Dotcom Secrets is a fantastic book if you wish to get insights, see examples, and check out stories that will inspire you to develop a successful service online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the pros and cons quickly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a satisfying and easy read.
- You will get actionable takeaways that you can utilize to improve your service instantly.
- It’s not a “how to make money online” book per se.
- You will require to have some knowledge of internet marketing ideas to totally value the book.
Dotcom Secrets is an excellent resource if you wish to gain from somebody who has actually earned money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your company instantly.
The only drawback is that it’s not a “how to earn money online” book per se– you will require to have some understanding of online marketing concepts to totally appreciate it.
However overall, Dotcom Secrets is a valuable resource for anyone looking to build or grow an online company.
If you’re all set to discover from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my favorite business books. You might have to read it numerous times to completely understand it. Or simply make it your companion as you go about your online lifestyle business adventures.
In the intro of the book, Russell Brunson promised to keep the book evergreen for years to come. The goal is to make it relevant to both brand-new and advanced online entrepreneurs.
How many service books do you still find pertinent in this ever-changing world? Although marketing methods are constantly changing, the DotCom Secrets book is still incredibly pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step process for growing a successful business– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll find that most of the techniques that Russell talks about are still efficient today.
You’ll get a ton of actionable suggestions from the book and if you have strategies to offer products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In truth, this is a tested playbook for growing your company with reliable list building and sales/conversion approaches, which can be utilized offline and online.”
This is a transformative and effective book. If you’re looking to start a business or scale an existing company, DotCom Secrets by Russell Brunson is the best road map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the best foundation for your organization. You’ll absolutely get arise from reading it.
To be truthful, DotCom Secrets sounds like a book for developing a sustainable online business just.
However do not be constrained by that due to the fact that the actionable marketing methods work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar company and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that concern. If you wish to begin or scale a business and follow proven ‘shortcut’ that has been evaluated by Russell himself, you should check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it incredibly valuable on my entrepreneurial journey (I’ve read it several times). I extremely recommend the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets may not be worth your read. You need to think about another book.
Although, DotCom Secrets supplies smart insights and methods to:
Existing business owners: If you have not begun a company at all or have no service idea, the book might not relate to you.
Product owners: If you have an existing product already, then you can find out techniques to double or perhaps triple your sales.
Positive online marketers: If you’re prepared to take actions that may challenge your concept of business, then you ought to utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a service that stands the test of time. You do not want to fizzle out since you lack the skillset, tools, and tricks that have actually been tested and shown to produce fantastic results.
Whether you’re a novice who’s simply getting started or you’re a specialist, DotCom Secrets will walk you through the process of beginning and growing a rewarding company.
If you currently have a business, use the tricks in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that supplies particular, actionable instructions on what you need to do to fail-proof your business, how to draw in clients, and the secrets to substantially increase your sales.
If you stop working to read DotCom Secrets, you’re still not restricted at all. The only difficulty, though, is that you’ll miss the opportunity to rapidly grow your existing organization or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books pertain to, lifestyle entrepreneurs, entrepreneur and online marketers– given that they complement each other and attend to beginning and growing an effective business.
Professional Secrets vs DotCom Secrets.
DotCom Secrets details a detailed process to successfully structure your company. You get to discover how to provide your message and interact worth in such a way that makes individuals want to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that help you find your voice, build a devoted fan base and get paid to share messages that will change another person’s life.
Both books are recommended to entrepreneur who want to become more effective in their industries. Business owners who are constructed to see opportunities in competition instead of discomfort.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that lays out the easy marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you desire your organization. How does this understanding help your clients and consumers?
This will help you to serve them much better– instead of trying to find out their discomfort points, how desperate they need options, and what they’re willing to pay.
In the secret formula, four basic questions were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What benefit will they get from your company?
You’ll discover answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
When it comes to developing a sustainable business, value is essential. , if there’s no value, customers consumers clients customers leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to browse your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not only make more cash, you’ll likewise offer your clients with a more tailored service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like a surprise that alters whatever you already learn about growing a lucrative organization. You’ll begin with constructing out your own sales funnel and the psychology behind a rewarding funnel.
It surpasses the product you’re offering or how they’re priced. There’s a lot more …
You need to have a complete value ladder in place. It’s like your foolproof system for making sales on auto-pilot. If you do not have a reliable worth adder mapped out, you might not be able to construct a high-converting sales funnel.
The sales funnel is very important and has altered the method entrepreneurs and businesses approach sales online.
It works because it considers the customers’ behaviors– and moves them through the different steps of your worth ladder until they’re ready to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Regrettably, you might not know how to identify or serve them. That’s why knowing how to specify your target market is necessary.
This secret outlines where your target market (i.e., clients who are ready to buy your product) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a client to leave whatever they’re doing and have a look at your page.
Every online entrepreneur needs to find out and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a constant struggle for many people. It’s probably the most difficult aspect of running a successful online service.
Do you really comprehend how traffic operates in the online marketing space? Russell has the responses if you aren’t positive in your traffic generation expertise.
He reveals you the very best type of traffic that you must focus on and how it can transform your business. The kind of traffic includes:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in developing an audience by leveraging advanced personal branding techniques, the secrets to interacting well with your audience that will lead to a sale.
