Russell Brunson Best Selling Book

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a fantastic book if you want to gain insights, see examples, and check out stories that will inspire you to build an effective service online or guide you in transitioning from offline to internet marketing channels.

So let’s think about the cons and pros quickly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will overcome the shoulder lessons from a successful super affiliate– Russell Brunson.
  • The book is a simple and satisfying read.
  • You will get actionable takeaways that you can use to enhance your company instantly.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will need to have some understanding of online marketing ideas to totally appreciate the book.

Dotcom Secrets is a fantastic resource if you want to learn from somebody who has in fact earned money online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can use to enhance your organization instantly.

The only downside is that it’s not a “how to earn money online” book per se– you will need to have some understanding of internet marketing concepts to totally value it.

Overall, Dotcom Secrets is an important resource for anybody looking to construct or grow an online business.

So if you’re all set to gain from one of the masters of Sales Funn, be sure to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred organization books. You might need to read it numerous times to totally grasp it. Or just make it your companion as you tackle your online way of life service experiences.

In the intro of the book, Russell Brunson promised to keep the book evergreen for several years to come. The objective is to make it pertinent to both advanced and new online business owners.

How many service books do you still discover relevant in this ever-changing world? Despite the fact that marketing methods are continuously changing, the DotCom Secrets book is still exceptionally relevant and helpful today.

What Is DotCom Secrets?

The DotCom Secrets book provides a step-by-step process for growing a successful business– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first released in 2015, you’ll discover that the majority of the methods that Russell discuss are still reliable today.

You’ll get a lots of actionable advice from the book and if you have strategies to sell products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:

” In truth, this is a tested playbook for growing your business with reliable list building and sales/conversion techniques, which can be utilized offline and online.”

This is a effective and transformative book. If you’re looking to begin a business or scale an existing company, DotCom Secrets by Russell Brunson is the perfect road map.

Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the best foundation for your company. You’ll definitely get results from reading it.

To be honest, DotCom Secrets sounds like a book for constructing a sustainable online service just.

However do not be constrained by that because the actionable marketing techniques work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar company and want to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can answer that concern. If you want to start or scale a company and follow proven ‘faster way’ that has actually been checked by Russell himself, you must check out the DotCom Secrets book.

It’s altering lives and I’ve personally found it super valuable on my entrepreneurial journey (I’ve read it several times). I extremely suggest the book.

If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets might not deserve your read. You should consider another book.

DotCom Secrets supplies smart insights and techniques to:

Existing entrepreneur: If you have not started an organization at all or have no company idea, the book may not pertain to you.

Item owners: If you have an existing item currently, then you can discover strategies to double or even triple your sales.

Confident online marketers: If you’re ready to take steps that might challenge your concept of business, then you must use DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to construct a service that stands the test of time. Because you lack the skillset, tools, and secrets that have been evaluated and proven to produce terrific outcomes, you do not desire to fizzle out.

Whether you’re a novice who’s simply getting started or you’re a professional, DotCom Secrets will stroll you through the procedure of starting and growing a profitable organization.

If you currently have an organization, utilize the tricks in the book to scale to unbelievable levels? Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and effective book that offers particular, actionable instructions on what you need to do to fail-proof your service, how to attract consumers, and the tricks to considerably increase your sales.

You’re still not restricted at all if you fail to check out DotCom Secrets. The only difficulty, though, is that you’ll miss out on the opportunity to quickly grow your existing company or prosper in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences between Expert Secrets Both books are relevant to, way of life entrepreneurs, company owner and online marketers– considering that they match each other and attend to starting and growing an effective service.

Professional Secrets vs DotCom Secrets.

DotCom Secrets details a detailed procedure to effectively structure your organization. You get to discover how to provide your message and communicate value in such a way that makes people want to pay you.

Specialist Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, build a loyal fan base and make money to share messages that will alter someone else’s life.

Both books are advised to business owners who wish to end up being more successful in their markets. Entrepreneurs who are built to see chances in competitors instead of pain.

In Russell’s 3rd and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting lots of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 areas much like Expert Secrets that outlines the simple marketing processes and how to execute them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing tricks. Let’s discuss them:

Secret # 1: The Secret Formula

You need to have a complete understanding of where you desire your business. How does this understanding assist your clients and clients?

This will assist you to serve them better– instead of trying to find out their discomfort points, how desperate they require solutions, and what they’re ready to pay.

In the secret formula, four simple concerns were described in a detailed order inside the DotCom Secrets book:

Who are your dream customers?

How do you discover them?

How do you attract them without being aggressive?

What benefit will they receive from your business?

