Dotcom Secrets is a great book if you want to gain insights, see examples, and read stories that will motivate you to build an effective business online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the advantages and disadvantages quickly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a enjoyable and simple read.
- You will get actionable takeaways that you can use to improve your company right away.
- It’s not a “how to generate income online” book per se.
- You will require to have some understanding of internet marketing ideas to totally value the book.
If you desire to learn from somebody who has actually made cash online, Dotcom Secrets is a fantastic resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your service right away.
The only drawback is that it’s not a “how to generate income online” book per se– you will require to have some understanding of internet marketing ideas to totally appreciate it.
But overall, Dotcom Secrets is a valuable resource for anybody aiming to develop or grow an online company.
So if you’re ready to gain from one of the masters of Sales Funn, make certain to check out this book today!
DotCom Secrets Book
It’s one of my preferred organization books. You might need to read it multiple times to completely understand it. Or merely make it your companion as you set about your online lifestyle service adventures.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The objective is to make it pertinent to both sophisticated and new online entrepreneurs.
How many business books do you still discover appropriate in this ever-changing world? Even though marketing methods are continuously altering, the DotCom Secrets book is still incredibly relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step procedure for growing a successful company– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that the majority of the strategies that Russell speak about are still effective today.
You’ll get a lots of actionable guidance from the book and if you have strategies to offer products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In truth, this is a tested playbook for growing your business with effective lead generation and sales/conversion approaches, which can be used offline and online.”
This is a transformative and effective book. If you’re looking to begin a business or scale an existing business, DotCom Secrets by Russell Brunson is the best roadway map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the best building blocks for your organization. You’ll absolutely get results from reading it.
To be honest, DotCom Secrets seems like a book for constructing a sustainable online service just.
But don’t be constrained by that because the actionable marketing strategies work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar business and want to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that question. If you want to begin or scale a service and follow proven ‘shortcut’ that has been checked by Russell himself, you must check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it super important on my entrepreneurial journey (I’ve read it a number of times). I highly advise the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets may not be worth your read. You ought to consider another book.
Although, DotCom Secrets offers smart insights and techniques to:
Existing entrepreneur: If you have not started a business at all or have no business concept, the book might not relate to you.
Item owners: If you have an existing product already, then you can discover strategies to double or even triple your sales.
Confident online marketers: If you’re prepared to take actions that may challenge your concept of business, then you must use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop a company that stands the test of time. Due to the fact that you lack the skillset, tools, and tricks that have been checked and proven to produce terrific results, you don’t desire to fizzle out.
Whether you’re a novice who’s just getting began or you’re a specialist, DotCom Secrets will walk you through the procedure of starting and growing a rewarding business.
If you already have a service, utilize the secrets in the book to scale to astounding levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that provides specific, actionable instructions on what you should do to fail-proof your organization, how to attract consumers, and the tricks to substantially increase your sales.
You’re still not limited at all if you fail to check out DotCom Secrets. The only obstacle, though, is that you’ll miss out on the opportunity to rapidly grow your existing organization or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books pertain to, lifestyle business owners, entrepreneur and online marketers– since they match each other and provide for beginning and growing a successful company.
Professional Secrets vs DotCom Secrets.
DotCom Secrets details a detailed process to efficiently structure your organization. You get to find out how to provide your message and interact worth in a manner that makes individuals want to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that help you discover your voice, construct a loyal fan base and make money to share messages that will alter somebody else’s life.
Both books are recommended to entrepreneur who wish to become more effective in their markets. Business owners who are developed to see chances in competition instead of discomfort.
In Russell’s third and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting loads of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that outlines the easy marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
Initially, you require to have a full understanding of where you want your business. How does this understanding help your clients and clients?
This will help you to serve them much better– instead of searching for out their pain points, how desperate they need options, and what they’re prepared to pay.
In the secret formula, four simple questions were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they obtain from your business?
You’ll discover answers to these questions and more in the first trick.
Secret #2: The Value Ladder
When it comes to building a sustainable company, value is crucial. If there’s no worth, clients and clients will leave.
That’s why Russell invested a ton of time to dissect the actions that you need to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not only make more cash, you’ll also supply your clients with a more tailored service. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like a surprise that changes everything you already know about growing a lucrative business. You’ll get started with developing out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to have a complete value total in place. You may not be able to construct a high-converting sales funnel if you do not have an effective worth adder mapped out.
The sales funnel is essential and has changed the way entrepreneurs and organizations approach sales online.
It works due to the fact that it considers the clients’ behaviors– and moves them through the different steps of your worth ladder up until they’re ready to buy your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. You might not understand how to determine or serve them. That’s why knowing how to specify your target audience is important.
This secret lays out where your target audience (i.e., consumers who are ready to acquire your product) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a client to leave whatever they’re doing and have a look at your page.
Every online business owner needs to find out and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a continuous battle for most people. It’s probably the most overwhelming aspect of running an effective online company.
Do you actually understand how traffic works in the online marketing space? Russell has the responses if you aren’t confident in your traffic generation know-how.
He reveals you the very best kind of traffic that you must focus on and how it can transform your service. The type of traffic includes:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in building an audience by leveraging more advanced individual branding strategies, the tricks to interacting well with your audience that will result in a sale.
Ensure you don’t avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a positive and appealing character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge followers?
