Dotcom Secrets is a fantastic book if you wish to get insights, see examples, and check out stories that will influence you to develop a successful service online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the benefits and drawbacks rapidly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from a successful very affiliate– Russell Brunson.
- The book is a simple and satisfying read.
- You will get actionable takeaways that you can utilize to enhance your service immediately.
- It’s not a “how to generate income online” book per se.
- You will need to have some knowledge of online marketing concepts to totally appreciate the book.
Dotcom Secrets is a terrific resource if you want to gain from someone who has in fact made money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your business immediately.
The only downside is that it’s not a “how to earn money online” book per se– you will need to have some knowledge of online marketing principles to fully value it.
Overall, Dotcom Secrets is a valuable resource for anybody looking to develop or grow an online organization.
So if you’re all set to learn from among the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You might have to read it several times to completely grasp it. Or simply make it your buddy as you set about your online way of life service adventures.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The objective is to make it appropriate to both new and innovative online business owners.
How many company books do you still find appropriate in this ever-changing world? Despite the fact that marketing methods are constantly altering, the DotCom Secrets book is still exceptionally relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed process for growing an effective organization– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll find that the majority of the methods that Russell talks about are still efficient today.
You’ll get a ton of actionable recommendations from the book and if you have strategies to sell products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a proven playbook for growing your company with efficient lead generation and sales/conversion methods, which can be used offline and online.”
This is a transformative and effective book. If you’re looking to start a service or scale an existing service, DotCom Secrets by Russell Brunson is the ideal road map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the ideal foundation for your service. You’ll definitely get arise from reading it.
To be sincere, DotCom Secrets seems like a book for building a sustainable online organization just.
However don’t be constrained by that because the actionable marketing techniques work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar organization and wish to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that question. If you wish to begin or scale a service and follow proven ‘shortcut’ that has actually been checked by Russell himself, you must read the DotCom Secrets book.
It’s changing lives and I’ve personally found it super valuable on my entrepreneurial journey (I’ve read it several times). I highly recommend the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets may not deserve your read. You ought to consider another book.
Although, DotCom Secrets offers clever insights and techniques to:
Existing company owner: If you have not begun a business at all or have no organization concept, the book might not pertain to you.
Product owners: If you have an existing item currently, then you can find out techniques to double and even triple your sales.
Confident marketers: If you’re prepared to take actions that might challenge your idea of service, then you ought to utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a service that stands the test of time. Because you do not have the skillset, tools, and secrets that have actually been evaluated and proven to produce great results, you don’t desire to fizzle out.
So whether you’re a novice who’s simply getting started or you’re a professional, DotCom Secrets will stroll you through the procedure of starting and growing a profitable company.
If you already have a company, use the secrets in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that provides specific, actionable directions on what you ought to do to fail-proof your business, how to bring in consumers, and the secrets to substantially boost your sales.
You’re still not limited at all if you stop working to read DotCom Secrets. The only challenge, however, is that you’ll miss the chance to quickly grow your existing organization or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books relate to, lifestyle business owners, entrepreneur and online marketers– since they complement each other and attend to starting and growing an effective service.
Professional Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed procedure to successfully structure your business. You get to discover how to provide your message and communicate value in a way that makes individuals wish to pay you.
Specialist Secrets gives actionable examples, illustrations, and stories that help you find your voice, construct a faithful fan base and get paid to share messages that will change somebody else’s life.
Both books are suggested to business owners who want to become more successful in their industries. Business owners who are built to see opportunities in competitors instead of pain.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that outlines the basic marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
Initially, you need to have a complete understanding of where you desire your business. How does this understanding assist your customers and customers?
This will assist you to serve them better– instead of searching for out their pain points, how desperate they require options, and what they’re ready to pay.
In the secret formula, four easy concerns were described in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What benefit will they receive from your organization?
You’ll find answers to these concerns and more in the very first trick.
Secret #2: The Value Ladder
Value is essential when it concerns constructing a sustainable organization. If there’s no value, clients and consumers will leave.
That’s why Russell invested a lots of time to dissect the actions that you require to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not only make more money, you’ll likewise provide your customers with a more customized option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like a surprise that changes whatever you already know about growing a rewarding service. You’ll start with developing out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to have a complete value ladder worth place. You may not be able to construct a high-converting sales funnel if you don’t have a reliable value adder mapped out.
The sales funnel is necessary and has actually changed the method business owners and services approach sales online.
It works since it considers the clients’ habits– and moves them through the different steps of your worth ladder up until they’re prepared to purchase your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You might not know how to identify or serve them. That’s why understanding how to define your target audience is necessary.
This secret details where your target market (i.e., consumers who are ready to purchase your product) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online business owner needs to learn and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a constant struggle for the majority of people. It’s probably the most challenging element of running an effective online company.
Do you actually understand how traffic operates in the online marketing area? Russell has the responses if you aren’t confident in your traffic generation knowledge.
He shows you the best kind of traffic that you should focus on and how it can change your company. The kind of traffic consists of:
- Traffic we manage
- The traffic we don’t control
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with constructing an audience by leveraging advanced personal branding tactics, the tricks to communicating well with your audience that will result in a sale.
