Dotcom Secrets is a terrific book if you want to acquire insights, see examples, and check out stories that will influence you to develop a successful business online or guide you in transitioning from offline to online marketing channels.
Let’s think about the pros and cons quickly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
- The book is a pleasurable and easy read.
- You will get actionable takeaways that you can utilize to improve your service immediately.
- It’s not a “how to earn money online” book per se.
- You will require to have some understanding of internet marketing concepts to totally value the book.
Dotcom Secrets is a terrific resource if you wish to learn from somebody who has actually earned money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your company right away.
The only disadvantage is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of online marketing ideas to fully appreciate it.
However in general, Dotcom Secrets is an important resource for anyone aiming to develop or grow an online organization.
So if you’re all set to learn from among the masters of Sales Funn, make sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You may have to read it multiple times to fully comprehend it. Or simply make it your buddy as you set about your online lifestyle business experiences.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for many years to come. The goal is to make it pertinent to both new and sophisticated online business owners.
The number of organization books do you still discover appropriate in this ever-changing world? Although marketing strategies are continuously changing, the DotCom Secrets book is still exceptionally relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step procedure for growing a successful company– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll discover that most of the strategies that Russell speak about are still reliable today.
You’ll get a lots of actionable recommendations from the book and if you have plans to sell items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In fact, this is a tested playbook for growing your company with efficient list building and sales/conversion techniques, which can be used online and offline.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the ideal road map if you’re seeking to start a business or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the best building blocks for your organization. You’ll definitely get results from reading it.
To be truthful, DotCom Secrets seems like a book for developing a sustainable online service just.
But do not be constrained by that because the actionable marketing strategies work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar organization and wish to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that concern. If you want to begin or scale a business and follow proven ‘faster way’ that has been evaluated by Russell himself, you should check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it very valuable on my entrepreneurial journey (I’ve read it numerous times). I extremely advise the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You must think about another book.
Although, DotCom Secrets offers wise insights and strategies to:
Existing business owners: If you haven’t started a service at all or have no company idea, the book might not relate to you.
Product owners: If you have an existing item already, then you can find out strategies to double or even triple your sales.
Positive marketers: If you’re ready to take steps that may challenge your idea of company, then you must utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a business that stands the test of time. Due to the fact that you lack the skillset, tools, and secrets that have been checked and shown to produce fantastic outcomes, you do not desire to fizzle out.
So whether you’re a beginner who’s simply getting started or you’re a professional, DotCom Secrets will walk you through the procedure of beginning and growing a lucrative organization.
If you currently have a business, use the secrets in the book to scale to amazing levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that provides specific, actionable instructions on what you should do to fail-proof your service, how to attract consumers, and the secrets to considerably enhance your sales.
You’re still not restricted at all if you stop working to check out DotCom Secrets. The only obstacle, however, is that you’ll miss the opportunity to rapidly grow your existing organization or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books relate to, lifestyle entrepreneurs, entrepreneur and online marketers– since they match each other and attend to beginning and growing an effective company.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets details a step-by-step process to successfully structure your business. You get to find out how to deliver your message and communicate value in a manner that makes people wish to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that assist you find your voice, construct a devoted fan base and make money to share messages that will alter somebody else’s life.
Both books are advised to business owners who wish to end up being more successful in their industries. Entrepreneurs who are developed to see chances in competitors instead of pain.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that lays out the basic marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you want your business. How does this understanding help your clients and consumers?
This will assist you to serve them much better– instead of looking for out their pain points, how desperate they require services, and what they’re willing to pay.
In the secret formula, 4 basic concerns were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What benefit will they get from your organization?
You’ll find answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
When it comes to building a sustainable organization, value is crucial. , if there’s no value, clients and customers will leave.
That’s why Russell invested a ton of time to dissect the steps that you need to follow to browse your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not just make more money, you’ll likewise supply your consumers with a more customized service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like an epiphany that changes everything you currently learn about growing a lucrative company. You’ll get started with developing out your own sales funnel and the psychology behind a lucrative funnel.
It goes beyond the item you’re offering or how they’re priced. There’s a lot more …
You require to have a complete value ladder in place. It’s like your foolproof system for making sales on auto-pilot. You might not have the ability to build a high-converting sales funnel if you don’t have an effective value adder drawn up.
The sales funnel is essential and has altered the way entrepreneurs and organizations approach sales online.
It works since it takes into consideration the consumers’ behaviors– and moves them through the different actions of your worth ladder till they’re ready to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Regrettably, you might not know how to recognize or serve them. That’s why knowing how to specify your target audience is very important.
This secret details where your target audience (i.e., clients who are ready to buy your product) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a consumer to leave whatever they’re doing and check out your page.
Every online entrepreneur needs to learn and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a continuous battle for the majority of people. It’s probably the most challenging element of running a successful online business.
Do you really comprehend how traffic operates in the internet marketing area? Russell has the answers if you aren’t positive in your traffic generation knowledge.
He reveals you the very best kind of traffic that you must focus on and how it can transform your business. The kind of traffic includes:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in developing an audience by leveraging more advanced personal branding methods, the secrets to interacting well with your audience that will result in a sale.
Make sure you don’t skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a positive and attractive character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive fans?
