Dotcom Secrets is a great book if you wish to gain insights, see examples, and check out stories that will inspire you to construct an effective business online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the cons and pros quickly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a pleasurable and easy read.
- You will get actionable takeaways that you can use to enhance your company immediately.
- It’s not a “how to generate income online” book per se.
- You will need to have some knowledge of online marketing ideas to totally value the book.
If you want to learn from somebody who has in fact made money online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your business right away.
The only downside is that it’s not a “how to earn money online” book per se– you will need to have some knowledge of internet marketing concepts to completely appreciate it.
Overall, Dotcom Secrets is an important resource for anybody looking to develop or grow an online company.
So if you’re ready to gain from one of the masters of Sales Funn, make certain to take a look at this book today!
DotCom Secrets Book
It’s one of my preferred company books. You might need to read it numerous times to fully grasp it. Or simply make it your buddy as you tackle your online lifestyle company experiences.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The objective is to make it pertinent to both new and advanced online business owners.
How many business books do you still find appropriate in this ever-changing world? Although marketing methods are constantly changing, the DotCom Secrets book is still incredibly pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed process for growing a successful business– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll discover that the majority of the methods that Russell discuss are still reliable today.
You’ll get a ton of actionable suggestions from the book and if you have strategies to sell products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a tested playbook for growing your business with efficient lead generation and sales/conversion approaches, which can be used online and offline.”
This is a transformative and powerful book. If you’re looking to start an organization or scale an existing service, DotCom Secrets by Russell Brunson is the perfect roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the right building blocks for your service. You’ll definitely get results from reading it.
To be honest, DotCom Secrets seems like a book for developing a sustainable online business just.
Do not be constrained by that because the actionable marketing strategies work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar service and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that concern. If you want to start or scale a service and follow proven ‘shortcut’ that has actually been checked by Russell himself, you ought to read the DotCom Secrets book.
It’s changing lives and I’ve personally found it super important on my entrepreneurial journey (I’ve read it numerous times). I extremely advise the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You should consider another book.
DotCom Secrets offers smart insights and methods to:
Existing entrepreneur: If you haven’t started a service at all or have no company concept, the book might not pertain to you.
Product owners: If you have an existing item currently, then you can learn methods to double and even triple your sales.
Confident online marketers: If you’re ready to take actions that might challenge your concept of business, then you ought to use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a service that stands the test of time. You don’t want to fizzle out due to the fact that you do not have the skillset, tools, and secrets that have been checked and shown to produce excellent results.
Whether you’re a newbie who’s simply getting started or you’re an expert, DotCom Secrets will stroll you through the process of starting and growing a successful business.
If you currently have an organization, use the tricks in the book to scale to incredible levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that offers particular, actionable instructions on what you ought to do to fail-proof your organization, how to bring in customers, and the tricks to considerably enhance your sales.
You’re still not limited at all if you stop working to read DotCom Secrets. The only challenge, however, is that you’ll miss the opportunity to quickly grow your existing company or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books relate to, lifestyle entrepreneurs, business owners and online marketers– since they match each other and provide for starting and growing a successful service.
Professional Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed process to effectively structure your service. You get to discover how to deliver your message and interact value in such a way that makes people want to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that help you find your voice, construct a faithful fan base and get paid to share messages that will alter someone else’s life.
Both books are suggested to company owner who want to become more effective in their industries. Entrepreneurs who are developed to see chances in competition instead of discomfort.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections similar to Expert Secrets that outlines the basic marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you want your service. How does this understanding assist your clients and customers?
This will help you to serve them much better– instead of searching for out their discomfort points, how desperate they need solutions, and what they’re willing to pay.
In the secret formula, four basic questions were outlined in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What benefit will they get from your service?
You’ll find answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
Value is essential when it pertains to building a sustainable business. , if there’s no value, clients consumers customers will leaveCustomers
That’s why Russell invested a ton of time to dissect the actions that you need to follow to browse your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not only make more cash, you’ll likewise offer your consumers with a more tailored service. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like an epiphany that changes whatever you already know about growing a successful organization. You’ll get going with constructing out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to require a complete value total in place. You may not be able to construct a high-converting sales funnel if you do not have a reliable value adder mapped out.
The sales funnel is very important and has actually altered the way business owners and companies approach sales online.
It works since it takes into account the customers’ habits– and moves them through the various steps of your value ladder until they’re ready to purchase your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not know how to determine or serve them. That’s why knowing how to specify your target market is very important.
This secret lays out where your target market (i.e., customers who are ready to acquire your item) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online business owner requires to find out and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a constant struggle for most people. It’s probably the most challenging aspect of running a successful online organization.
Do you really understand how traffic operates in the online marketing area? If you aren’t positive in your traffic generation know-how, Russell has the responses.
He shows you the very best type of traffic that you must pay attention to and how it can transform your business. The kind of traffic consists of:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in building an audience by leveraging advanced individual branding methods, the secrets to interacting well with your audience that will result in a sale.
Ensure you do not skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a appealing and confident character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge fans?
