Dotcom Secrets is a great book if you wish to get insights, see examples, and check out stories that will influence you to develop an effective business online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the pros and cons rapidly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from a successful super affiliate– Russell Brunson.
- The book is a simple and enjoyable read.
- You will get actionable takeaways that you can utilize to improve your service instantly.
- It’s not a “how to make money online” book per se.
- You will need to have some understanding of internet marketing principles to fully appreciate the book.
If you desire to learn from someone who has in fact made cash online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your organization immediately.
The only drawback is that it’s not a “how to earn money online” book per se– you will need to have some knowledge of internet marketing principles to totally appreciate it.
But overall, Dotcom Secrets is a valuable resource for anyone wanting to construct or grow an online organization.
If you’re ready to find out from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my favorite service books. You might need to read it multiple times to completely understand it. Or merely make it your companion as you tackle your online lifestyle business adventures.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The objective is to make it appropriate to both advanced and brand-new online business owners.
How many company books do you still find appropriate in this ever-changing world? Despite the fact that marketing methods are continuously changing, the DotCom Secrets book is still exceptionally relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed process for growing a successful company– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll discover that most of the techniques that Russell speak about are still reliable today.
You’ll get a ton of actionable guidance from the book and if you have plans to offer products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a tested playbook for growing your business with effective list building and sales/conversion methods, which can be utilized online and offline.”
This is a transformative and effective book. If you’re looking to start a business or scale an existing company, DotCom Secrets by Russell Brunson is the ideal roadway map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the best building blocks for your company. You’ll absolutely get arise from reading it.
To be sincere, DotCom Secrets seems like a book for constructing a sustainable online company only.
However don’t be constrained by that since the actionable marketing techniques work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar service and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that concern. If you wish to scale a service or begin and follow proven ‘faster way’ that has actually been checked by Russell himself, you must check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it super valuable on my entrepreneurial journey (I’ve read it a number of times). I extremely suggest the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets might not be worth your read. You should consider another book.
Although, DotCom Secrets provides smart insights and methods to:
Existing company owner: If you have not started an organization at all or have no company concept, the book may not be relevant to you.
Product owners: If you have an existing item currently, then you can learn methods to double and even triple your sales.
Positive online marketers: If you’re prepared to take steps that may challenge your idea of company, then you ought to utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a business that stands the test of time. You do not want to fizzle out because you lack the skillset, tools, and tricks that have actually been checked and shown to produce terrific results.
Whether you’re a novice who’s just getting began or you’re an expert, DotCom Secrets will stroll you through the procedure of beginning and growing a successful service.
If you already have a company, use the tricks in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that supplies particular, actionable directions on what you need to do to fail-proof your organization, how to draw in customers, and the tricks to considerably enhance your sales.
You’re still not limited at all if you stop working to read DotCom Secrets. The only challenge, though, is that you’ll miss out on the opportunity to quickly grow your existing organization or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books are relevant to, lifestyle business owners, business owners and online marketers– given that they match each other and offer beginning and growing an effective business.
Professional Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step procedure to efficiently structure your organization. You get to learn how to deliver your message and interact worth in a manner that makes people want to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that help you discover your voice, construct a faithful fan base and earn money to share messages that will change somebody else’s life.
Both books are suggested to business owners who wish to become more effective in their markets. Business owners who are built to see opportunities in competition instead of pain.
In Russell’s third and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting loads of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas much like Expert Secrets that outlines the basic marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you want your organization. How does this understanding assist your customers and clients?
This will assist you to serve them much better– instead of looking for out their pain points, how desperate they require options, and what they’re ready to pay.
In the secret formula, 4 easy questions were described in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they receive from your organization?
You’ll discover answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
Value is key when it pertains to building a sustainable service. , if there’s no value, clients clients customers customers leave.
That’s why Russell invested a ton of time to dissect the steps that you require to follow to navigate your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not just make more money, you’ll likewise offer your consumers with a more tailored solution. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like an epiphany that alters everything you already understand about growing a rewarding organization. You’ll get going with constructing out your own sales funnel and the psychology behind a lucrative funnel.
It goes beyond the item you’re selling or how they’re priced. There’s a lot more …
You require to have a complete value ladder in place. It’s like your foolproof system for making sales on autopilot. If you don’t have a reliable worth adder mapped out, you may not be able to develop a high-converting sales funnel.
The sales funnel is very important and has altered the way business owners and services approach sales online.
It works because it takes into account the consumers’ habits– and moves them through the different steps of your value ladder until they’re all set to buy your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not know how to recognize or serve them. That’s why understanding how to define your target audience is important.
This secret lays out where your target audience (i.e., customers who are ready to buy your product) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a customer to leave whatever they’re doing and check out your page.
Every online business owner requires to find out and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a continuous battle for the majority of people. It’s probably the most daunting aspect of running a successful online organization.
Do you truly comprehend how traffic works in the internet marketing area? If you aren’t positive in your traffic generation know-how, Russell has the responses.
He reveals you the best kind of traffic that you ought to pay attention to and how it can change your company. The type of traffic includes:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with developing an audience by leveraging advanced personal branding techniques, the secrets to interacting well with your audience that will result in a sale.
