Dotcom Secrets is an excellent book if you want to acquire insights, see examples, and check out stories that will motivate you to develop a successful service online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros rapidly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from a successful super affiliate– Russell Brunson.
- The book is a pleasurable and easy read.
- You will get actionable takeaways that you can use to enhance your company immediately.
- It’s not a “how to earn money online” book per se.
- You will need to have some understanding of online marketing ideas to fully appreciate the book.
Dotcom Secrets is a fantastic resource if you want to learn from somebody who has actually generated income online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your organization right away.
The only drawback is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of online marketing concepts to fully value it.
Overall, Dotcom Secrets is an important resource for anybody looking to build or grow an online business.
So if you’re prepared to learn from among the masters of Sales Funn, make sure to take a look at this book today!
DotCom Secrets Book
It’s one of my preferred company books. You might need to read it multiple times to totally grasp it. Or just make it your buddy as you set about your online way of life company adventures.
In the intro of the book, Russell Brunson promised to keep the book evergreen for many years to come. The goal is to make it pertinent to both brand-new and innovative online business owners.
The number of service books do you still discover appropriate in this ever-changing world? Even though marketing methods are constantly altering, the DotCom Secrets book is still extremely relevant and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed process for growing a successful business– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll discover that most of the methods that Russell talks about are still efficient today.
You’ll get a lots of actionable recommendations from the book and if you have plans to offer products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In truth, this is a tested playbook for growing your company with efficient list building and sales/conversion approaches, which can be used offline and online.”
This is a transformative and powerful book. If you’re looking to begin a service or scale an existing company, DotCom Secrets by Russell Brunson is the best roadway map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the right foundation for your company. You’ll absolutely get results from reading it.
To be honest, DotCom Secrets seems like a book for developing a sustainable online company only.
However don’t be constrained by that since the actionable marketing techniques work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar company and wish to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that question. If you wish to begin or scale an organization and follow tested ‘shortcut’ that has actually been evaluated by Russell himself, you need to read the DotCom Secrets book.
It’s altering lives and I’ve personally found it extremely important on my entrepreneurial journey (I’ve read it a number of times). I extremely recommend the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You need to think about another book.
Although, DotCom Secrets provides wise insights and techniques to:
Existing company owner: If you have not started a company at all or have no service idea, the book may not pertain to you.
Item owners: If you have an existing item currently, then you can find out methods to double and even triple your sales.
Confident online marketers: If you’re ready to take steps that may challenge your concept of company, then you must utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a service that stands the test of time. You don’t wish to fizzle out due to the fact that you do not have the skillset, tools, and tricks that have actually been checked and shown to produce great outcomes.
Whether you’re a newbie who’s simply getting started or you’re a professional, DotCom Secrets will stroll you through the procedure of starting and growing a lucrative service.
If you currently have a service, utilize the tricks in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that supplies specific, actionable instructions on what you must do to fail-proof your service, how to draw in consumers, and the tricks to considerably increase your sales.
If you fail to read DotCom Secrets, you’re still not limited at all. The only difficulty, though, is that you’ll miss the opportunity to quickly grow your existing business or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books are relevant to, way of life entrepreneurs, company owner and online marketers– since they match each other and attend to beginning and growing a successful organization.
Professional Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed process to effectively structure your company. You get to discover how to deliver your message and communicate worth in a manner that makes people want to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that assist you discover your voice, build a loyal fan base and earn money to share messages that will alter somebody else’s life.
Both books are suggested to entrepreneur who want to end up being more effective in their industries. Business owners who are built to see opportunities in competitors instead of pain.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that outlines the basic marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
First, you require to have a complete understanding of where you want your service. How does this understanding assist your customers and clients?
This will assist you to serve them better– instead of looking for out their discomfort points, how desperate they need options, and what they’re ready to pay.
In the secret formula, four basic concerns were outlined in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being pushy?
What benefit will they get from your company?
You’ll find answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
Worth is crucial when it comes to constructing a sustainable service. , if there’s no worth, customers consumers clients will leave.
That’s why Russell invested a ton of time to dissect the steps that you need to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not just make more cash, you’ll also provide your customers with a more tailored option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like an epiphany that alters whatever you already know about growing a lucrative organization. You’ll get started with constructing out your own sales funnel and the psychology behind a rewarding funnel.
It goes beyond the item you’re offering or how they’re priced. There’s a lot more …
You require to have a complete worth ladder in place. It’s like your foolproof system for making sales on autopilot. You might not have the ability to construct a high-converting sales funnel if you do not have a reliable value adder drawn up.
The sales funnel is important and has actually altered the method business owners and businesses approach sales online.
It works since it takes into account the consumers’ habits– and moves them through the various actions of your worth ladder until they’re ready to buy your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. Sadly, you may not know how to identify or serve them. That’s why knowing how to define your target audience is necessary.
This secret lays out where your target market (i.e., clients who are ready to acquire your item) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a customer to leave whatever they’re doing and check out your page.
Every online business owner needs to find out and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a constant battle for most people. It’s probably the most challenging aspect of running an effective online service.
Do you really comprehend how traffic works in the online marketing space? Russell has the answers if you aren’t positive in your traffic generation expertise.
He shows you the very best kind of traffic that you must take notice of and how it can transform your business. The kind of traffic includes:
- Traffic we control
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in building an audience by leveraging more advanced personal branding methods, the secrets to interacting well with your audience that will lead to a sale.
