Russell Brunson Book Recommendations

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a great book if you want to acquire insights, see examples, and check out stories that will motivate you to develop a successful business online or guide you in transitioning from offline to online marketing channels.

Let’s think about the cons and pros quickly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will get over the shoulder lessons from an effective super affiliate– Russell Brunson.
  • The book is a satisfying and easy read.
  • You will get actionable takeaways that you can utilize to improve your organization instantly.

Cons:

  • It’s not a “how to earn money online” book per se.
  • You will need to have some understanding of online marketing ideas to fully appreciate the book.

If you want to learn from somebody who has really made cash online, Dotcom Secrets is a great resource.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can utilize to improve your service instantly.

The only downside is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of online marketing concepts to totally appreciate it.

In general, Dotcom Secrets is an important resource for anybody looking to build or grow an online service.

So if you’re prepared to learn from among the masters of Sales Funn, make sure to have a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred organization books. You might have to read it several times to totally comprehend it. Or simply make it your buddy as you tackle your online lifestyle organization experiences.

In the introduction of the book, Russell Brunson promised to keep the book evergreen for several years to come. The objective is to make it relevant to both brand-new and sophisticated online entrepreneurs.

How many business books do you still discover appropriate in this ever-changing world? Although marketing techniques are constantly altering, the DotCom Secrets book is still exceptionally relevant and useful today.

What Is DotCom Secrets?

The DotCom Secrets book offers a step-by-step procedure for growing an effective organization– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first released in 2015, you’ll discover that most of the strategies that Russell discuss are still reliable today.

You’ll get a lots of actionable guidance from the book and if you have strategies to sell items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:

” In truth, this is a proven playbook for growing your company with efficient list building and sales/conversion methods, which can be utilized online and offline.”

This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the ideal road map if you’re looking to start a business or scale an existing company.

Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the ideal foundation for your company. You’ll absolutely get arise from reading it.

To be sincere, DotCom Secrets seems like a book for building a sustainable online business just.

Don’t be constrained by that because the actionable marketing techniques work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar service and desire to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can address that concern. If you want to start or scale a business and follow proven ‘shortcut’ that has actually been checked by Russell himself, you ought to check out the DotCom Secrets book.

It’s altering lives and I’ve personally found it very valuable on my entrepreneurial journey (I’ve read it several times). I extremely recommend the book.

DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You ought to consider another book.

DotCom Secrets supplies clever insights and techniques to:

Existing company owner: If you have not started a company at all or have no business concept, the book may not pertain to you.

Product owners: If you have an existing product currently, then you can find out strategies to double or perhaps triple your sales.

Positive online marketers: If you’re willing to take actions that might challenge your idea of company, then you must utilize DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to build a business that stands the test of time. You do not want to fizzle out because you do not have the skillset, tools, and secrets that have actually been evaluated and shown to produce fantastic outcomes.

So whether you’re a beginner who’s simply getting started or you’re a professional, DotCom Secrets will stroll you through the process of beginning and growing a rewarding service.

If you currently have an organization, use the tricks in the book to scale to incredible levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and effective book that offers particular, actionable directions on what you should do to fail-proof your company, how to attract clients, and the secrets to significantly increase your sales.

If you stop working to check out DotCom Secrets, you’re still not limited at all. The only challenge, though, is that you’ll miss out on the opportunity to rapidly grow your existing organization or prosper in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions in between Expert Secrets Both books relate to, lifestyle business owners, entrepreneur and online marketers– given that they complement each other and provide for starting and growing an effective service.

Professional Secrets vs DotCom Secrets.

DotCom Secrets lays out a step-by-step process to successfully structure your organization. You get to discover how to deliver your message and interact worth in a manner that makes people want to pay you.

Expert Secrets provides actionable examples, illustrations, and stories that assist you find your voice, construct a devoted fan base and earn money to share messages that will change somebody else’s life.

Both books are suggested to entrepreneur who wish to become more successful in their industries. Entrepreneurs who are built to see opportunities in competition instead of pain.

In Russell’s 3rd and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting heaps of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that describes the basic marketing processes and how to implement them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing tricks. Let’s discuss them:

Secret # 1: The Secret Formula

Initially, you need to have a full understanding of where you want your service. How does this understanding help your customers and consumers?

This will assist you to serve them much better– instead of looking for out their pain points, how desperate they require solutions, and what they’re ready to pay.

In the secret formula, four basic concerns were outlined in a step-by-step order inside the DotCom Secrets book:

Who are your dream customers?

How do you find them?

How do you attract them without being pushy?

