Russell Brunson Black Book

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is an excellent book if you want to acquire insights, see examples, and read stories that will motivate you to construct a successful organization online or guide you in transitioning from offline to online marketing channels.

Let’s think about the pros and cons quickly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will overcome the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
  • The book is a easy and enjoyable read.
  • You will get actionable takeaways that you can utilize to enhance your company right away.

Cons:

  • It’s not a “how to make money online” book per se.
  • You will require to have some knowledge of internet marketing ideas to completely value the book.

If you want to learn from somebody who has in fact made money online, Dotcom Secrets is a great resource.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can use to enhance your company right away.

The only disadvantage is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of internet marketing principles to fully value it.

However overall, Dotcom Secrets is a valuable resource for anybody wanting to develop or grow an online business.

If you’re ready to find out from one of the masters of Sales Funn, be sure to inspect out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite service books. You might need to read it several times to completely understand it. Or merely make it your buddy as you go about your online way of life service experiences.

In the introduction of the book, Russell Brunson promised to keep the book evergreen for years to come. The objective is to make it relevant to both advanced and new online entrepreneurs.

The number of service books do you still discover appropriate in this ever-changing world? Although marketing techniques are continuously changing, the DotCom Secrets book is still exceptionally relevant and helpful today.

What Is DotCom Secrets?

The DotCom Secrets book offers a step-by-step procedure for growing an effective business– whether online or offline.

DotCom Secrets Review

Despite The Fact That DotCom Secrets was first published in 2015, you’ll discover that most of the strategies that Russell speak about are still efficient today.

You’ll get a ton of actionable recommendations from the book and if you have strategies to sell products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:

” In fact, this is a proven playbook for growing your business with reliable lead generation and sales/conversion approaches, which can be used online and offline.”

This is a powerful and transformative book. If you’re looking to start a service or scale an existing organization, DotCom Secrets by Russell Brunson is the ideal road map.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the best foundation for your business. You’ll certainly get results from reading it.

To be sincere, DotCom Secrets seems like a book for building a sustainable online business just.

Do not be constrained by that because the actionable marketing strategies work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar company and desire to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can respond to that question. If you want to start or scale a business and follow proven ‘shortcut’ that has actually been tested by Russell himself, you ought to read the DotCom Secrets book.

It’s changing lives and I’ve personally discovered it extremely important on my entrepreneurial journey (I’ve read it a number of times). I extremely advise the book.

If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets may not be worth your read. You must think about another book.

DotCom Secrets offers wise insights and techniques to:

Existing entrepreneur: If you have not begun a service at all or have no business concept, the book might not be relevant to you.

Product owners: If you have an existing product already, then you can learn techniques to double or even triple your sales.

Confident marketers: If you’re ready to take steps that might challenge your concept of company, then you need to utilize DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to develop an organization that stands the test of time. You don’t want to die because you lack the skillset, tools, and secrets that have actually been evaluated and proven to produce excellent outcomes.

So whether you’re a beginner who’s simply getting started or you’re a specialist, DotCom Secrets will walk you through the procedure of beginning and growing a rewarding service.

If you currently have a service, utilize the tricks in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and powerful book that offers specific, actionable instructions on what you need to do to fail-proof your business, how to attract customers, and the tricks to substantially enhance your sales.

If you stop working to check out DotCom Secrets, you’re still not limited at all. The only difficulty, however, is that you’ll miss the chance to rapidly grow your existing company or prosper in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions between Expert Secrets Both books are relevant to, lifestyle business owners, company owner and online marketers– given that they match each other and attend to beginning and growing a successful service.

Expert Secrets vs DotCom Secrets.

DotCom Secrets outlines a step-by-step process to effectively structure your company. You get to discover how to provide your message and interact worth in a way that makes individuals want to pay you.

Professional Secrets provides actionable examples, illustrations, and stories that help you discover your voice, develop a devoted fan base and get paid to share messages that will alter someone else’s life.

Both books are recommended to company owner who wish to become more effective in their markets. Business owners who are constructed to see chances in competitors instead of discomfort.

In Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting lots of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 sections similar to Expert Secrets that lays out the basic marketing procedures and how to execute them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing secrets. Let’s review them:

Secret # 1: The Secret Formula

You need to have a full understanding of where you desire your service. How does this understanding assist your customers and customers?

This will help you to serve them better– instead of trying to find out their discomfort points, how desperate they require services, and what they’re ready to pay.

In the secret formula, four simple concerns were described in a detailed order inside the DotCom Secrets book:

Who are your dream clients?

