Dotcom Secrets is a fantastic book if you want to get insights, see examples, and check out stories that will motivate you to develop a successful company online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros quickly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a easy and pleasurable read.
- You will get actionable takeaways that you can use to improve your organization instantly.
- It’s not a “how to generate income online” book per se.
- You will need to have some knowledge of internet marketing ideas to fully appreciate the book.
Dotcom Secrets is an excellent resource if you want to gain from someone who has really made money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your service immediately.
The only drawback is that it’s not a “how to generate income online” book per se– you will require to have some understanding of online marketing concepts to totally appreciate it.
However overall, Dotcom Secrets is an important resource for anyone looking to build or grow an online company.
So if you’re ready to gain from among the masters of Sales Funn, make certain to check out this book today!
DotCom Secrets Book
It’s one of my favorite service books. You may need to read it multiple times to fully grasp it. Or simply make it your buddy as you tackle your online lifestyle service experiences.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The goal is to make it appropriate to both advanced and brand-new online entrepreneurs.
The number of organization books do you still find appropriate in this ever-changing world? Although marketing strategies are constantly changing, the DotCom Secrets book is still extremely relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step process for growing an effective organization– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that the majority of the methods that Russell discuss are still reliable today.
You’ll get a ton of actionable suggestions from the book and if you have plans to offer products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In reality, this is a tested playbook for growing your business with effective list building and sales/conversion approaches, which can be used online and offline.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the ideal plan if you’re aiming to begin a service or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the right building blocks for your service. You’ll definitely get results from reading it.
To be truthful, DotCom Secrets seems like a book for developing a sustainable online organization just.
However don’t be constrained by that since the actionable marketing methods work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar service and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that question. If you wish to scale a business or begin and follow proven ‘faster way’ that has been evaluated by Russell himself, you should check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it incredibly valuable on my entrepreneurial journey (I’ve read it a number of times). I highly suggest the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You ought to think about another book.
DotCom Secrets offers smart insights and strategies to:
Existing entrepreneur: If you have not started a company at all or have no service concept, the book may not be relevant to you.
Item owners: If you have an existing product already, then you can discover techniques to double or perhaps triple your sales.
Positive online marketers: If you’re willing to take steps that may challenge your idea of business, then you ought to utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build an organization that stands the test of time. Because you lack the skillset, tools, and tricks that have been tested and proven to produce fantastic results, you don’t desire to fizzle out.
So whether you’re a beginner who’s simply starting or you’re a specialist, DotCom Secrets will walk you through the procedure of beginning and growing a successful organization.
If you already have a company, utilize the secrets in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that supplies specific, actionable instructions on what you ought to do to fail-proof your service, how to bring in customers, and the tricks to considerably improve your sales.
If you fail to check out DotCom Secrets, you’re still not restricted at all. The only difficulty, though, is that you’ll miss out on the chance to rapidly grow your existing business or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, business owners and online marketers– given that they complement each other and offer starting and growing an effective business.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed procedure to successfully structure your business. You get to learn how to deliver your message and communicate value in a manner that makes people wish to pay you.
Specialist Secrets gives actionable examples, illustrations, and stories that assist you find your voice, construct a faithful fan base and get paid to share messages that will alter someone else’s life.
Both books are recommended to business owners who want to end up being more successful in their industries. Entrepreneurs who are constructed to see opportunities in competitors instead of discomfort.
And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that lays out the easy marketing procedures and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you desire your business. How does this understanding help your consumers and clients?
This will help you to serve them much better– instead of trying to find out their pain points, how desperate they require options, and what they’re willing to pay.
In the secret formula, four simple questions were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being aggressive?
What advantage will they receive from your company?
You’ll find answers to these concerns and more in the very first trick.
Secret #2: The Value Ladder
When it comes to constructing a sustainable organization, value is crucial. If there’s no worth, customers and clients will leave.
That’s why Russell invested a ton of time to dissect the steps that you require to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not just make more cash, you’ll also supply your customers with a more tailored service. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like a surprise that changes whatever you currently understand about growing a successful service. You’ll start with developing out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to require a complete value ladder worth place. You might not be able to develop a high-converting sales funnel if you do not have a reliable value adder mapped out.
The sales funnel is important and has actually altered the method business owners and services approach sales online.
It works because it takes into consideration the clients’ behaviors– and moves them through the different steps of your value ladder up until they’re prepared to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Regrettably, you may not know how to determine or serve them. That’s why understanding how to specify your target audience is very important.
This secret describes where your target audience (i.e., consumers who are ready to purchase your item) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a client to leave whatever they’re doing and check out your page.
Every online business owner requires to find out and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a constant battle for the majority of people. It’s perhaps the most difficult element of running a successful online service.
Do you really understand how traffic operates in the online marketing space? Russell has the answers if you aren’t positive in your traffic generation expertise.
He reveals you the best type of traffic that you need to focus on and how it can transform your organization. The type of traffic consists of:
- Traffic we manage
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures involved in building an audience by leveraging more advanced individual branding methods, the secrets to interacting well with your audience that will cause a sale.
Make certain you do not avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a positive and attractive character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive fans?
