Russell Brunson And His Family

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a fantastic book if you want to gain insights, see examples, and read stories that will influence you to construct an effective service online or guide you in transitioning from offline to online marketing channels.

Let’s think about the cons and pros quickly:

Pros:

  • DotCom Secrets is complimentary. Get it here.
  • You will get over the shoulder lessons from an effective super affiliate– Russell Brunson.
  • The book is a simple and enjoyable read.
  • You will get actionable takeaways that you can utilize to improve your company immediately.

Cons:

  • It’s not a “how to earn money online” book per se.
  • You will require to have some understanding of internet marketing concepts to fully appreciate the book.

If you desire to discover from somebody who has actually made money online, Dotcom Secrets is a great resource.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can utilize to improve your organization instantly.

The only drawback is that it’s not a “how to earn money online” book per se– you will need to have some understanding of online marketing ideas to fully value it.

But in general, Dotcom Secrets is an important resource for anybody wanting to develop or grow an online company.

So if you’re prepared to gain from among the masters of Sales Funn, make sure to take a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred business books. You might need to read it several times to fully grasp it. Or merely make it your companion as you set about your online lifestyle service experiences.

In the intro of the book, Russell Brunson assured to keep the book evergreen for many years to come. The goal is to make it appropriate to both new and advanced online business owners.

How many business books do you still find pertinent in this ever-changing world? Even though marketing techniques are continuously changing, the DotCom Secrets book is still exceptionally pertinent and useful today.

What Is DotCom Secrets?

The DotCom Secrets book supplies a detailed process for growing a successful company– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first published in 2015, you’ll find that most of the strategies that Russell discuss are still efficient today.

You’ll get a ton of actionable suggestions from the book and if you have plans to sell products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:

” In reality, this is a proven playbook for growing your business with efficient list building and sales/conversion methods, which can be utilized offline and online.”

This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the perfect plan if you’re wanting to start a company or scale an existing company.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the best building blocks for your company. You’ll definitely get results from reading it.

To be truthful, DotCom Secrets seems like a book for developing a sustainable online service only.

However do not be constrained by that because the actionable marketing strategies work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar organization and want to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can answer that concern. If you wish to begin or scale an organization and follow proven ‘shortcut’ that has actually been tested by Russell himself, you should check out the DotCom Secrets book.

It’s altering lives and I’ve personally discovered it super important on my entrepreneurial journey (I’ve read it numerous times). I highly suggest the book.

DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You should consider another book.

DotCom Secrets provides smart insights and strategies to:

Existing entrepreneur: If you haven’t started a business at all or have no company idea, the book may not relate to you.

Item owners: If you have an existing product already, then you can find out techniques to double and even triple your sales.

Positive online marketers: If you’re willing to take actions that may challenge your concept of business, then you should utilize DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to build an organization that stands the test of time. You do not want to die because you do not have the skillset, tools, and tricks that have actually been tested and proven to produce terrific outcomes.

Whether you’re a newbie who’s simply getting started or you’re a specialist, DotCom Secrets will walk you through the procedure of starting and growing a lucrative business.

If you currently have a business, utilize the secrets in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and powerful book that offers specific, actionable instructions on what you should do to fail-proof your company, how to bring in consumers, and the secrets to significantly increase your sales.

If you fail to read DotCom Secrets, you’re still not limited at all. The only obstacle, however, is that you’ll miss the opportunity to quickly grow your existing business or thrive in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences between Expert Secrets Both books pertain to, way of life entrepreneurs, company owner and online marketers– since they match each other and offer starting and growing a successful company.

Professional Secrets vs DotCom Secrets.

DotCom Secrets lays out a step-by-step procedure to successfully structure your service. You get to learn how to deliver your message and interact value in a way that makes people wish to pay you.

Expert Secrets provides actionable examples, illustrations, and stories that assist you find your voice, develop a devoted fan base and get paid to share messages that will alter somebody else’s life.

Both books are recommended to company owner who want to end up being more effective in their industries. Entrepreneurs who are constructed to see opportunities in competitors instead of discomfort.

In Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting lots of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that lays out the easy marketing procedures and how to implement them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s go over them:

Secret # 1: The Secret Formula

You require to have a complete understanding of where you desire your business. How does this understanding help your clients and customers?

This will help you to serve them better– instead of looking for out their discomfort points, how desperate they require services, and what they’re ready to pay.

