Dotcom Secrets is a terrific book if you want to get insights, see examples, and check out stories that will inspire you to develop a successful business online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from a successful super affiliate– Russell Brunson.
- The book is a simple and pleasurable read.
- You will get actionable takeaways that you can utilize to improve your business immediately.
- It’s not a “how to generate income online” book per se.
- You will require to have some understanding of internet marketing ideas to completely appreciate the book.
Dotcom Secrets is a fantastic resource if you want to learn from someone who has really earned money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your organization right away.
The only downside is that it’s not a “how to make money online” book per se– you will need to have some knowledge of online marketing principles to completely appreciate it.
But overall, Dotcom Secrets is an important resource for anyone seeking to build or grow an online company.
If you’re prepared to find out from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You might have to read it numerous times to totally comprehend it. Or simply make it your buddy as you set about your online way of life business experiences.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for years to come. The objective is to make it relevant to both sophisticated and brand-new online business owners.
The number of business books do you still discover pertinent in this ever-changing world? Despite the fact that marketing methods are continuously changing, the DotCom Secrets book is still extremely appropriate and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed process for growing a successful service– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that the majority of the methods that Russell speak about are still effective today.
You’ll get a lots of actionable suggestions from the book and if you have plans to offer products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In truth, this is a tested playbook for growing your business with efficient lead generation and sales/conversion methods, which can be used offline and online.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the best road map if you’re wanting to start an organization or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the best foundation for your service. You’ll absolutely get arise from reading it.
To be truthful, DotCom Secrets sounds like a book for developing a sustainable online business only.
Do not be constrained by that since the actionable marketing methods work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar organization and wish to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that concern. If you want to start or scale a company and follow tested ‘faster way’ that has actually been evaluated by Russell himself, you must check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it extremely valuable on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets may not be worth your read. You must consider another book.
Although, DotCom Secrets offers clever insights and methods to:
Existing company owner: If you haven’t started a service at all or have no company idea, the book may not be relevant to you.
Item owners: If you have an existing item currently, then you can learn methods to double or even triple your sales.
Confident marketers: If you’re willing to take actions that might challenge your concept of service, then you must use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a company that stands the test of time. Since you lack the skillset, tools, and tricks that have been evaluated and shown to produce fantastic results, you don’t want to fizzle out.
Whether you’re a novice who’s simply getting started or you’re a specialist, DotCom Secrets will stroll you through the procedure of beginning and growing a rewarding service.
If you currently have a company, use the secrets in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that offers particular, actionable instructions on what you must do to fail-proof your service, how to attract customers, and the secrets to significantly increase your sales.
You’re still not restricted at all if you fail to read DotCom Secrets. The only challenge, however, is that you’ll miss out on the chance to rapidly grow your existing organization or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books pertain to, lifestyle business owners, company owner and online marketers– considering that they match each other and offer beginning and growing an effective company.
Professional Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step procedure to efficiently structure your company. You get to discover how to provide your message and interact value in a way that makes people wish to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that help you find your voice, build a faithful fan base and make money to share messages that will change somebody else’s life.
Both books are suggested to entrepreneur who wish to end up being more effective in their markets. Business owners who are constructed to see opportunities in competitors instead of discomfort.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that details the simple marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
First, you require to have a complete understanding of where you desire your organization. How does this understanding assist your customers and consumers?
This will help you to serve them better– instead of trying to find out their pain points, how desperate they require options, and what they’re ready to pay.
In the secret formula, 4 simple concerns were outlined in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they receive from your service?
You’ll discover answers to these questions and more in the first trick.
Secret #2: The Value Ladder
When it comes to developing a sustainable company, worth is essential. If there’s no value, clients and consumers will leave.
That’s why Russell invested a ton of time to dissect the actions that you require to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not just make more money, you’ll likewise supply your clients with a more customized service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like an epiphany that changes everything you already understand about growing a rewarding organization. You’ll get going with building out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to have a complete value ladder in place. You may not be able to develop a high-converting sales funnel if you do not have an efficient value adder mapped out.
The sales funnel is important and has altered the method business owners and services approach sales online.
It works since it takes into account the customers’ behaviors– and moves them through the different actions of your worth ladder till they’re prepared to acquire your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not understand how to identify or serve them. That’s why knowing how to specify your target audience is very important.
This secret describes where your target market (i.e., clients who are ready to purchase your item) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a customer to leave whatever they’re doing and check out your page.
Every online business owner needs to find out and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a constant battle for most people. It’s perhaps the most difficult aspect of running an effective online service.
Do you truly understand how traffic works in the internet marketing space? If you aren’t confident in your traffic generation knowledge, Russell has the answers.
He shows you the best kind of traffic that you must pay attention to and how it can transform your company. The type of traffic consists of:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in building an audience by leveraging more advanced individual branding strategies, the tricks to interacting well with your audience that will result in a sale.
Make sure you don’t skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a confident and appealing character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive followers?
As an entrepreneur, you can’t fail when you lastly develop an attractive character. When you’re effective at it, it suggests you can include more certified clients to your email list and release an effective item that people are prepared and prepared to purchase immediately.
