Dotcom Secrets is a terrific book if you wish to acquire insights, see examples, and read stories that will motivate you to build a successful business online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons rapidly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a pleasurable and easy read.
- You will get actionable takeaways that you can utilize to improve your service immediately.
- It’s not a “how to earn money online” book per se.
- You will require to have some knowledge of internet marketing ideas to completely value the book.
If you desire to discover from somebody who has actually made money online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your organization immediately.
The only downside is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of internet marketing ideas to completely value it.
Overall, Dotcom Secrets is a valuable resource for anyone looking to build or grow an online organization.
If you’re prepared to discover from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You may have to read it numerous times to completely understand it. Or merely make it your companion as you set about your online lifestyle organization experiences.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The goal is to make it appropriate to both sophisticated and new online entrepreneurs.
How many service books do you still discover pertinent in this ever-changing world? Although marketing methods are constantly altering, the DotCom Secrets book is still incredibly relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step procedure for growing an effective business– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll find that most of the techniques that Russell speak about are still efficient today.
You’ll get a lots of actionable advice from the book and if you have plans to sell products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In fact, this is a tested playbook for growing your company with effective list building and sales/conversion techniques, which can be utilized online and offline.”
This is a transformative and effective book. If you’re looking to begin a business or scale an existing service, DotCom Secrets by Russell Brunson is the ideal road map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the best building blocks for your organization. You’ll definitely get results from reading it.
To be sincere, DotCom Secrets sounds like a book for building a sustainable online company just.
Don’t be constrained by that due to the fact that the actionable marketing methods work for both online and offline services. You’re in safe hands if you run a brick-and-mortar business and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that question. If you wish to begin or scale a company and follow tested ‘shortcut’ that has been checked by Russell himself, you must check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it extremely important on my entrepreneurial journey (I’ve read it numerous times). I highly suggest the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You ought to consider another book.
Although, DotCom Secrets provides clever insights and strategies to:
Existing entrepreneur: If you have not begun a business at all or have no organization concept, the book may not relate to you.
Item owners: If you have an existing item currently, then you can discover techniques to double or even triple your sales.
Positive online marketers: If you’re prepared to take steps that might challenge your concept of business, then you ought to utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a service that stands the test of time. You don’t want to die due to the fact that you do not have the skillset, tools, and secrets that have been checked and shown to produce excellent results.
Whether you’re a beginner who’s just getting began or you’re a professional, DotCom Secrets will stroll you through the procedure of starting and growing a profitable organization.
If you already have a service, utilize the tricks in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that supplies specific, actionable instructions on what you ought to do to fail-proof your company, how to draw in consumers, and the tricks to substantially improve your sales.
You’re still not limited at all if you stop working to check out DotCom Secrets. The only difficulty, though, is that you’ll miss out on the chance to quickly grow your existing service or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books relate to, lifestyle entrepreneurs, entrepreneur and online marketers– because they complement each other and attend to starting and growing an effective organization.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets details a step-by-step process to efficiently structure your service. You get to discover how to provide your message and interact value in a manner that makes individuals want to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that help you discover your voice, construct a faithful fan base and make money to share messages that will alter someone else’s life.
Both books are advised to company owner who wish to become more successful in their industries. Entrepreneurs who are developed to see chances in competitors instead of discomfort.
In Russell’s third and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting loads of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that outlines the basic marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you desire your service. How does this understanding help your customers and clients?
This will assist you to serve them much better– instead of trying to find out their pain points, how desperate they need services, and what they’re ready to pay.
In the secret formula, four basic concerns were outlined in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being pushy?
What benefit will they obtain from your service?
You’ll discover answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
Worth is essential when it pertains to constructing a sustainable company. If there’s no value, clients and clients will leave.
That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not just make more cash, you’ll likewise supply your clients with a more tailored option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like a surprise that alters whatever you already learn about growing a rewarding business. You’ll get going with developing out your own sales funnel and the psychology behind a successful funnel.
It exceeds the product you’re offering or how they’re priced. There’s a lot more …
You need to have a total value ladder in place. It’s like your foolproof system for making sales on autopilot. You might not be able to build a high-converting sales funnel if you don’t have a reliable worth adder mapped out.
The sales funnel is necessary and has actually altered the way entrepreneurs and companies approach sales online.
It works due to the fact that it takes into consideration the clients’ behaviors– and moves them through the various actions of your value ladder up until they’re ready to buy your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not know how to determine or serve them. That’s why knowing how to define your target audience is important.
This secret lays out where your target audience (i.e., clients who are ready to acquire your item) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a client to leave whatever they’re doing and have a look at your page.
Every online business owner requires to find out and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a constant battle for most people. It’s perhaps the most daunting aspect of running a successful online organization.
Do you actually understand how traffic operates in the internet marketing space? If you aren’t positive in your traffic generation know-how, Russell has the responses.
He reveals you the best type of traffic that you ought to pay attention to and how it can transform your company. The type of traffic includes:
- Traffic we manage
- The traffic we don’t control
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with constructing an audience by leveraging more advanced individual branding techniques, the secrets to communicating well with your audience that will result in a sale.