Make sure you don’t avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a positive and appealing character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous followers?
As a business owner, you can’t go wrong when you lastly establish an appealing character. When you’re effective at it, it implies you can add more competent consumers to your email list and release a successful product that people are ready and ready to buy immediately.
In producing that attractive character, Russell Brunson defines the three elements you should keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an appealing character utilizing these components and their aspects, and recognize the best way to communicate your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of connection between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail series that help to link and develop an instantaneous relationship between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five e-mail design templates that have helped him to transition into an Attractive Character and a desired internet marketer.
Due to the fact that it capitalizes on offering value to your subscribers, the Soap Opera Sequence works. This ‘worth’ coupled with an irresistible open story hooks them the moment they read your very first email and they’ll look forward to the next one.
The days of dull email sequences are over. Don’t just delight in soap opera on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers delighted to speak with you every day is using the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that develops excitement in your readers. It ‘d entertain them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and pertinent stories occurring with/around you– stories they can quickly connect with. You must be tactical and purposeful about it anyways.
You wish to be able to lead ideal clients back to your deal. This may look basic however it’s effective nonetheless!
Russell also offers fine examples and composed design templates to speed up the procedure when you’re sending Seinfeld e-mails.
Section Three: Funnelology
In this section, the techniques and tactics for constructing high-converting funnels are gone over in detail, in addition to and what you truly must do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the significance of adhering to systems that work. Simply put, there’s no need to transform the wheel.
There’s a possibility that you’re making the above mistake if you’re a company owner and you’re having a hard time to break even.
This prevails with business owners who are simply starting with their sales funnel. They attempt to re-invent the entire automobile. When constructing a company, what an awful course to follow!
The secret here is leveraging on other people who already have a successful funnel and making your offer to their precise clients. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a priceless gift for your company. Once you comprehend how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m very thankful that I read DotCom Secrets a few years ago (and numerous times more because that first time to completely understand and carry out the methods in my own online company.
It not only opened my eyes to funnels and how to construct them but also the 7 phases that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The real distinction between having a six-, seven-, or even eight-figure company is whether you comprehend the phases of a funnel and can effectively generate income from the points along the line.
I learnt more about that there are levels of traffic temperature and for that reason, treating them along the exact same funnel process threatens.
This trick alone is essential to developing the best kind of page, offer, and traffic that will result in sales.
There’s also the pre-framing concept that you require to fully comprehend when creating a funnel– particularly if you want visitors and results in trust you more. Well, who does not wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical service recommendations. It goes into the specific landing pages you can create in the 7 structure stages that we’ve gone over previously.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at specific times throughout these same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Recognizing hyperactive purchasers for your services and products.
You can decide which you want to begin with very first and which one to stick to in your market once you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right kind of funnels can be a battle even to the advanced online marketers. More so, comprehend the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the procedure he follows when selecting a funnel to use on the frontend of his value ladders, the funnel he utilizes in the factor to consider phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills it all out in this section and exposes the secret that made all his books sell millions.
Simply by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will change your organization, especially if you have a product you’re presently offering online (or perhaps offline).
I mean if you can buy your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He emphasizes the power of words and how using a particular WORD can change your whole business magically. That single word can function as bait.
Regardless of the market you run in, what you do, what items you use, or the business design, this is the part that a few of the effective entrepreneurs would hide from you.
Area Four: Scripts and funnels
The very first time I read DotCom Secrets, I could not understand this area since it was special in its method. I had to check out the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the precise funnel scripts that have assisted him to sell millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you don’t have to fight with these parts due to the fact that there’s an effective suite of software application you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important due to the fact that it reveals what need to take place when you get your visitors onboard your sales funnel.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce business owners or online marketers who have Shipping plus totally free offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item must be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card information is asked for the shipping and handling charge. When the visitor has actually effectively submitted the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this entire 2-step totally free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to assist breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics associated with this kind of funnel. And he also presented a special script called the Star, Story, Solution script which assists to push a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.
You’re not restricted in any way– as there are many ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the best and likewise the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or documented discussions to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the strategies and scripts that will make the webinar genuinely “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar presentation where your goal is to get individuals to purchase.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for introducing a brand-new item by sharing a series of videos to supply lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, practical, and amusing– thus causing visitors to act. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing an innovative formula and scripts. If you’re a coach or expert, this funnel is what you require to acquire premium customers.
Area 5: ClickFunnels.
This last section is quick but you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to gain insights, see examples, and check out stories that will influence you to build a successful company online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons rapidly:.
DotCom Secrets is free. Get business-building knowledge without paying money.
Enhance your company’ importance using the value ladders and sales funnel methods and scripts.
Get tricks to ending up being a thought leader in your market.
Easy methods that will work for any service design.
Establish and develop relationships rapport with your customers.
You might require to have an existing company to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply starting out as well as long as you implement the details).
The book is perfect for businesses that leverage online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. You only have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for worldwide.
There you have it, the Free Plus Shipping offer we discussed earlier. As you can see, Russell is a master at implementing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and secrets for growing a service and beginning.
You’ll discover a lot of aha moments while going through the areas. More importantly, you’re guided on how to integrate the concept into my own organization.
DotCom Secrets is a playbook. You may need to read it several times to get the ‘secrets’ into your head and organization. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering products or services online, I extremely advise that you get a copy of DotCom Secrets for FREE.