Dotcom Secrets is a terrific book if you want to acquire insights, see examples, and read stories that will influence you to build an effective business online or guide you in transitioning from offline to online marketing channels.
So let’s consider the pros and cons rapidly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from a successful super affiliate– Russell Brunson.
- The book is a pleasurable and easy read.
- You will get actionable takeaways that you can use to improve your organization immediately.
- It’s not a “how to make money online” book per se.
- You will require to have some understanding of online marketing concepts to fully value the book.
Dotcom Secrets is a great resource if you wish to learn from somebody who has actually earned money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your business immediately.
The only downside is that it’s not a “how to earn money online” book per se– you will need to have some knowledge of online marketing ideas to totally value it.
But overall, Dotcom Secrets is an important resource for anybody seeking to build or grow an online business.
So if you’re all set to gain from one of the masters of Sales Funn, make certain to check out this book today!
DotCom Secrets Book
It’s one of my favorite service books. You might need to read it numerous times to completely understand it. Or merely make it your companion as you go about your online way of life company experiences.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The objective is to make it pertinent to both advanced and new online business owners.
How many company books do you still find relevant in this ever-changing world? Although marketing techniques are constantly altering, the DotCom Secrets book is still extremely appropriate and useful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed procedure for growing a successful business– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll find that the majority of the techniques that Russell discuss are still efficient today.
You’ll get a lots of actionable guidance from the book and if you have strategies to offer products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In truth, this is a proven playbook for growing your business with efficient list building and sales/conversion approaches, which can be used offline and online.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the best plan if you’re aiming to begin a service or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the ideal building blocks for your organization. You’ll definitely get arise from reading it.
To be sincere, DotCom Secrets sounds like a book for building a sustainable online organization only.
However do not be constrained by that because the actionable marketing methods work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar organization and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that question. If you want to start or scale a business and follow tested ‘shortcut’ that has actually been checked by Russell himself, you should check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it extremely important on my entrepreneurial journey (I’ve read it a number of times). I extremely advise the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You ought to think about another book.
Although, DotCom Secrets provides wise insights and strategies to:
Existing entrepreneur: If you have not begun a business at all or have no organization concept, the book may not relate to you.
Item owners: If you have an existing product currently, then you can find out methods to double or perhaps triple your sales.
Confident online marketers: If you’re prepared to take actions that may challenge your concept of company, then you must use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a company that stands the test of time. Because you do not have the skillset, tools, and secrets that have been tested and shown to produce excellent outcomes, you do not desire to fizzle out.
So whether you’re a novice who’s just getting going or you’re a specialist, DotCom Secrets will walk you through the process of beginning and growing a profitable company.
If you currently have a service, use the secrets in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that offers particular, actionable directions on what you need to do to fail-proof your organization, how to attract customers, and the tricks to substantially increase your sales.
If you stop working to read DotCom Secrets, you’re still not limited at all. The only challenge, however, is that you’ll miss out on the opportunity to quickly grow your existing company or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books relate to, lifestyle business owners, business owners and online marketers– since they complement each other and provide for beginning and growing an effective service.
Professional Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step procedure to effectively structure your business. You get to discover how to provide your message and communicate worth in such a way that makes individuals wish to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that help you discover your voice, construct a loyal fan base and get paid to share messages that will change somebody else’s life.
Both books are advised to entrepreneur who want to end up being more effective in their industries. Entrepreneurs who are developed to see chances in competitors instead of pain.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas much like Expert Secrets that outlines the easy marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you want your business. How does this understanding assist your clients and customers?
This will help you to serve them better– instead of trying to find out their pain points, how desperate they need services, and what they’re ready to pay.
In the secret formula, 4 basic concerns were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being aggressive?
What advantage will they obtain from your service?
You’ll discover answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
Value is essential when it comes to developing a sustainable service. , if there’s no value, clients consumers customers will leave.
That’s why Russell invested a lots of time to dissect the actions that you need to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not just make more cash, you’ll likewise offer your consumers with a more personalized option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like a surprise that alters whatever you already know about growing a rewarding organization. You’ll begin with constructing out your own sales funnel and the psychology behind a rewarding funnel.
It exceeds the item you’re offering or how they’re priced. There’s a lot more …
You need to have a complete worth ladder in place. It’s like your infallible system for making sales on autopilot. If you do not have an efficient worth adder mapped out, you might not be able to build a high-converting sales funnel.
The sales funnel is necessary and has actually altered the method entrepreneurs and organizations approach sales online.
It works since it considers the clients’ habits– and moves them through the various actions of your worth ladder up until they’re prepared to buy your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Sadly, you might not know how to identify or serve them. That’s why knowing how to specify your target audience is essential.
This secret describes where your target audience (i.e., consumers who are ready to acquire your product) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a customer to leave whatever they’re doing and check out your page.
Every online business owner requires to find out and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a consistent struggle for many people. It’s perhaps the most overwhelming aspect of running an effective online organization.
Do you truly understand how traffic operates in the online marketing area? If you aren’t confident in your traffic generation expertise, Russell has the responses.
He shows you the very best kind of traffic that you need to take note of and how it can transform your organization. The kind of traffic consists of:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in constructing an audience by leveraging advanced personal branding tactics, the secrets to interacting well with your audience that will result in a sale.