You’ll discover answers to these concerns and more in the first trick.

Secret #2: The Value Ladder

Value is key when it comes to developing a sustainable organization. If there’s no value, customers and customers will leave.

That’s why Russell invested a lots of time to dissect the actions that you require to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This trick is described as “taking them through your worth ladder.”

When you successfully structure the worth ladder, you’ll not just make more cash, you’ll likewise provide your consumers with a more personalized option. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic occurs. It’s like an epiphany that alters whatever you currently know about growing a profitable organization. You’ll start with constructing out your own sales funnel and the psychology behind a lucrative funnel.

It exceeds the product you’re selling or how they’re priced. There’s a lot more …

You require to have a total value ladder in place. It’s like your infallible system for making sales on auto-pilot. If you don’t have a reliable value adder mapped out, you might not be able to build a high-converting sales funnel.

The sales funnel is important and has actually altered the method business owners and services approach sales online.

It works since it takes into consideration the customers’ habits– and moves them through the various steps of your value ladder up until they’re prepared to purchase your product– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target audience. You might not understand how to identify or serve them. That’s why understanding how to define your target market is important.

This secret describes where your target audience (i.e., consumers who are ready to acquire your product) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the techniques that work to get a client to leave whatever they’re doing and have a look at your page.

Every online business owner needs to find out and master these methods. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or site is a consistent struggle for most people. It’s perhaps the most difficult aspect of running an effective online service.

Do you really understand how traffic operates in the online marketing area? Russell has the answers if you aren’t positive in your traffic generation proficiency.

He shows you the very best kind of traffic that you ought to focus on and how it can transform your service. The type of traffic includes:

  • Traffic we manage
  • The traffic we do not control
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the procedures involved in developing an audience by leveraging advanced individual branding tactics, the secrets to interacting well with your audience that will lead to a sale.

Ensure you do not skip this section while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a appealing and positive character.

Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous fans?

As a company owner, you can’t fail when you finally establish an appealing character. When you’re effective at it, it means you can include more certified clients to your email list and introduce an effective item that individuals are willing and prepared to purchase right now.

In creating that appealing character, Russell Brunson defines the 3 elements you need to keep in check, which is divided into 3 (3) categories:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets reveals you how to produce an attractive character using these components and their components, and recognize the best method to communicate your captivating stories that will get the sales can be found in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of rapport in between the Attractive Character and the target market via a traffic source we own. Email.

The Soap Opera Sequence makes up a series of e-mail sequences that help to connect and develop an instantaneous relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his great heart likewise shares the EXACT 5 email design templates that have assisted him to shift into an Attractive Character and a popular internet marketer.

The Soap Opera Sequence works because it capitalizes on giving worth to your subscribers. This ‘worth’ paired with an alluring open storyline hooks them the moment they read your very first email and they’ll look forward to the next one.

The days of dull e-mail series are over. Do not just delight in daytime soap on TV, it’s time to anecdotally use it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your customers pleased to speak with you every day is using the Seinfeld email format.”

So what’s the Seinfeld format everything about?

DotCom Secrets Seinfeld Sequence

It’s an email style that builds enjoyment in your readers. It ‘d entertain them and cause them to purchase from you.

It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and pertinent stories taking place with/around you– stories they can easily connect with. You ought to be strategic and purposeful about it anyways.

You want to have the ability to lead perfect customers back to your offer. This might look simple however it’s powerful!

When you’re sending out Seinfeld e-mails, Russell also offers good examples and composed design templates to speed up the process.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this area, the methods and techniques for developing high-converting funnels are gone over in detail, in addition to and what you actually should do to make your funnel work.

Russell covers the basics of a funnel, phases (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the significance of sticking to systems that work. Simply put, there’s no need to transform the wheel.

If you’re a company owner and you’re having a hard time to recover cost, there’s a chance that you’re making the above mistake.

This prevails with entrepreneurs who are just beginning with their sales funnel. They try to re-invent the entire car. When constructing a service, what a terrible course to follow!

The trick here is leveraging on other people who already have a successful funnel and making your deal to their specific consumers. Watch on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these elements to work for you is a valuable present for your service. Once you understand how the pieces fit, it’s quite simple.

Secret # 10: Seven Phases Of A Funnel

I’m really delighted that I check out DotCom Secrets a couple of years ago (and numerous times more since that very first time to completely understand and execute the techniques in my own online business.

It not just opened my eyes to funnels and how to develop them however likewise the 7 stages that a perfect customer has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better pertained to terms with this sentence within the DotCom Secrets. It reads:

The genuine distinction in between having a 6-, 7-, or perhaps eight-figure organization is whether you understand the phases of a funnel and can effectively generate income from the points along the line.

