Dotcom Secrets is a terrific book if you wish to get insights, see examples, and check out stories that will inspire you to develop an effective company online or guide you in transitioning from offline to online marketing channels.
So let’s consider the advantages and disadvantages rapidly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a pleasurable and simple read.
- You will get actionable takeaways that you can use to improve your business immediately.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of internet marketing principles to fully value the book.
If you want to find out from somebody who has really made cash online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your organization right away.
The only drawback is that it’s not a “how to earn money online” book per se– you will need to have some knowledge of internet marketing concepts to fully value it.
However in general, Dotcom Secrets is an important resource for anyone wanting to develop or grow an online company.
So if you’re prepared to learn from one of the masters of Sales Funn, make sure to have a look at this book today!
DotCom Secrets Book
It’s one of my preferred service books. You may need to read it multiple times to fully comprehend it. Or simply make it your buddy as you set about your online way of life service experiences.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The goal is to make it appropriate to both brand-new and innovative online entrepreneurs.
The number of company books do you still discover relevant in this ever-changing world? Even though marketing strategies are continuously changing, the DotCom Secrets book is still incredibly pertinent and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed procedure for growing an effective organization– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll find that the majority of the strategies that Russell speak about are still reliable today.
You’ll get a ton of actionable advice from the book and if you have strategies to offer products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a proven playbook for growing your business with effective lead generation and sales/conversion techniques, which can be used online and offline.”
This is a transformative and powerful book. If you’re looking to begin an organization or scale an existing organization, DotCom Secrets by Russell Brunson is the perfect road map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the right building blocks for your company. You’ll definitely get results from reading it.
To be sincere, DotCom Secrets seems like a book for constructing a sustainable online business only.
However do not be constrained by that because the actionable marketing techniques work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar business and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that question. If you wish to scale a service or start and follow tested ‘shortcut’ that has been tested by Russell himself, you need to check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it incredibly important on my entrepreneurial journey (I’ve read it a number of times). I extremely suggest the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You should think about another book.
Although, DotCom Secrets provides wise insights and techniques to:
Existing business owners: If you haven’t begun an organization at all or have no business concept, the book might not pertain to you.
Product owners: If you have an existing product currently, then you can discover methods to double and even triple your sales.
Confident online marketers: If you’re willing to take actions that might challenge your concept of company, then you should utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a service that stands the test of time. You do not want to die because you lack the skillset, tools, and tricks that have been checked and shown to produce great outcomes.
Whether you’re a beginner who’s just getting began or you’re a specialist, DotCom Secrets will stroll you through the procedure of beginning and growing a profitable company.
If you already have a business, utilize the tricks in the book to scale to astounding levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that provides specific, actionable directions on what you must do to fail-proof your organization, how to bring in clients, and the tricks to substantially enhance your sales.
You’re still not limited at all if you fail to check out DotCom Secrets. The only difficulty, though, is that you’ll miss the chance to quickly grow your existing service or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books pertain to, way of life entrepreneurs, company owner and online marketers– considering that they match each other and offer starting and growing a successful service.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets details a step-by-step process to effectively structure your company. You get to find out how to provide your message and interact worth in such a way that makes people wish to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that help you find your voice, develop a loyal fan base and make money to share messages that will alter someone else’s life.
Both books are recommended to company owner who wish to end up being more effective in their markets. Entrepreneurs who are built to see chances in competition instead of pain.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that outlines the basic marketing procedures and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
Initially, you need to have a complete understanding of where you desire your company. How does this understanding assist your customers and clients?
This will help you to serve them much better– instead of trying to find out their pain points, how desperate they need options, and what they’re prepared to pay.
In the secret formula, four easy concerns were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What advantage will they obtain from your organization?
You’ll discover answers to these concerns and more in the very first trick.
Secret #2: The Value Ladder
Value is key when it comes to building a sustainable company. , if there’s no worth, clients and customers customers leave.
That’s why Russell invested a ton of time to dissect the actions that you need to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not just make more cash, you’ll also provide your consumers with a more customized option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like an epiphany that alters whatever you currently understand about growing a profitable company. You’ll begin with constructing out your own sales funnel and the psychology behind a successful funnel.
It surpasses the item you’re selling or how they’re priced. There’s a lot more …
You require to have a total worth ladder in place. It’s like your infallible system for making sales on auto-pilot. You might not be able to construct a high-converting sales funnel if you don’t have a reliable worth adder mapped out.
The sales funnel is very important and has changed the method business owners and businesses approach sales online.
It works since it takes into consideration the clients’ behaviors– and moves them through the various actions of your worth ladder till they’re ready to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Sadly, you might not know how to identify or serve them. That’s why understanding how to specify your target market is necessary.
This secret describes where your target market (i.e., clients who are ready to purchase your product) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a consumer to leave whatever they’re doing and check out your page.
Every online entrepreneur requires to learn and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a constant battle for many people. It’s arguably the most challenging element of running an effective online service.
Do you actually understand how traffic works in the internet marketing space? If you aren’t positive in your traffic generation knowledge, Russell has the answers.
He reveals you the very best type of traffic that you need to focus on and how it can transform your business. The kind of traffic includes:
- Traffic we manage
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with developing an audience by leveraging more advanced personal branding tactics, the tricks to communicating well with your audience that will result in a sale.
