Opera Sequence works due to the fact that it takes advantage of offering worth to your subscribers. This ‘worth’ paired with a tempting open storyline hooks them the minute they read your very first e-mail and they’ll anticipate the next one.
The days of uninteresting email sequences are over. Don’t simply enjoy soap opera on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers happy to speak with you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that develops enjoyment in your readers. It ‘d entertain them and trigger them to purchase from you.
It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and relevant stories taking place with/around you– stories they can quickly get in touch with. You need to be purposeful and tactical about it anyways.
You want to have the ability to lead perfect customers back to your deal. This might look simple but it’s powerful nonetheless!
Russell likewise offers fine examples and written design templates to speed up the procedure when you’re sending Seinfeld emails.
Section Three: Funnelology
In this section, the strategies and tactics for building high-converting funnels are gone over in detail, in addition to and what you actually ought to do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the importance of adhering to systems that work. Simply put, there’s no need to reinvent the wheel.
If you’re a company owner and you’re having a hard time to recover cost, there’s a chance that you’re making the above mistake.
This prevails with business owners who are simply beginning with their sales funnel. They try to re-invent the whole lorry. When developing an organization, what a dreadful course to follow!
The secret here is leveraging on other individuals who already have an effective funnel and making your deal to their exact clients. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is a valuable gift for your service. Once you comprehend how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m really delighted that I read DotCom Secrets a few years ago (and a number of times more because that very first time to totally comprehend and execute the strategies in my own online service.
It not just opened my eyes to funnels and how to build them however also the seven phases that an ideal customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference between having a six-, seven-, or perhaps eight-figure business is whether you understand the stages of a funnel and can successfully generate income from the points along the line.
I got to know that there are levels of traffic temperature level and for that reason, treating them along the very same funnel process is dangerous.
This secret alone is basic to developing the ideal type of page, offer, and traffic that will lead to sales.
There’s also the pre-framing principle that you require to fully understand when creating a funnel– specifically if you desire visitors and causes trust you more. Well, who does not wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal business guidance. It enters into the particular landing pages you can develop in the 7 structure phases that we’ve discussed earlier.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these building blocks at specific times throughout these exact same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Identifying hyper buyers for your services and products.
You can choose which you desire to start with first and which one to stick to in your market once you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right kind of funnels can be a battle even to the advanced marketers. More so, comprehend the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the process he follows when picking a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the consideration stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills everything out in this section and exposes the trick that made all his books offer millions.
Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will change your business, specifically if you have a product you’re currently offering online (or even offline).
I indicate if you can purchase your free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He highlights the power of words and how using a certain WORD can alter your whole service magically. That single word can function as bait.
No matter the industry you operate in, what you do, what items you provide, or business model, this is the part that some of the successful business owners would hide from you.
Area Four: Scripts and funnels
The first time I read DotCom Secrets, I couldn’t understand this area due to the fact that it was unique in its method. I needed to check out the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the exact funnel scripts that have assisted him to offer millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to struggle with these parts due to the fact that there’s an effective suite of software application you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important because it reveals what need to occur when you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce entrepreneurs or online marketers who have Shipping plus totally free deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product ought to be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s charge card details is requested for the shipping and handling charge. As soon as the visitor has actually effectively completed the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to assist breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics associated with this kind of funnel. And he also introduced a distinct script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.
But you’re not limited in any way– as there are many methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the best and also the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize recorded or live discussions to market your services or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the methods and scripts that will make the webinar genuinely “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit different. It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get individuals to purchase. However it’s “undetectable”– which suggests there’s no pushy or deceptiveness included.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for releasing a new product by sharing a series of videos to provide lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, useful, and entertaining– therefore causing visitors to act. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using an innovative formula and scripts. If you’re a coach or consultant, this funnel is what you require to obtain premium clients.
Section 5: ClickFunnels.
This last area is quick however you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you want to gain insights, see examples, and check out stories that will inspire you to construct a successful organization online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros rapidly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying money.
Enhance your service’ relevance using the value ladders and sales funnel methods and scripts.
Get secrets to ending up being an idea leader in your industry.
Simple techniques that will work for any organization design.
Build relationships and establish relationship with your customers.
You may need to have an existing service to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply beginning in addition to long as you carry out the information).
The book is ideal for businesses that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official site, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for worldwide, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and tricks for growing a business and starting.
You’ll encounter a bunch of aha minutes while going through the areas. More importantly, you’re assisted on how to incorporate the idea into my own service.
DotCom Secrets is a playbook. You may have to read it several times to get the ‘secrets’ into your head and business. But you don’t need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or items online, I extremely advise that you get a copy of DotCom Secrets totally free.