How do you discover them?

How do you attract them without being aggressive?

What advantage will they get from your organization?

You’ll find answers to these questions and more in the very first trick.

Secret #2: The Value Ladder

Worth is key when it concerns building a sustainable organization. , if there’s no value, clients consumers customers customers leaveCustomers

Customers

That’s why Russell invested a ton of time to dissect the actions that you need to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This secret is described as “taking them through your value ladder.”

When you successfully structure the worth ladder, you’ll not just make more cash, you’ll also offer your clients with a more customized solution. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic takes place. It’s like a surprise that alters everything you already know about growing a profitable organization. You’ll get going with developing out your own sales funnel and the psychology behind a successful funnel.

It surpasses the item you’re selling or how they’re priced. There’s a lot more …

You require to have a complete worth ladder in place. It’s like your foolproof system for making sales on auto-pilot. If you don’t have an effective value adder mapped out, you might not be able to build a high-converting sales funnel.

The sales funnel is essential and has altered the method business owners and businesses approach sales online.

It works due to the fact that it considers the clients’ behaviors– and moves them through the different actions of your worth ladder till they’re prepared to acquire your product– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target audience. Sadly, you might not know how to recognize or serve them. That’s why understanding how to define your target audience is necessary.

This secret details where your target market (i.e., customers who are ready to acquire your product) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the techniques that work to get a consumer to leave whatever they’re doing and take a look at your page.

Every online entrepreneur requires to learn and master these techniques. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or website is a consistent battle for most people. It’s perhaps the most challenging aspect of running a successful online business.

Do you truly understand how traffic works in the internet marketing space? Russell has the responses if you aren’t confident in your traffic generation competence.

He shows you the best type of traffic that you should take notice of and how it can change your organization. The kind of traffic consists of:

  • Traffic we control
  • The traffic we do not manage
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the procedures associated with developing an audience by leveraging more advanced personal branding tactics, the secrets to interacting well with your audience that will result in a sale.

Ensure you don’t avoid this area while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a appealing and positive character.

Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous fans?

As an entrepreneur, you can’t fail when you lastly develop an attractive character. When you’re effective at it, it means you can add more certified clients to your e-mail list and launch an effective product that people are all set and ready to acquire right away.

In developing that attractive character, Russell Brunson defines the three components you need to keep in check, which is divided into 3 (3) classifications:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets shows you how to produce an appealing character using these parts and their aspects, and recognize the best method to communicate your fascinating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of relationship in between the Attractive Character and the target audience by means of a traffic source we own. Email.

The Soap Opera Sequence consists of a series of e-mail sequences that assist to connect and establish an immediate relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his good heart also shares the EXACT five email design templates that have assisted him to transition into a desired web and an appealing character online marketer.

The Soap Opera Sequence works since it profits from giving worth to your subscribers. This ‘worth’ paired with a tempting open storyline hooks them the moment they read your very first e-mail and they’ll look forward to the next one.

The days of uninteresting e-mail sequences are over. Do not simply delight in daytime drama on television, it’s time to anecdotally use it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your subscribers delighted to hear from you every day is using the Seinfeld e-mail format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail design that constructs enjoyment in your readers. It ‘d amuse them and cause them to purchase from you.

It leverages the power of storytelling. This time, you’re being creative in sharing your life and relevant stories taking place with/around you– stories they can quickly link with. You ought to be purposeful and tactical about it anyways.

You want to have the ability to lead perfect customers back to your deal. This may look simple however it’s effective however!

Russell also provides good examples and composed design templates to accelerate the process when you’re sending Seinfeld e-mails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this section, the strategies and strategies for building high-converting funnels are gone over in detail, as well as and what you truly need to do to make your funnel work.

Russell covers the fundamentals of a funnel, stages (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the significance of staying with systems that work. In other words, there’s no need to reinvent the wheel.

If you’re a business owner and you’re having a hard time to recover cost, there’s a possibility that you’re making the above mistake.

This prevails with business owners who are just beginning with their sales funnel. They try to re-invent the whole lorry. What a dreadful course to follow when building a service!

The trick here is leveraging on other individuals who currently have an effective funnel and making your deal to their precise customers. Keep an eye on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Offers
  • Landing page

Knowing how to reverse all these aspects to work for you is a valuable present for your organization. Once you understand how the pieces fit, it’s quite simple.

Secret # 10: Seven Phases Of A Funnel

I’m really pleased that I check out DotCom Secrets a few years ago (and a number of times more since that very first time to completely understand and implement the techniques in my own online organization.

