Russell Brunson Click Funnel Example

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a fantastic book if you want to acquire insights, see examples, and check out stories that will influence you to develop a successful company online or guide you in transitioning from offline to online marketing channels.

Let’s think about the cons and pros quickly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will overcome the shoulder lessons from a successful extremely affiliate– Russell Brunson.
  • The book is a pleasurable and simple read.
  • You will get actionable takeaways that you can utilize to improve your service immediately.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will need to have some understanding of internet marketing principles to fully appreciate the book.

Dotcom Secrets is a great resource if you want to learn from someone who has in fact generated income online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your company immediately.

The only drawback is that it’s not a “how to earn money online” book per se– you will require to have some understanding of internet marketing ideas to totally value it.

But in general, Dotcom Secrets is a valuable resource for anyone looking to develop or grow an online organization.

So if you’re ready to gain from one of the masters of Sales Funn, make sure to take a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite business books. You may have to read it multiple times to completely grasp it. Or just make it your companion as you set about your online way of life organization experiences.

In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The objective is to make it relevant to both new and advanced online entrepreneurs.

The number of service books do you still discover relevant in this ever-changing world? Even though marketing techniques are constantly changing, the DotCom Secrets book is still extremely pertinent and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book supplies a detailed procedure for growing a successful company– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first released in 2015, you’ll discover that most of the techniques that Russell speak about are still effective today.

You’ll get a ton of actionable recommendations from the book and if you have strategies to offer products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:

” In truth, this is a tested playbook for growing your business with reliable list building and sales/conversion techniques, which can be used offline and online.”

This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the perfect road map if you’re aiming to begin a company or scale an existing company.

Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the ideal building blocks for your service. You’ll certainly get results from reading it.

To be honest, DotCom Secrets sounds like a book for developing a sustainable online company only.

But don’t be constrained by that due to the fact that the actionable marketing strategies work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar service and want to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can answer that question. If you want to scale a business or begin and follow proven ‘shortcut’ that has actually been checked by Russell himself, you need to read the DotCom Secrets book.

It’s changing lives and I’ve personally found it very valuable on my entrepreneurial journey (I’ve read it a number of times). I extremely recommend the book.

If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets might not be worth your read. You must think about another book.

DotCom Secrets supplies wise insights and strategies to:

Existing company owner: If you have not begun a service at all or have no service idea, the book might not relate to you.

Product owners: If you have an existing item already, then you can learn techniques to double or even triple your sales.

Positive online marketers: If you’re prepared to take actions that might challenge your concept of business, then you should use DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to develop a business that stands the test of time. You don’t wish to die due to the fact that you lack the skillset, tools, and tricks that have been checked and shown to produce great results.

Whether you’re a beginner who’s simply getting started or you’re an expert, DotCom Secrets will walk you through the process of starting and growing a lucrative business.

If you already have a service, use the secrets in the book to scale to incredible levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and effective book that supplies particular, actionable instructions on what you need to do to fail-proof your service, how to draw in consumers, and the tricks to significantly increase your sales.

If you fail to check out DotCom Secrets, you’re still not restricted at all. The only challenge, however, is that you’ll miss out on the chance to rapidly grow your existing organization or flourish in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences between Expert Secrets Both books are relevant to, way of life business owners, business owners and online marketers– because they complement each other and attend to starting and growing an effective business.

Expert Secrets vs DotCom Secrets.

DotCom Secrets describes a step-by-step process to efficiently structure your company. You get to find out how to deliver your message and interact worth in such a way that makes people wish to pay you.

Specialist Secrets gives actionable examples, illustrations, and stories that help you discover your voice, construct a loyal fan base and make money to share messages that will alter another person’s life.

Both books are recommended to entrepreneur who wish to end up being more effective in their markets. Entrepreneurs who are constructed to see chances in competition instead of pain.

And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting lots of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 sections similar to Expert Secrets that details the easy marketing procedures and how to execute them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing tricks. Let’s discuss them:

Secret # 1: The Secret Formula

Initially, you require to have a complete understanding of where you want your service. How does this understanding help your clients and consumers?

This will assist you to serve them better– instead of searching for out their discomfort points, how desperate they need services, and what they’re ready to pay.

In the secret formula, four basic concerns were outlined in a step-by-step order inside the DotCom Secrets book:

Who are your dream clients?

How do you find them?

How do you attract them without being aggressive?

What benefit will they obtain from your company?

You’ll discover answers to these questions and more in the first trick.