As a company owner, you can’t go wrong when you lastly establish an attractive character. When you’re successful at it, it suggests you can add more certified clients to your e-mail list and launch an effective product that people are prepared and ready to purchase immediately.
In developing that attractive character, Russell Brunson defines the 3 elements you should keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an appealing character utilizing these components and their components, and determine the best way to communicate your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of rapport in between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail sequences that assist to connect and develop an instant relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT five e-mail templates that have assisted him to shift into a desired internet and an appealing character online marketer.
The Soap Opera Sequence works due to the fact that it profits from giving worth to your customers. This ‘worth’ paired with an irresistible open storyline hooks them the minute they read your very first email and they’ll anticipate the next one.
The days of uninteresting e-mail series are over. Don’t just delight in daytime soap on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers pleased to speak with you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that constructs enjoyment in your readers. It ‘d captivate them and trigger them to buy from you.
It leverages the power of storytelling. But this time, you’re being creative in sharing your life and relevant stories taking place with/around you– stories they can easily connect with. You should be tactical and purposeful about it anyways.
You want to have the ability to lead ideal customers back to your offer. This might look simple but it’s effective!
When you’re sending Seinfeld emails, Russell also supplies good examples and composed design templates to speed up the process.
Section Three: Funnelology
In this section, the strategies and methods for building high-converting funnels are gone over in detail, along with and what you really should do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the value of sticking to systems that work. Simply put, there’s no need to transform the wheel.
If you’re a business owner and you’re having a hard time to break even, there’s an opportunity that you’re making the above mistake.
This is common with entrepreneurs who are just beginning with their sales funnel. They try to re-invent the entire vehicle. What a horrible course to follow when constructing a company!
The secret here is leveraging on other individuals who already have an effective funnel and making your offer to their specific consumers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is an invaluable gift for your business. Once you understand how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m very grateful that I read DotCom Secrets a few years ago (and a number of times more because that first time to totally understand and carry out the strategies in my own online service.
It not just opened my eyes to funnels and how to develop them but also the seven stages that an ideal client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference in between having a six-, seven-, or perhaps eight-figure service is whether you understand the stages of a funnel and can effectively generate income from the points along the line.
I got to know that there are levels of traffic temperature and therefore, treating them along the very same funnel process is dangerous.
This secret alone is fundamental to developing the ideal kind of page, deal, and traffic that will result in sales.
When creating a funnel– particularly if you want visitors and leads to trust you more, there’s also the pre-framing concept that you require to fully understand. Well, who doesn’t want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical organization recommendations. It enters into the specific landing pages you can produce in the 7 structure phases that we’ve discussed earlier.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at specific times during these exact same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Determining hyperactive buyers for your product or services.
When you’ve comprehended how this works, you can decide which you wish to begin with first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the ideal kind of funnels can be a struggle even to the more advanced marketers. More so, comprehend the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the process he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the factor to consider phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills everything out in this section and reveals the trick that made all his books offer millions.
Just by getting your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your organization, particularly if you have an item you’re currently selling online (or even offline).
I indicate if you can purchase your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He emphasizes the power of words and how using a specific WORD can change your entire company magically. That single word can function as bait.
Despite the industry you run in, what you do, what items you provide, or business model, this is the part that some of the effective business owners would conceal from you.
Section Four: Funnels And Scripts
The very first time I read DotCom Secrets, I couldn’t understand this area due to the fact that it was distinct in its method. I had to check out the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, in addition to the exact funnel scripts that have helped him to offer millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to struggle with these parts due to the fact that there’s an effective suite of software application you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important because it shows what must take place as soon as you get your visitors onboard your sales funnel.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce business owners or online marketers who have Shipping plus totally free deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item must be shipped.
On the second page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and handling charge. Once the visitor has successfully submitted the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step complimentary shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to assist breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics involved in this type of funnel. And he also introduced an unique script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep spending for a longer time.
You’re not limited in any way– as there are lots of ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the best and also the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize documented or live discussions to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar truly “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar discussion where your objective is to get people to buy.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for launching a brand-new item by sharing a series of videos to offer lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, practical, and entertaining– thus causing visitors to act. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing an innovative formula and scripts. If you’re a coach or consultant, this funnel is what you need to acquire premium customers.
Area 5: ClickFunnels.
This last area is brief however you can discover more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you want to gain insights, see examples, and read stories that will inspire you to build a successful organization online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros quickly:.
DotCom Secrets is totally free. Get business-building understanding without paying money.
Improve your service’ relevance using the value ladders and sales funnel methods and scripts.
Get tricks to becoming an idea leader in your industry.
Simple strategies that will work for any organization model.
Build relationships and develop connection with your customers.
You might need to have an existing organization to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just starting as well as long as you implement the info).
The book is ideal for organizations that leverage online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. If you’re based within the US or $14.95 for international, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at implementing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and tricks for growing a company and starting.
You’ll come across a lot of aha minutes while going through the sections. More significantly, you’re guided on how to integrate the principle into my own service.
DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘tricks’ into your head and company. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I highly recommend that you get a copy of DotCom Secrets for FREE.