Russell Brunson Business Card

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a terrific book if you want to get insights, see examples, and read stories that will motivate you to build a successful company online or guide you in transitioning from offline to online marketing channels.

Let’s think about the cons and pros rapidly:

Pros:

  • DotCom Secrets is complimentary. Get it here.
  • You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
  • The book is a enjoyable and easy read.
  • You will get actionable takeaways that you can use to enhance your company instantly.

Cons:

  • It’s not a “how to earn money online” book per se.
  • You will need to have some knowledge of internet marketing ideas to fully value the book.

Dotcom Secrets is a fantastic resource if you wish to gain from somebody who has really earned money online.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can use to enhance your company instantly.

The only disadvantage is that it’s not a “how to make money online” book per se– you will require to have some understanding of online marketing principles to totally appreciate it.

In general, Dotcom Secrets is an important resource for anybody looking to build or grow an online organization.

If you’re ready to discover from one of the masters of Sales Funn, be sure to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred service books. You might need to read it several times to totally comprehend it. Or simply make it your companion as you go about your online way of life business adventures.

In the introduction of the book, Russell Brunson promised to keep the book evergreen for many years to come. The objective is to make it appropriate to both brand-new and advanced online business owners.

The number of organization books do you still find appropriate in this ever-changing world? Even though marketing methods are constantly changing, the DotCom Secrets book is still extremely relevant and useful today.

What Is DotCom Secrets?

The DotCom Secrets book offers a detailed procedure for growing a successful company– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first published in 2015, you’ll find that the majority of the methods that Russell speak about are still reliable today.

You’ll get a lots of actionable suggestions from the book and if you have strategies to offer items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:

” In fact, this is a tested playbook for growing your company with reliable lead generation and sales/conversion methods, which can be utilized offline and online.”

This is a transformative and powerful book. If you’re looking to begin an organization or scale an existing organization, DotCom Secrets by Russell Brunson is the best road map.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the best foundation for your organization. You’ll definitely get arise from reading it.

To be truthful, DotCom Secrets sounds like a book for constructing a sustainable online company just.

However don’t be constrained by that due to the fact that the actionable marketing methods work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar service and want to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can address that concern. If you wish to start or scale an organization and follow proven ‘shortcut’ that has actually been checked by Russell himself, you need to check out the DotCom Secrets book.

It’s altering lives and I’ve personally discovered it extremely valuable on my entrepreneurial journey (I’ve read it a number of times). I highly advise the book.

If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets might not be worth your read. You ought to consider another book.

Although, DotCom Secrets supplies smart insights and methods to:

Existing entrepreneur: If you have not begun an organization at all or have no business concept, the book might not relate to you.

Item owners: If you have an existing item currently, then you can learn strategies to double or perhaps triple your sales.

Positive marketers: If you’re ready to take steps that might challenge your idea of organization, then you need to use DotCom Secrets as a recommendation.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to construct an organization that stands the test of time. You do not want to die since you do not have the skillset, tools, and secrets that have been evaluated and shown to produce fantastic results.

So whether you’re a newbie who’s simply beginning or you’re an expert, DotCom Secrets will walk you through the process of starting and growing a rewarding company.

If you currently have a company, use the tricks in the book to scale to astounding levels? Aside from generating income, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and powerful book that offers particular, actionable instructions on what you ought to do to fail-proof your service, how to attract clients, and the tricks to considerably improve your sales.

You’re still not limited at all if you stop working to read DotCom Secrets. The only challenge, though, is that you’ll miss out on the chance to rapidly grow your existing organization or thrive in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions in between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, business owners and online marketers– given that they match each other and provide for beginning and growing a successful business.

Expert Secrets vs DotCom Secrets.

DotCom Secrets describes a step-by-step procedure to successfully structure your business. You get to find out how to provide your message and communicate worth in a way that makes individuals want to pay you.

Professional Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, build a faithful fan base and make money to share messages that will change somebody else’s life.

Both books are suggested to company owner who wish to end up being more effective in their markets. Entrepreneurs who are built to see opportunities in competitors instead of pain.

In Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting lots of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that details the basic marketing processes and how to implement them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing tricks. Let’s review them:

Secret # 1: The Secret Formula

Initially, you require to have a full understanding of where you desire your company. How does this understanding assist your clients and customers?

This will assist you to serve them better– instead of trying to find out their discomfort points, how desperate they require services, and what they’re willing to pay.

