Dotcom Secrets is a great book if you want to acquire insights, see examples, and check out stories that will motivate you to construct a successful company online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the pros and cons rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
- The book is a enjoyable and simple read.
- You will get actionable takeaways that you can utilize to improve your service instantly.
- It’s not a “how to generate income online” book per se.
- You will need to have some understanding of online marketing concepts to fully value the book.
Dotcom Secrets is a great resource if you wish to learn from someone who has actually generated income online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your service instantly.
The only drawback is that it’s not a “how to earn money online” book per se– you will need to have some knowledge of online marketing ideas to totally value it.
In general, Dotcom Secrets is an important resource for anyone looking to construct or grow an online service.
If you’re ready to discover from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my preferred service books. You may need to read it several times to totally grasp it. Or merely make it your buddy as you tackle your online lifestyle organization adventures.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for several years to come. The goal is to make it relevant to both new and innovative online business owners.
How many company books do you still discover relevant in this ever-changing world? Despite the fact that marketing strategies are continuously changing, the DotCom Secrets book is still extremely relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step process for growing a successful organization– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll find that the majority of the methods that Russell speak about are still effective today.
You’ll get a ton of actionable advice from the book and if you have strategies to offer items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In truth, this is a tested playbook for growing your company with effective list building and sales/conversion approaches, which can be utilized online and offline.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the ideal road map if you’re aiming to start a company or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the best foundation for your organization. You’ll definitely get arise from reading it.
To be sincere, DotCom Secrets sounds like a book for building a sustainable online business only.
Don’t be constrained by that since the actionable marketing strategies work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar organization and wish to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that concern. If you wish to start or scale a service and follow proven ‘faster way’ that has been checked by Russell himself, you need to check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it extremely important on my entrepreneurial journey (I’ve read it several times). I extremely suggest the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets may not deserve your read. You must think about another book.
DotCom Secrets offers wise insights and methods to:
Existing company owner: If you haven’t begun a service at all or have no company concept, the book may not relate to you.
Product owners: If you have an existing product already, then you can find out techniques to double or even triple your sales.
Confident online marketers: If you’re prepared to take steps that may challenge your concept of business, then you need to utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a service that stands the test of time. You do not want to die due to the fact that you do not have the skillset, tools, and secrets that have actually been checked and shown to produce great results.
So whether you’re a newbie who’s simply starting or you’re an expert, DotCom Secrets will walk you through the procedure of beginning and growing a profitable company.
If you currently have a business, use the tricks in the book to scale to amazing levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that provides specific, actionable directions on what you should do to fail-proof your company, how to attract consumers, and the secrets to substantially increase your sales.
You’re still not restricted at all if you fail to read DotCom Secrets. The only difficulty, though, is that you’ll miss the chance to quickly grow your existing service or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books relate to, lifestyle entrepreneurs, entrepreneur and online marketers– given that they match each other and attend to starting and growing a successful company.
Professional Secrets vs DotCom Secrets.
DotCom Secrets details a detailed procedure to effectively structure your service. You get to discover how to provide your message and interact worth in such a way that makes individuals want to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that assist you find your voice, build a loyal fan base and get paid to share messages that will change somebody else’s life.
Both books are advised to entrepreneur who want to become more successful in their industries. Entrepreneurs who are built to see chances in competitors instead of pain.
In Russell’s third and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections similar to Expert Secrets that details the easy marketing procedures and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you want your company. How does this understanding assist your customers and customers?
This will assist you to serve them much better– instead of searching for out their pain points, how desperate they need services, and what they’re willing to pay.
In the secret formula, 4 basic questions were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What benefit will they get from your company?
You’ll discover answers to these questions and more in the first secret.
Secret #2: The Value Ladder
When it comes to constructing a sustainable service, value is key. , if there’s no worth, customers and clients customers leaveCustomers
That’s why Russell invested a lots of time to dissect the steps that you need to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not only make more cash, you’ll also offer your consumers with a more customized option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like a surprise that alters everything you already learn about growing a profitable organization. You’ll start with constructing out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to require a complete value ladder in place. You might not be able to develop a high-converting sales funnel if you don’t have an effective value adder mapped out.
The sales funnel is necessary and has actually changed the way business owners and businesses approach sales online.
It works due to the fact that it considers the consumers’ habits– and moves them through the various steps of your value ladder up until they’re ready to acquire your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Regrettably, you might not know how to identify or serve them. That’s why knowing how to define your target audience is necessary.
This secret lays out where your target audience (i.e., consumers who are ready to purchase your item) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online business owner requires to learn and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a consistent struggle for most people. It’s perhaps the most challenging element of running an effective online service.
Do you truly comprehend how traffic works in the online marketing space? If you aren’t confident in your traffic generation expertise, Russell has the responses.
He reveals you the best type of traffic that you must take note of and how it can change your service. The type of traffic consists of:
- Traffic we control
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with constructing an audience by leveraging more advanced personal branding strategies, the secrets to interacting well with your audience that will lead to a sale.
Make sure you don’t avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a appealing and positive character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive followers?
