Dotcom Secrets is a terrific book if you want to acquire insights, see examples, and check out stories that will influence you to construct a successful service online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons quickly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from a successful super affiliate– Russell Brunson.
- The book is a enjoyable and easy read.
- You will get actionable takeaways that you can use to enhance your organization instantly.
- It’s not a “how to generate income online” book per se.
- You will require to have some knowledge of internet marketing ideas to totally value the book.
If you desire to discover from somebody who has really made cash online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your business right away.
The only disadvantage is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of internet marketing ideas to fully value it.
However overall, Dotcom Secrets is a valuable resource for anybody aiming to construct or grow an online company.
So if you’re ready to learn from one of the masters of Sales Funn, make certain to have a look at this book today!
DotCom Secrets Book
It’s one of my favorite service books. You may have to read it numerous times to fully understand it. Or simply make it your companion as you set about your online lifestyle company adventures.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for several years to come. The objective is to make it pertinent to both new and innovative online entrepreneurs.
The number of organization books do you still discover pertinent in this ever-changing world? Despite the fact that marketing strategies are constantly altering, the DotCom Secrets book is still extremely pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step process for growing an effective business– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll find that most of the techniques that Russell discuss are still efficient today.
You’ll get a ton of actionable advice from the book and if you have plans to sell items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a proven playbook for growing your business with reliable lead generation and sales/conversion methods, which can be used online and offline.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the perfect road map if you’re wanting to start a company or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the best foundation for your business. You’ll absolutely get arise from reading it.
To be honest, DotCom Secrets sounds like a book for constructing a sustainable online service just.
Don’t be constrained by that due to the fact that the actionable marketing methods work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar company and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that question. If you wish to start or scale a company and follow proven ‘shortcut’ that has been evaluated by Russell himself, you should read the DotCom Secrets book.
It’s altering lives and I’ve personally found it incredibly valuable on my entrepreneurial journey (I’ve read it several times). I highly suggest the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets may not be worth your read. You need to consider another book.
DotCom Secrets provides smart insights and strategies to:
Existing company owner: If you haven’t started a company at all or have no company idea, the book might not relate to you.
Product owners: If you have an existing item currently, then you can discover techniques to double or perhaps triple your sales.
Confident marketers: If you’re willing to take actions that may challenge your concept of business, then you should use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a business that stands the test of time. You don’t wish to fizzle out because you lack the skillset, tools, and secrets that have been tested and proven to produce great results.
So whether you’re a newbie who’s just getting going or you’re a specialist, DotCom Secrets will walk you through the process of beginning and growing a rewarding service.
If you currently have a business, utilize the tricks in the book to scale to incredible levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that provides specific, actionable directions on what you ought to do to fail-proof your service, how to draw in customers, and the tricks to substantially boost your sales.
You’re still not limited at all if you stop working to read DotCom Secrets. The only challenge, though, is that you’ll miss the opportunity to rapidly grow your existing business or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books are relevant to, way of life entrepreneurs, company owner and online marketers– since they match each other and offer starting and growing an effective organization.
Expert Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step process to successfully structure your organization. You get to learn how to provide your message and communicate value in such a way that makes individuals wish to pay you.
Expert Secrets offers actionable examples, illustrations, and stories that help you find your voice, construct a faithful fan base and get paid to share messages that will alter someone else’s life.
Both books are recommended to business owners who want to end up being more successful in their industries. Business owners who are developed to see chances in competition instead of discomfort.
In Russell’s third and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas similar to Expert Secrets that lays out the basic marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
First, you require to have a complete understanding of where you want your business. How does this understanding help your customers and customers?
This will assist you to serve them better– instead of searching for out their pain points, how desperate they need services, and what they’re prepared to pay.
In the secret formula, four simple questions were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being aggressive?
What benefit will they obtain from your organization?
You’ll discover answers to these questions and more in the first trick.
Secret #2: The Value Ladder
Value is key when it pertains to building a sustainable service. If there’s no value, clients and customers will leave.
That’s why Russell invested a ton of time to dissect the steps that you require to follow to navigate your dream client from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not just make more money, you’ll also provide your consumers with a more customized option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like an epiphany that changes everything you currently understand about growing a rewarding service. You’ll begin with developing out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to have a complete value total worth place. You may not be able to develop a high-converting sales funnel if you don’t have an effective value adder mapped out.
The sales funnel is important and has actually changed the way entrepreneurs and companies approach sales online.
It works because it takes into account the customers’ behaviors– and moves them through the various actions of your worth ladder up until they’re ready to purchase your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Unfortunately, you may not know how to recognize or serve them. That’s why understanding how to define your target audience is necessary.
This secret details where your target audience (i.e., customers who are ready to buy your product) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online business owner needs to discover and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a constant struggle for most people. It’s arguably the most difficult element of running an effective online organization.
Do you actually understand how traffic operates in the online marketing area? If you aren’t confident in your traffic generation knowledge, Russell has the answers.
He shows you the best kind of traffic that you need to take note of and how it can change your organization. The type of traffic consists of:
- Traffic we manage
- The traffic we don’t control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with developing an audience by leveraging more advanced personal branding tactics, the tricks to communicating well with your audience that will lead to a sale.
Make certain you don’t avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a positive and attractive character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive followers?