In the secret formula, 4 simple concerns were laid out in a detailed order inside the DotCom Secrets book:

Who are your dream clients?

How do you discover them?

How do you attract them without being pushy?

What benefit will they obtain from your service?

You’ll find answers to these questions and more in the very first secret.

Secret #2: The Value Ladder

When it comes to developing a sustainable business, value is essential. , if there’s no value, clients clients customers customers leaveCustomers

Customers

That’s why Russell invested a ton of time to dissect the steps that you require to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This secret is described as “taking them through your worth ladder.”

When you effectively structure the worth ladder, you’ll not just make more money, you’ll likewise offer your clients with a more customized service. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic takes place. It’s like an epiphany that alters everything you currently know about growing a rewarding business. You’ll get going with constructing out your own sales funnel and the psychology behind a successful funnel.

There’s a lot more …

You need to require a complete value total worth place. You may not be able to develop a high-converting sales funnel if you do not have a reliable worth adder mapped out.

The sales funnel is very important and has altered the way business owners and services approach sales online.

It works since it takes into account the clients’ behaviors– and moves them through the different actions of your worth ladder until they’re ready to purchase your item– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target market. You may not know how to identify or serve them. That’s why understanding how to specify your target market is important.

This secret describes where your target market (i.e., clients who are ready to purchase your product) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the techniques that work to get a client to leave whatever they’re doing and have a look at your page.

Every online entrepreneur needs to discover and master these methods. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or website is a constant struggle for most people. It’s probably the most overwhelming aspect of running an effective online business.

Do you actually comprehend how traffic works in the internet marketing space? If you aren’t positive in your traffic generation know-how, Russell has the answers.

He shows you the best kind of traffic that you must take note of and how it can change your company. The kind of traffic includes:

  • Traffic we manage
  • The traffic we don’t manage
  • Traffic we own

Section Two: Your Communication Funnel

In this area, Russell digs deeper into the processes associated with building an audience by leveraging advanced personal branding tactics, the secrets to communicating well with your audience that will lead to a sale.

Ensure you do not avoid this area while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a positive and appealing character.

Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive followers?

As a company owner, you can’t fail when you finally establish an appealing character. When you’re effective at it, it implies you can include more certified clients to your email list and introduce a successful item that individuals are ready and ready to acquire right away.

In producing that appealing character, Russell Brunson defines the 3 components you should keep in check, which is split into three (3) classifications:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets shows you how to produce an appealing character utilizing these elements and their elements, and determine the best method to interact your captivating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of rapport in between the Attractive Character and the target market via a traffic source we own. Email.

The Soap Opera Sequence makes up a series of e-mail sequences that help to connect and develop an instant relationship between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his great heart also shares the EXACT five email design templates that have assisted him to shift into an Attractive Character and a desired web online marketer.

The Soap Opera Sequence works since it capitalizes on giving worth to your customers. This ‘value’ coupled with an alluring open story hooks them the minute they read your very first e-mail and they’ll anticipate the next one.

The days of boring e-mail sequences are over. Do not simply enjoy soap opera on TV, it’s time to anecdotally utilize it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your subscribers pleased to speak with you every day is utilizing the Seinfeld email format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email design that develops excitement in your readers. It ‘d entertain them and trigger them to buy from you.

It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and relevant stories occurring with/around you– stories they can quickly get in touch with. You ought to be purposeful and tactical about it anyways.

You want to have the ability to lead ideal consumers back to your offer. This may look easy however it’s effective!

When you’re sending out Seinfeld emails, Russell likewise supplies good examples and composed design templates to speed up the process.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this section, the techniques and methods for building high-converting funnels are talked about in detail, in addition to and what you really should do to make your funnel work.

Russell covers the basics of a funnel, phases (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the importance of staying with systems that work. In other words, there’s no need to reinvent the wheel.

There’s an opportunity that you’re making the above mistake if you’re a company owner and you’re having a hard time to break even.

This is common with business owners who are simply beginning with their sales funnel. They try to re-invent the entire lorry. What an awful course to follow when developing a service!

The secret here is leveraging on other people who already have a successful funnel and making your offer to their exact clients. Keep an eye on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Deals
  • Landing page

Knowing how to reverse all these aspects to work for you is a priceless present for your company. Once you comprehend how the pieces fit, it’s rather easy.

Secret # 10: Seven Phases Of A Funnel

I’m really delighted that I check out DotCom Secrets a couple of years ago (and a number of times more since that very first time to fully understand and carry out the methods in my own online organization.

