Dotcom Secrets is a fantastic book if you wish to gain insights, see examples, and check out stories that will influence you to build a successful organization online or guide you in transitioning from offline to online marketing channels.
Let’s think about the pros and cons quickly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from a successful super affiliate– Russell Brunson.
- The book is a simple and pleasurable read.
- You will get actionable takeaways that you can use to improve your business right away.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of internet marketing concepts to totally appreciate the book.
If you want to discover from somebody who has really made money online, Dotcom Secrets is a fantastic resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your organization immediately.
The only drawback is that it’s not a “how to make money online” book per se– you will need to have some understanding of online marketing concepts to fully appreciate it.
But overall, Dotcom Secrets is a valuable resource for anyone seeking to construct or grow an online organization.
If you’re all set to find out from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You might have to read it multiple times to completely grasp it. Or simply make it your companion as you go about your online lifestyle service experiences.
In the intro of the book, Russell Brunson assured to keep the book evergreen for many years to come. The goal is to make it relevant to both advanced and brand-new online business owners.
The number of business books do you still discover pertinent in this ever-changing world? Despite the fact that marketing strategies are constantly changing, the DotCom Secrets book is still extremely relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step procedure for growing a successful service– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll find that the majority of the strategies that Russell speak about are still efficient today.
You’ll get a lots of actionable suggestions from the book and if you have plans to sell products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a tested playbook for growing your company with efficient lead generation and sales/conversion approaches, which can be used online and offline.”
This is a transformative and effective book. If you’re looking to begin a company or scale an existing organization, DotCom Secrets by Russell Brunson is the best road map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the ideal building blocks for your service. You’ll definitely get results from reading it.
To be truthful, DotCom Secrets seems like a book for constructing a sustainable online service just.
Do not be constrained by that since the actionable marketing strategies work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar company and wish to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that concern. If you want to begin or scale a company and follow tested ‘faster way’ that has actually been evaluated by Russell himself, you must check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it very important on my entrepreneurial journey (I’ve read it a number of times). I highly suggest the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You ought to consider another book.
Although, DotCom Secrets offers wise insights and strategies to:
Existing company owner: If you have not begun an organization at all or have no business idea, the book may not be relevant to you.
Item owners: If you have an existing item currently, then you can find out methods to double or even triple your sales.
Positive online marketers: If you’re prepared to take actions that may challenge your concept of company, then you need to utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a business that stands the test of time. You don’t wish to die since you lack the skillset, tools, and tricks that have been checked and proven to produce great results.
So whether you’re a beginner who’s just beginning or you’re an expert, DotCom Secrets will walk you through the process of starting and growing a successful business.
If you already have a company, use the secrets in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that provides particular, actionable instructions on what you must do to fail-proof your organization, how to bring in clients, and the secrets to significantly increase your sales.
You’re still not limited at all if you stop working to read DotCom Secrets. The only challenge, though, is that you’ll miss the chance to quickly grow your existing service or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books pertain to, way of life business owners, entrepreneur and online marketers– because they match each other and provide for beginning and growing an effective business.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed process to effectively structure your company. You get to learn how to deliver your message and communicate worth in a manner that makes people wish to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that help you find your voice, construct a devoted fan base and make money to share messages that will change someone else’s life.
Both books are suggested to entrepreneur who wish to end up being more effective in their markets. Entrepreneurs who are constructed to see opportunities in competition instead of discomfort.
And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas similar to Expert Secrets that outlines the simple marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
First, you need to have a full understanding of where you want your organization. How does this understanding assist your clients and clients?
This will help you to serve them better– instead of searching for out their pain points, how desperate they need services, and what they’re ready to pay.
In the secret formula, four basic concerns were described in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being pushy?
What advantage will they obtain from your service?
You’ll find answers to these concerns and more in the very first trick.
Secret #2: The Value Ladder
Worth is essential when it pertains to developing a sustainable service. If there’s no value, customers and customers will leave.
That’s why Russell invested a ton of time to dissect the steps that you require to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not just make more cash, you’ll also offer your consumers with a more tailored option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like an epiphany that changes whatever you currently learn about growing a lucrative business. You’ll get going with building out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to have a complete value ladder in place. You may not be able to construct a high-converting sales funnel if you don’t have a reliable worth adder mapped out.
The sales funnel is essential and has actually changed the method entrepreneurs and businesses approach sales online.
It works due to the fact that it considers the clients’ behaviors– and moves them through the different actions of your worth ladder till they’re prepared to buy your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You may not know how to recognize or serve them. That’s why knowing how to specify your target market is important.
This secret lays out where your target audience (i.e., customers who are ready to buy your item) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online business owner needs to discover and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a constant struggle for most people. It’s perhaps the most complicated element of running an effective online organization.
Do you truly comprehend how traffic works in the online marketing space? If you aren’t positive in your traffic generation competence, Russell has the responses.
He shows you the best kind of traffic that you should take notice of and how it can transform your organization. The kind of traffic consists of:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in constructing an audience by leveraging advanced individual branding strategies, the tricks to communicating well with your audience that will lead to a sale.