Make certain you don’t avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a attractive and confident character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous fans?
As a company owner, you can’t go wrong when you finally establish an attractive character. When you’re successful at it, it suggests you can add more certified clients to your email list and launch an effective product that people are prepared and ready to buy right now.
In creating that appealing character, Russell Brunson specifies the three elements you must keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an attractive character utilizing these parts and their aspects, and identify the very best way to communicate your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of relationship in between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email sequences that assist to connect and establish an instant relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT 5 e-mail design templates that have actually assisted him to transition into a sought-after web and an appealing character marketer.
Since it capitalizes on offering worth to your subscribers, the Soap Opera Sequence works. This ‘worth’ combined with an alluring open story hooks them the minute they read your very first email and they’ll anticipate the next one.
The days of boring email sequences are over. Don’t simply take pleasure in daytime drama on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers happy to hear from you every day is utilizing the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that develops enjoyment in your readers. It ‘d captivate them and trigger them to purchase from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and appropriate stories occurring with/around you– stories they can quickly link with. You should be strategic and purposeful about it anyways.
You wish to be able to lead ideal consumers back to your deal. This may look easy but it’s effective nonetheless!
When you’re sending out Seinfeld e-mails, Russell likewise provides excellent examples and composed templates to speed up the procedure.
Section Three: Funnelology
In this area, the methods and methods for building high-converting funnels are discussed in detail, in addition to and what you truly ought to do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the significance of sticking to systems that work. To put it simply, there’s no need to reinvent the wheel.
If you’re an entrepreneur and you’re having a hard time to recover cost, there’s a possibility that you’re making the above mistake.
This is common with entrepreneurs who are simply beginning with their sales funnel. They try to re-invent the entire lorry. When building a service, what a dreadful course to follow!
The trick here is leveraging on other individuals who currently have a successful funnel and making your deal to their exact clients. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a priceless present for your service. Once you comprehend how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m really grateful that I check out DotCom Secrets a few years ago (and a number of times more since that first time to totally understand and carry out the techniques in my own online organization.
It not only opened my eyes to funnels and how to build them but also the seven phases that a perfect consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It checks out:
The real distinction between having a six-, seven-, or perhaps eight-figure business is whether you understand the stages of a funnel and can effectively monetize the points along the line.
I got to know that there are levels of traffic temperature and therefore, treating them along the exact same funnel process is dangerous.
This secret alone is essential to creating the ideal type of page, deal, and traffic that will result in sales.
When developing a funnel– specifically if you want visitors and leads to trust you more, there’s likewise the pre-framing concept that you need to fully comprehend. Well, who doesn’t want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the typical service advice. It goes into the particular landing pages you can develop in the 7 structure phases that we’ve gone over earlier.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at particular times throughout these same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Identifying hyperactive purchasers for your products and services.
When you’ve comprehended how this works, you can choose which you want to begin with very first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right type of funnels can be a struggle even to the advanced online marketers. More so, comprehend the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell details the procedure he follows when picking a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills all of it out in this area and reveals the trick that made all his books offer millions.
Simply by getting your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will change your company, particularly if you have a product you’re presently offering online (and even offline).
I imply if you can buy your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He highlights the power of words and how using a specific WORD can change your whole company amazingly. That single word can act as bait.
Regardless of the industry you operate in, what you do, what products you provide, or the business model, this is the part that some of the effective entrepreneurs would conceal from you.
Area Four: Scripts and funnels
The first time I read DotCom Secrets, I couldn’t understand this section because it was distinct in its method. I needed to check out the book again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, along with the specific funnel scripts that have helped him to offer countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to battle with these parts because there’s a powerful suite of software application you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential due to the fact that it shows what ought to occur once you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce marketers or entrepreneurs who have Free Plus Shipping deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product needs to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card information is asked for the shipping and handling charge. Once the visitor has actually effectively submitted the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to help breakeven and cover the cash you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics involved in this type of funnel. And he likewise presented a distinct script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep paying for a longer time.
You’re not restricted in any method– as there are lots of methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the perfect and also the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use live or documented presentations to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar genuinely “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar presentation where your goal is to get individuals to buy.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for introducing a new item by sharing a series of videos to offer tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, useful, and entertaining– consequently triggering visitors to do something about it. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using an advanced formula and scripts. This funnel is what you require to acquire premium clients if you’re a coach or expert.
Section 5: ClickFunnels.
This last area is brief however you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to get insights, see examples, and read stories that will influence you to construct a successful organization online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons rapidly:.
DotCom Secrets is complimentary. Get business-building understanding without paying money.
Enhance your business’ significance utilizing the worth ladders and sales funnel techniques and scripts.
Get secrets to becoming an idea leader in your industry.
Basic strategies that will work for any business design.
Build relationships and establish relationship with your clients.
You may need to have an existing company to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply starting in addition to long as you carry out the info).
The book is ideal for businesses that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official site, DotCom Secrets is FREE. You only have to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for worldwide.
There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at executing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and tricks for growing a business and beginning.
You’ll come across a lot of aha moments while going through the areas. More notably, you’re directed on how to incorporate the principle into my own company.
DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘tricks’ into your head and company. But you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling service or products online, I extremely advise that you get a copy of DotCom Secrets free of charge.