Russell Brunson Chosen Entrepreneur Of The Year In 2018 American Business Awards®

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a terrific book if you want to acquire insights, see examples, and check out stories that will inspire you to construct a successful company online or guide you in transitioning from offline to online marketing channels.

Let’s consider the pros and cons quickly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will overcome the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
  • The book is a pleasurable and easy read.
  • You will get actionable takeaways that you can use to enhance your service immediately.

Cons:

  • It’s not a “how to make money online” book per se.
  • You will require to have some understanding of online marketing ideas to totally value the book.

If you want to learn from someone who has actually made cash online, Dotcom Secrets is a great resource.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can use to enhance your organization right away.

The only drawback is that it’s not a “how to make money online” book per se– you will need to have some understanding of online marketing ideas to fully value it.

But in general, Dotcom Secrets is a valuable resource for anybody looking to build or grow an online service.

So if you’re prepared to gain from one of the masters of Sales Funn, be sure to have a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite business books. You may need to read it numerous times to fully comprehend it. Or merely make it your companion as you go about your online way of life business adventures.

In the intro of the book, Russell Brunson promised to keep the book evergreen for several years to come. The goal is to make it appropriate to both new and advanced online business owners.

The number of company books do you still find relevant in this ever-changing world? Even though marketing techniques are constantly altering, the DotCom Secrets book is still exceptionally pertinent and useful today.

What Is DotCom Secrets?

The DotCom Secrets book supplies a detailed procedure for growing a successful company– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first published in 2015, you’ll discover that most of the methods that Russell speak about are still reliable today.

You’ll get a ton of actionable suggestions from the book and if you have strategies to sell products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:

” In reality, this is a tested playbook for growing your company with effective list building and sales/conversion methods, which can be utilized online and offline.”

This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the ideal plan if you’re aiming to begin a service or scale an existing business.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the best foundation for your service. You’ll definitely get arise from reading it.

To be sincere, DotCom Secrets seems like a book for building a sustainable online service just.

However don’t be constrained by that because the actionable marketing techniques work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar company and wish to transition to internet marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can respond to that concern. If you wish to start or scale a business and follow tested ‘faster way’ that has been checked by Russell himself, you need to check out the DotCom Secrets book.

It’s altering lives and I’ve personally discovered it very important on my entrepreneurial journey (I’ve read it a number of times). I highly suggest the book.

If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets may not deserve your read. You must think about another book.

DotCom Secrets provides wise insights and methods to:

Existing business owners: If you have not begun a service at all or have no service idea, the book may not relate to you.

Item owners: If you have an existing product already, then you can find out strategies to double or even triple your sales.

Positive online marketers: If you’re ready to take actions that might challenge your idea of company, then you ought to use DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to construct a business that stands the test of time. Due to the fact that you do not have the skillset, tools, and secrets that have been checked and proven to produce excellent outcomes, you do not want to fizzle out.

Whether you’re a beginner who’s just getting began or you’re an expert, DotCom Secrets will stroll you through the procedure of starting and growing a lucrative service.

If you currently have a business, utilize the tricks in the book to scale to unbelievable levels? Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and effective book that supplies specific, actionable instructions on what you need to do to fail-proof your company, how to bring in clients, and the secrets to substantially enhance your sales.

If you fail to read DotCom Secrets, you’re still not limited at all. The only obstacle, though, is that you’ll miss the opportunity to rapidly grow your existing business or prosper in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences in between Expert Secrets Both books are relevant to, lifestyle business owners, company owner and online marketers– since they complement each other and attend to beginning and growing a successful company.

Expert Secrets vs DotCom Secrets.

DotCom Secrets lays out a step-by-step procedure to effectively structure your organization. You get to learn how to provide your message and interact worth in a manner that makes people wish to pay you.

Professional Secrets provides actionable examples, illustrations, and stories that help you discover your voice, develop a loyal fan base and make money to share messages that will alter someone else’s life.

Both books are suggested to business owners who want to become more successful in their markets. Business owners who are constructed to see opportunities in competition instead of discomfort.

In Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting heaps of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that describes the easy marketing procedures and how to execute them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing tricks. Let’s go over them:

Secret # 1: The Secret Formula

Initially, you need to have a complete understanding of where you want your service. How does this understanding help your clients and consumers?

This will assist you to serve them much better– instead of searching for out their pain points, how desperate they need solutions, and what they’re willing to pay.

