Russell Brunson Autograph

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a fantastic book if you want to get insights, see examples, and check out stories that will influence you to build a successful service online or guide you in transitioning from offline to online marketing channels.

Let’s consider the cons and pros quickly:

Pros:

  • DotCom Secrets is complimentary. Get it here.
  • You will get over the shoulder lessons from a successful extremely affiliate– Russell Brunson.
  • The book is a easy and enjoyable read.
  • You will get actionable takeaways that you can use to enhance your service right away.

Cons:

  • It’s not a “how to make money online” book per se.
  • You will need to have some knowledge of internet marketing principles to completely value the book.

Dotcom Secrets is a great resource if you want to learn from someone who has really made money online.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your organization immediately.

The only disadvantage is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of online marketing ideas to completely value it.

Overall, Dotcom Secrets is an important resource for anyone looking to build or grow an online company.

So if you’re ready to learn from among the masters of Sales Funn, make certain to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite business books. You may have to read it multiple times to fully understand it. Or merely make it your buddy as you go about your online way of life business experiences.

In the intro of the book, Russell Brunson promised to keep the book evergreen for years to come. The objective is to make it pertinent to both brand-new and innovative online entrepreneurs.

The number of organization books do you still find appropriate in this ever-changing world? Even though marketing methods are constantly altering, the DotCom Secrets book is still exceptionally pertinent and useful today.

What Is DotCom Secrets?

The DotCom Secrets book provides a detailed procedure for growing a successful organization– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first released in 2015, you’ll discover that the majority of the techniques that Russell speak about are still reliable today.

You’ll get a lots of actionable advice from the book and if you have plans to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:

” In truth, this is a tested playbook for growing your business with efficient lead generation and sales/conversion techniques, which can be utilized online and offline.”

This is a effective and transformative book. DotCom Secrets by Russell Brunson is the ideal plan if you’re seeking to start a business or scale an existing company.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the right building blocks for your company. You’ll definitely get arise from reading it.

To be truthful, DotCom Secrets seems like a book for developing a sustainable online organization only.

But do not be constrained by that because the actionable marketing methods work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar organization and desire to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can respond to that concern. If you wish to start or scale a company and follow proven ‘faster way’ that has actually been evaluated by Russell himself, you ought to check out the DotCom Secrets book.

It’s changing lives and I’ve personally found it very important on my entrepreneurial journey (I’ve read it several times). I highly advise the book.

If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets may not be worth your read. You ought to consider another book.

DotCom Secrets provides smart insights and strategies to:

Existing entrepreneur: If you haven’t started a business at all or have no business concept, the book might not be relevant to you.

Item owners: If you have an existing product already, then you can find out methods to double or perhaps triple your sales.

Confident online marketers: If you’re prepared to take actions that might challenge your concept of company, then you must utilize DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to construct a service that stands the test of time. You do not wish to blow over due to the fact that you do not have the skillset, tools, and secrets that have been checked and proven to produce excellent outcomes.

Whether you’re a novice who’s just getting began or you’re an expert, DotCom Secrets will stroll you through the procedure of starting and growing a successful company.

If you already have a business, use the tricks in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and powerful book that supplies specific, actionable directions on what you must do to fail-proof your company, how to draw in consumers, and the secrets to substantially enhance your sales.

If you fail to read DotCom Secrets, you’re still not restricted at all. The only challenge, though, is that you’ll miss the chance to rapidly grow your existing company or thrive in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions between Expert Secrets Both books pertain to, lifestyle business owners, entrepreneur and online marketers– since they complement each other and offer starting and growing a successful company.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets details a step-by-step procedure to effectively structure your organization. You get to discover how to provide your message and communicate value in such a way that makes people wish to pay you.

Specialist Secrets offers actionable examples, illustrations, and stories that help you find your voice, build a loyal fan base and make money to share messages that will alter somebody else’s life.

Both books are advised to business owners who want to become more effective in their industries. Entrepreneurs who are built to see chances in competition instead of discomfort.

And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that describes the basic marketing procedures and how to execute them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing secrets. Let’s discuss them:

Secret # 1: The Secret Formula

You need to have a complete understanding of where you want your company. How does this understanding help your clients and customers?

This will help you to serve them better– instead of looking for out their pain points, how desperate they require options, and what they’re prepared to pay.

In the secret formula, 4 basic questions were described in a detailed order inside the DotCom Secrets book:

Who are your dream customers?