In the secret formula, four basic concerns were described in a detailed order inside the DotCom Secrets book:

Who are your dream clients?

How do you find them?

How do you attract them without being pushy?

What advantage will they get from your service?

You’ll discover answers to these concerns and more in the very first trick.

Secret #2: The Value Ladder

When it comes to building a sustainable company, worth is crucial. , if there’s no value, customers clients clients will leave.

.

That’s why Russell invested a lots of time to dissect the actions that you require to follow to navigate your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This trick is referred to as “taking them through your worth ladder.”

When you successfully structure the value ladder, you’ll not only make more money, you’ll also supply your customers with a more customized solution. They’ll love you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic happens. It’s like a surprise that changes everything you already learn about growing a successful organization. You’ll get started with constructing out your own sales funnel and the psychology behind a rewarding funnel.

There’s a lot more …

You need to require a complete value ladder worth place. You might not be able to develop a high-converting sales funnel if you do not have a reliable value adder mapped out.

The sales funnel is essential and has altered the method business owners and companies approach sales online.

It works due to the fact that it considers the customers’ behaviors– and moves them through the various steps of your worth ladder until they’re prepared to acquire your item– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target audience. You might not know how to identify or serve them. That’s why knowing how to specify your target audience is necessary.

This secret lays out where your target audience (i.e., clients who are ready to acquire your item) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the methods that work to get a consumer to leave whatever they’re doing and take a look at your page.

Every online entrepreneur needs to learn and master these methods. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or website is a continuous struggle for most people. It’s perhaps the most difficult element of running an effective online organization.

Do you truly comprehend how traffic works in the internet marketing area? If you aren’t positive in your traffic generation competence, Russell has the responses.

He reveals you the very best kind of traffic that you ought to focus on and how it can change your service. The kind of traffic consists of:

  • Traffic we control
  • The traffic we do not control
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the processes involved in developing an audience by leveraging advanced individual branding strategies, the secrets to interacting well with your audience that will result in a sale.

Ensure you don’t avoid this section while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to building a positive and attractive character.

Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge followers?

As a company owner, you can’t go wrong when you lastly develop an attractive character. When you’re successful at it, it indicates you can include more certified consumers to your email list and release an effective product that individuals are prepared and all set to buy immediately.

In producing that appealing character, Russell Brunson defines the three components you need to keep in check, which is divided into 3 (3) classifications:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets shows you how to develop an attractive character utilizing these components and their aspects, and recognize the very best way to interact your captivating stories that will get the sales can be found in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of relationship in between the Attractive Character and the target market through a traffic source we own. Email.

The Soap Opera Sequence consists of a series of e-mail series that assist to link and develop an instant relationship between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his great heart likewise shares the EXACT five email design templates that have actually assisted him to transition into an Attractive Character and an in-demand web marketer.

The Soap Opera Sequence works due to the fact that it capitalizes on giving worth to your subscribers. This ‘value’ coupled with a tempting open storyline hooks them the moment they read your very first email and they’ll eagerly anticipate the next one.

The days of uninteresting email series are over. Don’t just enjoy daytime soap on television, it’s time to anecdotally use it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your subscribers pleased to speak with you every day is using the Seinfeld email format.”

So what’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email design that builds enjoyment in your readers. It ‘d amuse them and trigger them to purchase from you.

It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and pertinent stories occurring with/around you– stories they can quickly link with. You ought to be purposeful and tactical about it anyways.

You wish to have the ability to lead perfect customers back to your deal. This may look easy however it’s effective nevertheless!

Russell also offers fine examples and composed templates to speed up the procedure when you’re sending out Seinfeld e-mails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this area, the methods and tactics for building high-converting funnels are gone over in detail, in addition to and what you actually must do to make your funnel work.

Russell covers the fundamentals of a funnel, phases (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the importance of sticking to systems that work. In other words, there’s no need to transform the wheel.

There’s a possibility that you’re making the above error if you’re an organization owner and you’re struggling to break even.

This is common with entrepreneurs who are just beginning with their sales funnel. They try to re-invent the entire lorry. When constructing a company, what a horrible path to follow!

The secret here is leveraging on other individuals who currently have an effective funnel and making your offer to their specific consumers. Watch on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Deals
  • Landing page

Knowing how to reverse all these components to work for you is a valuable present for your organization. It’s quite simple once you understand how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m really grateful that I read DotCom Secrets a few years ago (and several times more because that very first time to completely understand and execute the techniques in my own online company.

