Dotcom Secrets is a fantastic book if you wish to get insights, see examples, and check out stories that will influence you to build an effective company online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the pros and cons quickly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a enjoyable and simple read.
- You will get actionable takeaways that you can utilize to improve your organization instantly.
- It’s not a “how to earn money online” book per se.
- You will require to have some understanding of online marketing concepts to fully value the book.
Dotcom Secrets is an excellent resource if you want to gain from someone who has really generated income online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your company immediately.
The only downside is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of online marketing concepts to completely appreciate it.
But overall, Dotcom Secrets is an important resource for anybody wanting to construct or grow an online company.
If you’re ready to learn from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite service books. You may have to read it numerous times to totally comprehend it. Or just make it your buddy as you tackle your online lifestyle business experiences.
In the intro of the book, Russell Brunson promised to keep the book evergreen for many years to come. The objective is to make it appropriate to both sophisticated and brand-new online entrepreneurs.
How many company books do you still discover pertinent in this ever-changing world? Despite the fact that marketing methods are constantly changing, the DotCom Secrets book is still exceptionally pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step procedure for growing an effective service– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll find that the majority of the methods that Russell talks about are still effective today.
You’ll get a ton of actionable suggestions from the book and if you have plans to offer products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a tested playbook for growing your company with efficient lead generation and sales/conversion methods, which can be utilized online and offline.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the ideal road map if you’re seeking to start a service or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the right foundation for your business. You’ll certainly get results from reading it.
To be sincere, DotCom Secrets sounds like a book for building a sustainable online service just.
Do not be constrained by that because the actionable marketing methods work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar company and want to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that question. If you want to scale a company or begin and follow proven ‘faster way’ that has been evaluated by Russell himself, you ought to read the DotCom Secrets book.
It’s altering lives and I’ve personally found it super important on my entrepreneurial journey (I’ve read it several times). I extremely suggest the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets might not be worth your read. You need to consider another book.
DotCom Secrets offers wise insights and strategies to:
Existing business owners: If you have not started a business at all or have no service concept, the book may not relate to you.
Product owners: If you have an existing product already, then you can discover strategies to double and even triple your sales.
Confident online marketers: If you’re ready to take steps that may challenge your idea of company, then you should utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a service that stands the test of time. You do not want to fizzle out since you lack the skillset, tools, and secrets that have actually been evaluated and shown to produce fantastic outcomes.
So whether you’re a beginner who’s just starting or you’re a specialist, DotCom Secrets will walk you through the process of beginning and growing a successful company.
If you currently have a service, utilize the secrets in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that provides specific, actionable instructions on what you should do to fail-proof your business, how to attract customers, and the tricks to considerably increase your sales.
If you stop working to check out DotCom Secrets, you’re still not limited at all. The only obstacle, though, is that you’ll miss out on the opportunity to rapidly grow your existing organization or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books are relevant to, way of life business owners, company owner and online marketers– since they match each other and offer starting and growing a successful business.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets details a step-by-step procedure to effectively structure your service. You get to learn how to provide your message and interact value in a way that makes individuals want to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that help you find your voice, develop a devoted fan base and get paid to share messages that will change someone else’s life.
Both books are advised to business owners who want to end up being more effective in their markets. Business owners who are developed to see opportunities in competition instead of pain.
In Russell’s third and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting loads of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that outlines the simple marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
Initially, you require to have a complete understanding of where you want your organization. How does this understanding assist your clients and clients?
This will assist you to serve them much better– instead of looking for out their discomfort points, how desperate they need solutions, and what they’re prepared to pay.
In the secret formula, 4 easy questions were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being pushy?
What benefit will they get from your business?
You’ll find answers to these questions and more in the first trick.
Secret #2: The Value Ladder
Value is crucial when it concerns constructing a sustainable organization. , if there’s no value, customers consumers clients will leaveCustomers
That’s why Russell invested a ton of time to dissect the steps that you require to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not just make more money, you’ll likewise offer your clients with a more customized solution. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like an epiphany that alters whatever you currently learn about growing a rewarding service. You’ll get going with constructing out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to have a complete value ladder in place. You may not be able to develop a high-converting sales funnel if you do not have a reliable value adder mapped out.
The sales funnel is necessary and has altered the method entrepreneurs and organizations approach sales online.
It works due to the fact that it considers the clients’ behaviors– and moves them through the different actions of your worth ladder till they’re prepared to buy your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not know how to determine or serve them. That’s why understanding how to define your target market is very important.
This secret describes where your target audience (i.e., clients who are ready to buy your product) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a client to leave whatever they’re doing and have a look at your page.
Every online business owner requires to learn and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a continuous battle for most people. It’s perhaps the most overwhelming aspect of running a successful online company.
Do you actually understand how traffic operates in the internet marketing area? Russell has the responses if you aren’t positive in your traffic generation proficiency.
He reveals you the best kind of traffic that you should pay attention to and how it can change your service. The kind of traffic includes:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with constructing an audience by leveraging more advanced individual branding techniques, the tricks to interacting well with your audience that will lead to a sale.
Make certain you don’t avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a attractive and confident character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge fans?
