Dotcom Secrets is an excellent book if you want to gain insights, see examples, and read stories that will inspire you to develop an effective company online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros quickly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a enjoyable and simple read.
- You will get actionable takeaways that you can use to enhance your service immediately.
- It’s not a “how to make money online” book per se.
- You will require to have some understanding of internet marketing principles to completely appreciate the book.
Dotcom Secrets is a terrific resource if you wish to learn from someone who has really earned money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your company immediately.
The only downside is that it’s not a “how to make money online” book per se– you will require to have some understanding of online marketing ideas to fully appreciate it.
Overall, Dotcom Secrets is a valuable resource for anyone looking to build or grow an online service.
So if you’re prepared to learn from among the masters of Sales Funn, make certain to take a look at this book today!
DotCom Secrets Book
It’s one of my preferred service books. You might need to read it numerous times to completely grasp it. Or merely make it your buddy as you tackle your online way of life organization experiences.
In the intro of the book, Russell Brunson promised to keep the book evergreen for many years to come. The objective is to make it pertinent to both brand-new and advanced online business owners.
The number of company books do you still discover relevant in this ever-changing world? Although marketing techniques are continuously altering, the DotCom Secrets book is still incredibly relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed process for growing a successful company– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll find that the majority of the methods that Russell talks about are still reliable today.
You’ll get a lots of actionable advice from the book and if you have strategies to offer items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In truth, this is a proven playbook for growing your business with effective list building and sales/conversion methods, which can be used offline and online.”
This is a powerful and transformative book. If you’re looking to start a company or scale an existing service, DotCom Secrets by Russell Brunson is the ideal roadway map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the best foundation for your service. You’ll certainly get results from reading it.
To be honest, DotCom Secrets seems like a book for building a sustainable online organization only.
Don’t be constrained by that due to the fact that the actionable marketing techniques work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar business and wish to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that question. If you want to scale an organization or begin and follow proven ‘faster way’ that has been tested by Russell himself, you ought to check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it very important on my entrepreneurial journey (I’ve read it several times). I highly advise the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets may not deserve your read. You ought to think about another book.
Although, DotCom Secrets supplies smart insights and methods to:
Existing entrepreneur: If you haven’t started a company at all or have no business concept, the book might not be relevant to you.
Item owners: If you have an existing item currently, then you can find out methods to double and even triple your sales.
Positive marketers: If you’re ready to take actions that may challenge your idea of company, then you ought to use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct an organization that stands the test of time. You don’t wish to die since you lack the skillset, tools, and tricks that have actually been checked and shown to produce excellent outcomes.
So whether you’re a newbie who’s simply getting going or you’re a professional, DotCom Secrets will walk you through the process of starting and growing a lucrative business.
If you already have a company, utilize the secrets in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that offers particular, actionable directions on what you need to do to fail-proof your service, how to draw in clients, and the secrets to considerably enhance your sales.
If you fail to read DotCom Secrets, you’re still not limited at all. The only difficulty, however, is that you’ll miss the chance to quickly grow your existing organization or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books relate to, lifestyle entrepreneurs, entrepreneur and online marketers– considering that they match each other and offer starting and growing an effective service.
Expert Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed procedure to effectively structure your company. You get to find out how to provide your message and communicate value in a manner that makes individuals wish to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that assist you find your voice, construct a faithful fan base and make money to share messages that will alter somebody else’s life.
Both books are suggested to business owners who wish to become more effective in their markets. Entrepreneurs who are constructed to see chances in competition instead of discomfort.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections similar to Expert Secrets that lays out the basic marketing procedures and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you want your business. How does this understanding assist your customers and consumers?
This will assist you to serve them better– instead of trying to find out their pain points, how desperate they require options, and what they’re prepared to pay.
In the secret formula, four simple concerns were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being pushy?
What advantage will they get from your service?
You’ll find answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
When it comes to building a sustainable service, value is crucial. If there’s no value, clients and clients will leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not only make more money, you’ll also offer your consumers with a more personalized service. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like a surprise that alters everything you already learn about growing a profitable business. You’ll get going with building out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to require a complete value total in place. You may not be able to build a high-converting sales funnel if you don’t have an effective worth adder mapped out.
The sales funnel is necessary and has actually changed the way entrepreneurs and services approach sales online.
It works due to the fact that it takes into account the customers’ habits– and moves them through the various steps of your value ladder up until they’re all set to buy your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. Unfortunately, you might not know how to identify or serve them. That’s why knowing how to specify your target market is necessary.
This secret lays out where your target market (i.e., consumers who are ready to acquire your product) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online business owner needs to discover and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a constant battle for many people. It’s probably the most challenging element of running an effective online business.
Do you really comprehend how traffic operates in the internet marketing space? Russell has the responses if you aren’t confident in your traffic generation knowledge.
He reveals you the best type of traffic that you ought to take notice of and how it can transform your business. The kind of traffic includes:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in constructing an audience by leveraging advanced individual branding strategies, the secrets to communicating well with your audience that will lead to a sale.
Make sure you don’t avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a positive and appealing character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous followers?