Make certain you don’t skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a appealing and positive character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge followers?
As an entrepreneur, you can’t fail when you finally develop an attractive character. When you’re successful at it, it means you can add more certified clients to your e-mail list and launch an effective product that people are willing and all set to buy right now.
In developing that attractive character, Russell Brunson defines the 3 parts you should keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an appealing character using these components and their aspects, and identify the very best way to communicate your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of rapport in between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email series that assist to link and develop an immediate relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT 5 email templates that have helped him to transition into a popular web and an appealing character marketer.
Since it capitalizes on offering worth to your subscribers, the Soap Opera Sequence works. This ‘worth’ paired with an irresistible open story hooks them the moment they read your very first email and they’ll anticipate the next one.
The days of boring e-mail sequences are over. Don’t simply enjoy daytime drama on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers delighted to speak with you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that builds excitement in your readers. It ‘d captivate them and trigger them to buy from you.
It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and appropriate stories taking place with/around you– stories they can quickly connect with. You ought to be purposeful and strategic about it anyways.
You want to have the ability to lead perfect customers back to your deal. This might look basic but it’s powerful!
When you’re sending Seinfeld e-mails, Russell also provides great examples and written design templates to speed up the procedure.
Area Three: Funnelology
In this area, the techniques and techniques for building high-converting funnels are gone over in detail, in addition to and what you actually should do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the importance of sticking to systems that work. Simply put, there’s no requirement to transform the wheel.
There’s an opportunity that you’re making the above mistake if you’re a business owner and you’re having a hard time to break even.
This prevails with entrepreneurs who are just beginning with their sales funnel. They try to re-invent the entire lorry. What a terrible path to follow when developing a service!
The secret here is leveraging on other individuals who already have a successful funnel and making your offer to their precise consumers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is a priceless gift for your organization. Once you understand how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m extremely pleased that I read DotCom Secrets a couple of years ago (and numerous times more since that first time to fully understand and carry out the strategies in my own online organization.
It not only opened my eyes to funnels and how to construct them however likewise the seven phases that an ideal consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It reads:
The genuine difference between having a six-, 7-, and even eight-figure company is whether you comprehend the stages of a funnel and can effectively generate income from the points along the line.
I learnt more about that there are levels of traffic temperature level and therefore, treating them along the same funnel process is dangerous.
This trick alone is fundamental to developing the right kind of page, deal, and traffic that will lead to sales.
When creating a funnel– particularly if you want visitors and leads to trust you more, there’s also the pre-framing principle that you require to totally comprehend. Well, who doesn’t wish to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the typical organization suggestions. It goes into the specific landing pages you can produce in the 7 structure stages that we’ve talked about previously.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at particular times throughout these very same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Identifying hyper buyers for your services and items.
You can choose which you desire to begin with first and which one to stick to in your market when you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best type of funnels can be a struggle even to the more advanced marketers. More so, understand the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell outlines the process he follows when choosing a funnel to use on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills everything out in this area and exposes the secret that made all his books offer millions.
Just by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will change your business, especially if you have an item you’re presently offering online (or perhaps offline).
I imply if you can order your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He stresses the power of words and how using a certain WORD can alter your whole business amazingly. That single word can serve as bait.
No matter the industry you run in, what you do, what products you use, or business model, this is the part that a few of the effective entrepreneurs would hide from you.
Section Four: Scripts and funnels
The very first time I check out DotCom Secrets, I couldn’t grasp this area since it was special in its method. I had to check out the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the exact funnel scripts that have actually helped him to sell countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to deal with these parts because there’s an effective suite of software you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it reveals what ought to happen as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce online marketers or business owners who have Free Plus Shipping deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item must be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and managing charge. Once the visitor has successfully completed the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to assist breakeven and cover the cash you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics associated with this kind of funnel. And he likewise introduced an unique script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.
However you’re not limited in any way– as there are many ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the perfect and also the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize recorded or live presentations to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get people to buy.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for releasing a brand-new item by sharing a series of videos to provide lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, practical, and amusing– thus causing visitors to take actions. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing a sophisticated formula and scripts. If you’re a coach or expert, this funnel is what you require to obtain premium customers.
Section 5: ClickFunnels.
This last area is short however you can learn more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to acquire insights, see examples, and check out stories that will motivate you to develop an effective company online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the pros and cons rapidly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying cash.
Enhance your organization’ relevance utilizing the value ladders and sales funnel methods and scripts.
Get secrets to ending up being an idea leader in your market.
Basic techniques that will work for any organization model.
Establish and build relationships rapport with your consumers.
You might need to have an existing service to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just starting out in addition to long as you execute the information).
The book is ideal for businesses that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. You only need to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for worldwide.
There you have it, the Free Plus Shipping deal we discussed previously. As you can see, Russell is a master at executing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and tricks for starting and growing an organization.
You’ll encounter a bunch of aha moments while going through the areas. More significantly, you’re directed on how to integrate the concept into my own company.
DotCom Secrets is a playbook. You might have to read it several times to get the ‘secrets’ into your head and business. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling service or products online, I extremely suggest that you get a copy of DotCom Secrets free of charge.