In the secret formula, four easy questions were laid out in a step-by-step order inside the DotCom Secrets book:

Who are your dream customers?

How do you discover them?

How do you attract them without being aggressive?

What benefit will they get from your organization?

You’ll find answers to these concerns and more in the first secret.

Secret #2: The Value Ladder

Value is essential when it pertains to building a sustainable business. If there’s no worth, consumers and clients will leave.

That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This secret is described as “taking them through your value ladder.”

When you effectively structure the value ladder, you’ll not just make more money, you’ll likewise provide your consumers with a more customized service. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic occurs. It’s like a surprise that alters whatever you currently understand about growing a profitable company. You’ll start with constructing out your own sales funnel and the psychology behind a lucrative funnel.

There’s a lot more …

You need to have a complete value ladder worth place. You might not be able to develop a high-converting sales funnel if you do not have a reliable worth adder mapped out.

The sales funnel is essential and has altered the way business owners and businesses approach sales online.

It works since it considers the clients’ habits– and moves them through the various steps of your worth ladder up until they’re ready to acquire your item– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target market. You might not understand how to identify or serve them. That’s why knowing how to specify your target audience is essential.

This secret lays out where your target audience (i.e., customers who are ready to purchase your item) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and take a look at your page.

Every online business owner needs to learn and master these techniques. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or site is a consistent battle for most people. It’s probably the most complicated element of running an effective online organization.

Do you really comprehend how traffic operates in the online marketing space? If you aren’t positive in your traffic generation knowledge, Russell has the responses.

He shows you the very best kind of traffic that you should pay attention to and how it can change your business. The kind of traffic consists of:

  • Traffic we control
  • The traffic we do not manage
  • Traffic we own

Area Two: Your Communication Funnel

In this area, Russell digs deeper into the processes involved in building an audience by leveraging more advanced personal branding tactics, the secrets to communicating well with your audience that will cause a sale.

Make sure you do not skip this area while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a positive and appealing character.

Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive fans?

As an entrepreneur, you can’t fail when you finally establish an attractive character. When you’re successful at it, it means you can add more competent clients to your email list and launch a successful product that people are prepared and prepared to purchase right away.

In creating that attractive character, Russell Brunson defines the three components you need to keep in check, which is divided into 3 (3) classifications:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets reveals you how to develop an appealing character using these parts and their elements, and determine the very best way to communicate your captivating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of connection between the Attractive Character and the target market via a traffic source we own. Email.

The Soap Opera Sequence consists of a series of email sequences that assist to connect and develop an instantaneous relationship between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his good heart also shares the EXACT five email templates that have assisted him to transition into an Attractive Character and an in-demand internet online marketer.

The Soap Opera Sequence works since it capitalizes on giving worth to your subscribers. This ‘value’ combined with an alluring open story hooks them the moment they read your first e-mail and they’ll eagerly anticipate the next one.

The days of boring email series are over. Do not simply take pleasure in daytime soap on TV, it’s time to anecdotally utilize it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your customers pleased to hear from you every day is using the Seinfeld email format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email style that builds excitement in your readers. It ‘d entertain them and trigger them to buy from you.

It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and appropriate stories occurring with/around you– stories they can easily get in touch with. You must be purposeful and tactical about it anyways.

You wish to be able to lead ideal consumers back to your offer. This may look basic however it’s effective!

Russell also offers good examples and written templates to accelerate the process when you’re sending out Seinfeld emails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this section, the techniques and techniques for constructing high-converting funnels are gone over in detail, in addition to and what you actually should do to make your funnel work.

Russell covers the basics of a funnel, stages (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the importance of staying with systems that work. In other words, there’s no need to transform the wheel.

If you’re an entrepreneur and you’re having a hard time to break even, there’s an opportunity that you’re making the above mistake.

This prevails with business owners who are just starting with their sales funnel. They attempt to re-invent the entire lorry. When constructing a service, what an awful path to follow!

The secret here is leveraging on other people who currently have a successful funnel and making your offer to their specific clients. Watch on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Deals
  • Landing page

Understanding how to reverse all these aspects to work for you is an invaluable present for your business. Once you understand how the pieces fit, it’s rather simple.

Secret # 10: Seven Phases Of A Funnel

I’m very happy that I check out DotCom Secrets a few years ago (and a number of times more because that first time to completely understand and execute the methods in my own online organization.

