Dotcom Secrets is a terrific book if you wish to get insights, see examples, and check out stories that will influence you to construct an effective organization online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the advantages and disadvantages quickly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a simple and satisfying read.
- You will get actionable takeaways that you can use to enhance your organization instantly.
- It’s not a “how to earn money online” book per se.
- You will require to have some understanding of internet marketing concepts to totally value the book.
If you want to discover from someone who has really made money online, Dotcom Secrets is a great resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your service right away.
The only drawback is that it’s not a “how to generate income online” book per se– you will need to have some understanding of online marketing concepts to completely value it.
However in general, Dotcom Secrets is a valuable resource for anybody aiming to construct or grow an online company.
If you’re all set to discover from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my preferred organization books. You might have to read it several times to fully understand it. Or simply make it your companion as you go about your online lifestyle company experiences.
In the intro of the book, Russell Brunson promised to keep the book evergreen for several years to come. The objective is to make it appropriate to both advanced and new online business owners.
How many service books do you still discover pertinent in this ever-changing world? Even though marketing strategies are continuously altering, the DotCom Secrets book is still incredibly relevant and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step process for growing a successful organization– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll find that most of the strategies that Russell speak about are still efficient today.
You’ll get a ton of actionable advice from the book and if you have strategies to sell items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In truth, this is a tested playbook for growing your company with efficient list building and sales/conversion methods, which can be used offline and online.”
This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the ideal road map if you’re aiming to begin a service or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the best foundation for your organization. You’ll certainly get results from reading it.
To be sincere, DotCom Secrets sounds like a book for building a sustainable online business only.
However do not be constrained by that since the actionable marketing techniques work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar company and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that question. If you wish to begin or scale a business and follow proven ‘shortcut’ that has actually been checked by Russell himself, you ought to check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it super valuable on my entrepreneurial journey (I’ve read it numerous times). I extremely advise the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You need to consider another book.
DotCom Secrets supplies smart insights and strategies to:
Existing company owner: If you have not begun a business at all or have no company idea, the book might not pertain to you.
Item owners: If you have an existing product currently, then you can learn strategies to double and even triple your sales.
Confident marketers: If you’re willing to take steps that might challenge your idea of organization, then you ought to use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a company that stands the test of time. Since you do not have the skillset, tools, and secrets that have been tested and proven to produce excellent results, you don’t desire to fizzle out.
So whether you’re a newbie who’s just starting or you’re an expert, DotCom Secrets will stroll you through the procedure of starting and growing a lucrative organization.
If you already have a company, use the secrets in the book to scale to unbelievable levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that provides specific, actionable instructions on what you ought to do to fail-proof your business, how to bring in customers, and the tricks to significantly boost your sales.
You’re still not restricted at all if you stop working to read DotCom Secrets. The only obstacle, however, is that you’ll miss out on the opportunity to rapidly grow your existing company or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books are relevant to, lifestyle business owners, entrepreneur and online marketers– considering that they complement each other and provide for beginning and growing a successful organization.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed process to efficiently structure your company. You get to discover how to deliver your message and communicate value in a way that makes people want to pay you.
Specialist Secrets offers actionable examples, illustrations, and stories that assist you find your voice, develop a devoted fan base and make money to share messages that will alter somebody else’s life.
Both books are recommended to business owners who wish to become more effective in their industries. Business owners who are constructed to see chances in competitors instead of pain.
In Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting heaps of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections similar to Expert Secrets that outlines the simple marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
You need to have a full understanding of where you desire your organization. How does this understanding help your clients and customers?
This will help you to serve them better– instead of trying to find out their discomfort points, how desperate they require solutions, and what they’re ready to pay.
In the secret formula, four easy concerns were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What advantage will they obtain from your service?
You’ll find answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
Value is essential when it comes to building a sustainable company. , if there’s no value, customers clients clients customers leaveCustomers
That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not just make more money, you’ll also supply your consumers with a more tailored solution. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like an epiphany that alters whatever you currently learn about growing a lucrative business. You’ll get started with constructing out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to require a complete value ladder in place. You may not be able to construct a high-converting sales funnel if you do not have a reliable value adder mapped out.
The sales funnel is necessary and has actually altered the way business owners and organizations approach sales online.
It works since it considers the customers’ behaviors– and moves them through the different actions of your worth ladder till they’re prepared to acquire your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Unfortunately, you might not know how to recognize or serve them. That’s why understanding how to specify your target market is important.
This secret outlines where your target market (i.e., customers who are ready to buy your product) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a client to leave whatever they’re doing and check out your page.
Every online entrepreneur requires to find out and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a continuous struggle for most people. It’s perhaps the most difficult aspect of running an effective online service.
Do you truly understand how traffic works in the online marketing space? If you aren’t confident in your traffic generation proficiency, Russell has the responses.
He shows you the very best kind of traffic that you must focus on and how it can change your organization. The type of traffic includes:
- Traffic we manage
- The traffic we don’t control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with developing an audience by leveraging advanced individual branding methods, the tricks to communicating well with your audience that will cause a sale.