What benefit will they get from your organization?

You’ll find answers to these questions and more in the first secret.

Secret #2: The Value Ladder

When it comes to building a sustainable service, worth is key. If there’s no worth, clients and customers will leave.

That’s why Russell invested a ton of time to dissect the actions that you need to follow to navigate your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This trick is described as “taking them through your value ladder.”

When you successfully structure the value ladder, you’ll not only make more cash, you’ll likewise provide your customers with a more tailored option. They’ll enjoy you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic takes place. It’s like an epiphany that alters whatever you already know about growing a successful service. You’ll get started with constructing out your own sales funnel and the psychology behind a lucrative funnel.

It goes beyond the item you’re selling or how they’re priced. There’s a lot more …

You require to have a total value ladder in place. It’s like your infallible system for making sales on auto-pilot. You may not have the ability to develop a high-converting sales funnel if you don’t have an effective value adder drawn up.

The sales funnel is very important and has changed the method entrepreneurs and businesses approach sales online.

It works since it considers the consumers’ habits– and moves them through the different actions of your worth ladder up until they’re prepared to buy your item– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target market. You may not understand how to determine or serve them. That’s why knowing how to define your target audience is very important.

This secret lays out where your target market (i.e., customers who are ready to buy your item) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the strategies that work to get a customer to leave whatever they’re doing and take a look at your page.

Every online entrepreneur requires to discover and master these techniques. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or site is a consistent battle for the majority of people. It’s probably the most difficult element of running a successful online company.

Do you truly comprehend how traffic works in the internet marketing space? If you aren’t positive in your traffic generation know-how, Russell has the responses.

He reveals you the best type of traffic that you should take notice of and how it can transform your service. The type of traffic consists of:

  • Traffic we control
  • The traffic we do not manage
  • Traffic we own

Area Two: Your Communication Funnel

In this section, Russell digs deeper into the procedures involved in developing an audience by leveraging advanced individual branding tactics, the secrets to communicating well with your audience that will cause a sale.

Make sure you don’t avoid this area while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to building a confident and appealing character.

Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive followers?

As an entrepreneur, you can’t fail when you lastly establish an attractive character. When you’re successful at it, it implies you can include more qualified customers to your e-mail list and introduce a successful product that people are all set and willing to acquire immediately.

In producing that appealing character, Russell Brunson defines the three elements you need to keep in check, which is split into 3 (3) classifications:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets reveals you how to develop an appealing character using these elements and their aspects, and determine the best way to communicate your captivating stories that will get the sales coming in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of connection in between the Attractive Character and the target audience through a traffic source we own. Email.

The Soap Opera Sequence makes up a series of e-mail sequences that help to link and develop an instant relationship in between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart also shares the EXACT five email templates that have actually assisted him to transition into an Attractive Character and a sought-after web online marketer.

Since it capitalizes on giving worth to your subscribers, the Soap Opera Sequence works. This ‘worth’ coupled with a tempting open storyline hooks them the minute they read your very first e-mail and they’ll look forward to the next one.

The days of dull e-mail series are over. Don’t simply take pleasure in daytime drama on TV, it’s time to anecdotally utilize it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your subscribers delighted to hear from you every day is utilizing the Seinfeld e-mail format.”

So what’s the Seinfeld format everything about?

DotCom Secrets Seinfeld Sequence

It’s an email style that constructs enjoyment in your readers. It ‘d captivate them and cause them to purchase from you.

It leverages the power of storytelling. But this time, you’re being creative in sharing your life and appropriate stories occurring with/around you– stories they can quickly get in touch with. You need to be tactical and purposeful about it anyways.

You want to have the ability to lead perfect consumers back to your deal. This may look basic but it’s effective nevertheless!

When you’re sending Seinfeld e-mails, Russell likewise supplies excellent examples and composed design templates to speed up the process.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this section, the strategies and strategies for building high-converting funnels are talked about in detail, along with and what you truly should do to make your funnel work.

Russell covers the fundamentals of a funnel, stages (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the significance of sticking to systems that work. Simply put, there’s no requirement to reinvent the wheel.

There’s a chance that you’re making the above mistake if you’re a company owner and you’re struggling to break even.

This is common with entrepreneurs who are just beginning with their sales funnel. They attempt to re-invent the entire car. When constructing a service, what a horrible path to follow!

The trick here is leveraging on other individuals who currently have an effective funnel and making your offer to their exact consumers. Watch on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Knowing how to reverse all these elements to work for you is a valuable gift for your service. Once you understand how the pieces fit, it’s quite simple.

