Russell Brunson Book Cover

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a terrific book if you want to gain insights, see examples, and read stories that will motivate you to develop an effective business online or guide you in transitioning from offline to online marketing channels.

So let’s consider the pros and cons rapidly:

Pros:

  • DotCom Secrets is complimentary. Get it here.
  • You will overcome the shoulder lessons from an effective very affiliate– Russell Brunson.
  • The book is a enjoyable and simple read.
  • You will get actionable takeaways that you can utilize to enhance your business immediately.

Cons:

  • It’s not a “how to make money online” book per se.
  • You will require to have some knowledge of online marketing concepts to fully appreciate the book.

If you desire to find out from somebody who has in fact made money online, Dotcom Secrets is a fantastic resource.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can utilize to improve your business immediately.

The only disadvantage is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of online marketing concepts to completely appreciate it.

In general, Dotcom Secrets is a valuable resource for anyone looking to develop or grow an online service.

If you’re all set to learn from one of the masters of Sales Funn, be sure to examine out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred company books. You might have to read it several times to completely understand it. Or merely make it your buddy as you tackle your online lifestyle business experiences.

In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The objective is to make it relevant to both innovative and brand-new online entrepreneurs.

The number of service books do you still discover relevant in this ever-changing world? Although marketing methods are constantly changing, the DotCom Secrets book is still extremely appropriate and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book supplies a step-by-step procedure for growing a successful service– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first published in 2015, you’ll discover that the majority of the methods that Russell speak about are still effective today.

You’ll get a lots of actionable guidance from the book and if you have strategies to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:

” In reality, this is a proven playbook for growing your company with reliable lead generation and sales/conversion methods, which can be utilized online and offline.”

This is a transformative and effective book. If you’re looking to begin a business or scale an existing company, DotCom Secrets by Russell Brunson is the best road map.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the best foundation for your organization. You’ll definitely get arise from reading it.

To be honest, DotCom Secrets sounds like a book for building a sustainable online company just.

Do not be constrained by that due to the fact that the actionable marketing strategies work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar service and wish to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can answer that concern. If you wish to scale a business or begin and follow tested ‘shortcut’ that has been tested by Russell himself, you must read the DotCom Secrets book.

It’s changing lives and I’ve personally found it super valuable on my entrepreneurial journey (I’ve read it several times). I highly advise the book.

If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets might not be worth your read. You should think about another book.

Although, DotCom Secrets supplies clever insights and techniques to:

Existing company owner: If you have not begun a company at all or have no company concept, the book might not be relevant to you.

Product owners: If you have an existing item already, then you can find out techniques to double or even triple your sales.

Confident marketers: If you’re prepared to take actions that might challenge your concept of service, then you should use DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to construct an organization that stands the test of time. You don’t want to blow over due to the fact that you lack the skillset, tools, and tricks that have been evaluated and proven to produce fantastic results.

So whether you’re a beginner who’s simply getting started or you’re an expert, DotCom Secrets will stroll you through the procedure of beginning and growing a lucrative organization.

If you currently have a company, utilize the tricks in the book to scale to astounding levels? Aside from generating income, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and effective book that supplies specific, actionable instructions on what you ought to do to fail-proof your company, how to bring in customers, and the tricks to substantially improve your sales.

You’re still not limited at all if you fail to read DotCom Secrets. The only challenge, however, is that you’ll miss the chance to quickly grow your existing service or grow in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions between Expert Secrets Both books pertain to, lifestyle entrepreneurs, entrepreneur and online marketers– since they match each other and attend to beginning and growing a successful company.

Professional Secrets vs DotCom Secrets.

DotCom Secrets describes a detailed procedure to efficiently structure your organization. You get to learn how to deliver your message and interact worth in a way that makes people wish to pay you.

Professional Secrets gives actionable examples, illustrations, and stories that assist you find your voice, construct a faithful fan base and earn money to share messages that will alter someone else’s life.

Both books are suggested to company owner who wish to become more successful in their industries. Entrepreneurs who are built to see opportunities in competition instead of pain.

In Russell’s third and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that outlines the simple marketing procedures and how to implement them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing tricks. Let’s go over them:

Secret # 1: The Secret Formula

You require to have a complete understanding of where you desire your organization. How does this understanding help your consumers and clients?

This will assist you to serve them much better– instead of looking for out their pain points, how desperate they require services, and what they’re prepared to pay.

