Dotcom Secrets is a terrific book if you want to gain insights, see examples, and read stories that will motivate you to develop an effective service online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the benefits and drawbacks rapidly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
- The book is a easy and enjoyable read.
- You will get actionable takeaways that you can utilize to enhance your service instantly.
- It’s not a “how to earn money online” book per se.
- You will need to have some knowledge of online marketing principles to completely value the book.
Dotcom Secrets is a great resource if you want to learn from someone who has in fact generated income online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your business immediately.
The only disadvantage is that it’s not a “how to earn money online” book per se– you will need to have some understanding of internet marketing principles to totally appreciate it.
Overall, Dotcom Secrets is a valuable resource for anyone looking to construct or grow an online business.
If you’re ready to find out from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my preferred organization books. You may have to read it multiple times to fully grasp it. Or just make it your companion as you set about your online lifestyle service experiences.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The goal is to make it pertinent to both new and sophisticated online entrepreneurs.
The number of company books do you still discover pertinent in this ever-changing world? Even though marketing methods are constantly changing, the DotCom Secrets book is still incredibly pertinent and useful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step procedure for growing a successful service– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that the majority of the methods that Russell talks about are still efficient today.
You’ll get a lots of actionable guidance from the book and if you have plans to sell items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a tested playbook for growing your business with reliable lead generation and sales/conversion approaches, which can be used online and offline.”
This is a transformative and effective book. If you’re looking to begin an organization or scale an existing service, DotCom Secrets by Russell Brunson is the best road map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the best foundation for your organization. You’ll certainly get arise from reading it.
To be sincere, DotCom Secrets seems like a book for developing a sustainable online company just.
Don’t be constrained by that due to the fact that the actionable marketing methods work for both online and offline services. You’re in safe hands if you run a brick-and-mortar organization and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that question. If you want to scale an organization or begin and follow proven ‘shortcut’ that has actually been evaluated by Russell himself, you need to read the DotCom Secrets book.
It’s changing lives and I’ve personally found it super valuable on my entrepreneurial journey (I’ve read it numerous times). I highly recommend the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You should think about another book.
Although, DotCom Secrets provides wise insights and methods to:
Existing company owner: If you haven’t started an organization at all or have no service concept, the book might not pertain to you.
Product owners: If you have an existing product already, then you can find out strategies to double or even triple your sales.
Confident marketers: If you’re willing to take actions that might challenge your concept of organization, then you should use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct an organization that stands the test of time. You do not wish to blow over since you lack the skillset, tools, and secrets that have actually been checked and proven to produce terrific outcomes.
Whether you’re a novice who’s simply getting started or you’re a professional, DotCom Secrets will stroll you through the procedure of starting and growing a successful organization.
If you currently have a company, use the secrets in the book to scale to incredible levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that offers particular, actionable directions on what you should do to fail-proof your company, how to bring in clients, and the secrets to considerably boost your sales.
If you stop working to check out DotCom Secrets, you’re still not limited at all. The only obstacle, though, is that you’ll miss the chance to rapidly grow your existing service or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books relate to, lifestyle business owners, entrepreneur and online marketers– since they complement each other and attend to beginning and growing a successful service.
Professional Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step procedure to effectively structure your company. You get to learn how to deliver your message and interact value in a manner that makes individuals wish to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that assist you discover your voice, construct a faithful fan base and get paid to share messages that will alter another person’s life.
Both books are recommended to entrepreneur who wish to end up being more successful in their markets. Business owners who are constructed to see opportunities in competition instead of pain.
In Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting loads of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that lays out the easy marketing procedures and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you desire your company. How does this understanding assist your customers and customers?
This will help you to serve them much better– instead of searching for out their pain points, how desperate they require services, and what they’re prepared to pay.
In the secret formula, four simple concerns were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What advantage will they receive from your company?
You’ll discover answers to these concerns and more in the very first trick.
Secret #2: The Value Ladder
When it comes to developing a sustainable company, worth is essential. If there’s no worth, consumers and customers will leave.
That’s why Russell invested a ton of time to dissect the steps that you need to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not just make more cash, you’ll also provide your consumers with a more tailored solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like an epiphany that changes everything you already learn about growing a lucrative business. You’ll get going with constructing out your own sales funnel and the psychology behind a rewarding funnel.
It surpasses the product you’re offering or how they’re priced. There’s a lot more …
You need to have a total value ladder in place. It’s like your infallible system for making sales on auto-pilot. You might not be able to construct a high-converting sales funnel if you do not have an effective value adder mapped out.
The sales funnel is very important and has actually changed the way business owners and businesses approach sales online.
It works due to the fact that it considers the consumers’ behaviors– and moves them through the different steps of your value ladder till they’re all set to buy your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not understand how to determine or serve them. That’s why knowing how to specify your target market is important.
This secret outlines where your target audience (i.e., clients who are ready to buy your product) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a customer to leave whatever they’re doing and check out your page.
Every online business owner requires to learn and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a constant battle for the majority of people. It’s probably the most difficult element of running an effective online business.
Do you really understand how traffic operates in the internet marketing area? If you aren’t positive in your traffic generation expertise, Russell has the responses.
He reveals you the best kind of traffic that you should pay attention to and how it can change your organization. The type of traffic includes:
- Traffic we control
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in constructing an audience by leveraging more advanced personal branding tactics, the tricks to communicating well with your audience that will lead to a sale.
