Dotcom Secrets is a fantastic book if you wish to gain insights, see examples, and check out stories that will inspire you to develop a successful company online or guide you in transitioning from offline to online marketing channels.
So let’s think about the benefits and drawbacks quickly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a pleasurable and simple read.
- You will get actionable takeaways that you can use to enhance your company instantly.
- It’s not a “how to make money online” book per se.
- You will require to have some knowledge of online marketing principles to completely appreciate the book.
If you desire to learn from somebody who has really made cash online, Dotcom Secrets is a fantastic resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your organization immediately.
The only disadvantage is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of online marketing ideas to totally appreciate it.
Overall, Dotcom Secrets is an important resource for anyone looking to build or grow an online company.
So if you’re all set to gain from among the masters of Sales Funn, make sure to have a look at this book today!
DotCom Secrets Book
It’s one of my favorite service books. You may need to read it multiple times to completely comprehend it. Or simply make it your buddy as you go about your online way of life organization experiences.
In the intro of the book, Russell Brunson promised to keep the book evergreen for several years to come. The goal is to make it relevant to both advanced and new online entrepreneurs.
The number of business books do you still discover relevant in this ever-changing world? Even though marketing methods are continuously altering, the DotCom Secrets book is still incredibly pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed process for growing an effective organization– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll find that the majority of the strategies that Russell speak about are still effective today.
You’ll get a ton of actionable guidance from the book and if you have strategies to sell products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In truth, this is a tested playbook for growing your company with effective list building and sales/conversion techniques, which can be used offline and online.”
This is a transformative and powerful book. If you’re looking to begin an organization or scale an existing service, DotCom Secrets by Russell Brunson is the perfect road map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the right foundation for your service. You’ll absolutely get arise from reading it.
To be sincere, DotCom Secrets seems like a book for developing a sustainable online business only.
Don’t be constrained by that due to the fact that the actionable marketing methods work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar business and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that concern. If you want to scale a business or start and follow tested ‘shortcut’ that has been evaluated by Russell himself, you ought to read the DotCom Secrets book.
It’s altering lives and I’ve personally found it very valuable on my entrepreneurial journey (I’ve read it a number of times). I extremely advise the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets might not deserve your read. You must think about another book.
Although, DotCom Secrets provides wise insights and methods to:
Existing company owner: If you have not begun an organization at all or have no business idea, the book might not pertain to you.
Product owners: If you have an existing product already, then you can find out methods to double and even triple your sales.
Positive marketers: If you’re ready to take steps that may challenge your concept of business, then you should utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build an organization that stands the test of time. Since you do not have the skillset, tools, and secrets that have been tested and proven to produce terrific outcomes, you do not want to fizzle out.
So whether you’re a novice who’s just getting going or you’re an expert, DotCom Secrets will stroll you through the procedure of starting and growing a rewarding company.
If you already have a company, use the secrets in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that provides specific, actionable directions on what you ought to do to fail-proof your business, how to attract consumers, and the tricks to significantly increase your sales.
If you fail to check out DotCom Secrets, you’re still not limited at all. The only difficulty, however, is that you’ll miss the opportunity to rapidly grow your existing business or thrive in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books relate to, lifestyle business owners, company owner and online marketers– given that they complement each other and offer starting and growing a successful company.
Professional Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed process to effectively structure your service. You get to discover how to provide your message and interact value in a manner that makes individuals wish to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that assist you find your voice, construct a faithful fan base and make money to share messages that will alter someone else’s life.
Both books are advised to business owners who want to end up being more successful in their markets. Entrepreneurs who are constructed to see opportunities in competitors instead of pain.
In Russell’s third and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting heaps of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that details the easy marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
Initially, you need to have a complete understanding of where you desire your organization. How does this understanding help your customers and customers?
This will help you to serve them better– instead of trying to find out their pain points, how desperate they need services, and what they’re willing to pay.
In the secret formula, 4 easy questions were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being pushy?
What benefit will they get from your service?
You’ll discover answers to these questions and more in the first trick.
Secret #2: The Value Ladder
When it comes to developing a sustainable organization, worth is crucial. If there’s no value, customers and clients will leave.
That’s why Russell invested a ton of time to dissect the actions that you need to follow to browse your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not just make more money, you’ll also offer your consumers with a more tailored service. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like an epiphany that alters whatever you currently understand about growing a profitable organization. You’ll start with building out your own sales funnel and the psychology behind a lucrative funnel.
It goes beyond the product you’re offering or how they’re priced. There’s a lot more …
You need to have a total worth ladder in place. It’s like your foolproof system for making sales on auto-pilot. You might not have the ability to develop a high-converting sales funnel if you do not have an effective value adder drawn up.
The sales funnel is very important and has actually changed the way business owners and companies approach sales online.
It works due to the fact that it considers the clients’ behaviors– and moves them through the various steps of your value ladder up until they’re all set to purchase your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You may not understand how to determine or serve them. That’s why knowing how to define your target market is necessary.
This secret details where your target audience (i.e., consumers who are ready to buy your product) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur requires to learn and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a constant battle for many people. It’s probably the most overwhelming element of running a successful online company.
Do you truly comprehend how traffic works in the internet marketing area? If you aren’t positive in your traffic generation know-how, Russell has the responses.
He shows you the very best kind of traffic that you must take notice of and how it can transform your business. The kind of traffic consists of:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with developing an audience by leveraging advanced personal branding techniques, the secrets to interacting well with your audience that will lead to a sale.