Make certain you don’t skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a confident and attractive character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous followers?
As a business owner, you can’t go wrong when you finally establish an attractive character. When you’re effective at it, it indicates you can add more competent customers to your e-mail list and introduce an effective item that individuals are all set and prepared to acquire immediately.
In producing that appealing character, Russell Brunson specifies the three elements you need to keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an attractive character utilizing these components and their aspects, and determine the very best way to interact your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of connection between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email sequences that help to connect and establish an instant relationship between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT 5 e-mail templates that have actually assisted him to transition into a sought-after web and an attractive character online marketer.
Due to the fact that it capitalizes on providing value to your subscribers, the Soap Opera Sequence works. This ‘value’ coupled with a tempting open story hooks them the moment they read your very first e-mail and they’ll anticipate the next one.
The days of uninteresting email series are over. Do not just take pleasure in daytime drama on TV, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers delighted to hear from you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that builds excitement in your readers. It ‘d captivate them and trigger them to purchase from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and pertinent stories taking place with/around you– stories they can easily connect with. You must be purposeful and tactical about it anyways.
You want to have the ability to lead perfect clients back to your deal. This may look simple but it’s powerful nonetheless!
Russell also provides fine examples and written design templates to speed up the process when you’re sending out Seinfeld e-mails.
Area Three: Funnelology
In this section, the techniques and techniques for constructing high-converting funnels are talked about in detail, in addition to and what you really ought to do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the importance of staying with systems that work. Simply put, there’s no need to transform the wheel.
There’s an opportunity that you’re making the above mistake if you’re a service owner and you’re struggling to break even.
This is common with business owners who are just beginning with their sales funnel. They attempt to re-invent the whole car. When building an organization, what a horrible course to follow!
The trick here is leveraging on other individuals who currently have a successful funnel and making your offer to their specific consumers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is a valuable gift for your business. Once you comprehend how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m really pleased that I check out DotCom Secrets a couple of years ago (and numerous times more because that first time to totally understand and carry out the techniques in my own online company.
It not just opened my eyes to funnels and how to develop them but likewise the 7 phases that an ideal customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction between having a six-, 7-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the points along the line.
I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the same funnel process threatens.
This secret alone is basic to creating the best kind of page, deal, and traffic that will result in sales.
There’s also the pre-framing principle that you require to completely understand when developing a funnel– particularly if you desire visitors and results in trust you more. Well, who doesn’t want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal organization guidance. It goes into the particular landing pages you can produce in the 7 structure stages that we’ve gone over earlier.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at specific times throughout these exact same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Determining hyper buyers for your services and products.
You can choose which you want to start with first and which one to stick to in your market once you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right type of funnels can be a battle even to the more advanced marketers. More so, understand the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the process he follows when choosing a funnel to use on the frontend of his worth ladders, the funnel he uses in the factor to consider stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills it all out in this area and exposes the trick that made all his books offer millions.
Simply by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your company, particularly if you have an item you’re presently selling online (or perhaps offline).
I suggest if you can purchase your free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He highlights the power of words and how utilizing a specific WORD can alter your whole company amazingly. That single word can serve as bait.
Regardless of the industry you run in, what you do, what items you provide, or business model, this is the part that some of the effective business owners would hide from you.
Area Four: Funnels And Scripts
The first time I check out DotCom Secrets, I could not comprehend this area due to the fact that it was unique in its method. I had to read the book again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, along with the precise funnel scripts that have actually assisted him to sell millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to struggle with these parts due to the fact that there’s an effective suite of software application you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it shows what should occur once you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce business owners or marketers who have Shipping plus free deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product needs to be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card information is requested for the shipping and dealing with charge. When the visitor has effectively filled out the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to assist breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics involved in this type of funnel. And he also introduced a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep spending for a longer time.
But you’re not restricted in any way– as there are numerous methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and also the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize live or documented discussions to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get individuals to buy.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for introducing a new product by sharing a series of videos to supply lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, valuable, and entertaining– thus triggering visitors to do something about it. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing an advanced formula and scripts. If you’re a coach or consultant, this funnel is what you require to obtain premium customers.
Area 5: ClickFunnels.
This last section is quick however you can learn more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you wish to gain insights, see examples, and check out stories that will motivate you to develop an effective business online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the cons and pros rapidly:.
DotCom Secrets is totally free. Get business-building knowledge without paying money.
Enhance your business’ relevance utilizing the worth ladders and sales funnel strategies and scripts.
Get secrets to becoming a thought leader in your market.
Basic techniques that will work for any organization design.
Build relationships and establish relationship with your consumers.
You may need to have an existing organization to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply starting along with long as you carry out the info).
The book is perfect for services that leverage online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. If you’re based within the United States or $14.95 for global, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and secrets for growing a service and beginning.
You’ll encounter a bunch of aha minutes while going through the areas. You’re assisted on how to incorporate the concept into my own service.
DotCom Secrets is a playbook. You might need to read it numerous times to get the ‘secrets’ into your head and company. But you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering service or products online, I extremely recommend that you get a copy of DotCom Secrets free of charge.