In the secret formula, 4 basic concerns were outlined in a step-by-step order inside the DotCom Secrets book:

Who are your dream customers?

How do you find them?

How do you attract them without being aggressive?

What advantage will they obtain from your organization?

You’ll discover answers to these questions and more in the first secret.

Secret #2: The Value Ladder

When it comes to developing a sustainable company, worth is crucial. , if there’s no worth, customers consumers clients customers leaveCustomers

Customers

That’s why Russell invested a ton of time to dissect the actions that you need to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This trick is referred to as “taking them through your worth ladder.”

When you effectively structure the worth ladder, you’ll not only make more money, you’ll likewise provide your clients with a more customized option. They’ll love you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic takes place. It’s like a surprise that changes whatever you currently learn about growing a lucrative company. You’ll start with constructing out your own sales funnel and the psychology behind a rewarding funnel.

It surpasses the product you’re offering or how they’re priced. There’s a lot more …

You need to have a total worth ladder in place. It’s like your foolproof system for making sales on auto-pilot. If you don’t have a reliable value adder mapped out, you might not be able to develop a high-converting sales funnel.

The sales funnel is very important and has altered the method business owners and organizations approach sales online.

It works because it takes into account the customers’ behaviors– and moves them through the various actions of your worth ladder till they’re ready to purchase your product– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target audience. Regrettably, you may not know how to identify or serve them. That’s why knowing how to specify your target market is essential.

This secret lays out where your target market (i.e., clients who are ready to buy your item) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and take a look at your page.

Every online entrepreneur needs to discover and master these techniques. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or site is a continuous struggle for the majority of people. It’s probably the most challenging element of running a successful online company.

Do you really comprehend how traffic operates in the online marketing space? If you aren’t positive in your traffic generation know-how, Russell has the responses.

He shows you the very best kind of traffic that you need to pay attention to and how it can change your service. The type of traffic includes:

  • Traffic we control
  • The traffic we don’t control
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the procedures associated with building an audience by leveraging more advanced individual branding tactics, the secrets to interacting well with your audience that will lead to a sale.

Make certain you don’t avoid this section while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a confident and attractive character.

Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous fans?

As a business owner, you can’t fail when you lastly establish an appealing character. When you’re successful at it, it means you can include more competent clients to your e-mail list and release an effective product that people are willing and ready to buy immediately.

In developing that attractive character, Russell Brunson specifies the three parts you need to keep in check, which is split into 3 (3) categories:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets reveals you how to develop an appealing character using these parts and their elements, and determine the very best way to communicate your fascinating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of rapport between the Attractive Character and the target market through a traffic source we own. Email.

The Soap Opera Sequence consists of a series of e-mail series that assist to connect and establish an immediate relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart also shares the EXACT five email design templates that have actually helped him to shift into an Attractive Character and an in-demand web online marketer.

Because it capitalizes on giving value to your subscribers, the Soap Opera Sequence works. This ‘value’ coupled with an alluring open story hooks them the moment they read your very first e-mail and they’ll look forward to the next one.

The days of uninteresting e-mail series are over. Don’t just take pleasure in soap opera on television, it’s time to anecdotally use it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your subscribers happy to speak with you every day is utilizing the Seinfeld email format.”

So what’s the Seinfeld format everything about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail style that constructs excitement in your readers. It ‘d entertain them and cause them to purchase from you.

It leverages the power of storytelling. However this time, you’re being creative in sharing your life and appropriate stories happening with/around you– stories they can quickly get in touch with. You must be strategic and purposeful about it anyways.

You wish to have the ability to lead ideal consumers back to your deal. This might look basic but it’s effective however!

When you’re sending out Seinfeld emails, Russell also provides good examples and composed design templates to speed up the procedure.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this area, the methods and methods for developing high-converting funnels are gone over in detail, as well as and what you actually must do to make your funnel work.

Russell covers the basics of a funnel, phases (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the significance of sticking to systems that work. To put it simply, there’s no requirement to reinvent the wheel.

If you’re a company owner and you’re struggling to recover cost, there’s an opportunity that you’re making the above mistake.

This prevails with business owners who are simply starting with their sales funnel. They try to re-invent the whole automobile. When developing an organization, what an awful course to follow!

The trick here is leveraging on other people who currently have an effective funnel and making your deal to their exact clients. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Deals
  • Landing page

Understanding how to reverse all these elements to work for you is a priceless gift for your company. It’s rather easy once you comprehend how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m very grateful that I check out DotCom Secrets a few years ago (and a number of times more since that first time to fully understand and execute the strategies in my own online company.