I got to know that there are levels of traffic temperature level and for that reason, treating them along the same funnel procedure is dangerous.

This trick alone is essential to creating the ideal kind of page, deal, and traffic that will cause sales.

When producing a funnel– particularly if you want visitors and leads to trust you more, there’s also the pre-framing idea that you need to totally comprehend. Well, who doesn’t want to develop trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the common company suggestions. It enters into the specific landing pages you can create in the 7 building phases that we’ve gone over earlier.

You get to see the twenty-three of the most reliable building blocks for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers utilize these building blocks at specific times during these same 4 stages of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying purchasers

Recognizing hyperactive purchasers for your services and items.

Once you’ve comprehended how this works, you can decide which you wish to begin with very first and which one to adhere to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Picking the ideal type of funnels can be a struggle even to the advanced marketers. More so, comprehend the funnels that will be served only to certified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.

Here Russell describes the process he follows when picking a funnel to use on the frontend of his worth ladders, the funnel he uses in the consideration stage (the middle), and those utilized for the backend offers.

Secret # 13: The Best Bait

I could not contain this ‘secret’ when I first read the DotCom Secrets book.

Russell spills all of it out in this section and exposes the trick that made all his books sell millions.

Simply by getting your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your organization, especially if you have a product you’re currently selling online (or even offline).

I imply if you can purchase your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.

He emphasizes the power of words and how utilizing a certain WORD can change your whole service amazingly. That single word can function as bait.

Despite the industry you run in, what you do, what items you offer, or the business model, this is the part that a few of the successful entrepreneurs would hide from you.

 

Section Four: Scripts and funnels

The very first time I check out DotCom Secrets, I could not comprehend this section due to the fact that it was unique in its method. I needed to check out the book again to understand the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, in addition to the precise funnel scripts that have actually helped him to offer millions of each of his products.

These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not have to have problem with these parts since there’s a powerful suite of software application you can utilize to automate whatever– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is very important due to the fact that it reveals what must take place as soon as you get your visitors onboard your sales funnel.

You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce online marketers or entrepreneurs who have Shipping plus complimentary offers.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product needs to be shipped.

On the second page (step-two) of the funnel, the visitor’s credit card information is asked for the shipping and managing charge. As soon as the visitor has effectively submitted the second page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to assist breakeven and cover the cash you spent on advertising or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson reveals the practical mechanics associated with this kind of funnel. And he likewise introduced a special script called the Star, Story, Solution script which assists to push a cold lead towards your items.

You’ll get to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.

But you’re not limited in any way– as there are many methods to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the perfect and likewise the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or taped presentations to market your services or products on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the methods and scripts that will make the webinar really “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little different. It’s not FREE!. It’s an advanced webinar discussion where your goal is to get individuals to purchase. But it’s “unnoticeable”– which implies there’s no pushy or deception included.

You’ll also access the scripts for this updated version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel particularly for releasing a brand-new item by sharing a series of videos to offer lots of worth to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be convincing, useful, and amusing– thereby triggering visitors to take actions. You’ll discover how to effectively structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket offers utilizing a sophisticated formula and scripts. This funnel is what you require to acquire premium customers if you’re a coach or expert.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last section is quick but you can find out more by reading my ClickFunnels examine.

DotCom Secrets Pros and Cons.

DotCom Secrets is a fantastic book if you wish to acquire insights, see examples, and read stories that will influence you to construct an effective business online or guide you in transitioning from offline to online marketing channels.

So let’s consider the advantages and disadvantages rapidly:.

Pros.

DotCom Secrets is totally free. Get business-building understanding without paying money.

Improve your business’ importance using the value ladders and sales funnel techniques and scripts.

Get secrets to ending up being an idea leader in your market.

Basic techniques that will work for any service model.

Build relationships and establish connection with your customers.

Cons.

You might need to have an existing service to take advantage of DotCom Secrets (although it can definitely benefit you if you’re simply starting out in addition to long as you implement the information).

The book is perfect for businesses that take advantage of online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the main website. You just need to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.

There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at implementing what he teaches.

If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for providing the book devoid of his website (you simply pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable strategies and tricks for beginning and growing a service.

You’ll encounter a bunch of aha moments while going through the sections. More importantly, you’re directed on how to integrate the idea into my own company.

DotCom Secrets is a playbook. You may need to read it multiple times to get the ‘tricks’ into your head and business. However you do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling services or items online, I extremely recommend that you get a copy of DotCom Secrets for FREE.

>>Click Here To Get Your Copy Of Dotcom Secrets<<