Dotcom Secrets is a great book if you wish to gain insights, see examples, and check out stories that will inspire you to build a successful service online or guide you in transitioning from offline to online marketing channels.
So let’s think about the cons and pros rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from a successful super affiliate– Russell Brunson.
- The book is a pleasurable and simple read.
- You will get actionable takeaways that you can utilize to improve your organization instantly.
- It’s not a “how to generate income online” book per se.
- You will require to have some knowledge of online marketing ideas to completely appreciate the book.
Dotcom Secrets is a great resource if you wish to learn from someone who has actually earned money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your company right away.
The only disadvantage is that it’s not a “how to earn money online” book per se– you will require to have some understanding of internet marketing concepts to totally value it.
In general, Dotcom Secrets is an important resource for anybody looking to construct or grow an online service.
If you’re prepared to discover from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my preferred service books. You may need to read it several times to fully comprehend it. Or just make it your buddy as you tackle your online way of life service adventures.
In the intro of the book, Russell Brunson promised to keep the book evergreen for years to come. The objective is to make it appropriate to both advanced and new online entrepreneurs.
How many company books do you still find relevant in this ever-changing world? Although marketing strategies are continuously altering, the DotCom Secrets book is still exceptionally relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed procedure for growing a successful company– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll find that most of the methods that Russell speak about are still reliable today.
You’ll get a ton of actionable suggestions from the book and if you have strategies to sell items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a tested playbook for growing your business with reliable lead generation and sales/conversion techniques, which can be used offline and online.”
This is a transformative and effective book. If you’re looking to begin a company or scale an existing business, DotCom Secrets by Russell Brunson is the ideal roadway map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the right foundation for your organization. You’ll definitely get results from reading it.
To be sincere, DotCom Secrets sounds like a book for developing a sustainable online business just.
Don’t be constrained by that since the actionable marketing strategies work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar organization and want to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that concern. If you wish to start or scale an organization and follow proven ‘shortcut’ that has actually been evaluated by Russell himself, you should check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it incredibly valuable on my entrepreneurial journey (I’ve read it several times). I extremely recommend the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets may not be worth your read. You must consider another book.
DotCom Secrets supplies clever insights and methods to:
Existing business owners: If you haven’t begun a service at all or have no organization concept, the book might not pertain to you.
Item owners: If you have an existing item currently, then you can learn strategies to double and even triple your sales.
Confident online marketers: If you’re prepared to take actions that may challenge your idea of service, then you should use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a service that stands the test of time. Due to the fact that you do not have the skillset, tools, and tricks that have been evaluated and proven to produce great results, you do not want to fizzle out.
Whether you’re a beginner who’s just getting started or you’re a professional, DotCom Secrets will stroll you through the process of starting and growing a rewarding company.
If you already have a business, use the secrets in the book to scale to astounding levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that offers particular, actionable instructions on what you ought to do to fail-proof your service, how to draw in customers, and the secrets to considerably enhance your sales.
If you fail to read DotCom Secrets, you’re still not limited at all. The only difficulty, however, is that you’ll miss out on the chance to rapidly grow your existing service or thrive in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books relate to, way of life business owners, business owners and online marketers– given that they complement each other and provide for starting and growing an effective service.
Professional Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed procedure to effectively structure your company. You get to discover how to provide your message and communicate value in a way that makes individuals want to pay you.
Professional Secrets offers actionable examples, illustrations, and stories that assist you discover your voice, build a devoted fan base and make money to share messages that will alter another person’s life.
Both books are recommended to company owner who wish to end up being more effective in their markets. Business owners who are developed to see chances in competition instead of discomfort.
And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that describes the simple marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
Initially, you require to have a complete understanding of where you desire your business. How does this understanding assist your clients and consumers?
This will assist you to serve them much better– instead of looking for out their discomfort points, how desperate they need services, and what they’re willing to pay.
In the secret formula, four easy questions were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being pushy?
What advantage will they receive from your company?
You’ll discover answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
Value is essential when it pertains to building a sustainable service. If there’s no worth, clients and customers will leave.
That’s why Russell invested a ton of time to dissect the steps that you need to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not just make more money, you’ll also supply your consumers with a more personalized solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like an epiphany that changes everything you already learn about growing a profitable company. You’ll get started with building out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to require a complete value total in place. You might not be able to construct a high-converting sales funnel if you do not have an effective value adder mapped out.
The sales funnel is essential and has actually changed the way entrepreneurs and services approach sales online.
It works due to the fact that it takes into account the consumers’ habits– and moves them through the various steps of your worth ladder until they’re ready to acquire your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not know how to identify or serve them. That’s why knowing how to specify your target audience is important.
This secret describes where your target audience (i.e., consumers who are ready to acquire your item) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online business owner needs to learn and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a constant struggle for most people. It’s arguably the most challenging aspect of running an effective online organization.
Do you actually comprehend how traffic works in the online marketing area? If you aren’t confident in your traffic generation competence, Russell has the answers.
He shows you the very best type of traffic that you must take notice of and how it can change your service. The kind of traffic includes:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in constructing an audience by leveraging more advanced individual branding techniques, the tricks to interacting well with your audience that will lead to a sale.
Ensure you do not avoid this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a confident and attractive character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive fans?