As an entrepreneur, you can’t go wrong when you finally develop an appealing character. When you’re successful at it, it suggests you can add more qualified customers to your email list and introduce an effective item that individuals are prepared and prepared to acquire right away.
In creating that appealing character, Russell Brunson specifies the 3 parts you need to keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an appealing character using these elements and their components, and identify the very best method to interact your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of connection in between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail series that help to connect and establish an instantaneous relationship between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT 5 email design templates that have assisted him to shift into an in-demand web and an attractive character online marketer.
Due to the fact that it capitalizes on providing value to your customers, the Soap Opera Sequence works. This ‘value’ coupled with an alluring open story hooks them the minute they read your very first e-mail and they’ll look forward to the next one.
The days of dull e-mail series are over. Do not just enjoy daytime drama on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers pleased to speak with you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that develops excitement in your readers. It ‘d entertain them and trigger them to purchase from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and pertinent stories taking place with/around you– stories they can quickly link with. You ought to be tactical and purposeful about it anyways.
You want to be able to lead ideal consumers back to your offer. This may look easy but it’s effective!
When you’re sending out Seinfeld emails, Russell also supplies good examples and written templates to speed up the process.
Area Three: Funnelology
In this area, the strategies and tactics for constructing high-converting funnels are gone over in detail, along with and what you actually need to do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the importance of sticking to systems that work. Simply put, there’s no requirement to reinvent the wheel.
There’s a possibility that you’re making the above mistake if you’re a business owner and you’re having a hard time to break even.
This is common with business owners who are just starting with their sales funnel. They try to re-invent the entire lorry. When developing a service, what an awful path to follow!
The secret here is leveraging on other people who currently have a successful funnel and making your deal to their precise clients. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is a valuable present for your business. Once you understand how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m extremely delighted that I check out DotCom Secrets a few years ago (and a number of times more because that very first time to completely understand and implement the techniques in my own online service.
It not just opened my eyes to funnels and how to build them however likewise the seven stages that an ideal customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The real distinction in between having a six-, seven-, or perhaps eight-figure company is whether you understand the stages of a funnel and can effectively generate income from the points along the line.
I learnt more about that there are levels of traffic temperature level and therefore, treating them along the same funnel procedure is dangerous.
This trick alone is basic to creating the right type of page, deal, and traffic that will result in sales.
When developing a funnel– particularly if you want visitors and leads to trust you more, there’s also the pre-framing concept that you need to fully comprehend. Well, who doesn’t wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the normal service recommendations. It enters into the particular landing pages you can develop in the 7 structure stages that we’ve talked about earlier.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at specific times throughout these exact same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Determining hyper buyers for your services and products.
You can choose which you desire to start with very first and which one to stick to in your market as soon as you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the ideal kind of funnels can be a battle even to the advanced online marketers. More so, understand the funnels that will be served just to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the procedure he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the factor to consider stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills everything out in this section and reveals the trick that made all his books offer millions.
Just by grabbing your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your company, specifically if you have an item you’re currently selling online (or perhaps offline).
I indicate if you can buy your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He highlights the power of words and how utilizing a particular WORD can change your entire company magically. That single word can act as bait.
Regardless of the industry you operate in, what you do, what items you offer, or business model, this is the part that some of the effective entrepreneurs would conceal from you.
Area Four: Funnels And Scripts
The first time I check out DotCom Secrets, I could not understand this section since it was special in its method. I needed to read the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the specific funnel scripts that have actually assisted him to sell millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to have problem with these parts since there’s an effective suite of software you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential due to the fact that it shows what must occur as soon as you get your visitors onboard your sales funnel.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce marketers or entrepreneurs who have Shipping plus complimentary offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card information is asked for the shipping and managing charge. As soon as the visitor has effectively completed the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to help breakeven and cover the cash you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics involved in this kind of funnel. And he likewise presented a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.
You’re not limited in any method– as there are many ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the perfect and also the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize taped or live discussions to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar really “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get individuals to buy.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for launching a brand-new product by sharing a series of videos to supply tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, handy, and entertaining– thus causing visitors to do something about it. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you need to obtain premium customers.
Area 5: ClickFunnels.
This last section is brief however you can discover more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to get insights, see examples, and read stories that will inspire you to develop an effective organization online or guide you in transitioning from offline to online marketing channels.
Let’s think about the pros and cons rapidly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying money.
Improve your organization’ relevance utilizing the value ladders and sales funnel strategies and scripts.
Get tricks to ending up being an idea leader in your industry.
Easy methods that will work for any service design.
Build relationships and establish relationship with your clients.
You may require to have an existing business to take advantage of DotCom Secrets (although it can definitely benefit you if you’re simply starting out in addition to long as you carry out the details).
The book is ideal for businesses that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. You just need to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for worldwide.
There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and tricks for starting and growing a business.
You’ll encounter a bunch of aha minutes while going through the sections. You’re assisted on how to integrate the concept into my own service.
DotCom Secrets is a playbook. You may need to read it multiple times to get the ‘tricks’ into your head and organization. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I highly advise that you get a copy of DotCom Secrets totally free.