Dotcom Secrets is a terrific book if you wish to acquire insights, see examples, and read stories that will influence you to construct a successful organization online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from a successful very affiliate– Russell Brunson.
- The book is a easy and satisfying read.
- You will get actionable takeaways that you can utilize to enhance your business immediately.
- It’s not a “how to generate income online” book per se.
- You will require to have some understanding of internet marketing principles to totally value the book.
Dotcom Secrets is an excellent resource if you want to gain from somebody who has actually earned money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your organization right away.
The only disadvantage is that it’s not a “how to generate income online” book per se– you will require to have some understanding of online marketing concepts to completely appreciate it.
But overall, Dotcom Secrets is a valuable resource for anybody looking to build or grow an online service.
So if you’re all set to gain from one of the masters of Sales Funn, be sure to take a look at this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You might need to read it numerous times to totally comprehend it. Or simply make it your companion as you tackle your online way of life organization adventures.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for many years to come. The goal is to make it pertinent to both new and advanced online business owners.
How many business books do you still find relevant in this ever-changing world? Although marketing methods are continuously changing, the DotCom Secrets book is still extremely relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step process for growing a successful company– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll find that most of the strategies that Russell talks about are still efficient today.
You’ll get a lots of actionable guidance from the book and if you have plans to offer items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a tested playbook for growing your company with effective lead generation and sales/conversion methods, which can be utilized online and offline.”
This is a effective and transformative book. If you’re looking to begin a company or scale an existing company, DotCom Secrets by Russell Brunson is the perfect road map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the best building blocks for your service. You’ll absolutely get results from reading it.
To be sincere, DotCom Secrets seems like a book for constructing a sustainable online service just.
But don’t be constrained by that due to the fact that the actionable marketing strategies work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar organization and want to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that concern. If you want to begin or scale a service and follow tested ‘faster way’ that has actually been tested by Russell himself, you ought to check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it incredibly important on my entrepreneurial journey (I’ve read it a number of times). I highly advise the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You ought to consider another book.
Although, DotCom Secrets offers smart insights and strategies to:
Existing company owner: If you haven’t started a service at all or have no service concept, the book may not pertain to you.
Product owners: If you have an existing product currently, then you can learn strategies to double or even triple your sales.
Positive marketers: If you’re willing to take steps that may challenge your concept of business, then you must utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a service that stands the test of time. You don’t want to fizzle out due to the fact that you do not have the skillset, tools, and tricks that have actually been evaluated and shown to produce great outcomes.
So whether you’re a beginner who’s simply starting or you’re an expert, DotCom Secrets will walk you through the process of starting and growing a successful organization.
If you already have a service, use the tricks in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that offers specific, actionable instructions on what you should do to fail-proof your business, how to bring in consumers, and the tricks to considerably enhance your sales.
You’re still not restricted at all if you fail to read DotCom Secrets. The only difficulty, however, is that you’ll miss out on the opportunity to quickly grow your existing business or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books pertain to, lifestyle business owners, company owner and online marketers– given that they complement each other and provide for starting and growing a successful company.
Expert Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step procedure to effectively structure your business. You get to learn how to provide your message and interact worth in a way that makes individuals want to pay you.
Specialist Secrets gives actionable examples, illustrations, and stories that help you discover your voice, build a loyal fan base and get paid to share messages that will alter another person’s life.
Both books are recommended to entrepreneur who want to become more successful in their industries. Business owners who are built to see chances in competition instead of pain.
In Russell’s 3rd and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting loads of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that describes the basic marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you want your organization. How does this understanding assist your clients and clients?
This will help you to serve them much better– instead of searching for out their pain points, how desperate they require solutions, and what they’re prepared to pay.
In the secret formula, 4 easy questions were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being pushy?
What benefit will they get from your company?
You’ll find answers to these questions and more in the first trick.
Secret #2: The Value Ladder
When it comes to building a sustainable service, worth is essential. If there’s no worth, clients and consumers will leave.
That’s why Russell invested a lots of time to dissect the actions that you need to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not only make more cash, you’ll likewise supply your consumers with a more personalized solution. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like an epiphany that changes whatever you currently know about growing a profitable company. You’ll get going with constructing out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to require a complete value total in place. You might not be able to develop a high-converting sales funnel if you do not have a reliable worth adder mapped out.
The sales funnel is essential and has altered the method business owners and businesses approach sales online.
It works since it takes into consideration the consumers’ behaviors– and moves them through the different actions of your value ladder till they’re all set to acquire your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Unfortunately, you may not know how to recognize or serve them. That’s why knowing how to define your target audience is very important.
This secret details where your target market (i.e., clients who are ready to acquire your product) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a consumer to leave whatever they’re doing and check out your page.
Every online business owner requires to find out and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a constant battle for many people. It’s perhaps the most complicated aspect of running an effective online company.
Do you really understand how traffic works in the internet marketing space? If you aren’t positive in your traffic generation knowledge, Russell has the answers.
He reveals you the best kind of traffic that you should take notice of and how it can change your business. The type of traffic includes:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with developing an audience by leveraging advanced individual branding methods, the tricks to communicating well with your audience that will result in a sale.
Make sure you don’t skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a attractive and positive character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous followers?