Secret #2: The Value Ladder

Worth is key when it comes to building a sustainable business. , if there’s no value, customers clients clients will leaveCustomers

Customers

That’s why Russell invested a ton of time to dissect the actions that you need to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This trick is referred to as “taking them through your value ladder.”

When you effectively structure the value ladder, you’ll not only make more money, you’ll likewise supply your customers with a more personalized service. They’ll love you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic happens. It’s like a surprise that changes everything you already know about growing a successful service. You’ll get going with building out your own sales funnel and the psychology behind a lucrative funnel.

It surpasses the item you’re selling or how they’re priced. There’s a lot more …

You need to have a complete value ladder in place. It’s like your infallible system for making sales on autopilot. You might not have the ability to construct a high-converting sales funnel if you don’t have a reliable value adder mapped out.

The sales funnel is very important and has altered the method business owners and businesses approach sales online.

It works because it takes into consideration the consumers’ habits– and moves them through the different steps of your worth ladder till they’re prepared to acquire your item– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target market. You might not know how to determine or serve them. That’s why knowing how to specify your target market is important.

This secret details where your target market (i.e., customers who are ready to buy your product) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the strategies that work to get a client to leave whatever they’re doing and check out your page.

Every online business owner needs to find out and master these methods. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or website is a continuous battle for the majority of people. It’s arguably the most overwhelming element of running an effective online service.

Do you actually comprehend how traffic operates in the internet marketing space? Russell has the responses if you aren’t positive in your traffic generation proficiency.

He shows you the best kind of traffic that you need to take notice of and how it can change your service. The type of traffic includes:

  • Traffic we control
  • The traffic we don’t manage
  • Traffic we own

Area Two: Your Communication Funnel

In this section, Russell digs deeper into the processes involved in constructing an audience by leveraging more advanced personal branding tactics, the tricks to interacting well with your audience that will result in a sale.

Ensure you do not avoid this section while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a appealing and positive character.

Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge followers?

As a business owner, you can’t go wrong when you lastly develop an attractive character. When you’re effective at it, it implies you can add more qualified consumers to your email list and release an effective item that individuals are willing and prepared to purchase immediately.

In developing that appealing character, Russell Brunson defines the three elements you should keep in check, which is divided into three (3) categories:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets shows you how to create an appealing character utilizing these parts and their aspects, and identify the very best method to interact your fascinating stories that will get the sales coming in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of relationship between the Attractive Character and the target market through a traffic source we own. Email.

The Soap Opera Sequence consists of a series of e-mail series that assist to link and establish an instant relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart also shares the EXACT 5 email templates that have actually assisted him to transition into an Attractive Character and a popular internet online marketer.

The Soap Opera Sequence works due to the fact that it capitalizes on offering worth to your customers. This ‘worth’ paired with a tempting open story hooks them the minute they read your very first e-mail and they’ll look forward to the next one.

The days of dull email series are over. Do not just enjoy daytime soap on television, it’s time to anecdotally utilize it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your customers delighted to speak with you every day is utilizing the Seinfeld email format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail design that constructs excitement in your readers. It ‘d captivate them and trigger them to purchase from you.

It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and appropriate stories happening with/around you– stories they can easily connect with. You must be strategic and purposeful about it anyways.

You wish to have the ability to lead perfect consumers back to your offer. This may look basic however it’s powerful!

Russell likewise supplies fine examples and written design templates to speed up the process when you’re sending Seinfeld emails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this section, the strategies and tactics for developing high-converting funnels are talked about in detail, as well as and what you truly need to do to make your funnel work.

Russell covers the principles of a funnel, phases (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the value of staying with systems that work. In other words, there’s no need to transform the wheel.

If you’re a business owner and you’re struggling to recover cost, there’s a chance that you’re making the above mistake.

This is common with business owners who are just beginning with their sales funnel. They try to re-invent the whole automobile. When building an organization, what a terrible course to follow!

The secret here is leveraging on other individuals who already have an effective funnel and making your offer to their specific consumers. Watch on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Deals
  • Landing page

Knowing how to reverse all these components to work for you is a valuable present for your business. It’s quite easy once you understand how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m extremely delighted that I read DotCom Secrets a couple of years ago (and numerous times more because that very first time to completely comprehend and implement the techniques in my own online business.

It not only opened my eyes to funnels and how to develop them but likewise the seven stages that a perfect client needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better come to terms with this sentence within the DotCom Secrets. It checks out:

The real difference between having a 6-, seven-, or even eight-figure organization is whether you comprehend the phases of a funnel and can successfully generate income from the points along the line.

