Dotcom Secrets is a terrific book if you want to gain insights, see examples, and check out stories that will inspire you to develop a successful company online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros quickly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a satisfying and simple read.
- You will get actionable takeaways that you can use to enhance your company instantly.
- It’s not a “how to generate income online” book per se.
- You will need to have some understanding of internet marketing ideas to completely appreciate the book.
If you desire to learn from someone who has in fact made money online, Dotcom Secrets is a great resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your business instantly.
The only drawback is that it’s not a “how to earn money online” book per se– you will need to have some knowledge of online marketing concepts to totally value it.
In general, Dotcom Secrets is a valuable resource for anyone looking to build or grow an online business.
If you’re all set to discover from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You may need to read it numerous times to completely comprehend it. Or merely make it your buddy as you go about your online way of life service adventures.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for years to come. The objective is to make it pertinent to both new and sophisticated online business owners.
How many company books do you still discover appropriate in this ever-changing world? Although marketing techniques are continuously changing, the DotCom Secrets book is still incredibly pertinent and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step procedure for growing an effective service– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll find that most of the techniques that Russell discuss are still effective today.
You’ll get a ton of actionable guidance from the book and if you have strategies to offer products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In fact, this is a tested playbook for growing your company with reliable list building and sales/conversion techniques, which can be utilized online and offline.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the perfect plan if you’re looking to start a business or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the ideal foundation for your company. You’ll definitely get results from reading it.
To be sincere, DotCom Secrets sounds like a book for developing a sustainable online service only.
Don’t be constrained by that since the actionable marketing strategies work for both online and offline services. You’re in safe hands if you run a brick-and-mortar company and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that concern. If you want to begin or scale an organization and follow proven ‘faster way’ that has actually been tested by Russell himself, you need to check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it super valuable on my entrepreneurial journey (I’ve read it several times). I extremely suggest the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets might not be worth your read. You ought to consider another book.
Although, DotCom Secrets provides smart insights and strategies to:
Existing entrepreneur: If you have not started a company at all or have no organization concept, the book might not pertain to you.
Product owners: If you have an existing product already, then you can learn methods to double or perhaps triple your sales.
Positive online marketers: If you’re willing to take steps that might challenge your idea of business, then you should use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a business that stands the test of time. You don’t want to blow over since you lack the skillset, tools, and tricks that have been evaluated and proven to produce fantastic results.
Whether you’re a novice who’s simply getting began or you’re an expert, DotCom Secrets will stroll you through the process of starting and growing a lucrative service.
If you already have a service, utilize the secrets in the book to scale to astounding levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that supplies specific, actionable instructions on what you should do to fail-proof your organization, how to attract customers, and the secrets to substantially increase your sales.
If you stop working to read DotCom Secrets, you’re still not restricted at all. The only challenge, however, is that you’ll miss the opportunity to rapidly grow your existing company or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books pertain to, way of life entrepreneurs, company owner and online marketers– because they complement each other and offer beginning and growing a successful business.
Professional Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step process to efficiently structure your organization. You get to find out how to provide your message and interact worth in a way that makes individuals wish to pay you.
Specialist Secrets gives actionable examples, illustrations, and stories that help you find your voice, develop a loyal fan base and make money to share messages that will alter somebody else’s life.
Both books are recommended to entrepreneur who want to end up being more effective in their markets. Entrepreneurs who are constructed to see chances in competition instead of pain.
In Russell’s 3rd and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting loads of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that details the simple marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
Initially, you require to have a full understanding of where you want your organization. How does this understanding help your consumers and customers?
This will help you to serve them better– instead of trying to find out their pain points, how desperate they require solutions, and what they’re willing to pay.
In the secret formula, 4 easy concerns were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being pushy?
What benefit will they obtain from your business?
You’ll discover answers to these concerns and more in the very first trick.
Secret #2: The Value Ladder
When it comes to building a sustainable business, worth is key. , if there’s no worth, clients and customers will leaveCustomers
That’s why Russell invested a lots of time to dissect the steps that you need to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not just make more cash, you’ll also supply your customers with a more customized solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like a surprise that alters whatever you currently know about growing a rewarding organization. You’ll begin with developing out your own sales funnel and the psychology behind a rewarding funnel.
It surpasses the product you’re offering or how they’re priced. There’s a lot more …
You need to have a total worth ladder in place. It’s like your infallible system for making sales on autopilot. You may not have the ability to build a high-converting sales funnel if you don’t have an effective value adder mapped out.
The sales funnel is necessary and has altered the way entrepreneurs and companies approach sales online.
It works due to the fact that it considers the consumers’ behaviors– and moves them through the various steps of your value ladder until they’re all set to buy your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You may not know how to recognize or serve them. That’s why knowing how to specify your target market is essential.
This secret describes where your target audience (i.e., clients who are ready to purchase your item) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online business owner requires to learn and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a consistent struggle for many people. It’s probably the most difficult element of running a successful online organization.
Do you actually understand how traffic operates in the online marketing area? If you aren’t positive in your traffic generation knowledge, Russell has the answers.
He reveals you the best kind of traffic that you need to pay attention to and how it can transform your business. The kind of traffic consists of:
- Traffic we control
- The traffic we do not manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in building an audience by leveraging more advanced individual branding tactics, the secrets to interacting well with your audience that will cause a sale.
