Dotcom Secrets is a fantastic book if you want to get insights, see examples, and read stories that will motivate you to develop an effective organization online or guide you in transitioning from offline to online marketing channels.
So let’s consider the advantages and disadvantages rapidly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from a successful super affiliate– Russell Brunson.
- The book is a easy and pleasurable read.
- You will get actionable takeaways that you can utilize to enhance your business immediately.
- It’s not a “how to make money online” book per se.
- You will require to have some understanding of internet marketing principles to completely value the book.
If you desire to learn from someone who has actually made money online, Dotcom Secrets is a fantastic resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your business immediately.
The only downside is that it’s not a “how to earn money online” book per se– you will require to have some understanding of internet marketing ideas to totally value it.
However in general, Dotcom Secrets is an important resource for anyone aiming to build or grow an online business.
So if you’re prepared to gain from one of the masters of Sales Funn, be sure to take a look at this book today!
DotCom Secrets Book
It’s one of my preferred business books. You might need to read it several times to totally understand it. Or merely make it your companion as you set about your online way of life service experiences.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for many years to come. The objective is to make it pertinent to both innovative and brand-new online entrepreneurs.
The number of business books do you still find relevant in this ever-changing world? Although marketing techniques are continuously changing, the DotCom Secrets book is still incredibly appropriate and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed procedure for growing a successful organization– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll find that the majority of the methods that Russell speak about are still efficient today.
You’ll get a lots of actionable recommendations from the book and if you have strategies to offer items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a tested playbook for growing your business with efficient list building and sales/conversion approaches, which can be used offline and online.”
This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the ideal plan if you’re looking to start a company or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the best building blocks for your business. You’ll certainly get arise from reading it.
To be honest, DotCom Secrets seems like a book for constructing a sustainable online service just.
Don’t be constrained by that because the actionable marketing methods work for both online and offline services. You’re in safe hands if you run a brick-and-mortar company and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that question. If you wish to start or scale a service and follow tested ‘faster way’ that has been checked by Russell himself, you ought to read the DotCom Secrets book.
It’s altering lives and I’ve personally found it very important on my entrepreneurial journey (I’ve read it numerous times). I extremely advise the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets might not deserve your read. You must think about another book.
DotCom Secrets offers clever insights and techniques to:
Existing business owners: If you haven’t begun a company at all or have no service concept, the book may not pertain to you.
Item owners: If you have an existing product currently, then you can discover methods to double or even triple your sales.
Confident online marketers: If you’re ready to take actions that may challenge your idea of company, then you ought to use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct an organization that stands the test of time. Since you do not have the skillset, tools, and tricks that have been checked and shown to produce fantastic results, you don’t want to fizzle out.
So whether you’re a beginner who’s just starting or you’re a specialist, DotCom Secrets will stroll you through the process of starting and growing a rewarding organization.
If you currently have a company, use the secrets in the book to scale to incredible levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that supplies particular, actionable instructions on what you must do to fail-proof your company, how to draw in consumers, and the secrets to significantly enhance your sales.
If you fail to read DotCom Secrets, you’re still not restricted at all. The only difficulty, however, is that you’ll miss out on the opportunity to quickly grow your existing organization or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books relate to, lifestyle business owners, business owners and online marketers– given that they match each other and attend to starting and growing an effective service.
Professional Secrets vs DotCom Secrets.
DotCom Secrets details a detailed procedure to successfully structure your company. You get to discover how to deliver your message and communicate value in a way that makes individuals wish to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that help you find your voice, develop a devoted fan base and make money to share messages that will alter someone else’s life.
Both books are advised to business owners who want to become more effective in their industries. Business owners who are built to see chances in competition instead of pain.
In Russell’s third and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that lays out the basic marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
Initially, you require to have a complete understanding of where you desire your service. How does this understanding help your customers and consumers?
This will assist you to serve them better– instead of searching for out their pain points, how desperate they require services, and what they’re willing to pay.
In the secret formula, four simple questions were described in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being pushy?
What advantage will they obtain from your service?
You’ll discover answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
When it comes to constructing a sustainable organization, value is essential. , if there’s no worth, clients consumers customers customers leaveCustomers
That’s why Russell invested a ton of time to dissect the actions that you require to follow to navigate your dream client from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not just make more money, you’ll also provide your customers with a more personalized service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like a surprise that changes everything you currently learn about growing a rewarding organization. You’ll start with constructing out your own sales funnel and the psychology behind a successful funnel.
It surpasses the item you’re offering or how they’re priced. There’s a lot more …
You require to have a complete value ladder in place. It’s like your infallible system for making sales on autopilot. If you do not have an effective worth adder mapped out, you might not be able to build a high-converting sales funnel.
The sales funnel is very important and has changed the way entrepreneurs and companies approach sales online.
It works because it takes into account the customers’ behaviors– and moves them through the different actions of your value ladder up until they’re prepared to acquire your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Regrettably, you might not know how to determine or serve them. That’s why knowing how to specify your target audience is essential.
This secret lays out where your target audience (i.e., customers who are ready to acquire your item) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online business owner requires to learn and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a constant struggle for the majority of people. It’s perhaps the most overwhelming aspect of running an effective online organization.
Do you really comprehend how traffic works in the internet marketing area? If you aren’t confident in your traffic generation competence, Russell has the responses.
