Dotcom Secrets is an excellent book if you wish to acquire insights, see examples, and check out stories that will inspire you to build a successful organization online or guide you in transitioning from offline to online marketing channels.
So let’s think about the advantages and disadvantages quickly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a satisfying and easy read.
- You will get actionable takeaways that you can use to improve your service immediately.
- It’s not a “how to make money online” book per se.
- You will need to have some understanding of online marketing concepts to fully value the book.
Dotcom Secrets is a fantastic resource if you wish to gain from someone who has really earned money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your business immediately.
The only disadvantage is that it’s not a “how to make money online” book per se– you will need to have some knowledge of internet marketing principles to fully value it.
In general, Dotcom Secrets is a valuable resource for anybody looking to construct or grow an online service.
So if you’re prepared to learn from among the masters of Sales Funn, make sure to have a look at this book today!
DotCom Secrets Book
It’s one of my preferred business books. You may have to read it several times to fully comprehend it. Or just make it your buddy as you tackle your online way of life service experiences.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The goal is to make it pertinent to both sophisticated and new online business owners.
How many business books do you still discover appropriate in this ever-changing world? Despite the fact that marketing techniques are continuously changing, the DotCom Secrets book is still extremely pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step process for growing an effective organization– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll discover that the majority of the techniques that Russell discuss are still efficient today.
You’ll get a ton of actionable recommendations from the book and if you have plans to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a proven playbook for growing your company with reliable lead generation and sales/conversion approaches, which can be utilized online and offline.”
This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the best plan if you’re wanting to begin a company or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the best foundation for your company. You’ll absolutely get results from reading it.
To be sincere, DotCom Secrets seems like a book for developing a sustainable online organization just.
But don’t be constrained by that because the actionable marketing methods work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar service and wish to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that question. If you want to start or scale an organization and follow proven ‘faster way’ that has been checked by Russell himself, you should read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it super important on my entrepreneurial journey (I’ve read it numerous times). I highly advise the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets may not deserve your read. You must think about another book.
DotCom Secrets offers clever insights and strategies to:
Existing business owners: If you haven’t begun an organization at all or have no company concept, the book might not relate to you.
Item owners: If you have an existing product already, then you can find out techniques to double or even triple your sales.
Positive marketers: If you’re willing to take steps that might challenge your concept of service, then you should use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a business that stands the test of time. You don’t want to die because you lack the skillset, tools, and secrets that have been evaluated and proven to produce terrific outcomes.
Whether you’re a beginner who’s just getting began or you’re a professional, DotCom Secrets will walk you through the procedure of starting and growing a lucrative company.
If you already have a company, use the secrets in the book to scale to astounding levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that provides specific, actionable directions on what you must do to fail-proof your organization, how to bring in customers, and the secrets to considerably boost your sales.
You’re still not restricted at all if you stop working to read DotCom Secrets. The only obstacle, however, is that you’ll miss the chance to rapidly grow your existing company or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, business owners and online marketers– given that they match each other and attend to starting and growing an effective service.
Professional Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step procedure to effectively structure your business. You get to discover how to provide your message and communicate worth in a manner that makes individuals wish to pay you.
Specialist Secrets gives actionable examples, illustrations, and stories that help you discover your voice, develop a devoted fan base and make money to share messages that will change another person’s life.
Both books are suggested to business owners who wish to become more effective in their markets. Entrepreneurs who are developed to see opportunities in competition instead of discomfort.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that describes the basic marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you want your company. How does this understanding help your clients and customers?
This will assist you to serve them much better– instead of searching for out their discomfort points, how desperate they need options, and what they’re ready to pay.
In the secret formula, 4 easy concerns were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they receive from your service?
You’ll find answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
Value is crucial when it concerns constructing a sustainable business. If there’s no worth, customers and customers will leave.
That’s why Russell invested a ton of time to dissect the actions that you need to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not just make more cash, you’ll likewise offer your clients with a more personalized option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like a surprise that changes whatever you already know about growing a lucrative business. You’ll get going with developing out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to have a complete value total in place. You might not be able to build a high-converting sales funnel if you don’t have a reliable worth adder mapped out.
The sales funnel is important and has actually altered the method business owners and services approach sales online.
It works because it considers the consumers’ habits– and moves them through the different steps of your value ladder until they’re all set to purchase your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not understand how to recognize or serve them. That’s why knowing how to define your target market is important.
This secret lays out where your target audience (i.e., clients who are ready to buy your product) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur needs to discover and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a continuous battle for many people. It’s perhaps the most daunting element of running a successful online company.
Do you actually understand how traffic operates in the online marketing area? If you aren’t positive in your traffic generation expertise, Russell has the responses.
He shows you the very best kind of traffic that you need to take note of and how it can transform your service. The kind of traffic includes:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in constructing an audience by leveraging more advanced personal branding tactics, the secrets to communicating well with your audience that will result in a sale.
Make sure you do not skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a appealing and positive character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive followers?
