Russell Brunson Background

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is an excellent book if you want to get insights, see examples, and check out stories that will influence you to build a successful company online or guide you in transitioning from offline to online marketing channels.

Let’s consider the pros and cons quickly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will overcome the shoulder lessons from an effective super affiliate– Russell Brunson.
  • The book is a easy and enjoyable read.
  • You will get actionable takeaways that you can use to enhance your organization instantly.

Cons:

  • It’s not a “how to make money online” book per se.
  • You will require to have some knowledge of internet marketing concepts to completely value the book.

Dotcom Secrets is a great resource if you want to gain from someone who has in fact made money online.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can use to improve your company immediately.

The only disadvantage is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of internet marketing principles to fully value it.

Overall, Dotcom Secrets is an important resource for anybody looking to develop or grow an online business.

If you’re all set to find out from one of the masters of Sales Funn, be sure to examine out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite service books. You might need to read it multiple times to completely comprehend it. Or just make it your companion as you go about your online lifestyle company experiences.

In the introduction of the book, Russell Brunson promised to keep the book evergreen for years to come. The objective is to make it pertinent to both innovative and brand-new online business owners.

How many organization books do you still discover pertinent in this ever-changing world? Despite the fact that marketing techniques are constantly altering, the DotCom Secrets book is still exceptionally pertinent and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book provides a detailed procedure for growing an effective company– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first released in 2015, you’ll find that the majority of the techniques that Russell talks about are still effective today.

You’ll get a ton of actionable recommendations from the book and if you have plans to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:

” In truth, this is a proven playbook for growing your business with efficient lead generation and sales/conversion approaches, which can be utilized offline and online.”

This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the perfect road map if you’re looking to begin a business or scale an existing service.

Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the right building blocks for your business. You’ll definitely get results from reading it.

To be honest, DotCom Secrets seems like a book for building a sustainable online organization only.

Do not be constrained by that due to the fact that the actionable marketing methods work for both online and offline services. You’re in safe hands if you run a brick-and-mortar service and want to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can answer that concern. If you wish to scale a service or begin and follow proven ‘faster way’ that has actually been checked by Russell himself, you need to read the DotCom Secrets book.

It’s changing lives and I’ve personally found it incredibly important on my entrepreneurial journey (I’ve read it several times). I highly recommend the book.

DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You should consider another book.

Although, DotCom Secrets supplies wise insights and techniques to:

Existing company owner: If you have not started a business at all or have no business concept, the book might not pertain to you.

Product owners: If you have an existing product already, then you can find out methods to double or perhaps triple your sales.

Positive marketers: If you’re ready to take steps that might challenge your concept of organization, then you must utilize DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to build a business that stands the test of time. Since you do not have the skillset, tools, and tricks that have actually been tested and proven to produce fantastic outcomes, you don’t desire to fizzle out.

Whether you’re a newbie who’s simply getting started or you’re an expert, DotCom Secrets will walk you through the process of beginning and growing a rewarding business.

If you currently have a service, use the tricks in the book to scale to amazing levels? Aside from generating income, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and effective book that provides specific, actionable directions on what you must do to fail-proof your service, how to draw in consumers, and the tricks to considerably improve your sales.

You’re still not limited at all if you fail to check out DotCom Secrets. The only difficulty, however, is that you’ll miss the chance to rapidly grow your existing organization or grow in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences between Expert Secrets Both books pertain to, lifestyle business owners, company owner and online marketers– considering that they complement each other and provide for beginning and growing a successful company.

Professional Secrets vs DotCom Secrets.

DotCom Secrets outlines a step-by-step procedure to successfully structure your organization. You get to find out how to provide your message and communicate value in such a way that makes individuals want to pay you.

Specialist Secrets gives actionable examples, illustrations, and stories that help you find your voice, construct a loyal fan base and earn money to share messages that will alter somebody else’s life.

Both books are recommended to company owner who wish to become more successful in their industries. Entrepreneurs who are constructed to see opportunities in competitors instead of discomfort.

In Russell’s 3rd and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting heaps of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 sections similar to Expert Secrets that describes the simple marketing processes and how to implement them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing secrets. Let’s go over them:

Secret # 1: The Secret Formula

Initially, you require to have a full understanding of where you want your organization. How does this understanding help your clients and customers?

This will assist you to serve them much better– instead of trying to find out their pain points, how desperate they need solutions, and what they’re prepared to pay.

In the secret formula, 4 simple questions were outlined in a step-by-step order inside the DotCom Secrets book:

Who are your dream clients?

How do you find them?