How do you find them?

How do you attract them without being pushy?

What benefit will they obtain from your service?

You’ll discover answers to these questions and more in the first secret.

Secret #2: The Value Ladder

When it comes to constructing a sustainable organization, worth is essential. If there’s no worth, clients and consumers will leave.

That’s why Russell invested a lots of time to dissect the actions that you require to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This secret is referred to as “taking them through your value ladder.”

When you effectively structure the worth ladder, you’ll not just make more money, you’ll likewise offer your clients with a more customized solution. They’ll enjoy you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic occurs. It’s like a surprise that changes everything you already understand about growing a rewarding company. You’ll start with developing out your own sales funnel and the psychology behind a lucrative funnel.

There’s a lot more …

You need to have a complete value total in place. You might not be able to build a high-converting sales funnel if you don’t have an effective value adder mapped out.

The sales funnel is very important and has actually changed the way entrepreneurs and companies approach sales online.

It works because it takes into account the clients’ behaviors– and moves them through the different steps of your value ladder until they’re all set to acquire your item– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target audience. You may not know how to recognize or serve them. That’s why knowing how to specify your target audience is important.

This secret details where your target audience (i.e., consumers who are ready to buy your item) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the techniques that work to get a client to leave whatever they’re doing and have a look at your page.

Every online business owner requires to learn and master these strategies. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or site is a continuous battle for the majority of people. It’s perhaps the most challenging aspect of running a successful online company.

Do you really comprehend how traffic operates in the internet marketing area? Russell has the answers if you aren’t positive in your traffic generation knowledge.

He reveals you the very best kind of traffic that you should take note of and how it can transform your service. The kind of traffic includes:

  • Traffic we manage
  • The traffic we do not control
  • Traffic we own

Area Two: Your Communication Funnel

In this section, Russell digs deeper into the procedures involved in building an audience by leveraging advanced individual branding strategies, the secrets to interacting well with your audience that will lead to a sale.

Make sure you don’t skip this section while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a attractive and positive character.

Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive fans?

As an entrepreneur, you can’t go wrong when you lastly establish an appealing character. When you’re successful at it, it suggests you can include more qualified customers to your email list and introduce a successful item that individuals are ready and ready to buy right away.

In producing that appealing character, Russell Brunson specifies the 3 elements you should keep in check, which is split into 3 (3) classifications:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets reveals you how to develop an appealing character using these parts and their aspects, and identify the very best method to communicate your fascinating stories that will get the sales can be found in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of connection in between the Attractive Character and the target audience via a traffic source we own. Email.

The Soap Opera Sequence comprises a series of e-mail sequences that assist to connect and develop an instant relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart also shares the EXACT five email templates that have actually helped him to shift into a popular web and an appealing character marketer.

Because it capitalizes on offering value to your subscribers, the Soap Opera Sequence works. This ‘value’ coupled with an irresistible open story hooks them the moment they read your first e-mail and they’ll anticipate the next one.

The days of dull email series are over. Do not just enjoy soap opera on TV, it’s time to anecdotally use it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your customers delighted to hear from you every day is using the Seinfeld email format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email design that builds excitement in your readers. It ‘d amuse them and cause them to buy from you.

It leverages the power of storytelling. This time, you’re being creative in sharing your life and pertinent stories occurring with/around you– stories they can easily connect with. You should be tactical and purposeful about it anyways.

You wish to have the ability to lead perfect clients back to your deal. This may look easy however it’s powerful!

When you’re sending Seinfeld emails, Russell also supplies great examples and written design templates to speed up the process.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this section, the techniques and techniques for building high-converting funnels are gone over in detail, along with and what you really must do to make your funnel work.

Russell covers the basics of a funnel, stages (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the importance of adhering to systems that work. To put it simply, there’s no need to reinvent the wheel.

If you’re an entrepreneur and you’re having a hard time to recover cost, there’s a chance that you’re making the above error.

This is common with business owners who are simply beginning with their sales funnel. They try to re-invent the entire lorry. When building a service, what a dreadful course to follow!

The secret here is leveraging on other people who already have a successful funnel and making your deal to their precise consumers. Watch on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Deals
  • Landing page

Understanding how to reverse all these elements to work for you is an invaluable present for your service. It’s quite simple once you understand how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m really grateful that I check out DotCom Secrets a couple of years ago (and several times more because that very first time to fully understand and execute the methods in my own online service.