Make sure you don’t skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a positive and attractive character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous fans?
As a business owner, you can’t fail when you finally develop an appealing character. When you’re successful at it, it implies you can include more competent clients to your email list and release a successful item that individuals are willing and all set to buy right away.
In producing that appealing character, Russell Brunson defines the three elements you need to keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an appealing character using these components and their elements, and determine the very best method to communicate your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of rapport between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail series that help to link and establish an instant relationship between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT five email design templates that have assisted him to shift into a sought-after internet and an attractive character online marketer.
Due to the fact that it capitalizes on providing worth to your customers, the Soap Opera Sequence works. This ‘worth’ paired with a tempting open story hooks them the minute they read your first email and they’ll anticipate the next one.
The days of dull email series are over. Don’t simply take pleasure in daytime drama on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers delighted to hear from you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that develops excitement in your readers. It ‘d entertain them and trigger them to purchase from you.
It leverages the power of storytelling. However this time, you’re being creative in sharing your life and relevant stories taking place with/around you– stories they can quickly connect with. You need to be purposeful and tactical about it anyways.
You want to have the ability to lead perfect consumers back to your deal. This may look basic however it’s effective nevertheless!
Russell likewise offers good examples and written design templates to accelerate the procedure when you’re sending Seinfeld e-mails.
Area Three: Funnelology
In this area, the methods and strategies for developing high-converting funnels are gone over in detail, as well as and what you actually must do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the importance of adhering to systems that work. In other words, there’s no requirement to reinvent the wheel.
If you’re a business owner and you’re struggling to recover cost, there’s a chance that you’re making the above error.
This is common with business owners who are simply beginning with their sales funnel. They attempt to re-invent the entire automobile. What a dreadful course to follow when constructing a company!
The trick here is leveraging on other people who currently have an effective funnel and making your deal to their exact customers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a valuable gift for your company. Once you comprehend how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m very delighted that I read DotCom Secrets a few years ago (and numerous times more because that very first time to completely comprehend and execute the techniques in my own online service.
It not just opened my eyes to funnels and how to build them however likewise the 7 stages that a perfect customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It checks out:
The genuine distinction in between having a six-, 7-, and even eight-figure service is whether you understand the stages of a funnel and can effectively generate income from the points along the line.
I got to know that there are levels of traffic temperature and for that reason, treating them along the exact same funnel process threatens.
This secret alone is basic to producing the right kind of page, offer, and traffic that will result in sales.
When creating a funnel– specifically if you desire visitors and leads to trust you more, there’s also the pre-framing concept that you require to totally understand. Well, who does not wish to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the common service advice. It goes into the specific landing pages you can produce in the 7 building phases that we’ve gone over earlier.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these building blocks at particular times throughout these exact same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Determining hyper buyers for your services and items.
You can decide which you want to start with very first and which one to stick to in your market as soon as you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the ideal type of funnels can be a battle even to the more advanced online marketers. More so, understand the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the process he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the consideration phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills all of it out in this area and exposes the secret that made all his books offer millions.
Just by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will change your organization, specifically if you have a product you’re currently selling online (and even offline).
I indicate if you can purchase your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He highlights the power of words and how using a particular WORD can alter your whole company magically. That single word can function as bait.
Regardless of the industry you operate in, what you do, what items you offer, or business design, this is the part that a few of the successful entrepreneurs would conceal from you.
Area Four: Funnels And Scripts
The first time I read DotCom Secrets, I could not grasp this section since it was unique in its method. I needed to read the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the precise funnel scripts that have assisted him to offer millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to deal with these parts because there’s a powerful suite of software application you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential since it shows what need to happen when you get your visitors onboard your sales funnel.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce entrepreneurs or online marketers who have Shipping plus free offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item should be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card information is requested for the shipping and managing charge. Once the visitor has effectively completed the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this whole 2-step totally free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to help breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the practical mechanics associated with this type of funnel. And he also introduced an unique script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.
But you’re not limited in any way– as there are lots of ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and also the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize live or recorded presentations to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the techniques and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar discussion where your goal is to get people to buy.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for launching a new product by sharing a series of videos to supply tons of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, practical, and amusing– thereby causing visitors to do something about it. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing an advanced formula and scripts. This funnel is what you need to obtain premium customers if you’re a coach or expert.
Section 5: ClickFunnels.
This last area is quick however you can learn more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to get insights, see examples, and read stories that will influence you to develop a successful business online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the cons and pros quickly:.
DotCom Secrets is free. Get business-building knowledge without paying money.
Improve your service’ relevance using the worth ladders and sales funnel strategies and scripts.
Get tricks to ending up being a thought leader in your industry.
Basic strategies that will work for any service model.
Establish and develop relationships relationship with your customers.
You may need to have an existing organization to gain from DotCom Secrets (although it can definitely benefit you if you’re just starting out as well as long as you implement the info).
The book is ideal for businesses that leverage online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we discussed earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and tricks for growing a business and starting.
You’ll encounter a lot of aha moments while going through the sections. You’re assisted on how to incorporate the concept into my own organization.
DotCom Secrets is a playbook. You may need to read it several times to get the ‘tricks’ into your head and organization. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I extremely suggest that you get a copy of DotCom Secrets for FREE.