How do you attract them without being pushy?

What benefit will they obtain from your company?

You’ll find answers to these concerns and more in the very first secret.

Secret #2: The Value Ladder

Value is crucial when it pertains to building a sustainable organization. , if there’s no value, clients and customers will leaveCustomers

Customers

That’s why Russell invested a ton of time to dissect the actions that you require to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This secret is referred to as “taking them through your worth ladder.”

When you successfully structure the value ladder, you’ll not only make more money, you’ll likewise provide your customers with a more customized service. They’ll enjoy you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic takes place. It’s like a surprise that changes whatever you currently understand about growing a lucrative organization. You’ll get going with building out your own sales funnel and the psychology behind a profitable funnel.

It goes beyond the item you’re offering or how they’re priced. There’s a lot more …

You need to have a total worth ladder in place. It’s like your infallible system for making sales on autopilot. If you don’t have an efficient worth adder mapped out, you may not be able to develop a high-converting sales funnel.

The sales funnel is very important and has actually altered the method entrepreneurs and companies approach sales online.

It works because it considers the clients’ habits– and moves them through the various steps of your value ladder until they’re all set to purchase your product– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target market. You may not understand how to determine or serve them. That’s why understanding how to define your target audience is important.

This secret details where your target audience (i.e., customers who are ready to buy your product) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the strategies that work to get a client to leave whatever they’re doing and have a look at your page.

Every online business owner needs to discover and master these strategies. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or site is a continuous battle for most people. It’s perhaps the most complicated element of running an effective online company.

Do you really comprehend how traffic works in the online marketing area? Russell has the answers if you aren’t confident in your traffic generation competence.

He reveals you the best type of traffic that you must focus on and how it can change your service. The kind of traffic consists of:

  • Traffic we manage
  • The traffic we do not manage
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the procedures associated with developing an audience by leveraging advanced individual branding methods, the tricks to communicating well with your audience that will cause a sale.

Make certain you don’t skip this area while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a confident and appealing character.

Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive followers?

As an entrepreneur, you can’t go wrong when you lastly develop an appealing character. When you’re effective at it, it implies you can add more competent customers to your e-mail list and release an effective product that people are all set and willing to purchase right away.

In producing that attractive character, Russell Brunson defines the three parts you must keep in check, which is split into 3 (3) categories:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets reveals you how to develop an appealing character utilizing these elements and their elements, and determine the best method to communicate your fascinating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of rapport in between the Attractive Character and the target market by means of a traffic source we own. Email.

The Soap Opera Sequence makes up a series of e-mail sequences that assist to connect and develop an instantaneous relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his good heart also shares the EXACT five email design templates that have actually assisted him to shift into an Attractive Character and a desired internet online marketer.

The Soap Opera Sequence works since it profits from giving worth to your customers. This ‘worth’ combined with an irresistible open storyline hooks them the minute they read your first e-mail and they’ll anticipate the next one.

The days of uninteresting e-mail series are over. Don’t simply take pleasure in soap opera on television, it’s time to anecdotally use it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your subscribers pleased to speak with you every day is using the Seinfeld e-mail format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email design that constructs excitement in your readers. It ‘d amuse them and trigger them to purchase from you.

It leverages the power of storytelling. This time, you’re being creative in sharing your life and appropriate stories happening with/around you– stories they can quickly connect with. You ought to be tactical and purposeful about it anyways.

You want to have the ability to lead ideal clients back to your offer. This may look simple however it’s effective however!

Russell likewise offers good examples and written templates to speed up the procedure when you’re sending Seinfeld emails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this section, the techniques and tactics for developing high-converting funnels are gone over in detail, as well as and what you truly should do to make your funnel work.

Russell covers the principles of a funnel, stages (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the value of staying with systems that work. In other words, there’s no requirement to transform the wheel.

If you’re a company owner and you’re struggling to recover cost, there’s an opportunity that you’re making the above error.

This prevails with business owners who are simply beginning with their sales funnel. They try to re-invent the entire automobile. When constructing a business, what a dreadful path to follow!

The trick here is leveraging on other individuals who currently have an effective funnel and making your offer to their precise customers. Watch on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Deals
  • Landing page

Knowing how to reverse all these elements to work for you is a valuable present for your company. Once you understand how the pieces fit, it’s quite simple.

Secret # 10: Seven Phases Of A Funnel

I’m very happy that I read DotCom Secrets a few years ago (and numerous times more because that first time to completely comprehend and implement the methods in my own online company.