It not just opened my eyes to funnels and how to develop them however likewise the 7 stages that an ideal client has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better come to terms with this sentence within the DotCom Secrets. It checks out:

The genuine difference between having a six-, seven-, or even eight-figure organization is whether you comprehend the phases of a funnel and can effectively generate income from the points along the line.

I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the very same funnel process is dangerous.

This trick alone is fundamental to producing the best type of page, offer, and traffic that will cause sales.

There’s likewise the pre-framing concept that you need to fully understand when developing a funnel– specifically if you desire visitors and results in trust you more. Well, who does not wish to develop trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the typical business advice. It enters into the particular landing pages you can create in the 7 structure phases that we’ve discussed previously.

You get to see the twenty-three of the most efficient foundation for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers utilize these foundation at particular times during these very same four phases of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying purchasers

Identifying hyper purchasers for your product or services.

As soon as you’ve comprehended how this works, you can decide which you wish to start with first and which one to stick to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Picking the best kind of funnels can be a struggle even to the advanced marketers. More so, comprehend the funnels that will be served just to certified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell details the procedure he follows when picking a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the consideration phase (the middle), and those utilized for the backend offers.

Secret # 13: The Best Bait

I could not contain this ‘secret’ when I first checked out the DotCom Secrets book.

Russell spills it all out in this area and exposes the trick that made all his books sell millions.

Simply by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will alter your business, especially if you have a product you’re currently selling online (and even offline).

I mean if you can buy your totally free copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.

He stresses the power of words and how utilizing a certain WORD can change your whole company amazingly. That single word can act as bait.

Regardless of the industry you run in, what you do, what items you offer, or the business design, this is the part that a few of the successful business owners would conceal from you.

 

Section Four: Funnels And Scripts

The very first time I read DotCom Secrets, I couldn’t comprehend this area since it was distinct in its way. I needed to read the book again to comprehend the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, in addition to the precise funnel scripts that have actually helped him to sell millions of each of his products.

These are split into the Frontend, Middle and Backend Funnels. Remarkably, you don’t have to struggle with these parts since there’s an effective suite of software you can use to automate everything– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is essential due to the fact that it shows what ought to occur once you get your visitors onboard your sales funnel.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce entrepreneurs or online marketers who have Shipping plus complimentary deals.

The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be delivered.

On the 2nd page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and handling charge. Once the visitor has successfully completed the 2nd page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to help breakeven and cover the cash you spent on advertising or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson shows the practical mechanics involved in this kind of funnel. And he also introduced a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.

But you’re not limited in any way– as there are numerous methods to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The best webinar is the ideal and also the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize taped or live discussions to market your product and services on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the techniques and scripts that will make the webinar truly “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a bit various. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get people to buy. However it’s “undetectable”– which suggests there’s no aggressive or deception involved.

You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel specifically for releasing a new product by sharing a series of videos to provide tons of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be persuasive, helpful, and entertaining– thereby triggering visitors to act. You’ll find how to properly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket offers utilizing a sophisticated formula and scripts. If you’re a coach or expert, this funnel is what you require to acquire premium clients.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last area is brief but you can learn more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is a fantastic book if you wish to acquire insights, see examples, and read stories that will influence you to build an effective service online or guide you in transitioning from offline to online marketing channels.

So let’s think about the advantages and disadvantages rapidly:.

Pros.

DotCom Secrets is totally free. Get business-building understanding without paying money.

Enhance your company’ significance utilizing the value ladders and sales funnel methods and scripts.

Get tricks to ending up being a thought leader in your industry.

Simple methods that will work for any business design.

Establish and develop relationships rapport with your consumers.

Cons.

You may need to have an existing organization to take advantage of DotCom Secrets (although it can definitely benefit you if you’re simply starting as well as long as you execute the info).

The book is ideal for organizations that leverage internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the official website, DotCom Secrets is FREE. If you’re based within the US or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at implementing what he teaches.

If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for using the book free from his website (you simply spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a bundle of actionable methods and tricks for beginning and growing an organization.

You’ll discover a bunch of aha moments while going through the areas. You’re assisted on how to incorporate the concept into my own company.

DotCom Secrets is a playbook. You might need to read it numerous times to get the ‘tricks’ into your head and organization. You do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering products or services online, I extremely advise that you get a copy of DotCom Secrets for FREE.

>>Click Here To Get Your Copy Of Dotcom Secrets<<