In developing that appealing character, Russell Brunson specifies the 3 components you must keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an attractive character using these components and their components, and identify the very best method to communicate your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of relationship in between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email sequences that help to connect and develop an instant relationship between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five email design templates that have actually helped him to transition into an Attractive Character and a desired web online marketer.
Because it capitalizes on providing value to your customers, the Soap Opera Sequence works. This ‘value’ coupled with a tempting open story hooks them the minute they read your very first email and they’ll look forward to the next one.
The days of uninteresting e-mail series are over. Do not just delight in daytime drama on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers happy to speak with you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that develops enjoyment in your readers. It ‘d captivate them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and pertinent stories taking place with/around you– stories they can easily connect with. You must be purposeful and strategic about it anyways.
You wish to be able to lead ideal clients back to your offer. This might look basic however it’s powerful nonetheless!
Russell likewise supplies fine examples and composed design templates to speed up the process when you’re sending out Seinfeld emails.
Section Three: Funnelology
In this area, the techniques and strategies for developing high-converting funnels are talked about in detail, along with and what you actually should do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of sticking to systems that work. To put it simply, there’s no requirement to transform the wheel.
There’s a possibility that you’re making the above mistake if you’re a business owner and you’re struggling to break even.
This is common with entrepreneurs who are simply starting with their sales funnel. They try to re-invent the entire vehicle. When developing a business, what a dreadful course to follow!
The trick here is leveraging on other individuals who currently have a successful funnel and making your offer to their exact customers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a priceless present for your organization. Once you comprehend how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m very grateful that I check out DotCom Secrets a few years ago (and several times more since that very first time to fully comprehend and implement the techniques in my own online business.
It not just opened my eyes to funnels and how to construct them but likewise the 7 phases that a perfect customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It reads:
The real difference between having a 6-, 7-, and even eight-figure service is whether you comprehend the stages of a funnel and can successfully monetize the points along the line.
I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the very same funnel procedure is dangerous.
This secret alone is basic to creating the best kind of page, offer, and traffic that will cause sales.
When producing a funnel– especially if you want visitors and leads to trust you more, there’s also the pre-framing principle that you need to completely comprehend. Well, who doesn’t wish to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the normal business suggestions. It goes into the specific landing pages you can produce in the 7 building stages that we’ve gone over previously.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at specific times during these same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Determining hyperactive buyers for your services and products.
You can decide which you want to begin with first and which one to stick to in your market as soon as you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the right kind of funnels can be a struggle even to the advanced marketers. More so, comprehend the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the process he follows when selecting a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the consideration stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills all of it out in this section and exposes the trick that made all his books sell millions.
Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your business, particularly if you have a product you’re presently offering online (or perhaps offline).
I indicate if you can purchase your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He stresses the power of words and how using a specific WORD can change your whole organization magically. That single word can act as bait.
Despite the industry you operate in, what you do, what items you offer, or the business design, this is the part that some of the effective entrepreneurs would conceal from you.
Area Four: Funnels And Scripts
The first time I read DotCom Secrets, I couldn’t comprehend this area since it was special in its way. I needed to read the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the precise funnel scripts that have assisted him to offer millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to deal with these parts since there’s an effective suite of software you can utilize to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it reveals what need to take place once you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce entrepreneurs or marketers who have Free Plus Shipping offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product ought to be shipped.
On the second page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and managing charge. Once the visitor has actually successfully filled out the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this whole 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to assist breakeven and cover the cash you invested in advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics involved in this kind of funnel. And he also presented an unique script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.
You’re not restricted in any way– as there are lots of ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and also the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use live or recorded presentations to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar genuinely “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little different. It’s not FREE!. It’s an advanced webinar presentation where your objective is to get individuals to buy. It’s “unnoticeable”– which indicates there’s no pushy or deceptiveness included.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for launching a new product by sharing a series of videos to offer lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, valuable, and amusing– thereby triggering visitors to take actions. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using an advanced formula and scripts. This funnel is what you need to acquire premium clients if you’re a coach or expert.
Area 5: ClickFunnels.
This last area is brief but you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to get insights, see examples, and check out stories that will influence you to build a successful business online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons rapidly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying cash.
Enhance your company’ relevance utilizing the worth ladders and sales funnel techniques and scripts.
Get tricks to ending up being a thought leader in your market.
Simple strategies that will work for any service design.
Establish and develop relationships relationship with your consumers.
You may need to have an existing service to take advantage of DotCom Secrets (although it can definitely benefit you if you’re simply starting out in addition to long as you carry out the details).
The book is ideal for services that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we discussed earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable techniques and secrets for beginning and growing a business.
You’ll discover a lot of aha moments while going through the sections. You’re guided on how to incorporate the idea into my own business.
DotCom Secrets is a playbook. You might need to read it numerous times to get the ‘tricks’ into your head and service. However you don’t need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I extremely advise that you get a copy of DotCom Secrets for FREE.