As an entrepreneur, you can’t fail when you lastly establish an appealing character. When you’re successful at it, it means you can include more competent clients to your email list and introduce an effective product that people are all set and willing to acquire right away.
In producing that appealing character, Russell Brunson defines the three parts you must keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an appealing character using these components and their aspects, and recognize the very best way to interact your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of relationship in between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email series that help to link and establish an immediate relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT five email design templates that have actually assisted him to shift into a desired web and an appealing character online marketer.
Since it capitalizes on offering worth to your customers, the Soap Opera Sequence works. This ‘value’ combined with a tempting open storyline hooks them the moment they read your first email and they’ll anticipate the next one.
The days of uninteresting email series are over. Don’t just take pleasure in daytime soap on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers happy to hear from you every day is utilizing the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an email design that develops excitement in your readers. It ‘d captivate them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and relevant stories occurring with/around you– stories they can easily link with. You must be purposeful and tactical about it anyways.
You want to have the ability to lead perfect customers back to your deal. This may look simple however it’s powerful however!
When you’re sending Seinfeld emails, Russell also offers good examples and written design templates to speed up the process.
Area Three: Funnelology
In this area, the strategies and strategies for constructing high-converting funnels are discussed in detail, along with and what you truly need to do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the significance of adhering to systems that work. To put it simply, there’s no requirement to reinvent the wheel.
If you’re a business owner and you’re having a hard time to break even, there’s a possibility that you’re making the above error.
This is common with business owners who are simply beginning with their sales funnel. They attempt to re-invent the entire lorry. When building a business, what a dreadful course to follow!
The trick here is leveraging on other individuals who currently have an effective funnel and making your offer to their specific customers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is a valuable present for your organization. It’s rather easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really glad that I check out DotCom Secrets a few years ago (and several times more because that first time to totally comprehend and execute the techniques in my own online company.
It not only opened my eyes to funnels and how to develop them but likewise the 7 stages that a perfect consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It reads:
The genuine difference between having a 6-, 7-, and even eight-figure company is whether you understand the phases of a funnel and can effectively monetize the points along the line.
I learnt more about that there are levels of traffic temperature level and therefore, treating them along the exact same funnel procedure is dangerous.
This secret alone is basic to creating the right kind of page, deal, and traffic that will cause sales.
There’s also the pre-framing concept that you require to completely comprehend when producing a funnel– especially if you desire visitors and results in trust you more. Well, who does not wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the normal company recommendations. It enters into the specific landing pages you can create in the 7 building phases that we’ve discussed previously.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these building blocks at particular times during these very same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Recognizing hyper purchasers for your services and products.
You can choose which you desire to begin with very first and which one to stick to in your market when you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best kind of funnels can be a struggle even to the advanced marketers. More so, understand the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the procedure he follows when picking a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills everything out in this section and reveals the trick that made all his books sell millions.
Just by grabbing your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your service, particularly if you have a product you’re presently selling online (or even offline).
I indicate if you can purchase your free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He stresses the power of words and how using a particular WORD can alter your entire organization magically. That single word can serve as bait.
No matter the industry you run in, what you do, what products you use, or the business design, this is the part that some of the successful business owners would conceal from you.
Area Four: Scripts and funnels
The first time I check out DotCom Secrets, I couldn’t grasp this area due to the fact that it was distinct in its way. I had to read the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, along with the precise funnel scripts that have helped him to sell countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to fight with these parts because there’s a powerful suite of software you can utilize to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it reveals what ought to occur once you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce online marketers or entrepreneurs who have Shipping plus free deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and managing charge. When the visitor has actually successfully filled out the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this whole 2-step complimentary shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to help breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics associated with this type of funnel. And he likewise presented a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.
However you’re not restricted in any way– as there are lots of methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and also the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize taped or live discussions to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the strategies and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit different. It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get people to purchase. But it’s “undetectable”– which indicates there’s no pushy or deceptiveness included.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for launching a brand-new item by sharing a series of videos to offer lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, practical, and entertaining– thereby triggering visitors to act. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using a sophisticated formula and scripts. If you’re a coach or consultant, this funnel is what you require to acquire premium customers.
Area 5: ClickFunnels.
This last area is brief however you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to gain insights, see examples, and read stories that will inspire you to construct an effective business online or guide you in transitioning from offline to online marketing channels.
So let’s consider the pros and cons quickly:.
DotCom Secrets is complimentary. Get business-building understanding without paying money.
Enhance your organization’ significance utilizing the worth ladders and sales funnel techniques and scripts.
Get tricks to ending up being an idea leader in your market.
Simple methods that will work for any business model.
Establish and develop relationships relationship with your clients.
You may need to have an existing organization to benefit from DotCom Secrets (although it can definitely benefit you if you’re just starting along with long as you implement the details).
The book is perfect for organizations that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. If you’re based within the US or $14.95 for worldwide, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we discussed earlier. As you can see, Russell is a master at executing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and tricks for starting and growing a service.
You’ll come across a lot of aha moments while going through the areas. More importantly, you’re directed on how to integrate the idea into my own business.
DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘tricks’ into your head and service. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering service or products online, I highly suggest that you get a copy of DotCom Secrets free of charge.