Make sure you do not skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a appealing and positive character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge fans?
As a business owner, you can’t go wrong when you lastly develop an appealing character. When you’re successful at it, it means you can add more competent clients to your email list and introduce a successful product that individuals are prepared and ready to buy immediately.
In producing that attractive character, Russell Brunson specifies the 3 parts you need to keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to create an appealing character utilizing these components and their aspects, and identify the best way to interact your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of connection between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email sequences that help to connect and develop an instantaneous relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT five e-mail design templates that have assisted him to shift into an in-demand internet and an appealing character marketer.
The Soap Opera Sequence works since it profits from providing worth to your subscribers. This ‘value’ combined with a tempting open story hooks them the moment they read your first email and they’ll eagerly anticipate the next one.
The days of uninteresting e-mail sequences are over. Don’t simply delight in daytime soap on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers pleased to speak with you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that develops excitement in your readers. It ‘d captivate them and cause them to buy from you.
It leverages the power of storytelling. However this time, you’re being creative in sharing your life and relevant stories happening with/around you– stories they can easily connect with. You ought to be purposeful and strategic about it anyways.
You want to have the ability to lead ideal customers back to your offer. This may look easy however it’s powerful!
When you’re sending Seinfeld e-mails, Russell also provides great examples and composed design templates to speed up the procedure.
Section Three: Funnelology
In this section, the strategies and techniques for constructing high-converting funnels are gone over in detail, as well as and what you really need to do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the importance of adhering to systems that work. In other words, there’s no requirement to transform the wheel.
If you’re a company owner and you’re struggling to recover cost, there’s an opportunity that you’re making the above mistake.
This is common with business owners who are just beginning with their sales funnel. They try to re-invent the whole lorry. What an awful course to follow when constructing a service!
The secret here is leveraging on other people who currently have an effective funnel and making your offer to their precise clients. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a priceless present for your service. Once you understand how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m very happy that I read DotCom Secrets a few years ago (and several times more since that first time to fully comprehend and execute the methods in my own online service.
It not only opened my eyes to funnels and how to build them however likewise the seven phases that a perfect client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It reads:
The real distinction in between having a six-, seven-, or even eight-figure organization is whether you understand the stages of a funnel and can successfully generate income from the points along the line.
I learnt more about that there are levels of traffic temperature level and therefore, treating them along the exact same funnel process threatens.
This trick alone is essential to developing the ideal kind of page, deal, and traffic that will result in sales.
There’s also the pre-framing principle that you need to fully understand when producing a funnel– particularly if you want visitors and causes trust you more. Well, who doesn’t wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the typical company guidance. It goes into the specific landing pages you can develop in the 7 building phases that we’ve gone over previously.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at particular times during these exact same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Determining hyper purchasers for your services and products.
You can choose which you desire to start with very first and which one to stick to in your market when you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the right kind of funnels can be a battle even to the advanced marketers. More so, understand the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the process he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the factor to consider phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills all of it out in this area and reveals the trick that made all his books offer millions.
Just by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your company, especially if you have a product you’re presently offering online (or even offline).
I suggest if you can purchase your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.
He emphasizes the power of words and how using a particular WORD can change your whole company magically. That single word can serve as bait.
Regardless of the market you operate in, what you do, what items you offer, or the business model, this is the part that a few of the effective business owners would hide from you.
Section Four: Scripts and funnels
The very first time I read DotCom Secrets, I couldn’t comprehend this section due to the fact that it was unique in its way. I had to read the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, along with the exact funnel scripts that have assisted him to sell countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to have problem with these parts because there’s an effective suite of software application you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it reveals what need to occur as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce marketers or business owners who have Free Plus Shipping offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item ought to be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and dealing with charge. As soon as the visitor has successfully completed the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step totally free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to assist breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the practical mechanics associated with this kind of funnel. And he also introduced a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep spending for a longer time.
You’re not restricted in any way– as there are numerous ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the ideal and likewise the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use live or recorded presentations to market your product and services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the methods and scripts that will make the webinar really “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar presentation where your objective is to get people to buy.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for introducing a brand-new item by sharing a series of videos to offer tons of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, handy, and entertaining– therefore causing visitors to take actions. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers utilizing an innovative formula and scripts. If you’re a coach or specialist, this funnel is what you require to get premium clients.
Section 5: ClickFunnels.
This last area is short however you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to gain insights, see examples, and check out stories that will inspire you to construct an effective company online or guide you in transitioning from offline to online marketing channels.
So let’s consider the benefits and drawbacks quickly:.
DotCom Secrets is totally free. Get business-building knowledge without paying money.
Improve your company’ significance utilizing the value ladders and sales funnel strategies and scripts.
Get tricks to ending up being a thought leader in your market.
Basic strategies that will work for any company model.
Build relationships and develop connection with your customers.
You may need to have an existing service to gain from DotCom Secrets (although it can definitely benefit you if you’re just beginning as well as long as you carry out the information).
The book is ideal for services that leverage online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official site, DotCom Secrets is FREE. You just need to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.
There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and tricks for starting and growing a business.
You’ll stumble upon a bunch of aha moments while going through the sections. More significantly, you’re guided on how to integrate the idea into my own service.
DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘secrets’ into your head and service. But you don’t need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or items online, I extremely suggest that you get a copy of DotCom Secrets totally free.