Dotcom Secrets is a terrific book if you want to acquire insights, see examples, and check out stories that will influence you to build an effective service online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros quickly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
- The book is a simple and enjoyable read.
- You will get actionable takeaways that you can use to enhance your business immediately.
- It’s not a “how to generate income online” book per se.
- You will need to have some understanding of internet marketing ideas to fully appreciate the book.
If you want to learn from someone who has really made money online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your business immediately.
The only downside is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of online marketing principles to totally appreciate it.
Overall, Dotcom Secrets is an important resource for anybody looking to build or grow an online business.
So if you’re all set to gain from one of the masters of Sales Funn, make sure to take a look at this book today!
DotCom Secrets Book
It’s one of my preferred organization books. You might have to read it multiple times to totally comprehend it. Or just make it your companion as you go about your online way of life company experiences.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The objective is to make it relevant to both new and advanced online business owners.
The number of business books do you still discover pertinent in this ever-changing world? Although marketing techniques are continuously altering, the DotCom Secrets book is still incredibly pertinent and useful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step procedure for growing a successful business– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll discover that most of the methods that Russell speak about are still effective today.
You’ll get a ton of actionable recommendations from the book and if you have strategies to offer items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In reality, this is a tested playbook for growing your company with efficient list building and sales/conversion methods, which can be used online and offline.”
This is a effective and transformative book. If you’re looking to begin a service or scale an existing company, DotCom Secrets by Russell Brunson is the perfect road map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the ideal foundation for your organization. You’ll absolutely get results from reading it.
To be honest, DotCom Secrets seems like a book for developing a sustainable online service only.
Don’t be constrained by that due to the fact that the actionable marketing strategies work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar business and wish to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that concern. If you want to begin or scale an organization and follow proven ‘faster way’ that has been checked by Russell himself, you should read the DotCom Secrets book.
It’s altering lives and I’ve personally found it very important on my entrepreneurial journey (I’ve read it a number of times). I extremely suggest the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You must consider another book.
DotCom Secrets provides wise insights and strategies to:
Existing company owner: If you haven’t begun a business at all or have no company idea, the book may not relate to you.
Product owners: If you have an existing product currently, then you can find out strategies to double or perhaps triple your sales.
Confident online marketers: If you’re willing to take actions that might challenge your idea of company, then you should utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop an organization that stands the test of time. You don’t wish to die since you lack the skillset, tools, and tricks that have been evaluated and proven to produce terrific outcomes.
Whether you’re a beginner who’s simply getting started or you’re an expert, DotCom Secrets will stroll you through the procedure of beginning and growing a successful organization.
If you already have a business, use the secrets in the book to scale to incredible levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that supplies specific, actionable instructions on what you should do to fail-proof your service, how to attract customers, and the tricks to substantially increase your sales.
If you stop working to check out DotCom Secrets, you’re still not restricted at all. The only challenge, however, is that you’ll miss out on the chance to rapidly grow your existing service or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books relate to, way of life entrepreneurs, entrepreneur and online marketers– because they complement each other and provide for starting and growing a successful company.
Professional Secrets vs DotCom Secrets.
DotCom Secrets outlines a detailed process to efficiently structure your service. You get to find out how to deliver your message and communicate value in a way that makes people want to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that help you find your voice, construct a faithful fan base and make money to share messages that will change someone else’s life.
Both books are recommended to company owner who want to end up being more effective in their industries. Entrepreneurs who are built to see opportunities in competition instead of discomfort.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas much like Expert Secrets that details the basic marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
Initially, you need to have a full understanding of where you desire your service. How does this understanding help your clients and consumers?
This will help you to serve them much better– instead of looking for out their pain points, how desperate they need solutions, and what they’re willing to pay.
In the secret formula, four easy concerns were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being pushy?
What benefit will they receive from your service?
You’ll find answers to these concerns and more in the very first trick.
Secret #2: The Value Ladder
When it comes to constructing a sustainable organization, value is crucial. If there’s no value, consumers and clients will leave.
That’s why Russell invested a ton of time to dissect the steps that you require to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your worth ladder.”
When you effectively structure the worth ladder, you’ll not only make more money, you’ll likewise offer your consumers with a more personalized service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like an epiphany that alters everything you currently learn about growing a profitable business. You’ll start with developing out your own sales funnel and the psychology behind a successful funnel.
It surpasses the item you’re selling or how they’re priced. There’s a lot more …
You need to have a complete value ladder in place. It’s like your foolproof system for making sales on autopilot. You might not be able to build a high-converting sales funnel if you do not have an effective worth adder drawn up.
The sales funnel is essential and has altered the method business owners and organizations approach sales online.
It works since it takes into account the clients’ behaviors– and moves them through the different steps of your value ladder until they’re all set to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Regrettably, you might not know how to determine or serve them. That’s why knowing how to define your target audience is essential.
This secret outlines where your target audience (i.e., clients who are ready to acquire your item) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a consumer to leave whatever they’re doing and take a look at your page.
Every online entrepreneur needs to discover and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a constant battle for many people. It’s probably the most overwhelming element of running an effective online organization.
Do you truly comprehend how traffic operates in the online marketing area? If you aren’t positive in your traffic generation proficiency, Russell has the answers.
