Russell Brunson Checklist

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a great book if you wish to acquire insights, see examples, and read stories that will motivate you to build a successful service online or guide you in transitioning from offline to internet marketing channels.

So let’s think about the cons and pros rapidly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will get over the shoulder lessons from a successful extremely affiliate– Russell Brunson.
  • The book is a simple and pleasurable read.
  • You will get actionable takeaways that you can utilize to improve your organization right away.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will require to have some knowledge of online marketing principles to completely appreciate the book.

If you desire to find out from somebody who has in fact made money online, Dotcom Secrets is a terrific resource.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can use to improve your service immediately.

The only drawback is that it’s not a “how to earn money online” book per se– you will need to have some understanding of internet marketing concepts to fully appreciate it.

But overall, Dotcom Secrets is a valuable resource for anyone wanting to develop or grow an online service.

So if you’re ready to gain from one of the masters of Sales Funn, make certain to take a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred service books. You might need to read it multiple times to completely grasp it. Or just make it your companion as you go about your online lifestyle service adventures.

In the intro of the book, Russell Brunson assured to keep the book evergreen for years to come. The objective is to make it appropriate to both brand-new and advanced online entrepreneurs.

The number of service books do you still discover relevant in this ever-changing world? Although marketing strategies are constantly changing, the DotCom Secrets book is still exceptionally appropriate and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book supplies a detailed procedure for growing an effective company– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first released in 2015, you’ll discover that the majority of the strategies that Russell speak about are still efficient today.

You’ll get a ton of actionable suggestions from the book and if you have plans to sell items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:

” In reality, this is a proven playbook for growing your company with effective list building and sales/conversion techniques, which can be utilized offline and online.”

This is a effective and transformative book. DotCom Secrets by Russell Brunson is the ideal road map if you’re looking to begin a company or scale an existing company.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the ideal building blocks for your service. You’ll certainly get arise from reading it.

To be honest, DotCom Secrets seems like a book for constructing a sustainable online business just.

Don’t be constrained by that because the actionable marketing strategies work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar service and desire to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can answer that concern. If you wish to begin or scale a service and follow tested ‘faster way’ that has been evaluated by Russell himself, you ought to check out the DotCom Secrets book.

It’s changing lives and I’ve personally discovered it incredibly important on my entrepreneurial journey (I’ve read it a number of times). I highly advise the book.

If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets might not deserve your read. You must think about another book.

Although, DotCom Secrets supplies clever insights and methods to:

Existing business owners: If you haven’t started a business at all or have no business idea, the book may not be relevant to you.

Product owners: If you have an existing product currently, then you can find out techniques to double or even triple your sales.

Positive online marketers: If you’re ready to take actions that may challenge your concept of organization, then you should utilize DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to build a service that stands the test of time. You do not want to blow over because you lack the skillset, tools, and tricks that have actually been checked and shown to produce fantastic outcomes.

So whether you’re a novice who’s just getting going or you’re an expert, DotCom Secrets will walk you through the procedure of beginning and growing a lucrative organization.

If you already have a business, use the tricks in the book to scale to astounding levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and effective book that offers specific, actionable directions on what you need to do to fail-proof your organization, how to attract consumers, and the tricks to considerably enhance your sales.

If you fail to read DotCom Secrets, you’re still not limited at all. The only challenge, however, is that you’ll miss out on the opportunity to quickly grow your existing organization or prosper in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, business owners and online marketers– since they match each other and provide for starting and growing a successful service.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets outlines a step-by-step procedure to effectively structure your company. You get to find out how to provide your message and communicate worth in such a way that makes individuals wish to pay you.

Professional Secrets gives actionable examples, illustrations, and stories that help you discover your voice, develop a loyal fan base and make money to share messages that will change someone else’s life.

Both books are recommended to business owners who wish to end up being more successful in their industries. Entrepreneurs who are constructed to see opportunities in competitors instead of discomfort.

And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting lots of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that lays out the simple marketing processes and how to implement them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing secrets. Let’s discuss them:

Secret # 1: The Secret Formula

You need to have a complete understanding of where you desire your business. How does this understanding help your customers and clients?

This will help you to serve them better– instead of looking for out their pain points, how desperate they require options, and what they’re prepared to pay.

In the secret formula, 4 simple questions were detailed in a detailed order inside the DotCom Secrets book:

Who are your dream clients?