It not just opened my eyes to funnels and how to build them but also the 7 stages that an ideal customer needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better come to terms with this sentence within the DotCom Secrets. It reads:

The real distinction between having a 6-, 7-, or perhaps eight-figure service is whether you comprehend the stages of a funnel and can effectively generate income from the points along the line.

I was familiar with that there are levels of traffic temperature and therefore, treating them along the exact same funnel process is dangerous.

This secret alone is basic to developing the best kind of page, deal, and traffic that will lead to sales.

When creating a funnel– particularly if you desire visitors and leads to trust you more, there’s likewise the pre-framing principle that you require to completely understand. Well, who doesn’t want to establish trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the normal business advice. It enters into the specific landing pages you can produce in the 7 structure phases that we’ve gone over previously.

You get to see the twenty-three of the most efficient foundation for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers use these building blocks at particular times during these exact same 4 stages of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying buyers

Recognizing hyper purchasers for your services and products.

Once you’ve comprehended how this works, you can choose which you wish to start with first and which one to adhere to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Choosing the best kind of funnels can be a struggle even to the more advanced marketers. More so, comprehend the funnels that will be served just to certified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell lays out the procedure he follows when choosing a funnel to use on the frontend of his value ladders, the funnel he uses in the consideration phase (the middle), and those utilized for the backend deals.

Secret # 13: The Best Bait

I couldn’t include this ‘secret’ when I first checked out the DotCom Secrets book.

Russell spills all of it out in this section and exposes the trick that made all his books offer millions.

Just by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will change your organization, specifically if you have an item you’re currently selling online (or even offline).

I imply if you can purchase your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.

He highlights the power of words and how utilizing a specific WORD can alter your whole service amazingly. That single word can act as bait.

Regardless of the market you operate in, what you do, what products you provide, or business design, this is the part that a few of the successful business owners would conceal from you.

 

Section Four: Funnels And Scripts

The first time I read DotCom Secrets, I couldn’t understand this area since it was special in its method. I had to read the book once again to comprehend the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the exact funnel scripts that have actually helped him to sell countless each of his products.

These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to have problem with these parts since there’s an effective suite of software you can utilize to automate everything– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Because it reveals what must take place once you get your visitors onboard your sales funnel, the Frontend Funnel is important.

You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce entrepreneurs or marketers who have Free Plus Shipping offers.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product needs to be delivered.

On the 2nd page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and handling charge. Once the visitor has actually successfully completed the second page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to help breakeven and cover the money you spent on advertising or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson shows the practical mechanics involved in this type of funnel. And he likewise introduced a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to attract visitors and let them keep paying for a longer time.

You’re not limited in any way– as there are lots of ways to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The best webinar is the ideal and likewise the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to use recorded or live presentations to market your service or products on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re supplied with the strategies and scripts that will make the webinar truly “best.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a bit various. It’s not FREE!. It’s a more advanced webinar presentation where your goal is to get people to buy. But it’s “undetectable”– which indicates there’s no aggressive or deceptiveness included.

You’ll likewise access the scripts for this updated variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel particularly for introducing a brand-new product by sharing a series of videos to supply lots of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be convincing, practical, and entertaining– thereby causing visitors to take actions. You’ll discover how to correctly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket deals utilizing an innovative formula and scripts. This funnel is what you need to acquire premium clients if you’re a coach or consultant.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last area is brief but you can find out more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is an excellent book if you wish to gain insights, see examples, and check out stories that will inspire you to develop an effective service online or guide you in transitioning from offline to online marketing channels.

So let’s consider the advantages and disadvantages quickly:.

Pros.

DotCom Secrets is free. Get business-building knowledge without paying money.

Improve your company’ importance utilizing the worth ladders and sales funnel techniques and scripts.

Get secrets to ending up being an idea leader in your industry.

Simple strategies that will work for any organization model.

Build relationships and establish connection with your clients.

Cons.

You might need to have an existing service to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just starting as well as long as you implement the details).

The book is perfect for businesses that utilize internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the official website. If you’re based within the United States or $14.95 for international, you only have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping deal we discussed previously. As you can see, Russell is a master at implementing what he teaches.

If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for providing the book free from his website (you simply spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a bundle of actionable methods and tricks for growing a business and beginning.

You’ll come across a lot of aha minutes while going through the areas. You’re guided on how to include the concept into my own business.

DotCom Secrets is a playbook. You may need to read it several times to get the ‘secrets’ into your head and business. But you don’t need to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling services or products online, I highly advise that you get a copy of DotCom Secrets for FREE.

>>Click Here To Get Your Copy Of Dotcom Secrets<<