As a company owner, you can’t fail when you lastly develop an attractive character. When you’re successful at it, it indicates you can add more qualified consumers to your e-mail list and introduce an effective product that individuals are willing and prepared to acquire immediately.
In producing that attractive character, Russell Brunson defines the three components you need to keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an appealing character using these parts and their components, and recognize the best way to interact your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of relationship between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email series that assist to connect and establish an immediate relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT 5 e-mail templates that have helped him to shift into a sought-after web and an appealing character marketer.
Because it capitalizes on giving worth to your subscribers, the Soap Opera Sequence works. This ‘value’ paired with an alluring open story hooks them the minute they read your first e-mail and they’ll anticipate the next one.
The days of dull email sequences are over. Do not just take pleasure in soap opera on TV, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers pleased to hear from you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that constructs enjoyment in your readers. It ‘d amuse them and cause them to buy from you.
It leverages the power of storytelling. But this time, you’re being creative in sharing your life and relevant stories happening with/around you– stories they can easily connect with. You need to be tactical and purposeful about it anyways.
You wish to be able to lead perfect consumers back to your offer. This may look basic but it’s effective!
Russell also provides good examples and written design templates to speed up the process when you’re sending Seinfeld emails.
Area Three: Funnelology
In this section, the methods and tactics for constructing high-converting funnels are discussed in detail, in addition to and what you truly must do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of sticking to systems that work. Simply put, there’s no requirement to reinvent the wheel.
If you’re a business owner and you’re having a hard time to break even, there’s a chance that you’re making the above error.
This is common with entrepreneurs who are simply starting with their sales funnel. They attempt to re-invent the whole automobile. When building an organization, what a horrible path to follow!
The trick here is leveraging on other individuals who currently have an effective funnel and making your offer to their exact clients. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is a valuable present for your business. It’s rather simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very grateful that I read DotCom Secrets a couple of years ago (and a number of times more since that first time to totally understand and implement the techniques in my own online company.
It not just opened my eyes to funnels and how to develop them but also the 7 stages that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The real distinction in between having a six-, 7-, or even eight-figure organization is whether you comprehend the stages of a funnel and can successfully generate income from the points along the line.
I was familiar with that there are levels of traffic temperature and therefore, treating them along the very same funnel process is dangerous.
This secret alone is essential to producing the ideal kind of page, offer, and traffic that will cause sales.
There’s also the pre-framing concept that you require to completely understand when creating a funnel– specifically if you want visitors and results in trust you more. Well, who does not want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical service advice. It enters into the particular landing pages you can develop in the 7 structure stages that we’ve gone over earlier.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at particular times throughout these very same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Identifying hyperactive buyers for your services and products.
You can choose which you want to start with very first and which one to stick to in your market as soon as you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best kind of funnels can be a battle even to the more advanced online marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the process he follows when choosing a funnel to use on the frontend of his value ladders, the funnel he uses in the factor to consider stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills it all out in this area and reveals the trick that made all his books sell millions.
Simply by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your business, particularly if you have a product you’re currently offering online (and even offline).
I imply if you can purchase your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He stresses the power of words and how utilizing a specific WORD can alter your whole organization magically. That single word can act as bait.
Regardless of the industry you run in, what you do, what products you use, or business design, this is the part that a few of the effective entrepreneurs would hide from you.
Section Four: Scripts and funnels
The very first time I check out DotCom Secrets, I couldn’t comprehend this section because it was unique in its way. I had to read the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the exact funnel scripts that have assisted him to sell millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not have to battle with these parts since there’s an effective suite of software you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important due to the fact that it reveals what ought to happen when you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce entrepreneurs or online marketers who have Free Plus Shipping deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item ought to be shipped.
On the second page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and dealing with charge. As soon as the visitor has actually effectively filled out the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this entire 2-step totally free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to help breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics involved in this type of funnel. And he also presented a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.
You’re not restricted in any way– as there are lots of ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the best and likewise the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use live or recorded discussions to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar really “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit various. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get people to purchase. But it’s “undetectable”– which means there’s no aggressive or deceptiveness included.
You’ll also access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for introducing a new product by sharing a series of videos to offer tons of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, useful, and entertaining– therefore triggering visitors to take actions. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing an innovative formula and scripts. This funnel is what you need to get premium clients if you’re a coach or expert.
Section 5: ClickFunnels.
This last section is quick however you can learn more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to acquire insights, see examples, and check out stories that will motivate you to develop an effective business online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons quickly:.
DotCom Secrets is free. Get business-building knowledge without paying money.
Enhance your organization’ relevance utilizing the value ladders and sales funnel techniques and scripts.
Get secrets to ending up being a thought leader in your market.
Basic strategies that will work for any organization design.
Establish and construct relationships relationship with your consumers.
You may need to have an existing company to benefit from DotCom Secrets (although it can definitely benefit you if you’re just starting out in addition to long as you execute the info).
The book is ideal for services that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official site, DotCom Secrets is FREE. If you’re based within the US or $14.95 for international, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at executing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and tricks for growing a company and starting.
You’ll discover a lot of aha minutes while going through the sections. More significantly, you’re guided on how to incorporate the concept into my own company.
DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘secrets’ into your head and organization. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or items online, I extremely recommend that you get a copy of DotCom Secrets for FREE.