How do you find them?

How do you attract them without being pushy?

What advantage will they receive from your business?

You’ll find answers to these questions and more in the very first secret.

Secret #2: The Value Ladder

When it comes to developing a sustainable organization, value is crucial. , if there’s no worth, clients consumers customers customers leave.

Customers

That’s why Russell invested a lots of time to dissect the actions that you need to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This trick is described as “taking them through your worth ladder.”

When you effectively structure the value ladder, you’ll not only make more money, you’ll likewise supply your clients with a more customized option. They’ll enjoy you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic occurs. It’s like a surprise that changes everything you already understand about growing a profitable service. You’ll get started with developing out your own sales funnel and the psychology behind a rewarding funnel.

There’s a lot more …

You need to require a complete value total worth place. You may not be able to build a high-converting sales funnel if you do not have an efficient worth adder mapped out.

The sales funnel is necessary and has actually altered the way entrepreneurs and businesses approach sales online.

It works due to the fact that it takes into consideration the clients’ behaviors– and moves them through the different steps of your worth ladder till they’re ready to purchase your product– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target market. Unfortunately, you may not know how to recognize or serve them. That’s why knowing how to specify your target audience is very important.

This secret describes where your target audience (i.e., consumers who are ready to purchase your product) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the methods that work to get a customer to leave whatever they’re doing and have a look at your page.

Every online business owner requires to learn and master these techniques. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or site is a consistent struggle for most people. It’s arguably the most difficult element of running an effective online company.

Do you really understand how traffic operates in the internet marketing area? If you aren’t confident in your traffic generation knowledge, Russell has the responses.

He shows you the very best type of traffic that you must take note of and how it can change your service. The kind of traffic includes:

  • Traffic we manage
  • The traffic we don’t control
  • Traffic we own

Section Two: Your Communication Funnel

In this area, Russell digs deeper into the processes associated with building an audience by leveraging advanced individual branding techniques, the tricks to communicating well with your audience that will lead to a sale.

Make certain you do not skip this section while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to building a attractive and positive character.

Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive fans?

As a business owner, you can’t go wrong when you lastly establish an appealing character. When you’re successful at it, it implies you can include more qualified consumers to your e-mail list and introduce an effective item that individuals are prepared and prepared to acquire immediately.

In creating that appealing character, Russell Brunson defines the 3 elements you need to keep in check, which is divided into 3 (3) classifications:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets shows you how to produce an appealing character utilizing these parts and their aspects, and identify the very best way to communicate your captivating stories that will get the sales can be found in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of connection between the Attractive Character and the target audience by means of a traffic source we own. Email.

The Soap Opera Sequence consists of a series of email series that assist to connect and establish an instantaneous relationship in between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart also shares the EXACT 5 email templates that have helped him to shift into an Attractive Character and a sought-after web online marketer.

Since it capitalizes on offering value to your customers, the Soap Opera Sequence works. This ‘worth’ coupled with an irresistible open storyline hooks them the minute they read your very first email and they’ll look forward to the next one.

The days of dull e-mail series are over. Do not simply delight in soap opera on TV, it’s time to anecdotally utilize it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your subscribers pleased to hear from you every day is using the Seinfeld e-mail format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email style that develops enjoyment in your readers. It ‘d entertain them and trigger them to purchase from you.

It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and appropriate stories occurring with/around you– stories they can quickly connect with. You must be tactical and purposeful about it anyways.

You wish to have the ability to lead ideal customers back to your deal. This may look easy but it’s effective nonetheless!

Russell likewise supplies fine examples and composed templates to speed up the procedure when you’re sending out Seinfeld emails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this area, the strategies and methods for constructing high-converting funnels are talked about in detail, as well as and what you actually must do to make your funnel work.

Russell covers the principles of a funnel, stages (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the significance of staying with systems that work. To put it simply, there’s no need to reinvent the wheel.

There’s an opportunity that you’re making the above error if you’re a service owner and you’re having a hard time to break even.

This is common with entrepreneurs who are just beginning with their sales funnel. They try to re-invent the entire vehicle. What a dreadful path to follow when building a company!

The trick here is leveraging on other people who currently have a successful funnel and making your offer to their precise clients. Watch on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Deals
  • Landing page

Knowing how to reverse all these elements to work for you is a valuable present for your business. Once you comprehend how the pieces fit, it’s rather easy.