As a business owner, you can’t go wrong when you finally develop an appealing character. When you’re successful at it, it implies you can include more competent customers to your email list and launch a successful item that people are willing and all set to buy immediately.
In producing that attractive character, Russell Brunson specifies the 3 parts you need to keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an attractive character using these parts and their aspects, and recognize the very best way to interact your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of rapport between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email series that assist to link and establish an instant relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT five email templates that have actually helped him to shift into an Attractive Character and a desired web marketer.
Due to the fact that it capitalizes on offering value to your customers, the Soap Opera Sequence works. This ‘value’ paired with a tempting open story hooks them the minute they read your first email and they’ll anticipate the next one.
The days of dull email series are over. Don’t simply take pleasure in daytime soap on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers pleased to hear from you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that develops enjoyment in your readers. It ‘d captivate them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and pertinent stories happening with/around you– stories they can quickly link with. You must be purposeful and strategic about it anyways.
You wish to be able to lead perfect consumers back to your offer. This may look easy however it’s powerful!
When you’re sending Seinfeld e-mails, Russell also supplies excellent examples and composed design templates to speed up the process.
Section Three: Funnelology
In this section, the strategies and tactics for building high-converting funnels are discussed in detail, in addition to and what you actually must do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the importance of staying with systems that work. To put it simply, there’s no requirement to reinvent the wheel.
If you’re a business owner and you’re struggling to recover cost, there’s an opportunity that you’re making the above error.
This is common with business owners who are just beginning with their sales funnel. They try to re-invent the whole vehicle. What a terrible course to follow when constructing a service!
The trick here is leveraging on other people who already have an effective funnel and making your deal to their specific customers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is a priceless gift for your service. It’s quite simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very happy that I check out DotCom Secrets a few years ago (and numerous times more because that very first time to completely comprehend and carry out the strategies in my own online organization.
It not only opened my eyes to funnels and how to construct them but likewise the seven phases that an ideal consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It reads:
The real distinction in between having a 6-, seven-, or even eight-figure organization is whether you comprehend the stages of a funnel and can effectively monetize the points along the line.
I was familiar with that there are levels of traffic temperature level and therefore, treating them along the same funnel process is dangerous.
This trick alone is essential to creating the right type of page, offer, and traffic that will lead to sales.
When creating a funnel– particularly if you desire visitors and leads to trust you more, there’s also the pre-framing concept that you need to fully understand. Well, who does not want to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common service guidance. It enters into the specific landing pages you can develop in the 7 building phases that we’ve talked about earlier.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at particular times throughout these very same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Determining hyperactive purchasers for your services and items.
You can choose which you desire to start with very first and which one to stick to in your market as soon as you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best type of funnels can be a battle even to the advanced online marketers. More so, understand the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the process he follows when selecting a funnel to utilize on the frontend of his value ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills it all out in this area and reveals the secret that made all his books offer millions.
Just by grabbing your free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will change your company, particularly if you have a product you’re currently selling online (and even offline).
I mean if you can buy your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.
He highlights the power of words and how utilizing a particular WORD can alter your whole organization amazingly. That single word can serve as bait.
No matter the industry you run in, what you do, what items you use, or business model, this is the part that a few of the successful entrepreneurs would conceal from you.
Area Four: Funnels And Scripts
The first time I read DotCom Secrets, I could not comprehend this section due to the fact that it was distinct in its method. I had to read the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, in addition to the exact funnel scripts that have assisted him to sell countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you don’t have to struggle with these parts since there’s an effective suite of software you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it shows what must happen as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce online marketers or business owners who have Free Plus Shipping deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product needs to be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and dealing with charge. When the visitor has actually successfully submitted the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to assist breakeven and cover the money you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the practical mechanics involved in this type of funnel. And he likewise presented a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.
But you’re not limited in any way– as there are lots of ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the best and also the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize live or documented presentations to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the methods and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little different. It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get individuals to buy. It’s “invisible”– which means there’s no pushy or deceptiveness included.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for introducing a brand-new item by sharing a series of videos to supply lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, handy, and amusing– thereby triggering visitors to act. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers utilizing a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you need to acquire premium customers.
Area 5: ClickFunnels.
This last area is brief but you can discover more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to get insights, see examples, and read stories that will motivate you to build a successful organization online or guide you in transitioning from offline to online marketing channels.
So let’s think about the benefits and drawbacks quickly:.
DotCom Secrets is free. Get business-building knowledge without paying cash.
Enhance your service’ significance utilizing the value ladders and sales funnel techniques and scripts.
Get secrets to ending up being an idea leader in your industry.
Easy techniques that will work for any business design.
Build relationships and establish connection with your clients.
You might need to have an existing organization to gain from DotCom Secrets (although it can certainly benefit you if you’re simply beginning as well as long as you execute the info).
The book is ideal for companies that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official site, DotCom Secrets is FREE. If you’re based within the US or $14.95 for global, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we discussed previously. As you can see, Russell is a master at implementing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable techniques and tricks for growing a service and beginning.
You’ll stumble upon a bunch of aha moments while going through the sections. You’re assisted on how to include the concept into my own business.
DotCom Secrets is a playbook. You might need to read it several times to get the ‘secrets’ into your head and service. However you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering products or services online, I highly suggest that you get a copy of DotCom Secrets free of charge.