As an entrepreneur, you can’t fail when you lastly develop an attractive character. When you’re successful at it, it implies you can include more qualified consumers to your e-mail list and introduce a successful product that individuals are ready and ready to purchase immediately.
In producing that attractive character, Russell Brunson defines the 3 parts you must keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an attractive character utilizing these components and their aspects, and determine the very best method to communicate your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of connection in between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail sequences that assist to connect and develop an immediate relationship between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT five email templates that have assisted him to transition into a desired web and an appealing character online marketer.
The Soap Opera Sequence works due to the fact that it profits from offering worth to your subscribers. This ‘value’ coupled with a tempting open storyline hooks them the minute they read your first e-mail and they’ll look forward to the next one.
The days of dull email series are over. Do not simply enjoy soap opera on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers happy to speak with you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that constructs enjoyment in your readers. It ‘d entertain them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and pertinent stories taking place with/around you– stories they can quickly connect with. You should be purposeful and strategic about it anyways.
You wish to have the ability to lead perfect consumers back to your offer. This may look simple however it’s effective nonetheless!
When you’re sending Seinfeld emails, Russell likewise supplies excellent examples and written templates to speed up the process.
Area Three: Funnelology
In this section, the strategies and methods for constructing high-converting funnels are discussed in detail, in addition to and what you really should do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the importance of adhering to systems that work. Simply put, there’s no need to reinvent the wheel.
There’s a chance that you’re making the above error if you’re a business owner and you’re struggling to break even.
This prevails with entrepreneurs who are simply starting with their sales funnel. They attempt to re-invent the entire vehicle. When building an organization, what an awful course to follow!
The trick here is leveraging on other people who already have a successful funnel and making your offer to their specific clients. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a valuable gift for your service. It’s quite simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very delighted that I read DotCom Secrets a couple of years ago (and a number of times more because that first time to totally comprehend and implement the techniques in my own online service.
It not only opened my eyes to funnels and how to develop them however likewise the 7 stages that an ideal consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The real difference between having a six-, seven-, or perhaps eight-figure company is whether you comprehend the phases of a funnel and can successfully monetize the points along the line.
I was familiar with that there are levels of traffic temperature and for that reason, treating them along the exact same funnel procedure is dangerous.
This trick alone is essential to creating the best type of page, offer, and traffic that will lead to sales.
There’s also the pre-framing concept that you require to completely understand when developing a funnel– specifically if you want visitors and causes trust you more. Well, who doesn’t want to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the normal service recommendations. It enters into the particular landing pages you can create in the 7 structure phases that we’ve discussed earlier.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at specific times during these exact same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Determining hyper purchasers for your product or services.
You can choose which you want to begin with first and which one to stick to in your market once you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the best type of funnels can be a struggle even to the advanced marketers. More so, understand the funnels that will be served just to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the procedure he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the consideration phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills everything out in this section and exposes the secret that made all his books sell millions.
Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your organization, specifically if you have a product you’re presently offering online (or perhaps offline).
I suggest if you can buy your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.
He stresses the power of words and how utilizing a particular WORD can alter your entire company amazingly. That single word can serve as bait.
Regardless of the industry you run in, what you do, what products you use, or business model, this is the part that some of the effective business owners would conceal from you.
Area Four: Scripts and funnels
The very first time I check out DotCom Secrets, I could not understand this area because it was distinct in its method. I had to check out the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the specific funnel scripts that have assisted him to offer millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to battle with these parts due to the fact that there’s an effective suite of software application you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential because it reveals what ought to take place when you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce online marketers or entrepreneurs who have Free Plus Shipping offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product ought to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card details is requested for the shipping and dealing with charge. When the visitor has effectively submitted the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this whole 2-step totally free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to help breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics involved in this type of funnel. And he likewise introduced an unique script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep paying for a longer time.
You’re not limited in any way– as there are lots of ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and also the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize live or recorded presentations to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the methods and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get people to purchase. It’s “undetectable”– which suggests there’s no pushy or deceptiveness included.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for launching a brand-new item by sharing a series of videos to offer tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, practical, and entertaining– thereby triggering visitors to do something about it. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing an innovative formula and scripts. If you’re a coach or specialist, this funnel is what you need to get premium customers.
Area 5: ClickFunnels.
This last section is short however you can learn more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to get insights, see examples, and read stories that will influence you to build an effective business online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros rapidly:.
DotCom Secrets is complimentary. Get business-building understanding without paying money.
Improve your company’ significance utilizing the worth ladders and sales funnel techniques and scripts.
Get tricks to ending up being an idea leader in your market.
Basic techniques that will work for any company design.
Build relationships and develop connection with your customers.
You may need to have an existing company to gain from DotCom Secrets (although it can definitely benefit you if you’re just beginning along with long as you implement the details).
The book is perfect for businesses that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. If you’re based within the United States or $14.95 for worldwide, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we talked about previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and tricks for beginning and growing an organization.
You’ll discover a lot of aha moments while going through the areas. More significantly, you’re directed on how to include the concept into my own company.
DotCom Secrets is a playbook. You might have to read it several times to get the ‘secrets’ into your head and organization. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely advise that you get a copy of DotCom Secrets free of charge.