I was familiar with that there are levels of traffic temperature and therefore, treating them along the exact same funnel procedure threatens.

This trick alone is essential to developing the ideal type of page, offer, and traffic that will lead to sales.

There’s also the pre-framing concept that you require to totally comprehend when producing a funnel– specifically if you desire visitors and leads to trust you more. Well, who does not wish to establish trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the typical company suggestions. It goes into the particular landing pages you can create in the 7 structure stages that we’ve talked about earlier.

You get to see the twenty-three of the most efficient building blocks for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers utilize these foundation at specific times during these very same four phases of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying purchasers

Recognizing hyperactive buyers for your product or services.

You can choose which you want to start with first and which one to stick to in your market when you’ve understood how this works.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the ideal kind of funnels can be a battle even to the advanced online marketers. More so, understand the funnels that will be served only to qualified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell details the procedure he follows when selecting a funnel to utilize on the frontend of his value ladders, the funnel he uses in the factor to consider stage (the middle), and those used for the backend offers.

Secret # 13: The Best Bait

I couldn’t include this ‘secret’ when I first checked out the DotCom Secrets book.

Russell spills all of it out in this section and reveals the trick that made all his books sell millions.

Just by getting your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your organization, specifically if you have a product you’re presently selling online (and even offline).

I suggest if you can purchase your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.

He stresses the power of words and how utilizing a specific WORD can alter your entire organization magically. That single word can serve as bait.

No matter the market you operate in, what you do, what products you provide, or business model, this is the part that a few of the effective entrepreneurs would conceal from you.

 

Section Four: Scripts and funnels

The first time I check out DotCom Secrets, I couldn’t comprehend this area because it was special in its way. I had to read the book again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the precise funnel scripts that have actually helped him to offer countless each of his products.

These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to have problem with these parts because there’s a powerful suite of software you can utilize to automate whatever– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is important since it reveals what must take place when you get your visitors onboard your sales funnel.

You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce online marketers or business owners who have Shipping plus free offers.

The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product needs to be delivered.

On the second page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and dealing with charge. Once the visitor has effectively completed the 2nd page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to assist breakeven and cover the money you invested in advertising or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson reveals the practical mechanics involved in this type of funnel. And he likewise introduced a special script called the Star, Story, Solution script which assists to push a cold lead towards your products.

You’ll get to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to lure visitors and let them keep spending for a longer time.

However you’re not restricted in any way– as there are numerous methods to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the perfect and likewise the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize live or recorded presentations to market your service or products on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re supplied with the techniques and scripts that will make the webinar genuinely “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little various. It’s not FREE!. It’s a more advanced webinar presentation where your objective is to get individuals to purchase. It’s “unnoticeable”– which means there’s no aggressive or deception included.

You’ll likewise access the scripts for this upgraded version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel specifically for releasing a new product by sharing a series of videos to supply tons of worth to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.

These videos will be convincing, handy, and entertaining– thus triggering visitors to act. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket deals using an innovative formula and scripts. This funnel is what you require to get premium clients if you’re a coach or consultant.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last section is quick but you can find out more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is a great book if you want to acquire insights, see examples, and check out stories that will inspire you to develop a successful company online or guide you in transitioning from offline to online marketing channels.

Let’s consider the pros and cons quickly:.

Pros.

DotCom Secrets is complimentary. Get business-building understanding without paying cash.

Enhance your organization’ importance utilizing the value ladders and sales funnel techniques and scripts.

Get tricks to ending up being an idea leader in your market.

Basic methods that will work for any organization model.

Establish and develop relationships rapport with your customers.

Cons.

You might require to have an existing organization to gain from DotCom Secrets (although it can definitely benefit you if you’re just starting along with long as you implement the info).

The book is ideal for organizations that take advantage of internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the official site, DotCom Secrets is FREE. If you’re based within the US or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at executing what he teaches.

You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for providing the book free from his site (you simply spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable methods and secrets for starting and growing an organization.

You’ll encounter a lot of aha moments while going through the sections. You’re directed on how to include the concept into my own organization.

DotCom Secrets is a playbook. You might have to read it several times to get the ‘secrets’ into your head and business. You don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling service or products online, I extremely advise that you get a copy of DotCom Secrets for FREE.

>>Click Here To Get Your Copy Of Dotcom Secrets<<