As a company owner, you can’t fail when you finally develop an appealing character. When you’re successful at it, it implies you can add more qualified clients to your email list and launch an effective product that people are prepared and all set to buy right now.
In developing that appealing character, Russell Brunson defines the 3 components you must keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an attractive character utilizing these parts and their elements, and determine the very best way to communicate your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of rapport between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail series that help to connect and establish an instantaneous relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT 5 email templates that have helped him to transition into a sought-after internet and an appealing character online marketer.
The Soap Opera Sequence works because it profits from giving worth to your subscribers. This ‘worth’ coupled with an irresistible open storyline hooks them the moment they read your first e-mail and they’ll eagerly anticipate the next one.
The days of boring e-mail sequences are over. Do not just delight in daytime drama on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers delighted to hear from you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that builds enjoyment in your readers. It ‘d amuse them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and relevant stories happening with/around you– stories they can quickly connect with. You should be tactical and purposeful about it anyways.
You want to have the ability to lead ideal consumers back to your deal. This may look simple however it’s effective!
When you’re sending out Seinfeld emails, Russell likewise offers great examples and written design templates to speed up the process.
Area Three: Funnelology
In this section, the strategies and tactics for developing high-converting funnels are discussed in detail, as well as and what you really must do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of sticking to systems that work. To put it simply, there’s no requirement to reinvent the wheel.
There’s an opportunity that you’re making the above error if you’re a company owner and you’re having a hard time to break even.
This is common with business owners who are simply starting with their sales funnel. They attempt to re-invent the entire lorry. When building a service, what a dreadful course to follow!
The trick here is leveraging on other people who already have an effective funnel and making your deal to their exact clients. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a valuable present for your organization. Once you understand how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m extremely thankful that I check out DotCom Secrets a few years ago (and a number of times more since that very first time to totally understand and execute the techniques in my own online organization.
It not only opened my eyes to funnels and how to develop them but likewise the seven stages that an ideal customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It reads:
The genuine difference between having a six-, 7-, or even eight-figure business is whether you comprehend the phases of a funnel and can effectively monetize the points along the line.
I was familiar with that there are levels of traffic temperature and for that reason, treating them along the exact same funnel procedure is dangerous.
This trick alone is fundamental to creating the ideal kind of page, deal, and traffic that will lead to sales.
There’s likewise the pre-framing idea that you require to completely comprehend when developing a funnel– especially if you want visitors and results in trust you more. Well, who does not want to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical business suggestions. It enters into the particular landing pages you can create in the 7 building stages that we’ve discussed earlier.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at particular times throughout these exact same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Identifying hyperactive buyers for your services and items.
You can choose which you desire to begin with first and which one to stick to in your market once you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right kind of funnels can be a struggle even to the more advanced marketers. More so, understand the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the process he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he uses in the consideration stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills it all out in this area and exposes the secret that made all his books offer millions.
Just by getting your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will change your service, particularly if you have an item you’re currently offering online (or perhaps offline).
I imply if you can order your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He stresses the power of words and how utilizing a certain WORD can change your entire service amazingly. That single word can act as bait.
No matter the market you run in, what you do, what products you provide, or business design, this is the part that a few of the successful entrepreneurs would hide from you.
Area Four: Scripts and funnels
The very first time I check out DotCom Secrets, I couldn’t comprehend this area due to the fact that it was unique in its way. I needed to check out the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, in addition to the precise funnel scripts that have actually helped him to sell countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not have to battle with these parts due to the fact that there’s a powerful suite of software application you can utilize to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it reveals what must happen once you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce marketers or entrepreneurs who have Shipping plus totally free deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and managing charge. Once the visitor has actually effectively submitted the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this whole 2-step complimentary shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the cash you invested in advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics involved in this type of funnel. And he also introduced an unique script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.
However you’re not limited in any way– as there are many methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the perfect and likewise the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use live or documented discussions to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the techniques and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit different. It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get individuals to buy. But it’s “undetectable”– which means there’s no aggressive or deception included.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for launching a new item by sharing a series of videos to offer tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, valuable, and entertaining– thus causing visitors to act. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using a sophisticated formula and scripts. If you’re a coach or consultant, this funnel is what you need to acquire premium customers.
Area 5: ClickFunnels.
This last area is brief however you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to get insights, see examples, and read stories that will motivate you to build a successful company online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros quickly:.
DotCom Secrets is complimentary. Get business-building understanding without paying money.
Improve your business’ relevance utilizing the value ladders and sales funnel techniques and scripts.
Get secrets to ending up being an idea leader in your market.
Simple techniques that will work for any organization design.
Establish and develop relationships connection with your consumers.
You might require to have an existing organization to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply starting as well as long as you carry out the details).
The book is ideal for businesses that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official site, DotCom Secrets is FREE. If you’re based within the US or $14.95 for global, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at executing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and secrets for growing a service and starting.
You’ll stumble upon a lot of aha minutes while going through the sections. You’re guided on how to incorporate the concept into my own service.
DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘tricks’ into your head and business. However you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I highly recommend that you get a copy of DotCom Secrets totally free.