Make certain you do not skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a attractive and positive character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive fans?
As an entrepreneur, you can’t fail when you lastly establish an attractive character. When you’re successful at it, it means you can add more competent customers to your e-mail list and launch a successful item that people are willing and ready to purchase immediately.
In producing that attractive character, Russell Brunson specifies the 3 components you must keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an appealing character using these parts and their aspects, and identify the very best way to interact your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of rapport in between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email series that help to link and establish an immediate relationship between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT five email design templates that have helped him to shift into a desired internet and an appealing character marketer.
The Soap Opera Sequence works because it capitalizes on offering worth to your customers. This ‘worth’ combined with an alluring open storyline hooks them the moment they read your very first email and they’ll look forward to the next one.
The days of dull email series are over. Don’t just enjoy daytime drama on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers pleased to hear from you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that develops enjoyment in your readers. It ‘d amuse them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and appropriate stories happening with/around you– stories they can quickly link with. You should be purposeful and tactical about it anyways.
You want to have the ability to lead ideal clients back to your offer. This may look simple however it’s effective!
When you’re sending out Seinfeld emails, Russell also provides great examples and composed templates to speed up the process.
Section Three: Funnelology
In this section, the methods and tactics for developing high-converting funnels are talked about in detail, as well as and what you truly ought to do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of sticking to systems that work. Simply put, there’s no requirement to reinvent the wheel.
There’s an opportunity that you’re making the above mistake if you’re an organization owner and you’re having a hard time to break even.
This prevails with entrepreneurs who are simply starting with their sales funnel. They try to re-invent the entire automobile. What a horrible path to follow when developing a service!
The secret here is leveraging on other individuals who currently have an effective funnel and making your deal to their precise customers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is an invaluable gift for your service. It’s quite simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely happy that I check out DotCom Secrets a couple of years ago (and a number of times more since that very first time to totally understand and implement the methods in my own online organization.
It not just opened my eyes to funnels and how to develop them but also the seven phases that a perfect consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It reads:
The genuine difference between having a 6-, seven-, or perhaps eight-figure business is whether you comprehend the phases of a funnel and can successfully generate income from the points along the line.
I got to know that there are levels of traffic temperature and therefore, treating them along the same funnel procedure is dangerous.
This trick alone is essential to producing the ideal type of page, deal, and traffic that will lead to sales.
When creating a funnel– particularly if you want visitors and leads to trust you more, there’s also the pre-framing principle that you require to fully comprehend. Well, who doesn’t wish to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the normal service recommendations. It goes into the specific landing pages you can produce in the 7 building stages that we’ve talked about earlier.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at specific times throughout these very same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Determining hyper buyers for your services and products.
When you’ve comprehended how this works, you can choose which you wish to start with first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the right kind of funnels can be a struggle even to the more advanced online marketers. More so, understand the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the process he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the consideration phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills everything out in this area and reveals the secret that made all his books offer millions.
Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your business, particularly if you have a product you’re presently offering online (and even offline).
I mean if you can order your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He emphasizes the power of words and how using a certain WORD can alter your whole service amazingly. That single word can act as bait.
No matter the market you operate in, what you do, what items you use, or business design, this is the part that some of the successful entrepreneurs would conceal from you.
Area Four: Funnels And Scripts
The first time I check out DotCom Secrets, I could not comprehend this section due to the fact that it was unique in its method. I had to read the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, in addition to the precise funnel scripts that have assisted him to offer countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you don’t have to fight with these parts because there’s a powerful suite of software application you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it shows what should take place as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce marketers or entrepreneurs who have Free Plus Shipping offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product should be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and dealing with charge. Once the visitor has effectively completed the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this entire 2-step complimentary shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to help breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics involved in this kind of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep spending for a longer time.
But you’re not limited in any way– as there are lots of ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and likewise the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to use live or documented discussions to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar genuinely “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit different. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get individuals to buy. It’s “invisible”– which suggests there’s no pushy or deception included.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for introducing a new product by sharing a series of videos to offer lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, handy, and amusing– therefore triggering visitors to act. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you need to obtain premium customers.
Area 5: ClickFunnels.
This last section is brief but you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you want to gain insights, see examples, and read stories that will influence you to develop an effective company online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros quickly:.
DotCom Secrets is totally free. Get business-building understanding without paying cash.
Enhance your organization’ significance using the worth ladders and sales funnel techniques and scripts.
Get tricks to ending up being a thought leader in your market.
Easy methods that will work for any company design.
Build relationships and develop relationship with your consumers.
You might need to have an existing company to gain from DotCom Secrets (although it can definitely benefit you if you’re just starting out in addition to long as you carry out the details).
The book is ideal for services that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. You only have to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for worldwide.
There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his site (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and tricks for growing a company and starting.
You’ll encounter a lot of aha minutes while going through the areas. You’re guided on how to integrate the idea into my own company.
DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘secrets’ into your head and service. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering products or services online, I extremely suggest that you get a copy of DotCom Secrets for FREE.