He reveals you the best type of traffic that you must focus on and how it can change your company. The kind of traffic includes:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with developing an audience by leveraging advanced individual branding strategies, the tricks to communicating well with your audience that will result in a sale.
Make certain you do not skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a positive and attractive character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge followers?
As a business owner, you can’t fail when you finally develop an attractive character. When you’re successful at it, it suggests you can include more qualified clients to your e-mail list and release a successful item that people are prepared and willing to purchase right away.
In producing that appealing character, Russell Brunson defines the three parts you should keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an attractive character using these parts and their elements, and identify the best method to interact your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of connection between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail series that help to connect and establish an instantaneous relationship between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT five email templates that have actually helped him to transition into a desired web and an attractive character online marketer.
The Soap Opera Sequence works because it profits from offering worth to your subscribers. This ‘worth’ paired with an alluring open story hooks them the moment they read your very first e-mail and they’ll look forward to the next one.
The days of dull email sequences are over. Don’t simply take pleasure in daytime drama on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers pleased to speak with you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that develops enjoyment in your readers. It ‘d captivate them and trigger them to purchase from you.
It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and relevant stories taking place with/around you– stories they can easily get in touch with. You must be purposeful and tactical about it anyways.
You want to have the ability to lead ideal customers back to your deal. This may look basic however it’s powerful!
When you’re sending out Seinfeld e-mails, Russell also offers great examples and written templates to speed up the process.
Section Three: Funnelology
In this section, the methods and techniques for building high-converting funnels are gone over in detail, along with and what you actually need to do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of adhering to systems that work. Simply put, there’s no need to transform the wheel.
If you’re a company owner and you’re having a hard time to recover cost, there’s an opportunity that you’re making the above mistake.
This is common with entrepreneurs who are just beginning with their sales funnel. They attempt to re-invent the whole vehicle. When developing an organization, what an awful path to follow!
The secret here is leveraging on other individuals who currently have an effective funnel and making your deal to their exact consumers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is an invaluable present for your business. Once you comprehend how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m very thankful that I check out DotCom Secrets a few years ago (and several times more because that first time to fully understand and execute the methods in my own online service.
It not only opened my eyes to funnels and how to construct them however also the 7 stages that an ideal customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction between having a six-, seven-, and even eight-figure company is whether you comprehend the stages of a funnel and can effectively monetize the points along the line.
I got to know that there are levels of traffic temperature and therefore, treating them along the very same funnel process threatens.
This trick alone is fundamental to producing the right type of page, offer, and traffic that will lead to sales.
There’s likewise the pre-framing idea that you need to totally comprehend when producing a funnel– particularly if you want visitors and leads to trust you more. Well, who doesn’t want to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the normal service suggestions. It enters into the particular landing pages you can develop in the 7 structure stages that we’ve discussed previously.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at specific times during these same four phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Determining hyperactive buyers for your product or services.
You can decide which you want to begin with first and which one to stick to in your market as soon as you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best type of funnels can be a struggle even to the more advanced online marketers. More so, comprehend the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell details the process he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills all of it out in this area and exposes the trick that made all his books offer millions.
Just by getting your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your service, especially if you have an item you’re presently selling online (and even offline).
I indicate if you can order your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He stresses the power of words and how using a certain WORD can change your whole organization magically. That single word can act as bait.
Despite the industry you run in, what you do, what products you provide, or the business model, this is the part that a few of the effective business owners would conceal from you.
Area Four: Funnels And Scripts
The very first time I read DotCom Secrets, I couldn’t grasp this section due to the fact that it was distinct in its method. I had to check out the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the precise funnel scripts that have actually helped him to sell countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not have to have problem with these parts since there’s a powerful suite of software application you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it shows what should happen as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce business owners or marketers who have Shipping plus totally free deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product needs to be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and handling charge. Once the visitor has actually effectively submitted the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to help breakeven and cover the money you invested in advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics involved in this kind of funnel. And he also presented an unique script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep paying for a longer time.
You’re not restricted in any method– as there are many ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and likewise the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize recorded or live presentations to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar presentation where your goal is to get people to buy.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for introducing a brand-new product by sharing a series of videos to supply lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, valuable, and amusing– therefore triggering visitors to act. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using an advanced formula and scripts. This funnel is what you require to obtain premium clients if you’re a coach or expert.
Section 5: ClickFunnels.
This last area is brief but you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to get insights, see examples, and read stories that will motivate you to develop a successful business online or guide you in transitioning from offline to online marketing channels.
So let’s think about the benefits and drawbacks quickly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying money.
Improve your service’ relevance using the worth ladders and sales funnel methods and scripts.
Get tricks to ending up being an idea leader in your industry.
Simple strategies that will work for any business model.
Establish and build relationships relationship with your clients.
You might require to have an existing service to gain from DotCom Secrets (although it can certainly benefit you if you’re simply starting out in addition to long as you implement the info).
The book is ideal for businesses that utilize online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. You just have to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.
There you have it, the Free Plus Shipping offer we talked about previously. As you can see, Russell is a master at implementing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and tricks for growing a company and beginning.
You’ll stumble upon a lot of aha minutes while going through the sections. More significantly, you’re directed on how to incorporate the principle into my own business.
DotCom Secrets is a playbook. You might have to read it several times to get the ‘tricks’ into your head and organization. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling service or products online, I extremely recommend that you get a copy of DotCom Secrets for FREE.