As an entrepreneur, you can’t go wrong when you lastly establish an appealing character. When you’re effective at it, it suggests you can add more competent consumers to your e-mail list and launch a successful product that people are all set and prepared to acquire immediately.
In producing that attractive character, Russell Brunson defines the three components you should keep in check, which is split into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an attractive character utilizing these components and their aspects, and determine the very best way to interact your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of relationship between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail sequences that assist to link and develop an instantaneous relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT five e-mail design templates that have helped him to transition into a sought-after internet and an appealing character online marketer.
The Soap Opera Sequence works because it capitalizes on offering value to your customers. This ‘value’ combined with an alluring open storyline hooks them the moment they read your very first email and they’ll anticipate the next one.
The days of dull e-mail series are over. Do not simply delight in daytime drama on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers happy to hear from you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that develops excitement in your readers. It ‘d entertain them and trigger them to purchase from you.
It leverages the power of storytelling. However this time, you’re being creative in sharing your life and pertinent stories taking place with/around you– stories they can easily connect with. You must be purposeful and strategic about it anyways.
You wish to have the ability to lead perfect clients back to your deal. This may look basic but it’s powerful nonetheless!
Russell likewise supplies fine examples and written templates to accelerate the process when you’re sending Seinfeld e-mails.
Section Three: Funnelology
In this section, the strategies and methods for building high-converting funnels are talked about in detail, in addition to and what you actually should do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the importance of staying with systems that work. In other words, there’s no need to reinvent the wheel.
There’s a possibility that you’re making the above mistake if you’re a service owner and you’re struggling to break even.
This prevails with business owners who are simply starting with their sales funnel. They try to re-invent the entire lorry. What an awful path to follow when building a company!
The trick here is leveraging on other people who currently have a successful funnel and making your deal to their specific customers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is an invaluable present for your service. It’s rather easy once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really grateful that I read DotCom Secrets a few years ago (and several times more because that first time to fully understand and execute the methods in my own online organization.
It not only opened my eyes to funnels and how to build them however likewise the 7 phases that an ideal client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It reads:
The real distinction in between having a six-, seven-, and even eight-figure organization is whether you understand the stages of a funnel and can effectively generate income from the points along the line.
I was familiar with that there are levels of traffic temperature and for that reason, treating them along the very same funnel procedure is dangerous.
This trick alone is fundamental to creating the best type of page, offer, and traffic that will result in sales.
When developing a funnel– specifically if you want visitors and leads to trust you more, there’s also the pre-framing concept that you require to fully understand. Well, who does not wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the normal company advice. It goes into the specific landing pages you can produce in the 7 building phases that we’ve talked about earlier.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these foundation at particular times throughout these very same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Recognizing hyperactive purchasers for your products and services.
You can decide which you want to start with very first and which one to stick to in your market when you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right type of funnels can be a struggle even to the more advanced marketers. More so, understand the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell details the process he follows when picking a funnel to utilize on the frontend of his value ladders, the funnel he uses in the factor to consider stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills everything out in this section and reveals the secret that made all his books sell millions.
Just by grabbing your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will alter your company, particularly if you have a product you’re presently selling online (or perhaps offline).
I mean if you can buy your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He emphasizes the power of words and how utilizing a certain WORD can alter your entire business magically. That single word can act as bait.
Regardless of the industry you run in, what you do, what items you offer, or business design, this is the part that a few of the effective entrepreneurs would conceal from you.
Area Four: Scripts and funnels
The very first time I read DotCom Secrets, I could not comprehend this section because it was special in its way. I had to check out the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the exact funnel scripts that have helped him to sell countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to fight with these parts because there’s an effective suite of software you can utilize to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important since it shows what need to take place when you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce marketers or entrepreneurs who have Shipping plus complimentary deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item needs to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and handling charge. Once the visitor has actually effectively filled out the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this whole 2-step complimentary shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to help breakeven and cover the money you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the practical mechanics associated with this type of funnel. And he also introduced an unique script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep spending for a longer time.
You’re not restricted in any way– as there are many methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the perfect and likewise the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize taped or live presentations to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar really “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get people to purchase. It’s “unnoticeable”– which means there’s no aggressive or deception included.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for introducing a brand-new item by sharing a series of videos to offer tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, useful, and entertaining– consequently triggering visitors to take actions. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using an innovative formula and scripts. This funnel is what you need to obtain premium clients if you’re a coach or specialist.
Area 5: ClickFunnels.
This last section is brief however you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to get insights, see examples, and check out stories that will inspire you to construct an effective company online or guide you in transitioning from offline to online marketing channels.
So let’s think about the pros and cons quickly:.
DotCom Secrets is free. Get business-building understanding without paying money.
Improve your company’ relevance using the value ladders and sales funnel strategies and scripts.
Get tricks to becoming a thought leader in your market.
Simple techniques that will work for any business design.
Establish and develop relationships rapport with your consumers.
You may require to have an existing company to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just starting as well as long as you execute the info).
The book is perfect for companies that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. If you’re based within the United States or $14.95 for international, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we discussed earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and tricks for starting and growing an organization.
You’ll encounter a bunch of aha moments while going through the areas. You’re assisted on how to incorporate the principle into my own organization.
DotCom Secrets is a playbook. You might have to read it numerous times to get the ‘secrets’ into your head and business. However you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or items online, I extremely suggest that you get a copy of DotCom Secrets for FREE.