As a company owner, you can’t go wrong when you lastly develop an attractive character. When you’re effective at it, it implies you can include more certified clients to your e-mail list and launch a successful product that individuals are ready and willing to purchase right now.
In developing that attractive character, Russell Brunson specifies the 3 components you need to keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an appealing character using these parts and their components, and identify the very best method to interact your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of relationship in between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail sequences that help to connect and develop an immediate relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT 5 email design templates that have helped him to transition into an in-demand web and an appealing character marketer.
Since it capitalizes on offering worth to your subscribers, the Soap Opera Sequence works. This ‘value’ coupled with an irresistible open storyline hooks them the moment they read your first email and they’ll anticipate the next one.
The days of dull e-mail series are over. Do not simply delight in daytime soap on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers delighted to speak with you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that develops excitement in your readers. It ‘d amuse them and trigger them to buy from you.
It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and pertinent stories happening with/around you– stories they can quickly get in touch with. You need to be strategic and purposeful about it anyways.
You want to be able to lead ideal clients back to your offer. This might look simple however it’s effective nevertheless!
Russell also offers good examples and written templates to accelerate the procedure when you’re sending Seinfeld emails.
Area Three: Funnelology
In this area, the techniques and methods for developing high-converting funnels are talked about in detail, in addition to and what you actually should do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of staying with systems that work. In other words, there’s no requirement to transform the wheel.
If you’re a company owner and you’re having a hard time to recover cost, there’s an opportunity that you’re making the above mistake.
This prevails with business owners who are simply starting with their sales funnel. They try to re-invent the whole vehicle. When building a service, what a horrible path to follow!
The secret here is leveraging on other individuals who currently have a successful funnel and making your offer to their exact clients. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a priceless gift for your service. It’s quite simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very grateful that I check out DotCom Secrets a couple of years ago (and a number of times more since that very first time to completely comprehend and carry out the methods in my own online service.
It not just opened my eyes to funnels and how to develop them however also the 7 phases that an ideal customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference in between having a six-, seven-, or perhaps eight-figure company is whether you understand the stages of a funnel and can successfully generate income from the points along the line.
I learnt more about that there are levels of traffic temperature and for that reason, treating them along the same funnel procedure threatens.
This trick alone is essential to creating the ideal kind of page, offer, and traffic that will result in sales.
There’s also the pre-framing principle that you require to totally understand when developing a funnel– especially if you desire visitors and causes trust you more. Well, who doesn’t wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical company guidance. It goes into the specific landing pages you can create in the 7 building stages that we’ve discussed earlier.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at specific times throughout these same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Recognizing hyper buyers for your services and items.
You can choose which you want to begin with first and which one to stick to in your market when you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the right type of funnels can be a battle even to the advanced online marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the process he follows when picking a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the consideration phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first read the DotCom Secrets book.
Russell spills it all out in this section and exposes the trick that made all his books offer millions.
Simply by grabbing your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your company, especially if you have a product you’re currently selling online (or perhaps offline).
I suggest if you can order your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He emphasizes the power of words and how using a certain WORD can change your whole service magically. That single word can function as bait.
Regardless of the industry you operate in, what you do, what products you provide, or business design, this is the part that some of the successful entrepreneurs would hide from you.
Section Four: Scripts and funnels
The very first time I read DotCom Secrets, I couldn’t grasp this section due to the fact that it was distinct in its way. I had to check out the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, in addition to the precise funnel scripts that have actually helped him to sell millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to fight with these parts since there’s an effective suite of software application you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it reveals what need to happen when you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce marketers or business owners who have Shipping plus totally free offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item must be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and dealing with charge. Once the visitor has effectively completed the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to help breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics involved in this kind of funnel. And he likewise presented a special script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep paying for a longer time.
You’re not restricted in any method– as there are numerous ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and likewise the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize recorded or live presentations to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the strategies and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar presentation where your objective is to get people to purchase.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for introducing a brand-new item by sharing a series of videos to provide lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, handy, and entertaining– thereby causing visitors to do something about it. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing an advanced formula and scripts. If you’re a coach or expert, this funnel is what you need to obtain premium customers.
Area 5: ClickFunnels.
This last area is brief but you can discover more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you wish to get insights, see examples, and read stories that will influence you to build a successful organization online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the pros and cons quickly:.
DotCom Secrets is complimentary. Get business-building understanding without paying money.
Enhance your service’ importance using the worth ladders and sales funnel strategies and scripts.
Get tricks to becoming a thought leader in your market.
Easy methods that will work for any company model.
Build relationships and develop connection with your consumers.
You might need to have an existing service to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just starting out along with long as you implement the info).
The book is perfect for services that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. You only have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.
There you have it, the Free Plus Shipping offer we talked about previously. As you can see, Russell is a master at implementing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and secrets for growing an organization and beginning.
You’ll discover a lot of aha moments while going through the sections. More importantly, you’re directed on how to include the principle into my own company.
DotCom Secrets is a playbook. You might need to read it several times to get the ‘secrets’ into your head and service. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I extremely recommend that you get a copy of DotCom Secrets free of charge.