Ensure you don’t skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a attractive and confident character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous followers?
As an entrepreneur, you can’t fail when you finally develop an appealing character. When you’re effective at it, it indicates you can include more qualified clients to your e-mail list and launch a successful product that individuals are prepared and prepared to acquire immediately.
In creating that attractive character, Russell Brunson specifies the three parts you need to keep in check, which is split into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an appealing character utilizing these components and their components, and recognize the very best method to communicate your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of rapport in between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email series that assist to connect and develop an instant relationship in between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT 5 e-mail templates that have actually helped him to transition into an Attractive Character and a sought-after web marketer.
Since it capitalizes on providing value to your customers, the Soap Opera Sequence works. This ‘value’ paired with an irresistible open story hooks them the moment they read your very first e-mail and they’ll anticipate the next one.
The days of boring email sequences are over. Do not simply enjoy daytime soap on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers pleased to speak with you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs excitement in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. However this time, you’re being creative in sharing your life and relevant stories occurring with/around you– stories they can quickly connect with. You should be purposeful and strategic about it anyways.
You wish to be able to lead ideal clients back to your offer. This may look simple however it’s powerful nonetheless!
Russell likewise supplies fine examples and composed templates to speed up the process when you’re sending Seinfeld e-mails.
Area Three: Funnelology
In this area, the methods and strategies for constructing high-converting funnels are talked about in detail, in addition to and what you truly need to do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of adhering to systems that work. In other words, there’s no requirement to transform the wheel.
There’s a possibility that you’re making the above error if you’re a service owner and you’re struggling to break even.
This prevails with entrepreneurs who are simply starting with their sales funnel. They attempt to re-invent the whole lorry. When developing a business, what a terrible course to follow!
The secret here is leveraging on other people who currently have an effective funnel and making your deal to their precise clients. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a priceless gift for your service. Once you understand how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m really grateful that I read DotCom Secrets a few years ago (and several times more since that very first time to totally comprehend and execute the techniques in my own online company.
It not just opened my eyes to funnels and how to construct them but likewise the 7 phases that an ideal consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It checks out:
The real difference in between having a six-, 7-, or perhaps eight-figure service is whether you comprehend the stages of a funnel and can effectively monetize the points along the line.
I learnt more about that there are levels of traffic temperature level and therefore, treating them along the same funnel procedure is dangerous.
This trick alone is basic to producing the best kind of page, offer, and traffic that will cause sales.
There’s also the pre-framing idea that you require to totally comprehend when developing a funnel– particularly if you desire visitors and results in trust you more. Well, who doesn’t want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical organization recommendations. It goes into the specific landing pages you can produce in the 7 building stages that we’ve talked about earlier.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at specific times during these same four phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Identifying hyper buyers for your products and services.
Once you’ve comprehended how this works, you can choose which you wish to start with first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best type of funnels can be a struggle even to the advanced online marketers. More so, understand the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the procedure he follows when picking a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills all of it out in this section and reveals the trick that made all his books sell millions.
Simply by grabbing your free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will change your organization, specifically if you have an item you’re presently selling online (or even offline).
I mean if you can order your free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He emphasizes the power of words and how utilizing a specific WORD can change your entire business amazingly. That single word can function as bait.
Despite the market you run in, what you do, what items you use, or business model, this is the part that some of the successful business owners would conceal from you.
Area Four: Scripts and funnels
The very first time I check out DotCom Secrets, I could not understand this section because it was unique in its method. I needed to check out the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the precise funnel scripts that have helped him to sell millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t need to battle with these parts due to the fact that there’s an effective suite of software you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it reveals what should happen when you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce entrepreneurs or marketers who have Free Plus Shipping deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item ought to be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and dealing with charge. When the visitor has actually successfully submitted the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics associated with this type of funnel. And he likewise presented an unique script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.
You’re not restricted in any way– as there are lots of methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the ideal and likewise the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize live or recorded presentations to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar discussion where your goal is to get individuals to purchase.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for launching a brand-new product by sharing a series of videos to supply tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, valuable, and entertaining– consequently triggering visitors to do something about it. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing an advanced formula and scripts. This funnel is what you need to get premium clients if you’re a coach or expert.
Section 5: ClickFunnels.
This last section is short however you can discover more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you wish to gain insights, see examples, and read stories that will motivate you to build a successful organization online or guide you in transitioning from offline to online marketing channels.
So let’s consider the benefits and drawbacks quickly:.
DotCom Secrets is free. Get business-building knowledge without paying money.
Enhance your business’ relevance using the value ladders and sales funnel methods and scripts.
Get tricks to becoming an idea leader in your industry.
Easy methods that will work for any service model.
Build relationships and develop relationship with your clients.
You may need to have an existing company to benefit from DotCom Secrets (although it can certainly benefit you if you’re just beginning along with long as you execute the details).
The book is ideal for services that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. You only have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.
There you have it, the Free Plus Shipping offer we talked about previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his site (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and tricks for growing a company and starting.
You’ll stumble upon a lot of aha minutes while going through the areas. You’re guided on how to include the principle into my own organization.
DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘tricks’ into your head and organization. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I extremely recommend that you get a copy of DotCom Secrets totally free.