It not only opened my eyes to funnels and how to construct them but also the seven stages that an ideal client needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better concerned terms with this sentence within the DotCom Secrets. It reads:

The real difference between having a 6-, seven-, or perhaps eight-figure organization is whether you understand the stages of a funnel and can effectively monetize the points along the line.

I learnt more about that there are levels of traffic temperature and for that reason, treating them along the exact same funnel process threatens.

This secret alone is essential to producing the best type of page, offer, and traffic that will result in sales.

There’s likewise the pre-framing concept that you require to totally comprehend when creating a funnel– particularly if you want visitors and results in trust you more. Well, who does not want to establish trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the common organization guidance. It enters into the particular landing pages you can create in the 7 structure phases that we’ve gone over previously.

You get to see the twenty-three of the most effective building blocks for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers utilize these building blocks at specific times throughout these exact same 4 phases of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying purchasers

Determining hyperactive buyers for your services and products.

As soon as you’ve comprehended how this works, you can decide which you wish to begin with very first and which one to stay with in your market.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the ideal type of funnels can be a battle even to the advanced marketers. More so, understand the funnels that will be served just to qualified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.

Here Russell describes the process he follows when picking a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend deals.

Secret # 13: The Best Bait

I could not contain this ‘secret’ when I initially checked out the DotCom Secrets book.

Russell spills all of it out in this section and exposes the secret that made all his books offer millions.

Just by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will change your company, specifically if you have an item you’re currently selling online (and even offline).

I suggest if you can purchase your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.

He emphasizes the power of words and how utilizing a specific WORD can change your whole business magically. That single word can serve as bait.

Regardless of the market you run in, what you do, what products you provide, or business model, this is the part that a few of the effective entrepreneurs would hide from you.

 

Area Four: Scripts and funnels

The first time I read DotCom Secrets, I could not understand this area since it was distinct in its way. I had to check out the book once again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the specific funnel scripts that have helped him to sell countless each of his items.

These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t need to battle with these parts since there’s a powerful suite of software you can use to automate whatever– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is very important since it reveals what must take place as soon as you get your visitors onboard your sales funnel.

You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce entrepreneurs or marketers who have Free Plus Shipping deals.

The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item ought to be delivered.

On the 2nd page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and handling charge. When the visitor has effectively submitted the second page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will use to make this whole 2-step totally free shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to help breakeven and cover the money you invested in marketing or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson shows the practical mechanics associated with this kind of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your products.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.

You’re not limited in any way– as there are numerous ways to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The best webinar is the ideal and also the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to use live or documented discussions to market your products or services on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re provided with the methods and scripts that will make the webinar genuinely “best.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more innovative webinar presentation where your goal is to get people to buy.

You’ll also access the scripts for this updated variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel particularly for releasing a brand-new product by sharing a series of videos to provide lots of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.

These videos will be convincing, practical, and entertaining– thereby causing visitors to act. You’ll find how to appropriately structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket deals using an innovative formula and scripts. If you’re a coach or expert, this funnel is what you need to acquire premium clients.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last section is quick but you can discover more by reading my ClickFunnels examine.

DotCom Secrets Pros and Cons.

DotCom Secrets is a fantastic book if you want to gain insights, see examples, and check out stories that will motivate you to develop a successful organization online or guide you in transitioning from offline to internet marketing channels.

So let’s think about the cons and pros quickly:.

Pros.

DotCom Secrets is complimentary. Get business-building knowledge without paying money.

Improve your service’ significance using the value ladders and sales funnel strategies and scripts.

Get tricks to becoming an idea leader in your market.

Simple methods that will work for any company model.

Build relationships and establish relationship with your clients.

Cons.

You might need to have an existing organization to gain from DotCom Secrets (although it can certainly benefit you if you’re just starting in addition to long as you execute the details).

The book is perfect for companies that utilize internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the main website. If you’re based within the US or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping deal we discussed earlier. As you can see, Russell is a master at executing what he teaches.

You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for using the book devoid of his website (you just spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable methods and tricks for growing a service and beginning.

You’ll encounter a lot of aha minutes while going through the sections. More importantly, you’re assisted on how to include the idea into my own organization.

DotCom Secrets is a playbook. You might need to read it numerous times to get the ‘tricks’ into your head and business. You don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling services or items online, I extremely suggest that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<