Ensure you do not skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a positive and appealing character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive followers?
As an entrepreneur, you can’t go wrong when you lastly develop an attractive character. When you’re successful at it, it means you can include more certified customers to your e-mail list and release an effective product that people are prepared and prepared to buy right now.
In developing that appealing character, Russell Brunson defines the three parts you need to keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an attractive character utilizing these elements and their aspects, and recognize the best way to interact your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of connection in between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail series that help to connect and develop an immediate relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT five email design templates that have assisted him to transition into a popular internet and an attractive character online marketer.
The Soap Opera Sequence works because it takes advantage of providing value to your customers. This ‘value’ coupled with an irresistible open storyline hooks them the minute they read your first e-mail and they’ll look forward to the next one.
The days of boring email sequences are over. Don’t just take pleasure in daytime soap on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers delighted to speak with you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that constructs excitement in your readers. It ‘d captivate them and cause them to purchase from you.
It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and relevant stories taking place with/around you– stories they can easily get in touch with. You need to be purposeful and strategic about it anyways.
You want to be able to lead perfect consumers back to your offer. This might look simple however it’s effective nevertheless!
Russell also supplies good examples and composed templates to accelerate the process when you’re sending Seinfeld emails.
Area Three: Funnelology
In this section, the techniques and methods for building high-converting funnels are talked about in detail, along with and what you really ought to do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the significance of sticking to systems that work. To put it simply, there’s no requirement to reinvent the wheel.
There’s an opportunity that you’re making the above error if you’re an organization owner and you’re having a hard time to break even.
This prevails with business owners who are just starting with their sales funnel. They attempt to re-invent the whole car. What a horrible course to follow when building a company!
The secret here is leveraging on other individuals who currently have an effective funnel and making your offer to their specific clients. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a priceless gift for your business. Once you understand how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m very delighted that I check out DotCom Secrets a couple of years ago (and a number of times more since that first time to totally comprehend and carry out the methods in my own online organization.
It not only opened my eyes to funnels and how to build them however also the seven phases that a perfect client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction between having a 6-, seven-, or even eight-figure company is whether you understand the stages of a funnel and can successfully monetize the points along the line.
I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the very same funnel process threatens.
This trick alone is fundamental to producing the right kind of page, deal, and traffic that will cause sales.
When developing a funnel– especially if you want visitors and leads to trust you more, there’s likewise the pre-framing idea that you require to completely understand. Well, who doesn’t wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the typical organization advice. It enters into the specific landing pages you can develop in the 7 building phases that we’ve talked about earlier.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these building blocks at specific times throughout these same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Recognizing hyperactive purchasers for your services and products.
You can choose which you want to start with very first and which one to stick to in your market once you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best type of funnels can be a struggle even to the more advanced marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the process he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the factor to consider phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills everything out in this area and reveals the trick that made all his books offer millions.
Simply by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your organization, specifically if you have an item you’re currently selling online (or even offline).
I mean if you can order your complimentary copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He stresses the power of words and how using a certain WORD can change your entire service amazingly. That single word can function as bait.
No matter the industry you run in, what you do, what items you use, or the business design, this is the part that some of the effective business owners would conceal from you.
Area Four: Scripts and funnels
The very first time I read DotCom Secrets, I could not grasp this area since it was unique in its way. I needed to check out the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, in addition to the exact funnel scripts that have actually helped him to sell millions of each of his items.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to deal with these parts because there’s an effective suite of software application you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it reveals what should take place when you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce marketers or entrepreneurs who have Free Plus Shipping deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and dealing with charge. When the visitor has successfully submitted the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to assist breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics associated with this type of funnel. And he likewise presented an unique script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.
But you’re not restricted in any way– as there are many ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the ideal and also the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or taped presentations to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the methods and scripts that will make the webinar truly “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get individuals to purchase. But it’s “unnoticeable”– which implies there’s no aggressive or deception included.
You’ll also access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for releasing a brand-new item by sharing a series of videos to offer tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, valuable, and amusing– therefore causing visitors to do something about it. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing an innovative formula and scripts. This funnel is what you require to acquire premium customers if you’re a coach or consultant.
Area 5: ClickFunnels.
This last area is quick but you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to gain insights, see examples, and check out stories that will motivate you to develop a successful company online or guide you in transitioning from offline to online marketing channels.
Let’s think about the pros and cons quickly:.
DotCom Secrets is totally free. Get business-building knowledge without paying money.
Enhance your company’ significance utilizing the worth ladders and sales funnel strategies and scripts.
Get secrets to ending up being an idea leader in your market.
Simple strategies that will work for any service model.
Build relationships and establish connection with your customers.
You may require to have an existing organization to gain from DotCom Secrets (although it can definitely benefit you if you’re simply beginning in addition to long as you carry out the information).
The book is ideal for companies that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. You just need to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.
There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at implementing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and tricks for starting and growing a service.
You’ll encounter a lot of aha moments while going through the sections. More notably, you’re directed on how to incorporate the principle into my own business.
DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘secrets’ into your head and company. However you don’t need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling service or products online, I extremely suggest that you get a copy of DotCom Secrets free of charge.