Russell Brunson Book Dot Com Secrets

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is an excellent book if you want to get insights, see examples, and check out stories that will motivate you to build an effective business online or guide you in transitioning from offline to internet marketing channels.

So let’s think about the cons and pros quickly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will overcome the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
  • The book is a simple and enjoyable read.
  • You will get actionable takeaways that you can utilize to improve your company right away.

Cons:

  • It’s not a “how to make money online” book per se.
  • You will need to have some understanding of internet marketing ideas to completely value the book.

Dotcom Secrets is an excellent resource if you want to gain from somebody who has in fact made money online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can use to enhance your service immediately.

The only disadvantage is that it’s not a “how to earn money online” book per se– you will need to have some knowledge of online marketing principles to completely appreciate it.

But in general, Dotcom Secrets is a valuable resource for anybody wanting to build or grow an online service.

So if you’re prepared to learn from among the masters of Sales Funn, make certain to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred company books. You might have to read it numerous times to fully understand it. Or simply make it your companion as you tackle your online lifestyle business experiences.

In the intro of the book, Russell Brunson assured to keep the book evergreen for several years to come. The goal is to make it appropriate to both new and advanced online business owners.

How many company books do you still discover relevant in this ever-changing world? Although marketing methods are continuously changing, the DotCom Secrets book is still extremely pertinent and helpful today.

What Is DotCom Secrets?

The DotCom Secrets book offers a detailed process for growing a successful business– whether online or offline.

DotCom Secrets Review

Despite The Fact That DotCom Secrets was first published in 2015, you’ll find that most of the methods that Russell discuss are still effective today.

You’ll get a ton of actionable suggestions from the book and if you have plans to sell items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:

” In reality, this is a proven playbook for growing your company with efficient list building and sales/conversion techniques, which can be used offline and online.”

This is a powerful and transformative book. If you’re looking to start an organization or scale an existing business, DotCom Secrets by Russell Brunson is the best roadway map.

Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the best building blocks for your company. You’ll certainly get results from reading it.

To be truthful, DotCom Secrets sounds like a book for building a sustainable online company only.

Do not be constrained by that since the actionable marketing techniques work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar organization and want to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can answer that concern. If you wish to start or scale an organization and follow tested ‘shortcut’ that has been checked by Russell himself, you must read the DotCom Secrets book.

It’s altering lives and I’ve personally discovered it extremely important on my entrepreneurial journey (I’ve read it several times). I highly advise the book.

DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You must consider another book.

DotCom Secrets provides clever insights and techniques to:

Existing company owner: If you haven’t begun a business at all or have no company concept, the book may not pertain to you.

Item owners: If you have an existing product currently, then you can learn strategies to double and even triple your sales.

Confident online marketers: If you’re ready to take steps that might challenge your idea of service, then you need to use DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to construct an organization that stands the test of time. Since you lack the skillset, tools, and secrets that have actually been tested and shown to produce terrific results, you don’t want to fizzle out.

Whether you’re a beginner who’s just getting began or you’re an expert, DotCom Secrets will stroll you through the process of starting and growing a lucrative organization.

If you already have a company, use the tricks in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and effective book that offers particular, actionable directions on what you ought to do to fail-proof your company, how to attract consumers, and the tricks to significantly improve your sales.

If you fail to read DotCom Secrets, you’re still not limited at all. The only difficulty, however, is that you’ll miss the chance to rapidly grow your existing service or prosper in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences in between Expert Secrets Both books pertain to, way of life entrepreneurs, business owners and online marketers– given that they complement each other and attend to starting and growing an effective business.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets details a detailed process to effectively structure your business. You get to find out how to provide your message and interact worth in such a way that makes people want to pay you.

Specialist Secrets provides actionable examples, illustrations, and stories that help you find your voice, construct a faithful fan base and make money to share messages that will change another person’s life.

Both books are advised to company owner who want to end up being more successful in their industries. Business owners who are constructed to see opportunities in competitors instead of pain.

And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting lots of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that outlines the easy marketing processes and how to implement them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing tricks. Let’s review them:

Secret # 1: The Secret Formula

First, you require to have a complete understanding of where you want your company. How does this understanding assist your clients and customers?

This will assist you to serve them much better– instead of searching for out their discomfort points, how desperate they require options, and what they’re ready to pay.

In the secret formula, four basic concerns were described in a detailed order inside the DotCom Secrets book:

Who are your dream clients?

How do you discover them?