As a business owner, you can’t go wrong when you lastly develop an attractive character. When you’re successful at it, it indicates you can include more competent clients to your email list and release an effective item that people are ready and ready to purchase immediately.
In developing that appealing character, Russell Brunson specifies the 3 elements you must keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to create an attractive character utilizing these elements and their components, and determine the very best method to communicate your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of rapport between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email sequences that assist to link and develop an instant relationship in between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT five email design templates that have actually assisted him to shift into a desired web and an appealing character online marketer.
Due to the fact that it capitalizes on giving worth to your customers, the Soap Opera Sequence works. This ‘value’ coupled with a tempting open story hooks them the minute they read your very first email and they’ll eagerly anticipate the next one.
The days of uninteresting e-mail series are over. Don’t simply take pleasure in daytime soap on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers pleased to hear from you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that builds enjoyment in your readers. It ‘d amuse them and trigger them to purchase from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and appropriate stories taking place with/around you– stories they can easily connect with. You must be strategic and purposeful about it anyways.
You wish to be able to lead ideal clients back to your deal. This might look simple but it’s effective nevertheless!
Russell also offers good examples and composed templates to accelerate the process when you’re sending out Seinfeld e-mails.
Area Three: Funnelology
In this section, the techniques and methods for building high-converting funnels are gone over in detail, along with and what you actually should do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the importance of adhering to systems that work. Simply put, there’s no requirement to reinvent the wheel.
There’s a chance that you’re making the above error if you’re a business owner and you’re struggling to break even.
This prevails with entrepreneurs who are simply starting with their sales funnel. They try to re-invent the entire car. When developing an organization, what a dreadful course to follow!
The secret here is leveraging on other individuals who currently have a successful funnel and making your deal to their exact clients. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a valuable gift for your business. It’s rather simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really grateful that I read DotCom Secrets a couple of years ago (and several times more because that first time to totally comprehend and carry out the techniques in my own online company.
It not just opened my eyes to funnels and how to construct them however likewise the 7 stages that a perfect client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It reads:
The genuine difference in between having a six-, seven-, or perhaps eight-figure business is whether you comprehend the stages of a funnel and can successfully monetize the points along the line.
I got to know that there are levels of traffic temperature and for that reason, treating them along the very same funnel procedure threatens.
This secret alone is essential to developing the best kind of page, offer, and traffic that will result in sales.
There’s likewise the pre-framing principle that you require to completely understand when producing a funnel– specifically if you want visitors and leads to trust you more. Well, who does not wish to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical business suggestions. It goes into the particular landing pages you can produce in the 7 building phases that we’ve talked about earlier.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these building blocks at specific times throughout these very same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Identifying hyper buyers for your product or services.
You can choose which you desire to start with very first and which one to stick to in your market when you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right kind of funnels can be a struggle even to the advanced online marketers. More so, understand the funnels that will be served just to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the process he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills everything out in this area and reveals the secret that made all his books sell millions.
Simply by grabbing your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will change your service, especially if you have a product you’re presently selling online (and even offline).
I suggest if you can purchase your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He emphasizes the power of words and how utilizing a certain WORD can change your entire business amazingly. That single word can act as bait.
Regardless of the industry you run in, what you do, what items you use, or the business design, this is the part that some of the effective business owners would conceal from you.
Area Four: Funnels And Scripts
The first time I read DotCom Secrets, I could not grasp this area due to the fact that it was distinct in its way. I had to check out the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, in addition to the precise funnel scripts that have assisted him to offer countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to struggle with these parts due to the fact that there’s an effective suite of software application you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it shows what should happen as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce entrepreneurs or marketers who have Free Plus Shipping deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product should be shipped.
On the second page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and handling charge. As soon as the visitor has actually effectively completed the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step complimentary shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to help breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics involved in this type of funnel. And he also introduced an unique script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep spending for a longer time.
But you’re not limited in any way– as there are many ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and likewise the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use recorded or live presentations to market your product and services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar really “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little different. It’s not FREE!. It’s an advanced webinar presentation where your objective is to get people to buy. However it’s “undetectable”– which indicates there’s no aggressive or deception involved.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for releasing a brand-new item by sharing a series of videos to provide lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, practical, and amusing– thus triggering visitors to do something about it. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using an advanced formula and scripts. This funnel is what you need to acquire premium clients if you’re a coach or specialist.
Area 5: ClickFunnels.
This last area is short but you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to gain insights, see examples, and check out stories that will influence you to construct an effective service online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros rapidly:.
DotCom Secrets is free. Get business-building knowledge without paying cash.
Enhance your service’ relevance using the worth ladders and sales funnel techniques and scripts.
Get secrets to becoming an idea leader in your industry.
Basic methods that will work for any business design.
Build relationships and develop rapport with your customers.
You may need to have an existing service to gain from DotCom Secrets (although it can certainly benefit you if you’re just starting out along with long as you execute the information).
The book is perfect for services that leverage online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. If you’re based within the US or $14.95 for international, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable strategies and tricks for starting and growing a service.
You’ll encounter a bunch of aha moments while going through the areas. You’re guided on how to include the principle into my own company.
DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘tricks’ into your head and company. However you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering product and services online, I highly suggest that you get a copy of DotCom Secrets totally free.