It not only opened my eyes to funnels and how to build them but also the 7 stages that a perfect consumer needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better come to terms with this sentence within the DotCom Secrets. It checks out:

The real distinction between having a 6-, 7-, or even eight-figure business is whether you understand the stages of a funnel and can successfully monetize the points along the line.

I got to know that there are levels of traffic temperature and therefore, treating them along the same funnel process is dangerous.

This trick alone is basic to producing the ideal kind of page, offer, and traffic that will lead to sales.

There’s also the pre-framing concept that you require to fully comprehend when producing a funnel– especially if you want visitors and causes trust you more. Well, who does not want to develop trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the normal company recommendations. It goes into the specific landing pages you can produce in the 7 structure phases that we’ve talked about previously.

You get to see the twenty-three of the most efficient building blocks for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers use these foundation at particular times throughout these very same four phases of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying purchasers

Determining hyper purchasers for your products and services.

As soon as you’ve comprehended how this works, you can decide which you wish to start with first and which one to stick to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the best type of funnels can be a struggle even to the more advanced marketers. More so, comprehend the funnels that will be served just to qualified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.

Here Russell describes the process he follows when picking a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the consideration stage (the middle), and those utilized for the backend offers.

Secret # 13: The Best Bait

I couldn’t contain this ‘secret’ when I first read the DotCom Secrets book.

Russell spills everything out in this section and exposes the trick that made all his books sell millions.

Just by getting your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your business, specifically if you have an item you’re currently selling online (and even offline).

I imply if you can purchase your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.

He stresses the power of words and how utilizing a specific WORD can change your whole business magically. That single word can act as bait.

Despite the market you run in, what you do, what products you provide, or the business design, this is the part that a few of the successful business owners would hide from you.

 

Section Four: Funnels And Scripts

The first time I check out DotCom Secrets, I couldn’t comprehend this area due to the fact that it was distinct in its method. I needed to check out the book once again to comprehend the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, along with the precise funnel scripts that have helped him to sell millions of each of his items.

These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t need to have problem with these parts because there’s an effective suite of software you can utilize to automate whatever– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is necessary since it shows what should happen when you get your visitors onboard your sales funnel.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce entrepreneurs or online marketers who have Free Plus Shipping deals.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item should be shipped.

On the second page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and dealing with charge. Once the visitor has actually effectively filled out the 2nd page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will use to make this entire 2-step totally free shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to help breakeven and cover the cash you spent on advertising or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson reveals the practical mechanics involved in this kind of funnel. And he likewise presented a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to entice visitors and let them keep paying for a longer time.

However you’re not restricted in any way– as there are numerous ways to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the perfect and also the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use live or recorded discussions to market your product and services on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re supplied with the methods and scripts that will make the webinar genuinely “best.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more innovative webinar presentation where your objective is to get individuals to purchase.

You’ll also access the scripts for this upgraded version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel specifically for launching a new product by sharing a series of videos to supply tons of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.

These videos will be convincing, practical, and entertaining– thus triggering visitors to do something about it. You’ll discover how to properly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket deals using an advanced formula and scripts. This funnel is what you need to get premium clients if you’re a coach or specialist.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last area is brief but you can learn more by reading my ClickFunnels examine.

DotCom Secrets Pros and Cons.

DotCom Secrets is an excellent book if you want to acquire insights, see examples, and check out stories that will motivate you to develop an effective company online or guide you in transitioning from offline to online marketing channels.

So let’s consider the advantages and disadvantages quickly:.

Pros.

DotCom Secrets is complimentary. Get business-building understanding without paying money.

Enhance your company’ importance using the value ladders and sales funnel strategies and scripts.

Get tricks to ending up being an idea leader in your market.

Easy methods that will work for any service model.

Build relationships and develop connection with your customers.

Cons.

You may require to have an existing service to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply starting along with long as you carry out the details).

The book is perfect for companies that utilize internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the official site, DotCom Secrets is FREE. If you’re based within the US or $14.95 for global, you just have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at implementing what he teaches.

If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for using the book free from his website (you just spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable techniques and tricks for growing a business and starting.

You’ll come across a lot of aha minutes while going through the areas. You’re directed on how to integrate the concept into my own organization.

DotCom Secrets is a playbook. You may need to read it several times to get the ‘tricks’ into your head and business. However you don’t need to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling services or products online, I extremely recommend that you get a copy of DotCom Secrets totally free.

>>Click Here To Get Your Copy Of Dotcom Secrets<<