It not just opened my eyes to funnels and how to build them however also the seven stages that a perfect client has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better come to terms with this sentence within the DotCom Secrets. It reads:

The real difference between having a 6-, 7-, or even eight-figure business is whether you understand the phases of a funnel and can effectively generate income from the points along the line.

I learnt more about that there are levels of traffic temperature level and therefore, treating them along the very same funnel process is dangerous.

This secret alone is basic to producing the ideal type of page, offer, and traffic that will cause sales.

There’s also the pre-framing concept that you need to totally comprehend when producing a funnel– specifically if you desire visitors and leads to trust you more. Well, who does not wish to establish trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the normal organization guidance. It goes into the particular landing pages you can develop in the 7 building stages that we’ve talked about earlier.

You get to see the twenty-three of the most efficient foundation for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers utilize these foundation at specific times during these exact same four phases of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying buyers

Identifying hyperactive buyers for your services and products.

You can decide which you want to begin with first and which one to stick to in your market as soon as you’ve comprehended how this works.

Secret # 12: Frontend Vs. Backend Funnels

Choosing the best kind of funnels can be a battle even to the advanced online marketers. More so, understand the funnels that will be served only to certified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.

Here Russell details the process he follows when picking a funnel to use on the frontend of his value ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend offers.

Secret # 13: The Best Bait

I could not include this ‘secret’ when I first checked out the DotCom Secrets book.

Russell spills all of it out in this section and reveals the secret that made all his books sell millions.

Simply by getting your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your organization, particularly if you have a product you’re currently offering online (or even offline).

I suggest if you can buy your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.

He emphasizes the power of words and how using a particular WORD can change your entire business amazingly. That single word can function as bait.

No matter the industry you run in, what you do, what products you provide, or business model, this is the part that a few of the successful entrepreneurs would hide from you.

 

Area Four: Funnels And Scripts

The first time I read DotCom Secrets, I couldn’t grasp this area since it was special in its method. I had to read the book again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the precise funnel scripts that have helped him to offer countless each of his products.

These are split into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to have problem with these parts since there’s a powerful suite of software application you can use to automate whatever– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Since it shows what ought to occur once you get your visitors onboard your sales funnel, the Frontend Funnel is essential.

You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce entrepreneurs or online marketers who have Free Plus Shipping deals.

The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item needs to be shipped.

On the second page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and handling charge. Once the visitor has successfully completed the 2nd page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will utilize to make this entire 2-step complimentary shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to help breakeven and cover the money you invested in advertising or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson reveals the practical mechanics involved in this type of funnel. And he likewise introduced a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.

You’ll gain access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.

But you’re not restricted in any way– as there are numerous ways to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the ideal and also the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize live or recorded discussions to market your products or services on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the strategies and scripts that will make the webinar genuinely “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a bit various. It’s not FREE!. It’s an advanced webinar discussion where your goal is to get people to buy. It’s “unnoticeable”– which implies there’s no aggressive or deception involved.

You’ll also access the scripts for this updated version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel particularly for launching a new item by sharing a series of videos to supply tons of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be persuasive, helpful, and amusing– thus causing visitors to take actions. You’ll discover how to effectively structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket deals using an advanced formula and scripts. This funnel is what you require to acquire premium customers if you’re a coach or specialist.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last section is brief but you can learn more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is a fantastic book if you want to gain insights, see examples, and read stories that will influence you to construct an effective business online or guide you in transitioning from offline to internet marketing channels.

Let’s think about the cons and pros quickly:.

Pros.

DotCom Secrets is free. Get business-building understanding without paying money.

Improve your business’ significance utilizing the value ladders and sales funnel techniques and scripts.

Get secrets to becoming a thought leader in your industry.

Simple strategies that will work for any business model.

Build relationships and develop connection with your consumers.

Cons.

You may require to have an existing organization to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply starting along with long as you carry out the details).

The book is perfect for services that leverage online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the main website, DotCom Secrets is FREE. You only have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.

There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at executing what he teaches.

You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for using the book free from his site (you just spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable strategies and secrets for beginning and growing a business.

You’ll discover a bunch of aha moments while going through the areas. You’re assisted on how to incorporate the idea into my own service.

DotCom Secrets is a playbook. You might need to read it numerous times to get the ‘tricks’ into your head and organization. However you don’t need to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering product and services online, I highly suggest that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<