How do you attract them without being pushy?

What advantage will they receive from your company?

You’ll find answers to these concerns and more in the very first secret.

Secret #2: The Value Ladder

Value is essential when it comes to developing a sustainable business. , if there’s no value, clients consumers customers will leaveCustomers

.

That’s why Russell invested a ton of time to dissect the actions that you require to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This secret is referred to as “taking them through your worth ladder.”

When you successfully structure the worth ladder, you’ll not just make more cash, you’ll likewise offer your consumers with a more customized service. They’ll love you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic happens. It’s like an epiphany that changes everything you already learn about growing a rewarding business. You’ll get going with constructing out your own sales funnel and the psychology behind a rewarding funnel.

It surpasses the item you’re selling or how they’re priced. There’s a lot more …

You need to have a total worth ladder in place. It’s like your infallible system for making sales on autopilot. You may not have the ability to construct a high-converting sales funnel if you do not have an efficient worth adder mapped out.

The sales funnel is important and has actually altered the way entrepreneurs and companies approach sales online.

It works since it considers the customers’ habits– and moves them through the different steps of your worth ladder until they’re ready to acquire your item– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target market. You might not understand how to identify or serve them. That’s why understanding how to define your target market is important.

This secret outlines where your target market (i.e., customers who are ready to purchase your product) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the methods that work to get a client to leave whatever they’re doing and check out your page.

Every online entrepreneur requires to discover and master these methods. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or site is a continuous struggle for the majority of people. It’s probably the most complicated aspect of running a successful online company.

Do you actually understand how traffic works in the internet marketing area? Russell has the responses if you aren’t confident in your traffic generation proficiency.

He reveals you the very best type of traffic that you should take note of and how it can change your company. The type of traffic consists of:

  • Traffic we control
  • The traffic we don’t manage
  • Traffic we own

Area Two: Your Communication Funnel

In this area, Russell digs deeper into the procedures associated with developing an audience by leveraging more advanced personal branding strategies, the tricks to communicating well with your audience that will lead to a sale.

Make sure you don’t skip this section while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a attractive and confident character.

Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive followers?

As an entrepreneur, you can’t go wrong when you finally establish an appealing character. When you’re successful at it, it indicates you can include more certified clients to your e-mail list and introduce a successful item that individuals are prepared and ready to buy right away.

In producing that attractive character, Russell Brunson defines the three elements you must keep in check, which is split into 3 (3) categories:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets shows you how to create an appealing character utilizing these components and their aspects, and recognize the best way to communicate your captivating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of rapport between the Attractive Character and the target market by means of a traffic source we own. Email.

The Soap Opera Sequence comprises a series of e-mail series that help to connect and establish an instantaneous relationship between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his good heart also shares the EXACT five email templates that have helped him to shift into a desired web and an appealing character marketer.

The Soap Opera Sequence works due to the fact that it takes advantage of offering worth to your customers. This ‘value’ paired with an alluring open storyline hooks them the minute they read your very first e-mail and they’ll anticipate the next one.

The days of uninteresting e-mail series are over. Do not just enjoy soap opera on TV, it’s time to anecdotally utilize it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your subscribers pleased to speak with you every day is using the Seinfeld e-mail format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail style that develops enjoyment in your readers. It ‘d entertain them and cause them to buy from you.

It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and relevant stories occurring with/around you– stories they can quickly get in touch with. You must be tactical and purposeful about it anyways.

You wish to have the ability to lead perfect consumers back to your deal. This might look basic but it’s effective!

Russell likewise offers good examples and composed templates to accelerate the process when you’re sending Seinfeld e-mails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this area, the techniques and techniques for building high-converting funnels are discussed in detail, in addition to and what you truly ought to do to make your funnel work.

Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the significance of staying with systems that work. To put it simply, there’s no requirement to transform the wheel.

If you’re a business owner and you’re struggling to recover cost, there’s a chance that you’re making the above error.

This is common with business owners who are simply starting with their sales funnel. They try to re-invent the entire vehicle. What a terrible path to follow when developing an organization!

The secret here is leveraging on other individuals who currently have an effective funnel and making your deal to their exact customers. Watch on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Deals
  • Landing page

Knowing how to reverse all these elements to work for you is a valuable present for your service. It’s rather simple once you comprehend how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m very thankful that I read DotCom Secrets a few years ago (and several times more since that first time to completely comprehend and implement the techniques in my own online service.