Secret # 10: Seven Phases Of A Funnel

I’m very happy that I check out DotCom Secrets a few years ago (and numerous times more since that first time to completely understand and carry out the strategies in my own online company.

It not only opened my eyes to funnels and how to develop them however also the 7 phases that a perfect customer has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better pertained to terms with this sentence within the DotCom Secrets. It checks out:

The real distinction between having a 6-, seven-, or even eight-figure business is whether you comprehend the stages of a funnel and can effectively generate income from the points along the line.

I was familiar with that there are levels of traffic temperature and for that reason, treating them along the very same funnel procedure threatens.

This secret alone is fundamental to producing the ideal type of page, offer, and traffic that will cause sales.

There’s also the pre-framing idea that you require to completely understand when producing a funnel– particularly if you desire visitors and causes trust you more. Well, who does not want to develop trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the common service advice. It goes into the specific landing pages you can create in the 7 building stages that we’ve gone over previously.

You get to see the twenty-three of the most efficient foundation for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers utilize these foundation at specific times throughout these exact same four phases of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying purchasers

Identifying hyperactive buyers for your services and items.

As soon as you’ve comprehended how this works, you can choose which you want to begin with first and which one to stay with in your market.

Secret # 12: Frontend Vs. Backend Funnels

Choosing the best type of funnels can be a struggle even to the more advanced marketers. More so, understand the funnels that will be served only to qualified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell lays out the procedure he follows when picking a funnel to use on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend deals.

Secret # 13: The Best Bait

I couldn’t include this ‘secret’ when I initially checked out the DotCom Secrets book.

Russell spills all of it out in this section and exposes the trick that made all his books sell millions.

Just by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your business, especially if you have an item you’re presently selling online (and even offline).

I indicate if you can buy your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.

He emphasizes the power of words and how utilizing a certain WORD can change your entire business magically. That single word can function as bait.

Regardless of the market you run in, what you do, what items you use, or business model, this is the part that some of the effective business owners would hide from you.

 

Section Four: Funnels And Scripts

The first time I read DotCom Secrets, I couldn’t understand this area since it was special in its method. I had to check out the book again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the precise funnel scripts that have assisted him to offer millions of each of his products.

These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to struggle with these parts due to the fact that there’s an effective suite of software you can use to automate everything– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Because it reveals what need to take place once you get your visitors onboard your sales funnel, the Frontend Funnel is essential.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce business owners or online marketers who have Free Plus Shipping deals.

The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be delivered.

On the 2nd page (step-two) of the funnel, the visitor’s charge card information is requested for the shipping and managing charge. When the visitor has effectively submitted the 2nd page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to help breakeven and cover the money you spent on marketing or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson shows the practical mechanics associated with this kind of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your items.

You’ll get to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to attract visitors and let them keep paying for a longer time.

But you’re not restricted in any way– as there are numerous methods to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The best webinar is the ideal and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use taped or live presentations to market your product and services on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the techniques and scripts that will make the webinar truly “ideal.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little various. It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get people to buy. But it’s “undetectable”– which indicates there’s no aggressive or deceptiveness involved.

You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel specifically for introducing a brand-new product by sharing a series of videos to offer lots of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.

These videos will be persuasive, helpful, and entertaining– thus causing visitors to act. You’ll find how to effectively structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket offers using an advanced formula and scripts. This funnel is what you need to get premium customers if you’re a coach or consultant.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last area is brief but you can discover more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is a terrific book if you wish to acquire insights, see examples, and check out stories that will motivate you to develop a successful organization online or guide you in transitioning from offline to online marketing channels.

Let’s consider the cons and pros rapidly:.

Pros.

DotCom Secrets is totally free. Get business-building understanding without paying money.

Improve your business’ importance using the value ladders and sales funnel methods and scripts.

Get secrets to becoming an idea leader in your market.

Easy techniques that will work for any service design.

Establish and build relationships rapport with your clients.

Cons.

You might need to have an existing business to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just beginning along with long as you execute the info).

The book is perfect for businesses that leverage internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the main website. If you’re based within the US or $14.95 for worldwide, you just have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping deal we discussed previously. As you can see, Russell is a master at executing what he teaches.

If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for offering the book free from his website (you simply pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable methods and secrets for beginning and growing a company.

You’ll encounter a lot of aha minutes while going through the areas. You’re directed on how to include the concept into my own service.

DotCom Secrets is a playbook. You might have to read it numerous times to get the ‘secrets’ into your head and company. You do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling services or products online, I highly suggest that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<