Secret # 10: Seven Phases Of A Funnel

I’m extremely thankful that I read DotCom Secrets a few years ago (and a number of times more since that first time to totally understand and carry out the methods in my own online organization.

It not just opened my eyes to funnels and how to develop them but likewise the seven phases that an ideal consumer needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better concerned terms with this sentence within the DotCom Secrets. It reads:

The real difference in between having a 6-, 7-, or perhaps eight-figure company is whether you comprehend the stages of a funnel and can effectively monetize the points along the line.

I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel process is dangerous.

This secret alone is fundamental to producing the right kind of page, offer, and traffic that will cause sales.

When producing a funnel– particularly if you want visitors and leads to trust you more, there’s likewise the pre-framing concept that you need to totally comprehend. Well, who does not wish to establish trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the normal business advice. It enters into the particular landing pages you can produce in the 7 building stages that we’ve gone over previously.

You get to see the twenty-three of the most effective foundation for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers use these foundation at specific times throughout these exact same four phases of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying purchasers

Determining hyper buyers for your services and products.

When you’ve understood how this works, you can choose which you wish to begin with first and which one to stay with in your market.

Secret # 12: Frontend Vs. Backend Funnels

Picking the best kind of funnels can be a struggle even to the more advanced marketers. More so, comprehend the funnels that will be served just to qualified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell outlines the process he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the consideration phase (the middle), and those utilized for the backend deals.

Secret # 13: The Best Bait

I couldn’t contain this ‘secret’ when I initially read the DotCom Secrets book.

Russell spills all of it out in this area and exposes the trick that made all his books sell millions.

Just by grabbing your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will alter your business, especially if you have an item you’re currently selling online (or even offline).

I suggest if you can purchase your complimentary copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.

He stresses the power of words and how using a certain WORD can alter your entire organization amazingly. That single word can serve as bait.

No matter the industry you run in, what you do, what items you provide, or business model, this is the part that some of the successful business owners would hide from you.

 

Area Four: Scripts and funnels

The first time I check out DotCom Secrets, I couldn’t understand this section due to the fact that it was distinct in its method. I had to read the book once again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, as well as the specific funnel scripts that have actually helped him to offer countless each of his items.

These are split into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to have problem with these parts since there’s a powerful suite of software application you can utilize to automate everything– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is essential since it shows what must happen when you get your visitors onboard your sales funnel.

You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce online marketers or entrepreneurs who have Shipping plus totally free deals.

The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item should be shipped.

On the 2nd page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and dealing with charge. When the visitor has successfully filled out the second page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to help breakeven and cover the money you spent on marketing or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson reveals the useful mechanics involved in this type of funnel. And he likewise presented an unique script called the Star, Story, Solution script which helps to push a cold lead towards your products.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to attract visitors and let them keep paying for a longer time.

But you’re not limited in any way– as there are numerous ways to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the ideal and likewise the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize documented or live discussions to market your product and services on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the methods and scripts that will make the webinar genuinely “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more sophisticated webinar presentation where your goal is to get people to buy.

You’ll also access the scripts for this updated variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel particularly for introducing a new item by sharing a series of videos to provide tons of worth to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.

These videos will be convincing, handy, and amusing– consequently triggering visitors to act. You’ll discover how to properly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket offers using an innovative formula and scripts. This funnel is what you need to obtain premium clients if you’re a coach or consultant.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last area is brief however you can discover more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is a terrific book if you want to acquire insights, see examples, and read stories that will influence you to build a successful service online or guide you in transitioning from offline to online marketing channels.

Let’s consider the pros and cons rapidly:.

Pros.

DotCom Secrets is complimentary. Get business-building understanding without paying money.

Improve your organization’ relevance using the value ladders and sales funnel methods and scripts.

Get secrets to becoming a thought leader in your industry.

Easy methods that will work for any business model.

Build relationships and develop connection with your customers.

Cons.

You might require to have an existing company to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply beginning in addition to long as you execute the info).

The book is ideal for organizations that utilize online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the official website. You just need to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for worldwide.

There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at implementing what he teaches.

You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for using the book devoid of his site (you simply pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable methods and secrets for growing a service and beginning.

You’ll come across a lot of aha moments while going through the sections. You’re assisted on how to incorporate the principle into my own service.

DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘tricks’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering services or products online, I extremely recommend that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<