It not just opened my eyes to funnels and how to build them however likewise the 7 phases that an ideal customer needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better pertained to terms with this sentence within the DotCom Secrets. It reads:

The genuine distinction between having a six-, seven-, or even eight-figure business is whether you comprehend the stages of a funnel and can effectively monetize the points along the line.

I learnt more about that there are levels of traffic temperature and therefore, treating them along the exact same funnel procedure threatens.

This secret alone is essential to developing the ideal type of page, deal, and traffic that will result in sales.

There’s also the pre-framing idea that you need to fully comprehend when creating a funnel– particularly if you want visitors and leads to trust you more. Well, who doesn’t wish to develop trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the normal service suggestions. It enters into the particular landing pages you can develop in the 7 building stages that we’ve gone over previously.

You get to see the twenty-three of the most efficient building blocks for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers use these foundation at particular times during these same 4 stages of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying purchasers

Recognizing hyperactive buyers for your services and items.

You can choose which you desire to start with very first and which one to stick to in your market when you’ve comprehended how this works.

Secret # 12: Frontend Vs. Backend Funnels

Picking the right type of funnels can be a struggle even to the more advanced marketers. More so, comprehend the funnels that will be served just to certified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.

Here Russell outlines the process he follows when choosing a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the factor to consider stage (the middle), and those used for the backend deals.

Secret # 13: The Best Bait

I could not include this ‘secret’ when I initially read the DotCom Secrets book.

Russell spills everything out in this area and exposes the trick that made all his books sell millions.

Simply by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your service, especially if you have an item you’re presently selling online (and even offline).

I suggest if you can buy your totally free copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.

He highlights the power of words and how utilizing a specific WORD can change your whole organization amazingly. That single word can serve as bait.

Despite the industry you operate in, what you do, what products you provide, or the business design, this is the part that a few of the effective entrepreneurs would conceal from you.

 

Area Four: Scripts and funnels

The very first time I check out DotCom Secrets, I couldn’t understand this area because it was special in its method. I needed to read the book again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, as well as the exact funnel scripts that have actually assisted him to sell countless each of his products.

These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you don’t have to struggle with these parts since there’s a powerful suite of software application you can use to automate whatever– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Because it shows what ought to happen as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is important.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce entrepreneurs or online marketers who have Shipping plus free offers.

The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item should be shipped.

On the second page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and dealing with charge. When the visitor has successfully completed the 2nd page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to help breakeven and cover the money you spent on advertising or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson shows the practical mechanics involved in this type of funnel. And he also presented a special script called the Star, Story, Solution script which assists to push a cold lead towards your items.

You’ll get to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to attract visitors and let them keep paying for a longer time.

You’re not restricted in any way– as there are numerous methods to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the ideal and likewise the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use documented or live presentations to market your products or services on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the methods and scripts that will make the webinar truly “best.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little different. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get people to purchase. However it’s “invisible”– which indicates there’s no pushy or deceptiveness included.

You’ll likewise access the scripts for this updated version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel specifically for releasing a brand-new product by sharing a series of videos to supply tons of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be persuasive, practical, and entertaining– thus causing visitors to do something about it. You’ll discover how to properly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket deals using an innovative formula and scripts. This funnel is what you require to get premium clients if you’re a coach or expert.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last section is short however you can discover more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is a fantastic book if you wish to acquire insights, see examples, and read stories that will motivate you to construct an effective organization online or guide you in transitioning from offline to online marketing channels.

So let’s consider the cons and pros rapidly:.

Pros.

DotCom Secrets is free. Get business-building understanding without paying money.

Enhance your company’ significance utilizing the value ladders and sales funnel techniques and scripts.

Get secrets to ending up being a thought leader in your market.

Basic techniques that will work for any organization model.

Build relationships and develop rapport with your customers.

Cons.

You may require to have an existing service to benefit from DotCom Secrets (although it can definitely benefit you if you’re just starting as well as long as you execute the info).

The book is perfect for companies that take advantage of online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the main site. If you’re based within the US or $14.95 for international, you just have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at implementing what he teaches.

If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for offering the book free from his website (you simply pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable methods and tricks for growing a service and beginning.

You’ll encounter a bunch of aha minutes while going through the areas. More significantly, you’re directed on how to integrate the concept into my own company.

DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘secrets’ into your head and organization. However you do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering services or products online, I highly recommend that you get a copy of DotCom Secrets for FREE.

>>Click Here To Get Your Copy Of Dotcom Secrets<<