Make certain you don’t skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a confident and appealing character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge fans?
As a company owner, you can’t fail when you finally establish an appealing character. When you’re effective at it, it indicates you can include more qualified consumers to your e-mail list and launch a successful product that individuals are prepared and ready to purchase immediately.
In producing that appealing character, Russell Brunson defines the 3 elements you need to keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an attractive character utilizing these parts and their elements, and determine the very best method to interact your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of relationship between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail sequences that help to connect and establish an immediate relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT 5 email design templates that have assisted him to transition into an in-demand web and an attractive character online marketer.
Since it capitalizes on giving value to your subscribers, the Soap Opera Sequence works. This ‘value’ paired with an irresistible open storyline hooks them the minute they read your very first email and they’ll eagerly anticipate the next one.
The days of dull e-mail series are over. Do not just enjoy daytime soap on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers pleased to speak with you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that builds excitement in your readers. It ‘d captivate them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and appropriate stories happening with/around you– stories they can quickly connect with. You ought to be tactical and purposeful about it anyways.
You wish to have the ability to lead perfect consumers back to your offer. This may look basic however it’s effective nonetheless!
When you’re sending out Seinfeld e-mails, Russell also offers excellent examples and written templates to speed up the process.
Area Three: Funnelology
In this section, the strategies and methods for building high-converting funnels are discussed in detail, as well as and what you really must do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of adhering to systems that work. To put it simply, there’s no requirement to reinvent the wheel.
There’s a possibility that you’re making the above error if you’re a business owner and you’re having a hard time to break even.
This is common with business owners who are simply starting with their sales funnel. They try to re-invent the entire car. When building a service, what a terrible path to follow!
The secret here is leveraging on other people who currently have a successful funnel and making your deal to their exact customers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a valuable gift for your organization. It’s quite easy once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very pleased that I read DotCom Secrets a couple of years ago (and several times more since that very first time to completely comprehend and execute the strategies in my own online company.
It not only opened my eyes to funnels and how to build them but also the 7 phases that a perfect customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It checks out:
The genuine distinction between having a six-, 7-, or perhaps eight-figure organization is whether you understand the stages of a funnel and can successfully monetize the points along the line.
I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the very same funnel procedure threatens.
This secret alone is fundamental to developing the best type of page, deal, and traffic that will lead to sales.
There’s likewise the pre-framing concept that you require to completely understand when creating a funnel– specifically if you want visitors and results in trust you more. Well, who does not wish to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the common organization guidance. It goes into the particular landing pages you can produce in the 7 structure stages that we’ve gone over earlier.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these foundation at specific times during these exact same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Recognizing hyper buyers for your services and items.
As soon as you’ve understood how this works, you can decide which you want to start with first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right kind of funnels can be a struggle even to the more advanced online marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the process he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he uses in the factor to consider stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills it all out in this area and reveals the secret that made all his books sell millions.
Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your business, specifically if you have an item you’re presently offering online (or even offline).
I suggest if you can purchase your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He emphasizes the power of words and how using a particular WORD can change your entire business magically. That single word can function as bait.
Regardless of the industry you operate in, what you do, what products you provide, or business model, this is the part that a few of the effective entrepreneurs would conceal from you.
Section Four: Scripts and funnels
The very first time I check out DotCom Secrets, I couldn’t comprehend this area because it was special in its way. I needed to read the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the specific funnel scripts that have helped him to sell countless each of his items.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to have problem with these parts due to the fact that there’s a powerful suite of software application you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important since it reveals what ought to occur once you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce business owners or online marketers who have Shipping plus free offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and handling charge. When the visitor has actually successfully filled out the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to assist breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the practical mechanics involved in this type of funnel. And he also presented a special script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep spending for a longer time.
You’re not restricted in any method– as there are many methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and likewise the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use recorded or live discussions to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the methods and scripts that will make the webinar genuinely “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar presentation where your goal is to get people to buy.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for launching a new product by sharing a series of videos to provide lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, valuable, and amusing– thereby causing visitors to do something about it. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing an innovative formula and scripts. If you’re a coach or consultant, this funnel is what you need to get premium clients.
Section 5: ClickFunnels.
This last area is short but you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you want to gain insights, see examples, and read stories that will inspire you to construct an effective company online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the cons and pros rapidly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying money.
Enhance your organization’ importance utilizing the value ladders and sales funnel techniques and scripts.
Get tricks to becoming an idea leader in your industry.
Simple methods that will work for any business model.
Build relationships and develop rapport with your clients.
You might need to have an existing company to take advantage of DotCom Secrets (although it can definitely benefit you if you’re simply starting as well as long as you implement the details).
The book is perfect for businesses that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. You only have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and tricks for growing a service and beginning.
You’ll encounter a lot of aha minutes while going through the sections. More importantly, you’re assisted on how to include the principle into my own service.
DotCom Secrets is a playbook. You may have to read it several times to get the ‘tricks’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I highly recommend that you get a copy of DotCom Secrets free of charge.