He reveals you the best type of traffic that you ought to take note of and how it can change your service. The kind of traffic consists of:
- Traffic we control
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with constructing an audience by leveraging more advanced personal branding techniques, the tricks to interacting well with your audience that will result in a sale.
Make certain you do not avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a positive and appealing character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive fans?
As an entrepreneur, you can’t go wrong when you lastly establish an attractive character. When you’re successful at it, it suggests you can add more qualified consumers to your e-mail list and introduce an effective item that individuals are prepared and ready to acquire right now.
In creating that attractive character, Russell Brunson specifies the three parts you should keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to create an attractive character utilizing these parts and their components, and identify the very best way to communicate your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of connection between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail series that help to connect and develop an instant relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT 5 e-mail templates that have helped him to transition into a sought-after internet and an attractive character marketer.
The Soap Opera Sequence works since it takes advantage of giving worth to your customers. This ‘worth’ coupled with an alluring open story hooks them the minute they read your first e-mail and they’ll look forward to the next one.
The days of boring email series are over. Do not just delight in daytime soap on TV, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers delighted to hear from you every day is utilizing the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that builds enjoyment in your readers. It ‘d entertain them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and relevant stories occurring with/around you– stories they can quickly connect with. You should be tactical and purposeful about it anyways.
You wish to have the ability to lead perfect clients back to your deal. This might look basic however it’s powerful however!
Russell likewise provides fine examples and composed templates to speed up the process when you’re sending out Seinfeld e-mails.
Section Three: Funnelology
In this area, the techniques and techniques for developing high-converting funnels are gone over in detail, along with and what you actually need to do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the importance of staying with systems that work. Simply put, there’s no need to transform the wheel.
If you’re an entrepreneur and you’re having a hard time to recover cost, there’s a chance that you’re making the above error.
This is common with entrepreneurs who are simply beginning with their sales funnel. They try to re-invent the entire automobile. What an awful course to follow when developing an organization!
The trick here is leveraging on other people who currently have an effective funnel and making your deal to their specific consumers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a priceless present for your company. It’s rather easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely thankful that I check out DotCom Secrets a couple of years ago (and a number of times more because that first time to fully comprehend and carry out the strategies in my own online company.
It not just opened my eyes to funnels and how to develop them but also the 7 stages that an ideal customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The genuine distinction between having a 6-, seven-, or even eight-figure business is whether you comprehend the stages of a funnel and can effectively monetize the points along the line.
I learnt more about that there are levels of traffic temperature and therefore, treating them along the same funnel process threatens.
This secret alone is essential to developing the best kind of page, deal, and traffic that will lead to sales.
When producing a funnel– especially if you want visitors and leads to trust you more, there’s likewise the pre-framing concept that you need to fully comprehend. Well, who doesn’t want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the normal service suggestions. It goes into the particular landing pages you can produce in the 7 structure phases that we’ve gone over earlier.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these building blocks at specific times during these same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Recognizing hyper purchasers for your services and items.
You can choose which you want to begin with very first and which one to stick to in your market as soon as you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the ideal kind of funnels can be a battle even to the more advanced online marketers. More so, understand the funnels that will be served just to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the process he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills it all out in this area and exposes the secret that made all his books sell millions.
Just by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will alter your service, specifically if you have an item you’re currently selling online (or even offline).
I indicate if you can buy your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He stresses the power of words and how utilizing a certain WORD can alter your whole organization amazingly. That single word can act as bait.
Regardless of the market you run in, what you do, what items you use, or the business design, this is the part that a few of the successful entrepreneurs would conceal from you.
Section Four: Funnels And Scripts
The first time I check out DotCom Secrets, I could not grasp this area since it was special in its method. I needed to check out the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the exact funnel scripts that have actually assisted him to sell millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to battle with these parts since there’s an effective suite of software you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential because it shows what should take place as soon as you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce business owners or online marketers who have Free Plus Shipping offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item should be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s charge card details is asked for the shipping and managing charge. As soon as the visitor has actually effectively filled out the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to assist breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics associated with this type of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.
You’re not restricted in any way– as there are lots of ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the perfect and also the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use live or recorded presentations to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar genuinely “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little different. It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get individuals to purchase. However it’s “invisible”– which suggests there’s no aggressive or deceptiveness involved.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for launching a new product by sharing a series of videos to provide lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, useful, and amusing– therefore triggering visitors to do something about it. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing an advanced formula and scripts. If you’re a coach or specialist, this funnel is what you need to get premium customers.
Area 5: ClickFunnels.
This last area is short but you can discover more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to get insights, see examples, and read stories that will influence you to construct a successful company online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons rapidly:.
DotCom Secrets is free. Get business-building knowledge without paying cash.
Improve your business’ relevance utilizing the worth ladders and sales funnel techniques and scripts.
Get tricks to becoming an idea leader in your industry.
Easy techniques that will work for any business model.
Establish and build relationships connection with your clients.
You might need to have an existing service to gain from DotCom Secrets (although it can certainly benefit you if you’re just starting along with long as you execute the details).
The book is ideal for businesses that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. If you’re based within the US or $14.95 for international, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his site (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and secrets for beginning and growing a service.
You’ll discover a lot of aha minutes while going through the sections. More importantly, you’re directed on how to incorporate the idea into my own service.
DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘secrets’ into your head and organization. But you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I highly advise that you get a copy of DotCom Secrets for FREE.