Make sure you do not skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a attractive and positive character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge fans?
As a company owner, you can’t go wrong when you lastly develop an appealing character. When you’re successful at it, it indicates you can add more qualified clients to your e-mail list and release an effective item that people are prepared and prepared to purchase immediately.
In developing that attractive character, Russell Brunson specifies the three parts you must keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an appealing character utilizing these parts and their elements, and determine the very best way to interact your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of rapport in between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail series that help to link and develop an instant relationship between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five e-mail design templates that have helped him to transition into an in-demand internet and an attractive character online marketer.
The Soap Opera Sequence works due to the fact that it takes advantage of offering worth to your customers. This ‘value’ coupled with an irresistible open storyline hooks them the moment they read your very first e-mail and they’ll eagerly anticipate the next one.
The days of boring email sequences are over. Don’t simply delight in daytime soap on TV, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers delighted to speak with you every day is using the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an email design that constructs excitement in your readers. It ‘d captivate them and cause them to buy from you.
It leverages the power of storytelling. However this time, you’re being creative in sharing your life and appropriate stories happening with/around you– stories they can quickly get in touch with. You should be tactical and purposeful about it anyways.
You wish to be able to lead perfect consumers back to your offer. This may look simple but it’s effective nonetheless!
Russell also supplies good examples and composed design templates to speed up the process when you’re sending Seinfeld e-mails.
Area Three: Funnelology
In this area, the techniques and tactics for developing high-converting funnels are talked about in detail, along with and what you actually should do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the importance of adhering to systems that work. Simply put, there’s no need to transform the wheel.
There’s a chance that you’re making the above error if you’re an organization owner and you’re having a hard time to break even.
This prevails with entrepreneurs who are simply beginning with their sales funnel. They attempt to re-invent the whole car. What an awful course to follow when constructing a service!
The secret here is leveraging on other individuals who already have an effective funnel and making your deal to their exact clients. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a valuable present for your business. Once you understand how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m really pleased that I check out DotCom Secrets a few years ago (and a number of times more since that first time to fully comprehend and execute the strategies in my own online business.
It not only opened my eyes to funnels and how to construct them however likewise the seven stages that an ideal customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It reads:
The real difference between having a 6-, 7-, or perhaps eight-figure service is whether you understand the phases of a funnel and can effectively monetize the points along the line.
I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the very same funnel procedure threatens.
This trick alone is basic to creating the best type of page, offer, and traffic that will lead to sales.
When producing a funnel– particularly if you want visitors and leads to trust you more, there’s also the pre-framing idea that you require to completely understand. Well, who doesn’t wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical company suggestions. It goes into the specific landing pages you can develop in the 7 building stages that we’ve talked about earlier.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these building blocks at particular times throughout these same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Determining hyperactive buyers for your services and items.
When you’ve comprehended how this works, you can choose which you want to begin with first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the ideal kind of funnels can be a struggle even to the advanced online marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the procedure he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the consideration stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills it all out in this area and reveals the trick that made all his books offer millions.
Just by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your service, specifically if you have an item you’re presently selling online (or perhaps offline).
I imply if you can buy your complimentary copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.
He emphasizes the power of words and how utilizing a certain WORD can alter your whole service magically. That single word can act as bait.
Regardless of the industry you operate in, what you do, what products you offer, or the business model, this is the part that a few of the effective business owners would hide from you.
Area Four: Scripts and funnels
The first time I read DotCom Secrets, I could not comprehend this section since it was special in its way. I had to read the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the exact funnel scripts that have helped him to sell millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to struggle with these parts because there’s an effective suite of software you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it shows what ought to occur as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce marketers or business owners who have Free Plus Shipping offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product should be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and handling charge. As soon as the visitor has effectively completed the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to help breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics associated with this kind of funnel. And he likewise presented an unique script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep paying for a longer time.
However you’re not restricted in any way– as there are lots of ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the best and likewise the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use documented or live discussions to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar genuinely “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar presentation where your objective is to get people to buy.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for introducing a new product by sharing a series of videos to provide tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, handy, and entertaining– thereby causing visitors to do something about it. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing an advanced formula and scripts. This funnel is what you need to get premium customers if you’re a coach or consultant.
Area 5: ClickFunnels.
This last area is quick however you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you wish to gain insights, see examples, and check out stories that will inspire you to develop an effective organization online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons rapidly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying cash.
Enhance your business’ importance utilizing the worth ladders and sales funnel methods and scripts.
Get secrets to becoming an idea leader in your market.
Easy strategies that will work for any company model.
Establish and construct relationships connection with your clients.
You might require to have an existing service to gain from DotCom Secrets (although it can definitely benefit you if you’re just starting out along with long as you carry out the info).
The book is perfect for organizations that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official site. If you’re based within the US or $14.95 for worldwide, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we discussed earlier. As you can see, Russell is a master at executing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable techniques and tricks for growing a business and starting.
You’ll come across a bunch of aha minutes while going through the areas. You’re guided on how to include the principle into my own organization.
DotCom Secrets is a playbook. You might need to read it several times to get the ‘tricks’ into your head and company. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I extremely recommend that you get a copy of DotCom Secrets free of charge.