As a company owner, you can’t go wrong when you lastly develop an attractive character. When you’re effective at it, it implies you can add more qualified consumers to your email list and introduce an effective item that individuals are prepared and ready to acquire right away.
In developing that attractive character, Russell Brunson defines the three parts you must keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to create an appealing character using these parts and their aspects, and determine the best way to interact your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of relationship in between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email series that assist to link and establish an instant relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT 5 e-mail design templates that have actually helped him to shift into a desired web and an appealing character marketer.
Due to the fact that it capitalizes on providing value to your subscribers, the Soap Opera Sequence works. This ‘worth’ combined with a tempting open storyline hooks them the minute they read your very first email and they’ll eagerly anticipate the next one.
The days of dull email series are over. Don’t just take pleasure in soap opera on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers delighted to speak with you every day is using the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that constructs excitement in your readers. It ‘d entertain them and trigger them to purchase from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and relevant stories occurring with/around you– stories they can easily link with. You need to be tactical and purposeful about it anyways.
You wish to be able to lead perfect customers back to your deal. This might look basic but it’s powerful!
Russell likewise provides good examples and composed templates to accelerate the process when you’re sending Seinfeld e-mails.
Section Three: Funnelology
In this section, the techniques and methods for building high-converting funnels are talked about in detail, along with and what you truly need to do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of staying with systems that work. In other words, there’s no requirement to reinvent the wheel.
There’s a possibility that you’re making the above mistake if you’re a service owner and you’re struggling to break even.
This is common with entrepreneurs who are simply starting with their sales funnel. They try to re-invent the entire lorry. What a terrible path to follow when constructing an organization!
The secret here is leveraging on other individuals who currently have an effective funnel and making your offer to their specific clients. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a priceless present for your business. It’s rather easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really pleased that I check out DotCom Secrets a couple of years ago (and a number of times more since that first time to completely understand and execute the methods in my own online business.
It not only opened my eyes to funnels and how to develop them however also the 7 stages that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference between having a six-, seven-, and even eight-figure business is whether you understand the stages of a funnel and can successfully monetize the points along the line.
I got to know that there are levels of traffic temperature level and therefore, treating them along the same funnel process is dangerous.
This trick alone is fundamental to producing the ideal kind of page, offer, and traffic that will lead to sales.
When developing a funnel– particularly if you want visitors and leads to trust you more, there’s likewise the pre-framing idea that you need to fully comprehend. Well, who doesn’t wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the normal business recommendations. It goes into the specific landing pages you can produce in the 7 structure phases that we’ve talked about previously.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these foundation at particular times throughout these exact same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Recognizing hyperactive purchasers for your services and products.
You can choose which you want to begin with very first and which one to stick to in your market when you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right kind of funnels can be a battle even to the more advanced marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the process he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the consideration stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills everything out in this section and reveals the secret that made all his books sell millions.
Simply by grabbing your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will alter your service, specifically if you have a product you’re currently selling online (and even offline).
I mean if you can buy your complimentary copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He emphasizes the power of words and how utilizing a specific WORD can change your entire company magically. That single word can function as bait.
No matter the industry you operate in, what you do, what products you provide, or business model, this is the part that some of the successful entrepreneurs would conceal from you.
Section Four: Funnels And Scripts
The very first time I read DotCom Secrets, I could not grasp this section due to the fact that it was distinct in its way. I had to read the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the precise funnel scripts that have actually assisted him to sell countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you do not need to deal with these parts due to the fact that there’s a powerful suite of software application you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it shows what need to occur as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce online marketers or entrepreneurs who have Shipping plus totally free offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and managing charge. Once the visitor has successfully filled out the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to help breakeven and cover the money you invested in advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics involved in this type of funnel. And he likewise presented an unique script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep spending for a longer time.
However you’re not restricted in any way– as there are numerous ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and likewise the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize recorded or live discussions to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar genuinely “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar presentation where your objective is to get individuals to buy.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for introducing a brand-new product by sharing a series of videos to supply tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, helpful, and amusing– therefore causing visitors to do something about it. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing a sophisticated formula and scripts. This funnel is what you require to obtain premium customers if you’re a coach or specialist.
Section 5: ClickFunnels.
This last area is short however you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to get insights, see examples, and read stories that will inspire you to construct an effective organization online or guide you in transitioning from offline to online marketing channels.
So let’s think about the benefits and drawbacks quickly:.
DotCom Secrets is totally free. Get business-building knowledge without paying cash.
Improve your service’ significance using the worth ladders and sales funnel methods and scripts.
Get tricks to ending up being an idea leader in your market.
Easy techniques that will work for any organization design.
Establish and build relationships connection with your consumers.
You might need to have an existing organization to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just starting out in addition to long as you execute the information).
The book is ideal for businesses that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. If you’re based within the US or $14.95 for worldwide, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at executing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable methods and secrets for growing a company and beginning.
You’ll stumble upon a bunch of aha minutes while going through the areas. You’re assisted on how to integrate the idea into my own service.
DotCom Secrets is a playbook. You might have to read it several times to get the ‘secrets’ into your head and organization. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I extremely advise that you get a copy of DotCom Secrets free of charge.