It not just opened my eyes to funnels and how to construct them however likewise the seven stages that an ideal consumer needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better concerned terms with this sentence within the DotCom Secrets. It reads:

The genuine distinction between having a six-, seven-, and even eight-figure company is whether you understand the stages of a funnel and can effectively generate income from the points along the line.

I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the same funnel procedure is dangerous.

This secret alone is fundamental to creating the best kind of page, deal, and traffic that will lead to sales.

When producing a funnel– especially if you want visitors and leads to trust you more, there’s likewise the pre-framing idea that you need to completely understand. Well, who does not wish to establish trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the normal company suggestions. It goes into the specific landing pages you can develop in the 7 building stages that we’ve talked about earlier.

You get to see the twenty-three of the most reliable building blocks for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers use these foundation at specific times throughout these very same 4 stages of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying purchasers

Recognizing hyper buyers for your product or services.

Once you’ve comprehended how this works, you can decide which you wish to start with first and which one to stay with in your market.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the ideal kind of funnels can be a battle even to the more advanced marketers. More so, understand the funnels that will be served only to certified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.

Here Russell outlines the procedure he follows when choosing a funnel to use on the frontend of his worth ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend offers.

Secret # 13: The Best Bait

I couldn’t include this ‘secret’ when I initially checked out the DotCom Secrets book.

Russell spills all of it out in this area and reveals the trick that made all his books offer millions.

Simply by getting your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will change your service, specifically if you have a product you’re presently selling online (or even offline).

I suggest if you can purchase your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.

He highlights the power of words and how utilizing a certain WORD can alter your whole business amazingly. That single word can act as bait.

Despite the market you run in, what you do, what products you provide, or business design, this is the part that some of the successful business owners would conceal from you.

 

Section Four: Funnels And Scripts

The very first time I read DotCom Secrets, I could not understand this area due to the fact that it was distinct in its way. I had to read the book once again to understand the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the precise funnel scripts that have helped him to sell millions of each of his products.

These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to have problem with these parts since there’s an effective suite of software application you can use to automate everything– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is very important due to the fact that it reveals what must happen once you get your visitors onboard your sales funnel.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce entrepreneurs or online marketers who have Free Plus Shipping offers.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item needs to be delivered.

On the 2nd page (step-two) of the funnel, the visitor’s credit card information is asked for the shipping and dealing with charge. Once the visitor has effectively completed the 2nd page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the money you spent on advertising or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson shows the practical mechanics associated with this kind of funnel. And he likewise presented an unique script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.

You’ll get to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to entice visitors and let them keep spending for a longer time.

But you’re not restricted in any way– as there are numerous ways to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the ideal and also the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use recorded or live discussions to market your products or services on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re supplied with the strategies and scripts that will make the webinar genuinely “ideal.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more innovative webinar discussion where your goal is to get individuals to buy.

You’ll also access the scripts for this upgraded version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel specifically for releasing a new product by sharing a series of videos to provide tons of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.

These videos will be convincing, practical, and amusing– consequently causing visitors to take actions. You’ll discover how to effectively structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket offers utilizing an innovative formula and scripts. If you’re a coach or consultant, this funnel is what you require to obtain premium customers.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last section is quick however you can learn more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is an excellent book if you want to get insights, see examples, and read stories that will inspire you to build an effective organization online or guide you in transitioning from offline to internet marketing channels.

Let’s consider the cons and pros quickly:.

Pros.

DotCom Secrets is totally free. Get business-building knowledge without paying cash.

Improve your service’ relevance using the value ladders and sales funnel strategies and scripts.

Get secrets to becoming an idea leader in your industry.

Simple techniques that will work for any service model.

Establish and develop relationships relationship with your clients.

Cons.

You may require to have an existing service to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply starting as well as long as you carry out the info).

The book is perfect for organizations that take advantage of internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the official website. If you’re based within the United States or $14.95 for worldwide, you just have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at executing what he teaches.

You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for providing the book devoid of his website (you simply pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a bundle of actionable strategies and tricks for starting and growing a service.

You’ll come across a bunch of aha moments while going through the sections. More significantly, you’re directed on how to incorporate the principle into my own business.

DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘tricks’ into your head and company. You do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling service or products online, I extremely suggest that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<