Ensure you do not skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a attractive and confident character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge fans?
As an entrepreneur, you can’t go wrong when you finally establish an attractive character. When you’re effective at it, it implies you can include more competent consumers to your e-mail list and release a successful product that individuals are ready and prepared to buy right away.
In developing that attractive character, Russell Brunson defines the three elements you should keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an attractive character utilizing these elements and their elements, and recognize the best method to communicate your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of rapport between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email series that assist to connect and develop an instantaneous relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT 5 email design templates that have actually helped him to shift into a sought-after internet and an appealing character marketer.
Because it capitalizes on offering value to your subscribers, the Soap Opera Sequence works. This ‘value’ combined with an irresistible open storyline hooks them the minute they read your first email and they’ll anticipate the next one.
The days of boring e-mail sequences are over. Do not just delight in daytime drama on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers pleased to speak with you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that develops excitement in your readers. It ‘d entertain them and trigger them to buy from you.
It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and appropriate stories happening with/around you– stories they can quickly get in touch with. You must be purposeful and strategic about it anyways.
You want to be able to lead perfect consumers back to your deal. This might look simple however it’s powerful!
When you’re sending out Seinfeld emails, Russell likewise supplies great examples and composed templates to speed up the procedure.
Section Three: Funnelology
In this area, the methods and tactics for developing high-converting funnels are discussed in detail, as well as and what you truly should do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the significance of staying with systems that work. Simply put, there’s no requirement to reinvent the wheel.
There’s an opportunity that you’re making the above mistake if you’re a business owner and you’re struggling to break even.
This prevails with business owners who are simply beginning with their sales funnel. They attempt to re-invent the whole automobile. What a terrible path to follow when developing a business!
The secret here is leveraging on other people who currently have an effective funnel and making your deal to their specific customers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a priceless gift for your service. Once you understand how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m really glad that I check out DotCom Secrets a few years ago (and numerous times more since that first time to totally comprehend and carry out the methods in my own online organization.
It not just opened my eyes to funnels and how to develop them but likewise the seven phases that an ideal client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference between having a 6-, 7-, or even eight-figure organization is whether you comprehend the stages of a funnel and can successfully generate income from the points along the line.
I was familiar with that there are levels of traffic temperature and for that reason, treating them along the exact same funnel process is dangerous.
This secret alone is basic to producing the ideal type of page, deal, and traffic that will cause sales.
There’s also the pre-framing idea that you require to fully understand when producing a funnel– especially if you want visitors and causes trust you more. Well, who doesn’t wish to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the typical business advice. It goes into the specific landing pages you can produce in the 7 building phases that we’ve talked about earlier.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at specific times throughout these very same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Determining hyper buyers for your product or services.
You can choose which you desire to begin with first and which one to stick to in your market once you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best type of funnels can be a struggle even to the more advanced marketers. More so, understand the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the process he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the consideration phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills everything out in this section and reveals the secret that made all his books sell millions.
Just by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your organization, specifically if you have a product you’re presently selling online (or perhaps offline).
I indicate if you can buy your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.
He stresses the power of words and how using a certain WORD can alter your whole service magically. That single word can serve as bait.
Despite the industry you operate in, what you do, what products you use, or business design, this is the part that a few of the successful entrepreneurs would hide from you.
Section Four: Funnels And Scripts
The first time I read DotCom Secrets, I could not comprehend this section because it was distinct in its method. I needed to read the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, in addition to the specific funnel scripts that have assisted him to offer millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you don’t have to have problem with these parts due to the fact that there’s an effective suite of software you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it shows what should happen once you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce online marketers or entrepreneurs who have Free Plus Shipping deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item needs to be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card information is asked for the shipping and handling charge. As soon as the visitor has actually effectively submitted the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to help breakeven and cover the cash you invested in advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics involved in this kind of funnel. And he also presented an unique script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.
You’re not limited in any method– as there are many ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the perfect and also the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize live or documented discussions to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar genuinely “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get individuals to purchase.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for launching a new product by sharing a series of videos to offer tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, practical, and entertaining– consequently causing visitors to take actions. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing an advanced formula and scripts. This funnel is what you require to get premium clients if you’re a coach or consultant.
Area 5: ClickFunnels.
This last section is quick however you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to gain insights, see examples, and read stories that will inspire you to construct an effective company online or guide you in transitioning from offline to online marketing channels.
So let’s consider the benefits and drawbacks rapidly:.
DotCom Secrets is totally free. Get business-building understanding without paying money.
Enhance your service’ importance using the value ladders and sales funnel strategies and scripts.
Get tricks to becoming a thought leader in your market.
Simple strategies that will work for any service model.
Establish and build relationships connection with your consumers.
You may need to have an existing service to gain from DotCom Secrets (although it can certainly benefit you if you’re simply beginning along with long as you carry out the details).
The book is perfect for companies that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official site. If you’re based within the United States or $14.95 for global, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable strategies and secrets for starting and growing an organization.
You’ll stumble upon a bunch of aha moments while going through the sections. More significantly, you’re directed on how to incorporate the concept into my own company.
DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘secrets’ into your head and organization. But you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I highly recommend that you get a copy of DotCom Secrets totally free.