It not only opened my eyes to funnels and how to build them but likewise the seven stages that a perfect customer has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better come to terms with this sentence within the DotCom Secrets. It reads:

The genuine distinction between having a six-, 7-, or even eight-figure business is whether you comprehend the phases of a funnel and can successfully monetize the points along the line.

I was familiar with that there are levels of traffic temperature level and therefore, treating them along the exact same funnel procedure is dangerous.

This trick alone is essential to creating the ideal kind of page, offer, and traffic that will lead to sales.

There’s likewise the pre-framing principle that you need to fully comprehend when producing a funnel– particularly if you desire visitors and leads to trust you more. Well, who does not want to develop trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the normal service recommendations. It goes into the particular landing pages you can develop in the 7 building phases that we’ve discussed earlier.

You get to see the twenty-three of the most effective building blocks for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers utilize these foundation at specific times during these very same four stages of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying purchasers

Recognizing hyper buyers for your services and products.

When you’ve understood how this works, you can choose which you want to begin with first and which one to adhere to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Choosing the right type of funnels can be a struggle even to the advanced marketers. More so, comprehend the funnels that will be served just to certified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.

Here Russell describes the process he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend deals.

Secret # 13: The Best Bait

I couldn’t contain this ‘secret’ when I initially read the DotCom Secrets book.

Russell spills it all out in this section and reveals the secret that made all his books offer millions.

Just by grabbing your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your business, especially if you have an item you’re presently offering online (or perhaps offline).

I indicate if you can buy your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.

He highlights the power of words and how utilizing a particular WORD can change your entire business magically. That single word can act as bait.

No matter the industry you run in, what you do, what items you offer, or the business model, this is the part that a few of the effective entrepreneurs would hide from you.

 

Area Four: Scripts and funnels

The first time I read DotCom Secrets, I couldn’t understand this area because it was distinct in its way. I had to check out the book again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, as well as the precise funnel scripts that have assisted him to sell millions of each of his products.

These are split into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to have problem with these parts due to the fact that there’s an effective suite of software you can utilize to automate everything– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is necessary because it shows what need to take place as soon as you get your visitors onboard your sales funnel.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce marketers or entrepreneurs who have Free Plus Shipping offers.

The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be delivered.

On the second page (step-two) of the funnel, the visitor’s credit card information is asked for the shipping and handling charge. When the visitor has actually effectively filled out the 2nd page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to help breakeven and cover the money you spent on marketing or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson reveals the practical mechanics involved in this type of funnel. And he also introduced a special script called the Star, Story, Solution script which assists to push a cold lead towards your items.

You’ll gain access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to entice visitors and let them keep paying for a longer time.

You’re not limited in any way– as there are numerous ways to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the best and also the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize live or taped discussions to market your products or services on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re supplied with the strategies and scripts that will make the webinar really “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more sophisticated webinar discussion where your goal is to get individuals to buy.

You’ll likewise access the scripts for this updated version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel specifically for launching a new product by sharing a series of videos to supply lots of worth to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be convincing, practical, and entertaining– thus triggering visitors to do something about it. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket deals using an advanced formula and scripts. If you’re a coach or expert, this funnel is what you need to obtain premium customers.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last section is brief but you can find out more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is a terrific book if you want to gain insights, see examples, and check out stories that will influence you to develop a successful business online or guide you in transitioning from offline to internet marketing channels.

So let’s consider the pros and cons rapidly:.

Pros.

DotCom Secrets is complimentary. Get business-building understanding without paying cash.

Enhance your company’ importance utilizing the value ladders and sales funnel methods and scripts.

Get secrets to ending up being an idea leader in your industry.

Basic techniques that will work for any company model.

Build relationships and establish connection with your consumers.

Cons.

You might require to have an existing organization to benefit from DotCom Secrets (although it can certainly benefit you if you’re just beginning as well as long as you carry out the info).

The book is perfect for companies that take advantage of online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the main website. You only need to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.

There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at implementing what he teaches.

You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for offering the book devoid of his website (you just spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable strategies and tricks for starting and growing a business.

You’ll discover a bunch of aha minutes while going through the areas. More significantly, you’re assisted on how to integrate the concept into my own company.

DotCom Secrets is a playbook. You might need to read it several times to get the ‘secrets’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling services or items online, I extremely suggest that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<